SoFi Technologies (NASDAQ:SOFI) Trading Up 3.8% - Time to Buy?

Key Points

• SoFi shares rose 3.8% to $18.51 during Thursday trading, with volume below its daily average. The stock’s market capitalization is approximately $23.91 billion.
• Growth catalysts include SoFi’s expanded banking partnership with Kraken, strong member and cross-selling growth, and quarterly revenue that increased 42.5% year over year while EPS exceeded estimates. Scotiabank initiated coverage with a Sector Outperform rating and a $25 price target.
• Analysts remain broadly cautious, with a consensus rating of Hold and an average price target of $22.55. Higher Treasury yields, execution-dependent valuation upside, and recent insider selling remain notable risks.

Shares of SoFi Technologies, Inc. (NASDAQ:SOFI - Get Free Report) shot up 3.8% during mid-day trading on Thursday . The company traded as high as $18.71 and last traded at $18.51. 43,017,462 shares were traded during trading, a decline of 36% from the average daily volume of 67,254,914 shares. The stock had previously closed at $17.84.

Key Stories Impacting SoFi Technologies

Here are the key news stories impacting SoFi Technologies this week:

• Positive Sentiment: Crypto partnership expands SoFi’s financial infrastructure opportunity. SoFi will provide banking connectivity to Payward, the parent company of Kraken, helping facilitate faster money movement and linking traditional banking with digital-asset markets. Kraken will also join the SoFi Exchange Network and list the SoFiUSD stablecoin, potentially increasing adoption of SoFi’s payment, liquidity, and banking services. SoFi Opens Banking Rails to Kraken in Sweeping Crypto Alliance
• Positive Sentiment: Scotiabank initiated coverage with a Sector Outperform rating and a $25 price target. The target implies roughly 34% upside from the recent trading level and supports the view that SoFi’s fundamentals are not fully reflected in its valuation. Scotiabank Initiates SoFi Technologies at Sector Outperform
• Positive Sentiment: Growth-focused commentary remains bullish. Analysts and investors point to record member growth, a product-per-member ratio of 1.54, accelerating cross-selling, and strong revenue expansion. One long-term projection calls for $10 billion in revenue and $1.42 in earnings per share by 2030, with a valuation range of $28.50 to $34.20. SoFi’s latest quarterly results also exceeded consensus estimates for revenue and earnings, with revenue up 42.5% year over year. SoFi Technologies: Shares Are Flat So I’m Accumulating More
• Neutral Sentiment: Valuation upside depends on continued execution. Commentary highlights that SoFi remains well below its late-2025 record despite improving fundamentals, but investors are waiting for sustained earnings growth and additional evidence that the stock can close that gap. Price Prediction: SoFi’s Price Target for 2027 May Surprise Investors
• Negative Sentiment: Higher Treasury yields remain a macroeconomic risk. Rising benchmark rates can pressure rate-sensitive fintech lenders by increasing funding costs and weighing on loan demand and valuation multiples. Some retail investors are also favoring rival Robinhood, creating a competitive sentiment overhang. What’s Happening With SoFi Stock?

Wall Street Analysts Forecast Growth

Several brokerages recently issued reports on SOFI. Truist Financial lifted their price objective on SoFi Technologies from $18.00 to $19.00 and gave the stock a "hold" rating in a report on Wednesday, August 12th. The Goldman Sachs Group upped their target price on SoFi Technologies from $17.00 to $21.00 and gave the company a "neutral" rating in a report on Thursday, July 9th. Needham & Company LLC dropped their price target on SoFi Technologies from $25.00 to $24.00 and set a "buy" rating for the company in a research report on Thursday, July 30th. Wells Fargo & Company cut their price target on SoFi Technologies from $18.00 to $17.00 and set an "equal weight" rating for the company in a research note on Thursday, July 30th. Finally, Piper Sandler initiated coverage on shares of SoFi Technologies in a research report on Monday, August 17th. They issued an "overweight" rating and a $22.00 price objective on the stock. Nine analysts have rated the stock with a Buy rating, ten have given a Hold rating and three have issued a Sell rating to the stock. According to MarketBeat.com, the stock currently has an average rating of "Hold" and an average target price of $22.55.

