Build-A-Bear Workshop, Inc. (NYSE: BBW) is a global specialty retailer known for its interactive, build‐your‐own stuffed animal experience. Since opening its first store in St. Louis, Missouri, in 1997, the company has grown into a multi‐channel retailer that allows customers, primarily children and families, to personalize plush toys by selecting fur, stuffing, sounds, outfits and accessories. Build‐A‐Bear’s experiential format extends beyond its brick‐and‐mortar shops to include digital customization tools and virtual events, reinforcing its focus on hands‐on creativity and engagement.
The company offers a broad portfolio of products, including signature bears, licensed characters from major entertainment franchises, and seasonal or special‐edition offerings. In addition to stuffed animals, customers can choose from a variety of apparel, footwear and accessories designed to complement their creations. Build‐A‐Bear also operates party and group event services, hosting birthday celebrations, corporate gatherings and fundraising activities within its stores and through mobile events for schools and community organizations.
Build‐A‐Bear’s operations span North America, Europe and Asia, with a network of company‐owned and franchised locations in key markets. The retailer has established licensing partnerships with leading entertainment brands to develop co‐branded products, enhancing its appeal to a wide demographic. Online and mobile commerce complement the in‐store experience, allowing customers to shop for exclusive merchandise, reserve in‐store appointments and participate in loyalty programs that drive repeat visitation.
The company was founded by Maxine Clark, who led it as chief executive officer until 2013 and remains its executive chair. Today, Build‐A‐Bear is guided by a management team led by a president and CEO with deep expertise in retail operations, merchandising and customer experience. The board of directors and leadership team continue to pursue strategic initiatives aimed at innovation, international expansion and community partnerships, including charitable programs supporting children’s causes.
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