D-MARKET Electronic Services & Trading (HEPS) Stock Price, News & Analysis

Company Overview

D-Market Elektronik Hizmetler ve Ticaret A.S. operates e-commerce platforms in Turkey. The company operates www.hepsiburada.com, a retail website that provides its retail customers a range of merchandise, including electronics and non-electronics products, such as books, sports, toys, kids and baby products, cosmetics, furniture, etc. It also offers Hepsiburada Market, an app-in-app initiative and on-demand delivery service that delivers groceries and water; HepsiJet that provides last-mile delivery services; HepsiLojistik, which offers storage and fulfillment services; HepsiMat, an offline network of pick-up and drop-off point; HepsiAd that provides advertising service; HepsiGlobal for discovering and purchasing products from international merchants online; Hepsipay, which offers an e-money and payment services; and Hepsiburada Seyahat for buying airline tickets online. The company was incorporated in 2000 and is headquartered in Istanbul, Turkey.

Key Stats

• Today's Range: $2.84 to $2.92
• 50-Day Range: $2.49 to $3.05
• 52-Week Range: $2.13 to $4.05
• Volume: 41,131 shs
• Average Volume: 479,450 shs
• Market Capitalization: $928.79 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $3.50
• Consensus Rating: Hold

D-MARKET Electronic Services & Trading Stock Analysis - MarketRank™

D-MARKET Electronic Services & Trading scored higher than 46% of companies evaluated by MarketBeat, and ranked 151st out of 221 stocks in the retail/wholesale sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.8 / 5
• Analyst Rating: Hold

Consensus Rating

D-MARKET Electronic Services & Trading has received a consensus rating of Hold. The company's average rating score is 2.00, and is based on no buy ratings, 2 hold ratings, and no sell ratings.

Upside Potential

D-MARKET Electronic Services & Trading has a consensus price target of $3.50, representing about 22.8% upside from its current price of $2.85.

Amount of Analyst Coverage

D-MARKET Electronic Services & Trading has received no research coverage in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for D-MARKET Electronic Services & Trading are expected to grow in the coming year, from ($0.03) to $0.11 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of D-MARKET Electronic Services & Trading is -15.83, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of D-MARKET Electronic Services & Trading is -15.83, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

D-MARKET Electronic Services & Trading has a P/B Ratio of 7.92. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.64% of the float of D-MARKET Electronic Services & Trading has been sold short.

Short Interest Ratio / Days to Cover

D-MARKET Electronic Services & Trading has a short interest ratio ("days to cover") of 3.2, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in D-MARKET Electronic Services & Trading has recently increased by 28.71%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

D-MARKET Electronic Services & Trading does not currently pay a dividend.

Dividend Growth

D-MARKET Electronic Services & Trading does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

0.64% of the float of D-MARKET Electronic Services & Trading has been sold short.

Short Interest Ratio / Days to Cover

D-MARKET Electronic Services & Trading has a short interest ratio ("days to cover") of 3.2, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in D-MARKET Electronic Services & Trading has recently increased by 28.71%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 2.9 / 5
• News Sentiment: 1.14

News Sentiment

D-MARKET Electronic Services & Trading has a news sentiment score of 1.14. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.95 average news sentiment score of Retail/Wholesale companies.

News Coverage This Week

MarketBeat has tracked 5 news articles for D-MARKET Electronic Services & Trading this week, compared to 2 articles on an average week.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, D-MARKET Electronic Services & Trading insiders have not sold or bought any company stock.

Percentage Held by Insiders

36.32% of the stock of D-MARKET Electronic Services & Trading is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

40.46% of the stock of D-MARKET Electronic Services & Trading is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

HEPS Stock Analysis - Frequently Asked Questions

How have HEPS shares performed this year?

D-MARKET Electronic Services & Trading's stock was trading at $3.03 at the beginning of 2025. Since then, HEPS shares have decreased by 5.9% and is now trading at $2.85.

How were D-MARKET Electronic Services & Trading's earnings last quarter?

D-MARKET Electronic Services & Trading Unsponsored ADR (NASDAQ:HEPS) posted its quarterly earnings data on Thursday, July, 31st. The company reported ($0.06) earnings per share (EPS) for the quarter. The firm earned $431.50 million during the quarter. D-MARKET Electronic Services & Trading had a negative net margin of 4.22% and a negative trailing twelve-month return on equity of 62.27%.

When did D-MARKET Electronic Services & Trading IPO?

D-MARKET Electronic Services & Trading (HEPS) raised $681 million in an initial public offering (IPO) on Thursday, July 1st 2021. The company issued 56,740,000 shares at $11.00-$13.00 per share.

Who are D-MARKET Electronic Services & Trading's major shareholders?

Top institutional investors of D-MARKET Electronic Services & Trading include Brightlight Capital Management LP (1.96%), Luxor Capital Group LP (1.12%), Tekne Capital Management LLC (0.96%) and BNP Paribas Financial Markets (0.30%).

How do I buy shares of D-MARKET Electronic Services & Trading?

Shares of HEPS stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of D-MARKET Electronic Services & Trading own?

Based on aggregate information from My MarketBeat watchlists, some other companies that D-MARKET Electronic Services & Trading investors own include NVIDIA (NVDA), Broadcom (AVGO), Meta Platforms (META), CrowdStrike (CRWD), Adobe (ADBE), e.l.f. Beauty (ELF) and Arista Networks (ANET).

Company Calendar

• Last Earnings: 7/31/2025
• Today: 9/12/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Retail/Wholesale
• Industry: INTERNET COMMERCE
• Sub-Industry: Retail
• Current Symbol: NASDAQ:HEPS
• CIK: 1850235
• Web: www.hepsiburada.com
• Phone: 90-212-705-6866
• Fax: N/A
• Employees: 3,743
• Year Founded: N/A

Price Target and Rating

• Average Price Target for D-MARKET Electronic Services & Trading: $3.50
• High Price Target: $3.50
• Low Price Target: $3.50
• Potential Upside/Downside: +22.8%
• Consensus Rating: Hold
• Rating Score (0-4): 2.00
• Research Coverage: 2 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.18)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$48.95 million
• Net Margins: -4.22%
• Pretax Margin: -4.42%
• Return on Equity: -62.27%
• Return on Assets: -7.79%

Debt

• Debt-to-Equity Ratio: 0.23
• Current Ratio: 0.92
• Quick Ratio: 0.62

Sales & Book Value

• Annual Sales: $1.74 billion
• Price / Sales: 0.53
• Cash Flow: $0.05 per share
• Price / Cash Flow: 58.44
• Book Value: $0.36 per share
• Price / Book: 7.92

Miscellaneous

• Outstanding Shares: 321,380,000
• Free Float: 204,657,000
• Market Cap: $915.93 million
• Optionable: Not Optionable
• Beta: 2.33