MediaAlpha (NYSE:MAX) Insider Steven Yi Sells 4,000 Shares

Key Points

• Steven Yi sold 4,000 MediaAlpha shares on April 15 at an average price of $9.68 (total $38,720) under a pre-arranged Rule 10b5-1 trading plan to cover tax withholding, leaving him with 3,007,247 shares (a 0.13% decrease).
• The April 15 sale is part of an ongoing pattern of insider dispositions across March–April (multiple 4,000-share sales and one 5,227-share sale), indicating a repeated, planned selling program.
• For context, MediaAlpha traded at $9.69 (up 2.9%) with a ~$625M market cap; the company reported an EPS beat ($0.50 vs. $0.25) despite a 3.2% revenue decline, and analysts hold a "Moderate Buy" consensus target of $12.70.

MediaAlpha, Inc. (NYSE:MAX - Get Free Report) insider Steven Yi sold 4,000 shares of the business's stock in a transaction that occurred on Wednesday, April 15th. The shares were sold at an average price of $9.68, for a total value of $38,720.00. Following the completion of the sale, the insider owned 3,007,247 shares in the company, valued at $29,110,150.96. The trade was a 0.13% decrease in their position. The transaction was disclosed in a filing with the SEC, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Steven Yi also recently made the following trade(s):

• On Monday, April 13th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.07, for a total value of $36,280.00.
• On Wednesday, April 8th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.78, for a total value of $39,120.00.
• On Monday, April 6th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.34, for a total value of $37,360.00.
• On Wednesday, April 1st, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.15, for a total value of $36,600.00.
• On Monday, March 30th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.23, for a total value of $36,920.00.
• On Wednesday, March 25th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.42, for a total value of $37,680.00.
• On Monday, March 23rd, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.67, for a total value of $38,680.00.
• On Wednesday, March 18th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.59, for a total value of $38,360.00.
• On Tuesday, March 17th, Steven Yi sold 5,227 shares of MediaAlpha stock. The stock was sold at an average price of $9.94, for a total value of $51,956.38.
• On Monday, March 16th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.93, for a total value of $39,720.00.

MediaAlpha Trading Up 2.9%

Shares of MediaAlpha stock traded up $0.27 on Wednesday, reaching $9.69. 417,701 shares of the company were exchanged, compared to its average volume of 792,883. MediaAlpha, Inc. has a one year low of $7.09 and a one year high of $13.92. The company has a market capitalization of $625.13 million, a price-to-earnings ratio of 24.85 and a beta of 1.39. The company has a 50-day moving average of $9.15 and a 200 day moving average of $10.96.

MediaAlpha (NYSE:MAX - Get Free Report) last announced its quarterly earnings data on Monday, February 23rd. The company reported $0.50 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $0.25 by $0.25. MediaAlpha had a negative return on equity of 132.73% and a net margin of 2.30%.The company had revenue of $291.16 million for the quarter, compared to analysts' expectations of $296.42 million. During the same quarter in the prior year, the business posted $0.08 EPS. The business's revenue was down 3.2% compared to the same quarter last year. Analysts predict that MediaAlpha, Inc. will post 0.48 earnings per share for the current year.

Wall Street Analysts Forecast Growth

A number of equities research analysts have recently issued reports on MAX shares. Weiss Ratings upgraded MediaAlpha from a "sell (d)" rating to a "hold (c-)" rating in a research note on Wednesday, February 25th. Royal Bank Of Canada dropped their price target on MediaAlpha from $18.00 to $11.00 and set an "outperform" rating on the stock in a research note on Tuesday, February 24th. JPMorgan Chase & Co. dropped their price target on MediaAlpha from $15.00 to $11.00 and set an "overweight" rating on the stock in a research note on Tuesday, February 24th. The Goldman Sachs Group dropped their price target on MediaAlpha from $13.50 to $11.50 and set a "neutral" rating on the stock in a research note on Tuesday, February 24th. Finally, Zacks Research cut MediaAlpha from a "strong-buy" rating to a "hold" rating in a research note on Wednesday, March 25th. Four equities research analysts have rated the stock with a Buy rating and three have issued a Hold rating to the company. Based on data from MarketBeat.com, the stock presently has an average rating of "Moderate Buy" and a consensus target price of $12.70.

Institutional Inflows and Outflows

Large investors have recently added to or reduced their stakes in the company. JPMorgan Chase & Co. increased its position in MediaAlpha by 95.2% during the 3rd quarter. JPMorgan Chase & Co. now owns 1,058,441 shares of the company's stock worth $12,045,000 after buying an additional 516,195 shares during the period. Triad Investment Management bought a new stake in shares of MediaAlpha during the 4th quarter valued at $3,567,000. Dynamic Technology Lab Private Ltd grew its holdings in shares of MediaAlpha by 170.5% during the 3rd quarter. Dynamic Technology Lab Private Ltd now owns 29,237 shares of the company's stock worth $333,000 after purchasing an additional 18,429 shares in the last quarter. Quantbot Technologies LP increased its position in shares of MediaAlpha by 87.5% in the third quarter. Quantbot Technologies LP now owns 38,615 shares of the company's stock worth $439,000 after purchasing an additional 18,021 shares during the period. Finally, AXQ Capital LP acquired a new position in MediaAlpha in the third quarter valued at about $263,000. Institutional investors own 64.39% of the company's stock.

MediaAlpha Company Profile

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company's platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.

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