Harley-Davidson (NYSE:HOG) Stock Crosses Above Two Hundred Day Moving Average - What's Next?

Key Points

• Harley-Davidson shares crossed above their 200-day moving average, trading as high as $27.36 and last changing hands near $27.18, up 1.7%.
• Analyst sentiment remains mixed: the consensus rating is “Hold” with a $28.20 price target, although several firms raised targets to $30–$33 and Evercore upgraded the stock to “Outperform.”
• The company beat quarterly earnings and revenue expectations, while maintaining a $0.1875 quarterly dividend; insiders have also been net buyers of approximately $1.44 million in stock over the past 90 days.

Harley-Davidson, Inc. (NYSE:HOG - Get Free Report) passed above its two hundred day moving average during trading on Tuesday. The stock has a two hundred day moving average of $25.44 and traded as high as $27.36. Harley-Davidson shares last traded at $27.1750, with a volume of 1,556,302 shares trading hands.

Analysts Set New Price Targets

A number of research analysts recently weighed in on the stock. UBS Group lifted their price objective on shares of Harley-Davidson from $26.00 to $28.00 and gave the company a "neutral" rating in a report on Wednesday, September 2nd. DA Davidson increased their target price on shares of Harley-Davidson from $30.00 to $33.00 and gave the stock a "buy" rating in a report on Monday, August 17th. Evercore upgraded shares of Harley-Davidson from an "underperform" rating to an "outperform" rating and set a $33.00 target price on the stock in a report on Monday, October 5th. Griffin Securities set a $33.00 price target on shares of Harley-Davidson in a research report on Monday, August 17th. Finally, Robert W. Baird boosted their price target on shares of Harley-Davidson from $28.00 to $30.00 and gave the stock a "neutral" rating in a research note on Friday, July 24th. One research analyst has rated the stock with a Strong Buy rating, six have assigned a Buy rating, four have assigned a Hold rating and two have assigned a Sell rating to the company. According to MarketBeat, Harley-Davidson currently has a consensus rating of "Hold" and a consensus price target of $28.20.

Harley-Davidson Trading Up 1.7%

The company has a fifty day simple moving average of $26.90 and a two-hundred day simple moving average of $25.44. The company has a current ratio of 1.90, a quick ratio of 1.70 and a debt-to-equity ratio of 0.36. The company has a market cap of $2.83 billion, a PE ratio of 16.67, a P/E/G ratio of 8.78 and a beta of 1.30.

Harley-Davidson (NYSE:HOG - Get Free Report) last announced its quarterly earnings data on Thursday, July 23rd. The company reported $0.75 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.65 by $0.10. The business had revenue of $1.23 billion during the quarter, compared to analysts' expectations of $1.17 billion. Harley-Davidson had a return on equity of 6.28% and a net margin of 4.78%. The business's quarterly revenue was down 5.9% compared to the same quarter last year. During the same quarter last year, the business posted $0.88 EPS. Analysts anticipate that Harley-Davidson, Inc. will post 0.56 EPS for the current year.

Harley-Davidson Dividend Announcement

The company also recently announced a quarterly dividend, which was paid on Tuesday, September 29th. Investors of record on Tuesday, September 15th were paid a dividend of $0.1875 per share. This represents a $0.75 dividend on an annualized basis and a dividend yield of 2.8%. The ex-dividend date was Tuesday, September 15th. Harley-Davidson's dividend payout ratio is presently 46.01%.

Insider Activity

In other news, CEO Artie Starrs bought 10,000 shares of Harley-Davidson stock in a transaction that occurred on Monday, August 10th. The shares were purchased at an average price of $25.89 per share, with a total value of $258,900.00. Following the completion of the acquisition, the chief executive officer directly owned 25,000 shares in the company, valued at $647,250. The trade was a 66.67% increase in their ownership of the stock. The acquisition was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this link. Also, Director Daniel Nova purchased 40,000 shares of the firm's stock in a transaction that occurred on Friday, July 31st. The stock was purchased at an average price of $24.57 per share, with a total value of $982,800.00. Following the purchase, the director directly owned 47,605 shares of the company's stock, valued at $1,169,654.85. The trade was a 525.97% increase in their ownership of the stock. Additional details regarding this purchase are available in the official SEC disclosure. In the last ninety days, insiders bought 57,500 shares of company stock worth $1,439,550 and sold 4,667 shares worth $119,423. 0.97% of the stock is owned by corporate insiders.

Institutional Investors Weigh In On Harley-Davidson

Large investors have recently modified their holdings of the company. Aberdeen Wealth Management LLC acquired a new stake in shares of Harley-Davidson during the 2nd quarter worth about $29,000. CX Institutional lifted its stake in Harley-Davidson by 62.4% during the third quarter. CX Institutional now owns 1,445 shares of the company's stock worth $35,000 after purchasing an additional 555 shares during the last quarter. Pinnacle Holdings LLC purchased a new stake in Harley-Davidson during the second quarter worth approximately $36,000. Versant Capital Management Inc lifted its stake in Harley-Davidson by 858.2% during the second quarter. Versant Capital Management Inc now owns 1,629 shares of the company's stock worth $40,000 after purchasing an additional 1,459 shares during the last quarter. Finally, Johnson Financial Group Inc. acquired a new position in Harley-Davidson in the second quarter valued at approximately $59,000. 85.10% of the stock is owned by hedge funds and other institutional investors.

About Harley-Davidson

Harley-Davidson, Inc is a Milwaukee-based company that designs, manufactures and sells heavyweight motorcycles. Its product portfolio includes touring, cruiser, standard and adventure-touring motorcycles sold under the Harley-Davidson brand, as well as electric motorcycles offered through its LiveWire business.

The company also provides motorcycle parts, accessories, apparel and related merchandise. Through Harley-Davidson Financial Services, it offers financing and insurance products to motorcycle dealers and retail customers in supported markets.

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