MARA Holdings, Inc. is an energy and digital infrastructure company whose core business is Bitcoin mining. Headquartered in Hallandale Beach, Florida, the company operates large-scale computing infrastructure designed to convert energy into high-value compute workloads. Bitcoin mining remains the foundation of MARA's business, while the company is also expanding into artificial intelligence (AI), high-performance computing (HPC) and critical information technology infrastructure.
MARA operates a global portfolio of data centers and energy assets across North America, the Middle East, Europe and Latin America. The company has increasingly shifted from an asset-light model toward owning and controlling its energy and digital infrastructure, including data centers, power-generation assets and powered land. Its strategy emphasizes access to low-cost and underutilized energy, operational efficiency and the ability to allocate power among Bitcoin mining and other computing workloads based on economics and demand.
The company was incorporated in Nevada in 2010 as Verve Ventures, Inc. and later operated as American Strategic Minerals Corporation before becoming Marathon Patent Group, Inc. in 2012. Marathon began its move into cryptocurrency mining in 2017 as it sought alternatives to its legacy patent-licensing business. It changed its name to Marathon Digital Holdings, Inc. in 2021 and adopted its current name, MARA Holdings, Inc., in 2024.
MARA's longer-term strategy centers on controlling power and digital infrastructure that can support multiple forms of compute. The company intends to maintain its position as one of the world's largest publicly traded Bitcoin miners while developing AI, HPC and critical IT capabilities and expanding into power markets.
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