Build-A-Bear Workshop (BBW) Stock Price, News & Analysis

Company Overview

Build-A-Bear Workshop, Inc. (NYSE: BBW) is a global specialty retailer known for its interactive, build‐your‐own stuffed animal experience. Since opening its first store in St. Louis, Missouri, in 1997, the company has grown into a multi‐channel retailer that allows customers, primarily children and families, to personalize plush toys by selecting fur, stuffing, sounds, outfits and accessories. Build‐A‐Bear’s experiential format extends beyond its brick‐and‐mortar shops to include digital customization tools and virtual events, reinforcing its focus on hands‐on creativity and engagement.

The company offers a broad portfolio of products, including signature bears, licensed characters from major entertainment franchises, and seasonal or special‐edition offerings. In addition to stuffed animals, customers can choose from a variety of apparel, footwear and accessories designed to complement their creations. Build‐A‐Bear also operates party and group event services, hosting birthday celebrations, corporate gatherings and fundraising activities within its stores and through mobile events for schools and community organizations.

Build‐A‐Bear’s operations span North America, Europe and Asia, with a network of company‐owned and franchised locations in key markets. The retailer has established licensing partnerships with leading entertainment brands to develop co‐branded products, enhancing its appeal to a wide demographic. Online and mobile commerce complement the in‐store experience, allowing customers to shop for exclusive merchandise, reserve in‐store appointments and participate in loyalty programs that drive repeat visitation.

The company was founded by Maxine Clark, who led it as chief executive officer until 2013 and remains its executive chair. Today, Build‐A‐Bear is guided by a management team led by a president and CEO with deep expertise in retail operations, merchandising and customer experience. The board of directors and leadership team continue to pursue strategic initiatives aimed at innovation, international expansion and community partnerships, including charitable programs supporting children’s causes.

Key Stats

• Today's Range: $52.09 to $53.85
• 50-Day Range: $34.86 to $54.10
• 52-Week Range: $23.63 to $55.57
• Volume: 96,617 shs
• Average Volume: 277,153 shs
• Market Capitalization: $711.36 million
• P/E Ratio: 12.94
• Dividend Yield: 1.63%
• Price Target: $51.33
• Consensus Rating: Buy

Build-A-Bear Workshop Stock Analysis - MarketRank™

Build-A-Bear Workshop scored higher than 52% of companies evaluated by MarketBeat, and ranked 143rd out of 209 stocks in the retail/wholesale sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 1.5 / 5
• Analyst Rating: Buy

Consensus Rating

Build-A-Bear Workshop has received a consensus rating of Buy. The company's average rating score is 3.00, and is based on 3 buy ratings, no hold ratings, and no sell ratings.

Amount of Analyst Coverage

Build-A-Bear Workshop has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 4.58%

Earnings Growth

Earnings for Build-A-Bear Workshop are expected to grow by 4.58% in the coming year, from $3.71 to $3.88 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Build-A-Bear Workshop is 12.94, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 25.66.

Price to Earnings Ratio vs. Sector

The P/E ratio of Build-A-Bear Workshop is 12.94, which means that it is trading at a less expensive P/E ratio than the Retail/Wholesale sector average P/E ratio of about 29.77.

Price to Book Value per Share Ratio

Build-A-Bear Workshop has a P/B Ratio of 4.78. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

13.80% of the float of Build-A-Bear Workshop has been sold short.

Short Interest Ratio / Days to Cover

Build-A-Bear Workshop has a short interest ratio ("days to cover") of 5.9.

Change versus previous month

Short interest in Build-A-Bear Workshop has recently decreased by 7.57%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 2.5 / 5
• Dividend Strength: Moderate

Dividend Yield

Build-A-Bear Workshop pays a meaningful dividend of 1.63%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

Build-A-Bear Workshop has only been increasing its dividend for 1 years.

Dividend Coverage

The dividend payout ratio of Build-A-Bear Workshop is 21.15%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, Build-A-Bear Workshop will have a dividend payout ratio of 22.68% next year. This indicates that Build-A-Bear Workshop will be able to sustain or increase its dividend.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

13.80% of the float of Build-A-Bear Workshop has been sold short.

Short Interest Ratio / Days to Cover

Build-A-Bear Workshop has a short interest ratio ("days to cover") of 5.9.

