Wix.com (NASDAQ:WIX) Stock Crosses Above 200 Day Moving Average - What's Next?

Key Points

• Wix shares moved above their 200-day moving average, trading as high as $86.94 versus the $66.29 average, with the latest price at $85.76.
• Wix launched Symphony, an AI-agent platform for automating local-business tasks, while its latest quarter exceeded expectations with $1.39 in EPS and $563.06 million in revenue, up 14.9% year over year.
• The company faces heightened legal and reputational risk from securities class-action claims tied to its AI strategy, Base44 acquisition costs and financial disclosures; investors have until September 22, 2026 to seek lead-plaintiff status. Analysts remain mixed, with a consensus “Hold” rating and a $90.57 target price.

Shares of Wix.com Ltd. (NASDAQ:WIX - Get Free Report) passed above its 200-day moving average during trading on Thursday . The stock has a 200-day moving average of $66.29 and traded as high as $86.94. Wix.com shares last traded at $85.76, with a volume of 1,054,699 shares traded.

Wix.com News Roundup

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: Wix introduced Symphony, an AI-agent platform designed to help local businesses automate tasks such as customer engagement, marketing and operations. The launch may reinforce Wix’s efforts to compete in AI-powered website and commerce tools and could support longer-term growth expectations. Wix Introduces Symphony, An Easy Way for Local Businesses to Use AI Agents
• Neutral Sentiment: Recent commentary has highlighted Wix’s potential exposure to Google’s Gemini AI ecosystem and the stronger e-commerce performance associated with some alternative domain extensions. These developments may affect Wix’s competitive positioning, but the reports do not provide a direct change to earnings forecasts or guidance. How to Play Wix Stock on Big Gemini AI Win
• Negative Sentiment: Multiple law firms announced or promoted a securities class action against Wix and certain officers. The case covers investors who purchased shares from February 19, 2025, through May 12, 2026, and alleges that Wix made misleading statements regarding its AI competitiveness, the cost of its Base44 acquisition, its financial positioning and the transition toward “vibe coding.” Investors have until September 22, 2026 to seek appointment as lead plaintiff. Wix Faces Securities Class Action Amid Scrutiny Over Vibe Coding Transition
• Negative Sentiment: The litigation follows a reported 27% mid-May share-price decline after Wix released first-quarter 2026 results. One investor notice alleges that successive AI-product, Base44-cost, analyst-downgrade and Wix Harmony disclosures reduced market expectations. The lawsuit itself does not establish wrongdoing, but it adds reputational, legal-cost and potential financial-liability risks. Wix Shareholder Notice and Class Action Deadline

Analyst Ratings Changes

A number of brokerages have commented on WIX. Scotiabank reiterated an "outperform" rating on shares of Wix.com in a research report on Tuesday, June 9th. Oppenheimer dropped their target price on Wix.com from $115.00 to $85.00 and set an "outperform" rating for the company in a research report on Thursday, May 14th. JPMorgan Chase & Co. cut their price target on Wix.com from $86.00 to $62.00 and set an "underweight" rating on the stock in a research note on Thursday, June 18th. Wedbush raised their price target on Wix.com from $55.00 to $80.00 and gave the company a "neutral" rating in a report on Thursday, August 20th. Finally, Cantor Fitzgerald lifted their price objective on Wix.com from $65.00 to $80.00 and gave the stock an "overweight" rating in a research report on Wednesday, August 5th. Eleven research analysts have rated the stock with a Buy rating, ten have assigned a Hold rating and two have given a Sell rating to the company. Based on data from MarketBeat.com, the stock has an average rating of "Hold" and a consensus target price of $90.57.

Wix.com Price Performance

The stock has a market capitalization of $5.00 billion, a P/E ratio of -24.23, a PEG ratio of 39.11 and a beta of 0.90. The business's 50 day simple moving average is $58.74 and its 200-day simple moving average is $66.29.

Wix.com (NASDAQ:WIX - Get Free Report) last issued its earnings results on Tuesday, August 4th. The information services provider reported $1.39 EPS for the quarter, beating the consensus estimate of $1.13 by $0.26. The company had revenue of $563.06 million during the quarter, compared to analysts' expectations of $552.56 million. Wix.com had a negative net margin of 8.19% and a negative return on equity of 1.61%. The business's revenue for the quarter was up 14.9% compared to the same quarter last year. During the same quarter in the previous year, the company posted $2.28 EPS. Research analysts anticipate that Wix.com Ltd. will post 0.24 earnings per share for the current fiscal year.

Hedge Funds Weigh In On Wix.com

A number of hedge funds and other institutional investors have recently added to or reduced their stakes in the stock. Senvest Management LLC grew its position in shares of Wix.com by 24.8% during the 1st quarter. Senvest Management LLC now owns 3,754,680 shares of the information services provider's stock worth $338,184,000 after buying an additional 746,200 shares during the period. Hsbc Holdings PLC increased its stake in shares of Wix.com by 11,894.0% in the 1st quarter. Hsbc Holdings PLC now owns 3,529,474 shares of the information services provider's stock valued at $318,676,000 after acquiring an additional 3,500,047 shares during the last quarter. Wellington Management Group LLP raised its position in shares of Wix.com by 90.4% in the 3rd quarter. Wellington Management Group LLP now owns 3,390,589 shares of the information services provider's stock valued at $602,270,000 after acquiring an additional 1,609,989 shares during the period. Ameriprise Financial Inc. raised its position in shares of Wix.com by 879.0% in the 2nd quarter. Ameriprise Financial Inc. now owns 2,031,591 shares of the information services provider's stock valued at $321,926,000 after acquiring an additional 1,824,070 shares during the period. Finally, California State Teachers Retirement System boosted its stake in Wix.com by 2,918.9% during the 2nd quarter. California State Teachers Retirement System now owns 1,788,485 shares of the information services provider's stock worth $81,144,000 after acquiring an additional 1,729,242 shares during the last quarter. Institutional investors own 81.52% of the company's stock.

About Wix.com

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company's software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.

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