PLBY Group (PLBY) Stock Price, News & Analysis

Company Overview

PLBY Group, Inc. is a global media and lifestyle company built around the Playboy brand. Its activities have included brand licensing, digital media, content production, consumer products, and entertainment offerings designed to extend Playboy’s identity across multiple categories and geographies.

The company has generated revenue through licensing agreements with third-party manufacturers and retailers, as well as through Playboy-branded products and digital experiences. Its portfolio has included apparel, accessories, beauty and grooming products, home goods, gaming and other consumer merchandise, along with online content and membership-oriented offerings.

Playboy was founded in 1953 by Hugh Hefner, initially as a magazine publisher, and developed into an internationally recognized lifestyle brand. PLBY Group became a publicly traded company in 2021 through a business combination with a special purpose acquisition company. The company has since focused on expanding Playboy beyond publishing through partnerships, e-commerce, licensing and digital platforms serving consumers in the United States and international markets.

Key Stats

• Today's Range: $1.01 to $1.05
• 50-Day Range: $1.03 to $1.36
• 52-Week Range: $1.01 to $2.75
• Volume: 413,460 shs
• Average Volume: 526,537 shs
• Market Capitalization: $123.40 million
• P/E Ratio: 20.60
• Dividend Yield: N/A
• Price Target: N/A
• Consensus Rating: Reduce

PLBY Group Stock Analysis - MarketRank™

PLBY Group scored higher than 48% of companies evaluated by MarketBeat, and ranked 322nd out of 483 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 1.2 / 5
• Analyst Rating: Reduce

Consensus Rating

PLBY Group has received a consensus rating of Reduce. The company's average rating score is 1.50, and is based on no strong buy ratings, no buy ratings, 1 hold rating, and 1 sell rating.

Amount of Analyst Coverage

PLBY Group has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 3.1 / 5
• Proj. Earnings Growth: 300.00%

Earnings Growth

Earnings for PLBY Group are expected to grow by 300.00% in the coming year, from $0.02 to $0.08 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of PLBY Group is 20.60, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 38.81.

Price to Earnings Ratio vs. Sector

The P/E ratio of PLBY Group is 20.60, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 44.20.

Price to Book Value per Share Ratio

PLBY Group has a P/B Ratio of 6.06. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

3.86% of the float of PLBY Group has been sold short.

Short Interest Ratio / Days to Cover

PLBY Group has a short interest ratio ("days to cover") of 6.45.

Change versus previous month

Short interest in PLBY Group has recently decreased by 2.29%, indicating that investor sentiment is improving.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

PLBY Group does not currently pay a dividend.

Dividend Growth

PLBY Group does not have a long track record of dividend growth.

News and Social Media

• Score: 3.0 / 5
• News Sentiment: N/A

News Sentiment

PLBY Group has a news sentiment score of 1.82. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.54 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 1 news article for PLBY Group this week, compared to 2 articles on an average week.

Company Ownership

• Score: 1.8 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, PLBY Group insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $3,617,743.00 in company stock.

Percentage Held by Insiders

34.50% of the stock of PLBY Group is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

32.46% of the stock of PLBY Group is held by institutions.

Company Calendar

• Last Earnings: 5/11/2026
• Today: 9/29/2026
• Next Earnings (Estimated): 11/11/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: Textiles, Apparel & Luxury Goods
• Sub-Industry: Apparel, Accessories & Luxury Goods
• Current Symbol: NASDAQ:PLBY
• CIK: 1803914
• Web: investors.playboy.com
• Phone: 310-424-1800
• Fax: N/A
• Employees: 588
• Year Founded: 1953

Profitability

• EPS (Trailing Twelve Months): N/A
• Trailing P/E Ratio: 20.60
• Forward P/E Ratio: 51.50
• P/E Growth: N/A
• Net Income: -$12.67 million
• Net Margins: 0.23%
• Pretax Margin: -0.81%
• Return on Equity: 30.31%
• Return on Assets: 2.10%

Debt

• Debt-to-Equity Ratio: 6.83
• Current Ratio: 0.79
• Quick Ratio: 0.64

Sales & Book Value

• Annual Sales: $120.93 million
• Price / Sales: 1.02
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $0.17 per share
• Price / Book: 6.06

Miscellaneous

• Outstanding Shares: 119,810,000
• Free Float: 78,474,000
• Market Cap: $123.40 million
• Optionable: Optionable
• Beta: 1.91