Change versus previous month

Short interest in Build-A-Bear Workshop has recently decreased by 7.57%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 1.8 / 5
• News Sentiment: 0.33

News Sentiment

Build-A-Bear Workshop has a news sentiment score of 0.33. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.68 average news sentiment score of Retail/Wholesale companies.

News Coverage This Week

MarketBeat has tracked 5 news articles for Build-A-Bear Workshop this week, compared to 5 articles on an average week.

Search Interest

7 people have searched for BBW on MarketBeat in the last 30 days. This is an increase of 133% compared to the previous 30 days.

MarketBeat Follows

Only 1 people have added Build-A-Bear Workshop to their MarketBeat watchlist in the last 30 days. This is a decrease of -75% compared to the previous 30 days.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Build-A-Bear Workshop insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $2,276,383.00 in company stock.

Percentage Held by Insiders

Only 5.80% of the stock of Build-A-Bear Workshop is held by insiders.

Percentage Held by Institutions

79.30% of the stock of Build-A-Bear Workshop is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

BBW Stock Analysis - Frequently Asked Questions

How have BBW shares performed this year?

Build-A-Bear Workshop's stock was trading at $46.04 at the beginning of 2025. Since then, BBW shares have increased by 17.0% and is now trading at $53.85.

How were Build-A-Bear Workshop's earnings last quarter?

Build-A-Bear Workshop, Inc. (NYSE:BBW) issued its quarterly earnings data on Thursday, May, 29th. The specialty retailer reported $1.17 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $0.86 by $0.31. The specialty retailer earned $128.40 million during the quarter, compared to analyst estimates of $118.90 million. Build-A-Bear Workshop had a net margin of 10.91% and a trailing twelve-month return on equity of 40.74%.
Read the conference call transcript.

Is Build-A-Bear Workshop doing a stock buyback?

Build-A-Bear Workshop's Board of Directors authorized a share buyback plan on Wednesday, September 11th 2024, which authorizes the company to buy back $100,000,000 in outstanding shares, according to EventVestor. This means that the company could purchase up to 23.2% of its shares through open market purchases. Shares buyback plans are often an indication that the company's board of directors believes its stock is undervalued.

How do I buy shares of Build-A-Bear Workshop?

Shares of BBW stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Build-A-Bear Workshop own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Build-A-Bear Workshop investors own include NVIDIA (NVDA), Broadcom (AVGO), Meta Platforms (META), Arista Networks (ANET), Adobe (ADBE), Jabil (JBL) and Novo Nordisk A/S (NVO).

Company Calendar

• Record date for 4/10 Dividend: 3/27/2025
• Ex-Dividend for 4/10 Dividend: 3/27/2025
• Dividend Payable: 4/10/2025
• Last Earnings: 5/29/2025
• Record date for 7/10 Dividend: 6/26/2025
• Ex-Dividend for 7/10 Dividend: 6/26/2025
• Today: 7/06/2025
• Dividend Payable: 7/10/2025
• Next Earnings (Estimated): 8/18/2025
• Fiscal Year End: 1/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Retail/Wholesale
• Industry: RETAIL - MISC/DIV
• Sub-Industry: Retail
• Current Symbol: NYSE:BBW
• CIK: 1113809
• Web: www.buildabear.com
• Phone: (314) 423-8000
• Fax: 314-423-8188
• Employees: 5,100
• Year Founded: N/A

Price Target and Rating

• Average Stock Price Target: $51.33
• High Stock Price Target: $60.00
• Low Stock Price Target: $39.00
• Potential Upside/Downside: -4.7%
• Consensus Rating: Buy
• Rating Score (0-4): 3.00
• Research Coverage: 3 Analysts

Profitability

• EPS (Trailing Twelve Months): $4.16
• Trailing P/E Ratio: 12.94
• Forward P/E Ratio: 14.51
• P/E Growth: N/A
• Net Income: $51.78 million
• Net Margins: 10.91%
• Pretax Margin: 14.06%
• Return on Equity: 40.74%
• Return on Assets: 18.98%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.67
• Quick Ratio: 0.82

Sales & Book Value

• Annual Sales: $496.40 million
• Price / Sales: 1.43
• Cash Flow: $4.92 per share
• Price / Cash Flow: 10.95
• Book Value: $11.26 per share
• Price / Book: 4.78

Miscellaneous

• Outstanding Shares: 13,210,000
• Free Float: 12,443,000
• Market Cap: $711.36 million
• Optionable: Optionable
• Beta: 0.70