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Amazon.com (NASDAQ:AMZN) Stock Price Down 1.9% - Time to Sell?

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Key Points

  • Amazon shares fell 1.9% to $254.92 in mid-day trading, although the stock remains above its 200-day moving average and has a $323.09 consensus analyst price target.
  • AWS and AI remain major growth drivers: AWS revenue rose 36.7%, while expanded Nvidia cooperation, new AI infrastructure investments and additional cloud models could support future enterprise demand.
  • Regulatory and spending risks weigh on the outlook: An FTC lawsuit alleges Amazon overcharged advertisers by more than $20 billion, while heavy AI capital expenditures and recent insider selling raise concerns despite strong quarterly earnings and predominantly Buy ratings.
  • MarketBeat previews top five stocks to own in October.

Amazon.com, Inc. (NASDAQ:AMZN) shares were down 1.9% during mid-day trading on Tuesday . The company traded as low as $251.93 and last traded at $254.92. Approximately 31,387,269 shares were traded during trading, a decline of 35% from the average session volume of 48,520,371 shares. The stock had previously closed at $259.77.

More Amazon.com News

Here are the key news stories impacting Amazon.com this week:

  • Positive Sentiment: AWS strengthens its AI position: Amazon Web Services is expanding its relationship with Nvidia, including plans to deploy two million additional GPUs, custom chips and Nvidia networking technology. AWS is also making a $5.3 billion infrastructure commitment in Saudi Arabia and adding OpenAI, Meta and Anthropic models to AWS GovCloud, potentially supporting government and enterprise AI demand. Nvidia Expands AI Partnership With Amazon Web Services
  • Positive Sentiment: New commerce channels could boost advertising and sales: YouTube joined Amazon’s Shopping Affiliate Program, allowing eligible creators to tag Amazon products in videos and Shorts. The partnership could increase product discovery, social-commerce activity and advertising monetization. YouTube’s Amazon Deal Pushes Social Commerce Closer to Checkout
  • Positive Sentiment: AI is being integrated across Amazon’s ecosystem: Alexa for Shopping can now notify customers about relevant product updates, while an Amazon Pharmacy integration with Solv will show prescription delivery options during appointment booking. These efforts could improve conversion and reinforce customer loyalty. Amazon Alexa Shopping Update
  • Neutral Sentiment: Analysts remain optimistic: Citi reaffirmed a Buy rating and a $350 price target, while recent results showed revenue of $200.6 billion and AWS revenue growth of 36.7%. However, investors are increasingly focused on whether heavy AI capital spending will generate adequate future returns. Amazon Retains Buy Rating
  • Negative Sentiment: FTC lawsuit is the key near-term overhang: The Federal Trade Commission and 22 states allege Amazon secretly manipulated advertising auctions and overcharged approximately 1.2 million advertisers by more than $20 billion. Potential penalties, refunds, changes to auction practices and pressure on advertising margins are weighing on investor sentiment. Amazon denies the allegations and says its system saved advertisers money. FTC Sues Amazon Over Advertising Practices
  • Negative Sentiment: Additional selling signals are limited but unfavorable: A major institutional investor reportedly reduced its Amazon position, adding to pressure after the FTC announcement. Meanwhile, the broader AI infrastructure spending race—including Anthropic’s reported $35 billion commitment—raises concerns about escalating capital requirements across the sector. Amazon Major Investor Sells Shares

Wall Street Analyst Weigh In

Several research firms recently weighed in on AMZN. KeyCorp lifted their price objective on shares of Amazon.com from $335.00 to $350.00 and gave the stock an "overweight" rating in a research note on Friday, July 31st. DZ Bank boosted their price target on shares of Amazon.com from $295.00 to $320.00 and gave the company a "buy" rating in a report on Monday, May 4th. Needham & Company LLC restated a "buy" rating and issued a $300.00 price objective on shares of Amazon.com in a research report on Friday, July 31st. Wells Fargo & Company restated an "overweight" rating and issued a $328.00 price objective (up from $322.00) on shares of Amazon.com in a research report on Friday, July 31st. Finally, Wedbush raised their price objective on Amazon.com from $293.00 to $310.00 and gave the stock an "outperform" rating in a research note on Friday, July 31st. One research analyst has rated the stock with a Strong Buy rating, fifty-six have given a Buy rating and two have issued a Hold rating to the company's stock. Based on data from MarketBeat.com, the company presently has a consensus rating of "Moderate Buy" and a consensus target price of $323.09.

View Our Latest Analysis on AMZN

Amazon.com Price Performance

The company's 50-day moving average price is $252.16 and its 200-day moving average price is $241.05. The company has a market cap of $2.75 trillion, a P/E ratio of 20.51, a P/E/G ratio of 1.77 and a beta of 1.45. The company has a debt-to-equity ratio of 0.23, a current ratio of 1.03 and a quick ratio of 0.87.

Amazon.com (NASDAQ:AMZN - Get Free Report) last issued its quarterly earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 EPS for the quarter, beating analysts' consensus estimates of $1.82 by $3.93. The company had revenue of $200.61 billion for the quarter, compared to analyst estimates of $197.03 billion. Amazon.com had a return on equity of 18.00% and a net margin of 17.44%.The company's quarterly revenue was up 19.6% compared to the same quarter last year. During the same period in the previous year, the company posted $1.68 earnings per share. As a group, sell-side analysts predict that Amazon.com, Inc. will post 8.05 earnings per share for the current fiscal year.

Insider Activity

In related news, CEO Matthew S. Garman sold 14,541 shares of the firm's stock in a transaction on Friday, August 21st. The shares were sold at an average price of $259.06, for a total value of $3,766,991.46. Following the completion of the transaction, the chief executive officer directly owned 17,794 shares of the company's stock, valued at approximately $4,609,713.64. This trade represents a 44.97% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Andrew R. Jassy sold 20,000 shares of Amazon.com stock in a transaction dated Friday, August 21st. The shares were sold at an average price of $259.01, for a total transaction of $5,180,200.00. Following the completion of the transaction, the chief executive officer directly owned 2,235,766 shares of the company's stock, valued at approximately $579,085,751.66. This trade represents a 0.89% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last ninety days, insiders sold 70,589 shares of company stock worth $18,314,015. 8.90% of the stock is currently owned by company insiders.

Institutional Investors Weigh In On Amazon.com

Institutional investors and hedge funds have recently modified their holdings of the company. Trust Asset Management LLC raised its stake in Amazon.com by 3.3% in the 2nd quarter. Trust Asset Management LLC now owns 107,563 shares of the e-commerce giant's stock valued at $26,000 after acquiring an additional 3,414 shares during the period. TOP Private Wealth LLC. acquired a new position in shares of Amazon.com in the second quarter valued at $29,000. Bard Associates Inc. acquired a new position in shares of Amazon.com in the second quarter valued at $32,000. Longfellow Investment Management Co. LLC bought a new position in shares of Amazon.com in the second quarter valued at about $33,000. Finally, MilWealth Group LLC lifted its stake in shares of Amazon.com by 79.0% during the 4th quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant's stock worth $41,000 after buying an additional 79 shares during the last quarter. 72.20% of the stock is owned by institutional investors.

About Amazon.com

(Get Free Report)

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.

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