Burberry Group (LON:BRBY) Share Price Crosses Below Two Hundred Day Moving Average - Time to Sell?

Key Points

• Burberry shares fell below their 200-day moving average of GBX 1,100.72, trading as low as GBX 994.53 and last changing hands near GBX 1,000.50.
• Analyst sentiment is mixed but averages to a “Hold” rating, with four Buy, two Hold, and two Sell ratings; the consensus price target is GBX 1,256.25.
• The company has a £3.58 billion market capitalization and elevated valuation metrics, including a P/E ratio of 169.58; insider Kate Ferry recently sold 18,479 shares for approximately £201,421.

Shares of Burberry Group plc (LON:BRBY - Get Free Report) passed below its two hundred day moving average during trading on Monday. The stock has a two hundred day moving average of GBX 1,100.72 and traded as low as GBX 994.53. Burberry Group shares last traded at GBX 1,000.50, with a volume of 1,977,649 shares trading hands.

Analyst Upgrades and Downgrades

BRBY has been the subject of a number of analyst reports. Berenberg Bank reiterated a "hold" rating and set a GBX 1,080 target price on shares of Burberry Group in a report on Thursday, July 23rd. Citigroup reduced their price target on Burberry Group from GBX 1,560 to GBX 1,510 and set a "buy" rating on the stock in a report on Wednesday, August 12th. Jefferies Financial Group reaffirmed an "underperform" rating and set a GBX 940 price target on shares of Burberry Group in a research report on Wednesday, June 24th. Finally, Royal Bank Of Canada cut Burberry Group to a "sector perform" rating and dropped their price objective for the stock from GBX 1,400 to GBX 1,200 in a report on Tuesday, September 22nd. Four investment analysts have rated the stock with a Buy rating, two have assigned a Hold rating and two have assigned a Sell rating to the stock. Based on data from MarketBeat, the stock has an average rating of "Hold" and an average price target of GBX 1,256.25.

Burberry Group Trading Down 0.3%

The stock's fifty day simple moving average is GBX 1,078.91 and its two-hundred day simple moving average is GBX 1,100.72. The firm has a market cap of £3.58 billion, a PE ratio of 169.58, a PEG ratio of 1.66 and a beta of 0.70. The company has a quick ratio of 1.63, a current ratio of 1.87 and a debt-to-equity ratio of 162.02.

Insider Activity at Burberry Group

In related news, insider Kate Ferry sold 18,479 shares of the company's stock in a transaction that occurred on Monday, July 27th. The stock was sold at an average price of GBX 1,090, for a total value of £201,421.10. 0.66% of the stock is currently owned by corporate insiders.

About Burberry Group

Burberry Group plc, together with its subsidiaries, manufactures, retails, and wholesales luxury goods under the Burberry brand. The company operates in two segments, Retail/Wholesale and Licensing. It provides womenswear, menswear, childrenswear, beauty, eyewear, shoes, and accessories, as well as leather goods, such as bags. The company also licenses third parties to manufacture and distribute products using the Burberry trademarks. It sells its products through Burberry mainline stores, concessions, outlets, digital commerce, Burberry franchisees, department stores, and multi-brand specialty accounts, as well as through Burberry.com website.

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