Bally's (BALY) Stock Price, News & Analysis

Company Overview

Bally’s Corporation is a gaming, hospitality and entertainment company that owns and operates casinos, resorts and racetracks in the United States. Its properties offer casino gaming, hotel accommodations, dining, entertainment, meeting facilities and related amenities. The company serves regional gaming markets across multiple U.S. states and also has an international presence through its operations in the United Kingdom.

Bally’s also operates digital gaming businesses, including online sports betting and iGaming services under the Bally Bet and Bally Casino brands, where permitted by local regulations. These digital offerings complement the company’s physical casino portfolio and are supported by customer loyalty, entertainment and technology platforms.

The company traces its modern corporate history to Twin River Worldwide Holdings, which adopted the Bally’s name after acquiring the Bally’s brand from Caesars Entertainment in 2020. Bally’s Corporation is led by Chief Executive Officer Robeson Reeves, while Soo Kim serves as chairman.

Key Stats

• Today's Range: $13.43 to $13.75
• 50-Day Range: $8.83 to $14.01
• 52-Week Range: $8.44 to $19.60
• Volume: 4,048 shs
• Average Volume: 83,823 shs
• Market Capitalization: $679.07 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $11.75
• Consensus Rating: Reduce

Bally's Stock Analysis - MarketRank™

Bally's scored higher than 19% of companies evaluated by MarketBeat, and ranked 470th out of 475 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 1.4 / 5
• Analyst Rating: Reduce

Consensus Rating

Bally's has received a consensus rating of Reduce. The company's average rating score is 1.60, and is based on no strong buy ratings, no buy ratings, 3 hold ratings, and 2 sell ratings.

Downside Risk

Bally's has a consensus price target of $11.75, representing about 12.4% downside from its current price of $13.42.

Amount of Analyst Coverage

Bally's has only been the subject of 3 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.3 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for Bally's are expected to grow in the coming year, from ($9.36) to ($6.62) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Bally's is -1.97, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Bally's is -1.97, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Bally's has a P/B Ratio of 0.26. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 0.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

7.76% of the float of Bally's has been sold short.

Short Interest Ratio / Days to Cover

Bally's has a short interest ratio ("days to cover") of 10.8, which indicates bearish sentiment.

Change versus previous month

Short interest in Bally's has recently increased by 1.66%, indicating that investor sentiment is decreasing.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Bally's does not currently pay a dividend.

Dividend Growth

Bally's does not have a long track record of dividend growth.

News and Social Media

• Score: 3.0 / 5
• News Sentiment: N/A

News Sentiment

Bally's has a news sentiment score of 0.76. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.53 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 1 news article for Bally's this week, compared to 2 articles on an average week.

Search Interest

1 people have searched for BALY on MarketBeat in the last 30 days.

Company Ownership

• Score: 1.4 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Bally's insiders have not sold or bought any company stock.

Percentage Held by Insiders

69.30% of the stock of Bally's is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

70.41% of the stock of Bally's is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 8/14/2026
• Today: 10/29/2026
• Next Earnings (Estimated): 10/29/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: Hotels, Restaurants & Leisure
• Sub-Industry: Casinos & Gaming
• Current Symbol: NYSE:BALY
• CIK: 1747079
• Web: www.ballys.com
• Phone: (401) 475-8474
• Fax: N/A
• Employees: 11,700
• Year Founded: 1851

Price Target and Rating

• Average Price Target for Bally's: $11.75
• High Price Target: $17.00
• Low Price Target: $7.00
• Potential Upside/Downside: -13.4%
• Consensus Rating: Reduce
• Rating Score (0-4): 1.60
• Research Coverage: 5 Analysts

Profitability

• EPS (Trailing Twelve Months): ($6.80)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$701.10 million
• Net Margins: -25.83%
• Pretax Margin: -28.87%
• Return on Equity: -40.97%
• Return on Assets: -7.66%

Debt

• Debt-to-Equity Ratio: 2.06
• Current Ratio: 0.91
• Quick Ratio: 0.85

Sales & Book Value

• Annual Sales: $2.66 billion
• Price / Sales: 0.26
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $51.76 per share
• Price / Book: 0.26

Miscellaneous

• Outstanding Shares: 50,470,000
• Free Float: 15,494,000
• Market Cap: $684.98 million
• Optionable: Optionable
• Beta: 1.74