The Simply Good Foods Company (NASDAQ:SMPL - Get Free Report) shares rose 4.5% during mid-day trading on Friday . The stock traded as high as $10.70 and last traded at $10.67. 116,483 shares traded hands during trading, a decline of 95% from the average daily volume of 2,483,986 shares. The stock had previously closed at $10.21.
Key Stories Impacting Simply Good Foods
Here are the key news stories impacting Simply Good Foods this week:
- Negative Sentiment: Class-action litigation increases legal and reputational risk. Several investor-rights firms announced or promoted a securities lawsuit alleging that Simply Good Foods and certain executives made material misstatements or omissions about the company’s strategy and the OWYN acquisition. The primary class period cited is October 24, 2024 through April 8, 2026, with October 13, 2026 set as the lead-plaintiff deadline. Kaplan Fox class-action announcement
- Negative Sentiment: The underlying allegations involve a significant impairment and share-price decline. Investor notices point to a reported $187 million impairment charge in April 2026 following earlier assurances that the roughly $280 million OWYN integration was progressing as planned. The litigation could result in defense costs, potential damages, and continued investor uncertainty, although the allegations have not been proven. SMPL shareholder alert
- Negative Sentiment: TD Cowen issued a pessimistic forecast for SMPL. The bearish analyst outlook may weigh on sentiment and reinforce concerns about the company’s earnings outlook and valuation. TD Cowen forecast for Simply Good Foods
- Neutral Sentiment: Options-market volatility is rising. Surging implied volatility indicates that traders expect larger-than-usual price moves in SMPL options, but it does not establish a clear directional signal. Simply Good Foods options volatility
Analyst Ratings Changes
Several brokerages have commented on SMPL. Sanford C. Bernstein cut shares of Simply Good Foods from an "outperform" rating to a "market perform" rating and decreased their price target for the company from $17.00 to $12.00 in a research report on Wednesday, June 3rd. UBS Group set a $15.00 price target on shares of Simply Good Foods in a report on Friday, July 10th. Weiss Ratings reaffirmed a "sell (d)" rating on shares of Simply Good Foods in a report on Thursday, June 18th. Mizuho set a $19.00 price target on shares of Simply Good Foods in a research note on Monday, May 4th. Finally, Zacks Research raised Simply Good Foods from a "strong sell" rating to a "hold" rating in a report on Monday, June 8th. Three analysts have rated the stock with a Buy rating, nine have given a Hold rating and one has given a Sell rating to the company. According to data from MarketBeat.com, the stock presently has a consensus rating of "Hold" and a consensus price target of $14.45.
View Our Latest Report on Simply Good Foods
Simply Good Foods Trading Up 4.8%
The company has a current ratio of 4.80, a quick ratio of 3.10 and a debt-to-equity ratio of 0.28. The stock has a market cap of $946.52 million, a PE ratio of -4.93 and a beta of 0.15. The business has a 50 day moving average of $11.63 and a 200-day moving average of $12.92.
Simply Good Foods (NASDAQ:SMPL - Get Free Report) last announced its quarterly earnings data on Thursday, July 9th. The financial services provider reported $0.42 EPS for the quarter, beating analysts' consensus estimates of $0.35 by $0.07. The business had revenue of $356.98 million during the quarter, compared to the consensus estimate of $332.99 million. Simply Good Foods had a positive return on equity of 9.34% and a negative net margin of 14.28%.The business's revenue for the quarter was down 6.3% on a year-over-year basis. During the same quarter in the previous year, the business earned $0.51 earnings per share. On average, analysts anticipate that The Simply Good Foods Company will post 1.54 EPS for the current year.
Institutional Inflows and Outflows
A number of large investors have recently modified their holdings of the business. Corient Private Wealth LP acquired a new stake in Simply Good Foods during the second quarter worth about $277,000. California State Teachers Retirement System grew its stake in Simply Good Foods by 934.8% during the 2nd quarter. California State Teachers Retirement System now owns 1,209,503 shares of the financial services provider's stock worth $16,062,000 after buying an additional 1,092,623 shares during the last quarter. Thrive Wealth Management LLC bought a new position in Simply Good Foods during the 2nd quarter worth $234,000. UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC increased its position in Simply Good Foods by 9.8% in the second quarter. UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC now owns 235,066 shares of the financial services provider's stock worth $3,122,000 after buying an additional 20,963 shares during the period. Finally, Hsbc Holdings PLC lifted its stake in Simply Good Foods by 42.4% in the second quarter. Hsbc Holdings PLC now owns 43,838 shares of the financial services provider's stock valued at $584,000 after buying an additional 13,050 shares during the last quarter. 88.45% of the stock is currently owned by institutional investors.
About Simply Good Foods
(
Get Free Report)
Simply Good Foods Co NASDAQ: SMPL is a North American consumer packaged foods company specializing in better-for-you nutrition products. The company’s portfolio centers on two well-established brands, Atkins and Quest, which offer a range of low-carbohydrate, high-protein bars, powders, shakes, and snacks. Simply Good Foods aims to support consumers’ health and wellness goals by delivering convenient, nutrient-dense options without added sugars or artificial sweeteners.
Under the Atkins brand, the company produces meal replacements, snack bars, and ready-to-drink shakes designed for low-carb dieters.
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This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.

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