Newell Brands Inc. (NASDAQ: NWL) is a global consumer goods company headquartered in Atlanta, Georgia, with roots tracing back to its founding in 1903 as Newell Manufacturing. Over more than a century, the company has grown through a series of strategic acquisitions and organic expansions to establish a diversified portfolio of brands spanning writing instruments, home organization, cookware, and baby care. In 2016, Newell merged with Jarden Corporation, further broadening its reach and bolstering its roster of well-known consumer names.
The company’s business is organized around key product segments that address everyday household and commercial needs. Its “Writing” segment includes markers, pens and highlighters under brands such as Sharpie, Paper Mate and Parker. The “Home Solutions” division offers storage and organization products under Rubbermaid and Sistema. In “Appliances & Cookware,” Newell serves both home cooks and professionals with brands like Calphalon and Crock-Pot. The “Commercial Products” arm supplies name badges, presentation products and signage, while the “Baby & Parenting” segment features Graco strollers, car seats and nursery gear.
Newell Brands operates in more than 100 countries, leveraging an omnichannel approach that spans mass retailers, specialty stores, e-commerce platforms and direct-to-consumer channels. North America remains its largest market, supported by a strong retail network, while Europe and Latin America contribute significant revenue through localized distribution and marketing partnerships. The company continues to invest in digital capabilities, supply-chain optimization and sustainable packaging initiatives to enhance operational efficiency and meet evolving consumer preferences.
Since 2019, Ravi Saligram has served as Chief Executive Officer, bringing extensive experience in brand management and consumer insights to the role. Under his leadership, Newell has pursued portfolio rationalization, divesting non-core assets and reinforcing its focus on innovation across flagship brands. The executive team remains committed to long-term growth, leveraging data analytics and cross-brand synergies to drive market share and shareholder value in the competitive consumer goods landscape.
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