SoFi Technologies (NASDAQ:SOFI) Stock Falls 6.7% - Should You Sell?

Key Points

• SoFi shares fell 6.7% to $14.22 on heavy trading volume, with the stock near a 52-week low and down nearly half in 2026, indicating continued weak momentum.
• Rising long-term yields are pressuring fintech stocks by increasing borrowing costs and potentially reducing loan demand and net interest margins, outweighing favorable analyst coverage.
• Analyst views are mixed: StoneX initiated a Buy rating and Benchmark upgraded the stock to Strong Buy, but the broader consensus remains Hold with an average price target of $22.20; SoFi’s latest quarter nevertheless beat estimates, with revenue up 42.5% year over year.

SoFi Technologies, Inc. (NASDAQ:SOFI - Get Free Report)'s stock price dropped 6.7% during mid-day trading on Wednesday. The stock traded as low as $13.92 and last traded at $14.22. 90,776,985 shares changed hands during trading, an increase of 42% from the average daily volume of 64,109,871 shares. The stock had previously closed at $15.24.

SoFi Technologies News Roundup

Here are the key news stories impacting SoFi Technologies this week:

• Positive Sentiment: StoneX initiated coverage with a Buy rating, arguing that SoFi’s valuation has become attractive after its 2026 selloff and citing improving operating performance. The firm reportedly sees approximately 64% upside. StoneX initiates coverage of SoFi Technologies at buy
• Positive Sentiment: Benchmark Co. upgraded SoFi to “strong buy,” adding another favorable analyst opinion while the stock trades substantially below its 52-week high. SoFi Technologies upgraded by Benchmark Co.
• Neutral Sentiment: Investor attention remains unusually high, with SoFi among the most searched stocks on Zacks. The increased visibility could support trading interest, but the reports do not identify a new fundamental catalyst. Investors heavily search SoFi Technologies
• Neutral Sentiment: SoFi announced a monthly distribution for its THTA ETF, with a stated 10.00% distribution rate. Because THTA is an ETF rather than a direct SOFI corporate earnings event, the announcement is unlikely to materially affect SoFi Technologies’ shares. SoFi announces monthly distributions on THTA
• Negative Sentiment: Higher long-term yields are the dominant pressure. Rising borrowing costs can compress fintech net interest margins and loan demand, concerns that are affecting SoFi and peers such as Affirm and Robinhood despite the new analyst coverage. Rising yields pressure fintech stocks
• Negative Sentiment: The stock’s technical momentum remains weak: SoFi has lost nearly half its value during 2026 and reached a 52-week low, signaling continued investor concern even as analysts point to potential recovery. SoFi Technologies stock hits 52-week low

Wall Street Analyst Weigh In

Several equities analysts have recently weighed in on the company. Scotiabank assumed coverage on SoFi Technologies in a research report on Wednesday, September 2nd. They issued a "sector outperform" rating and a $25.00 price target for the company. Weiss Ratings cut SoFi Technologies from a "hold (c)" rating to a "hold (c-)" rating in a research report on Tuesday, October 6th. Truist Financial upped their price target on SoFi Technologies from $18.00 to $19.00 and gave the company a "hold" rating in a research report on Wednesday, August 12th. Loop Capital began coverage on shares of SoFi Technologies in a report on Tuesday, September 8th. They issued a "hold" rating and a $22.00 price target on the stock. Finally, Keefe, Bruyette & Woods restated an "underperform" rating on shares of SoFi Technologies in a research report on Monday. One equities research analyst has rated the stock with a Strong Buy rating, nine have assigned a Buy rating, eleven have assigned a Hold rating and three have issued a Sell rating to the company. According to data from MarketBeat, the stock has an average rating of "Hold" and an average price target of $22.20.

SoFi Technologies Trading Down 6.7%

The company has a debt-to-equity ratio of 0.30, a current ratio of 0.74 and a quick ratio of 0.10. The stock has a market cap of $18.37 billion, a P/E ratio of 29.63, a PEG ratio of 1.27 and a beta of 2.33. The firm's fifty day moving average price is $17.31 and its two-hundred day moving average price is $17.14.

SoFi Technologies (NASDAQ:SOFI - Get Free Report) last posted its quarterly earnings data on Wednesday, July 29th. The company reported $0.12 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.11 by $0.01. SoFi Technologies had a return on equity of 6.22% and a net margin of 14.78%. The company had revenue of $1.21 billion during the quarter, compared to analyst estimates of $1.11 billion. During the same quarter last year, the company earned $0.08 earnings per share. The firm's quarterly revenue was up 42.5% on a year-over-year basis. SoFi Technologies has set its FY 2026 guidance at 0.600-0.600 EPS. As a group, equities research analysts forecast that SoFi Technologies, Inc. will post 0.60 EPS for the current year.

Insider Buying and Selling

In related news, EVP Kelli Keough sold 10,203 shares of the firm's stock in a transaction that occurred on Monday, September 21st. The shares were sold at an average price of $16.99, for a total value of $173,348.97. Following the sale, the executive vice president directly owned 408,073 shares of the company's stock, valued at $6,933,160.27. This trade represents a 2.44% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CTO Jeremy Rishel sold 18,624 shares of SoFi Technologies stock in a transaction that occurred on Monday, September 21st. The shares were sold at an average price of $17.50, for a total transaction of $325,920.00. Following the sale, the chief technology officer owned 912,650 shares of the company's stock, valued at approximately $15,971,375. The trade was a 2.00% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 51,067 shares of company stock worth $890,716 over the last ninety days. 2.50% of the stock is currently owned by insiders.

Hedge Funds Weigh In On SoFi Technologies

Institutional investors have recently modified their holdings of the company. Lodestone Wealth Management LLC grew its holdings in shares of SoFi Technologies by 11.5% during the 3rd quarter. Lodestone Wealth Management LLC now owns 12,075 shares of the company's stock valued at $190,000 after purchasing an additional 1,244 shares during the last quarter. Seelaus Asset Management LLC lifted its stake in SoFi Technologies by 16.1% in the third quarter. Seelaus Asset Management LLC now owns 12,753 shares of the company's stock worth $200,000 after purchasing an additional 1,772 shares during the last quarter. First Citizens Bank & Trust Co. bought a new stake in SoFi Technologies in the third quarter worth $445,000. Fearless Solutions LLC dba Best Invest grew its stake in shares of SoFi Technologies by 38.6% during the third quarter. Fearless Solutions LLC dba Best Invest now owns 15,811 shares of the company's stock valued at $249,000 after buying an additional 4,401 shares during the last quarter. Finally, Sullivan Wood Capital Management LLC lifted its stake in shares of SoFi Technologies by 10.6% in the 3rd quarter. Sullivan Wood Capital Management LLC now owns 276,995 shares of the company's stock valued at $4,354,000 after acquiring an additional 26,600 shares during the last quarter. 38.43% of the stock is currently owned by institutional investors.

About SoFi Technologies

SoFi Technologies, Inc is a financial technology company that provides digital financial services through its SoFi platform. Founded in 2011 as a student-loan refinancing business, the company has expanded into a broader digital banking and personal-finance provider serving consumers primarily in the United States.

SoFi offers products including personal loans, student-loan refinancing, home loans, checking and savings accounts, credit cards, investment accounts, and financial-planning tools.

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