SoFi Technologies Price Performance

The company has a market capitalization of $23.91 billion, a price-to-earnings ratio of 38.56, a PEG ratio of 1.40 and a beta of 2.20. The company has a current ratio of 0.74, a quick ratio of 0.10 and a debt-to-equity ratio of 0.30. The company's 50 day simple moving average is $17.86 and its 200-day simple moving average is $17.48.

SoFi Technologies (NASDAQ:SOFI - Get Free Report) last announced its quarterly earnings data on Wednesday, July 29th. The company reported $0.12 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.11 by $0.01. SoFi Technologies had a net margin of 14.78% and a return on equity of 6.22%. The business had revenue of $1.21 billion for the quarter, compared to the consensus estimate of $1.11 billion. During the same quarter in the prior year, the firm posted $0.08 earnings per share. The company's quarterly revenue was up 42.5% compared to the same quarter last year. SoFi Technologies has set its FY 2026 guidance at 0.600-0.600 EPS. On average, equities research analysts predict that SoFi Technologies, Inc. will post 0.61 earnings per share for the current fiscal year.

Insider Activity

In other news, EVP Kelli Keough sold 11,286 shares of the stock in a transaction dated Thursday, August 20th. The shares were sold at an average price of $18.00, for a total transaction of $203,148.00. Following the transaction, the executive vice president directly owned 356,442 shares in the company, valued at $6,415,956. This represents a 3.07% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available at this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CTO Jeremy Rishel sold 102,123 shares of the stock in a transaction dated Wednesday, June 17th. The stock was sold at an average price of $17.78, for a total transaction of $1,815,746.94. Following the transaction, the chief technology officer owned 895,089 shares in the company, valued at approximately $15,914,682.42. The trade was a 10.24% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders have sold 136,505 shares of company stock worth $2,418,096 over the last quarter. 2.50% of the stock is currently owned by company insiders.

Hedge Funds Weigh In On SoFi Technologies

Several institutional investors and hedge funds have recently bought and sold shares of the stock. Cary Street Partners Investment Advisory LLC raised its position in shares of SoFi Technologies by 21.2% in the 4th quarter. Cary Street Partners Investment Advisory LLC now owns 2,880 shares of the company's stock worth $75,000 after buying an additional 503 shares during the period. Bensler LLC raised its holdings in shares of SoFi Technologies by 3.6% in the 4th quarter. Bensler LLC now owns 17,450 shares of the company's stock worth $457,000 after purchasing an additional 600 shares during the period. Capital Advisors Inc. OK raised its holdings in shares of SoFi Technologies by 2.2% in the 2nd quarter. Capital Advisors Inc. OK now owns 28,324 shares of the company's stock worth $508,000 after purchasing an additional 615 shares during the period. Mayflower Financial Advisors LLC lifted its stake in shares of SoFi Technologies by 2.3% in the 1st quarter. Mayflower Financial Advisors LLC now owns 29,202 shares of the company's stock valued at $464,000 after purchasing an additional 653 shares in the last quarter. Finally, CX Institutional lifted its stake in shares of SoFi Technologies by 36.2% in the 2nd quarter. CX Institutional now owns 2,477 shares of the company's stock valued at $44,000 after purchasing an additional 658 shares in the last quarter. Institutional investors and hedge funds own 38.43% of the company's stock.

About SoFi Technologies

SoFi Technologies, Inc NASDAQ: SOFI is a diversified financial services company that provides consumer-focused lending, banking, investing and financial technology products. The company's core offerings include student loan refinancing and private student loans, personal loans, mortgage lending, and credit card products. In addition to credit and lending, SoFi operates consumer-facing deposit and cash management accounts, an investing and trading platform, and an insurance marketplace through partner relationships, all designed to serve individuals seeking an integrated digital financial experience.

SoFi has grown beyond direct-to-consumer lending by building technology and infrastructure capabilities.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.

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