Baozun (NASDAQ:BZUN) Share Price Passes Above 50 Day Moving Average - What's Next?

Baozun Inc. (NASDAQ:BZUN - Get Free Report)'s stock price passed above its 50 day moving average during trading on Thursday . The stock has a 50 day moving average of $2.80 and traded as high as $2.85. Baozun shares last traded at $2.79, with a volume of 109,514 shares changing hands.

Analyst Upgrades and Downgrades

Several research analysts have commented on the stock. CLSA upgraded shares of Baozun from a "hold" rating to an "outperform" rating and upped their price objective for the stock from $3.20 to $3.80 in a report on Friday, August 28th. Citigroup reaffirmed a "buy" rating on shares of Baozun in a research note on Thursday, August 27th. Wall Street Zen lowered shares of Baozun from a "strong-buy" rating to a "buy" rating in a research note on Saturday, August 8th. Finally, Weiss Ratings reiterated a "sell (d-)" rating on shares of Baozun in a research report on Friday, July 17th. Two equities research analysts have rated the stock with a Buy rating, one has given a Hold rating and one has issued a Sell rating to the company. Based on data from MarketBeat.com, Baozun currently has an average rating of "Hold" and a consensus target price of $3.80.

Baozun Stock Down 1.1%

The firm has a market cap of $162.13 million, a P/E ratio of -8.45 and a beta of 0.51. The business has a fifty day simple moving average of $2.80 and a 200-day simple moving average of $2.67.

Baozun (NASDAQ:BZUN - Get Free Report) last announced its earnings results on Friday, August 14th. The technology company reported $0.19 EPS for the quarter. The firm had revenue of $403.74 million for the quarter. Baozun had a negative net margin of 1.26% and a positive return on equity of 2.55%.

Insider Transactions at Baozun

In other Baozun news, CEO Wenbin Qiu bought 10,000 shares of the firm's stock in a transaction on Monday, June 22nd. The stock was acquired at an average price of $2.81 per share, with a total value of $28,100.00. Following the completion of the purchase, the chief executive officer owned 1,623,872 shares of the company's stock, valued at approximately $4,563,080.32. This trade represents a 0.62% increase in their ownership of the stock. The acquisition was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Also, insider Junhua Wu bought 29,000 shares of the stock in a transaction dated Wednesday, June 24th. The shares were acquired at an average price of $2.85 per share, with a total value of $82,650.00. Following the completion of the acquisition, the insider directly owned 253,770 shares of the company's stock, valued at approximately $723,244.50. The trade was a 12.90% increase in their position. The SEC filing for this purchase provides additional information. Over the last three months, insiders have purchased 125,500 shares of company stock valued at $349,210. 59.20% of the stock is currently owned by corporate insiders.

Institutional Trading of Baozun

Hedge funds and other institutional investors have recently made changes to their positions in the stock. Jane Street Group LLC purchased a new position in Baozun during the second quarter valued at $40,000. Quadrature Capital Ltd purchased a new stake in shares of Baozun in the fourth quarter worth $51,000. Russell Investments Group Ltd. purchased a new stake in shares of Baozun in the third quarter worth $64,000. BNP Paribas Financial Markets increased its holdings in shares of Baozun by 51.8% during the second quarter. BNP Paribas Financial Markets now owns 31,043 shares of the technology company's stock valued at $78,000 after acquiring an additional 10,594 shares in the last quarter. Finally, Cetera Investment Advisers increased its holdings in shares of Baozun by 23.6% during the first quarter. Cetera Investment Advisers now owns 38,238 shares of the technology company's stock valued at $91,000 after acquiring an additional 7,289 shares in the last quarter. Hedge funds and other institutional investors own 47.29% of the company's stock.

Baozun Company Profile

Baozun Inc is a leading pure-play e-commerce solutions provider based in Shanghai, China. The company specializes in helping global and domestic brands establish and manage their online stores across major Chinese platforms, including Tmall, JD.com, and WeChat. By offering a one-stop service model, Baozun enables brand owners to outsource the complexities of digital retail operations and focus on product development and customer engagement.

The company's suite of services encompasses store design and setup, digital marketing and promotion, technology integration, order fulfillment, warehousing and logistics, customer care, and data analytics.

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