Zebra Technologies (NASDAQ:ZBRA) Share Price Crosses Above 200-Day Moving Average - Should You Sell?

Key Points

• Zebra Technologies shares rose above their 200-day moving average, trading near $375.66 versus the $279.36 average, while the stock was down 0.1% in the session.
• Analysts maintain a generally positive outlook, with a “Moderate Buy” consensus and an average price target of $385; recent targets range from $360 to $430.
• The company reported strong quarterly results, including $6.35 in EPS versus the $4.36 estimate and 20.4% year-over-year revenue growth to $1.56 billion. However, two insiders recently sold shares, while institutional investors collectively own 91.03% of the stock.

Shares of Zebra Technologies Corporation (NASDAQ:ZBRA - Get Free Report) passed above its two hundred day moving average during trading on Monday. The stock has a two hundred day moving average of $279.36 and traded as high as $379.35. Zebra Technologies shares last traded at $375.66, with a volume of 348,269 shares traded.

Wall Street Analyst Weigh In

ZBRA has been the topic of several research analyst reports. Morgan Stanley set a $360.00 price target on Zebra Technologies in a research note on Wednesday, August 5th. Barclays raised their price objective on Zebra Technologies from $346.00 to $410.00 and gave the stock an "overweight" rating in a research note on Wednesday, August 5th. UBS Group reiterated a "buy" rating on shares of Zebra Technologies in a research report on Wednesday, August 5th. Wall Street Zen upgraded shares of Zebra Technologies from a "hold" rating to a "buy" rating in a report on Sunday, June 28th. Finally, KeyCorp lifted their price objective on shares of Zebra Technologies from $305.00 to $430.00 and gave the company an "overweight" rating in a research note on Wednesday, August 5th. One equities research analyst has rated the stock with a Strong Buy rating, nine have assigned a Buy rating and three have given a Hold rating to the company's stock. According to data from MarketBeat.com, the stock has an average rating of "Moderate Buy" and an average price target of $385.00.

Zebra Technologies Stock Down 0.1%

The company has a quick ratio of 0.33, a current ratio of 0.52 and a debt-to-equity ratio of 0.14. The stock has a market cap of $17.89 billion, a PE ratio of 34.37 and a beta of 1.58. The business has a 50 day moving average price of $355.15 and a 200 day moving average price of $279.36.

Zebra Technologies (NASDAQ:ZBRA - Get Free Report) last posted its earnings results on Tuesday, August 4th. The industrial products company reported $6.35 EPS for the quarter, topping the consensus estimate of $4.36 by $1.99. Zebra Technologies had a return on equity of 22.29% and a net margin of 9.22%.The firm had revenue of $1.56 billion for the quarter, compared to analyst estimates of $1.50 billion. During the same period last year, the company earned $3.61 earnings per share. Zebra Technologies's revenue for the quarter was up 20.4% compared to the same quarter last year. Zebra Technologies has set its Q3 2026 guidance at 4.700-4.900 EPS and its FY 2026 guidance at 20.750-21.250 EPS. Equities research analysts expect that Zebra Technologies Corporation will post 17.22 EPS for the current fiscal year.

Insider Activity at Zebra Technologies

In other news, Director Linda Connly sold 500 shares of the company's stock in a transaction that occurred on Monday, August 10th. The stock was sold at an average price of $377.68, for a total transaction of $188,840.00. Following the completion of the transaction, the director directly owned 3,708 shares of the company's stock, valued at $1,400,437.44. This represents a 11.88% decrease in their position. The sale was disclosed in a filing with the SEC, which is available through this link. Also, insider Michael Cho sold 3,500 shares of the company's stock in a transaction dated Friday, August 7th. The stock was sold at an average price of $375.20, for a total transaction of $1,313,200.00. Following the transaction, the insider owned 5,170 shares of the company's stock, valued at approximately $1,939,784. This trade represents a 40.37% decrease in their position. The disclosure for this sale is available in the SEC filing. Corporate insiders own 0.91% of the company's stock.

Institutional Investors Weigh In On Zebra Technologies

Several hedge funds and other institutional investors have recently made changes to their positions in the stock. Dimensional Fund Advisors LP increased its stake in shares of Zebra Technologies by 37.0% in the 1st quarter. Dimensional Fund Advisors LP now owns 686,335 shares of the industrial products company's stock worth $143,473,000 after acquiring an additional 185,387 shares during the last quarter. Lazard Asset Management LLC lifted its holdings in Zebra Technologies by 3.4% in the first quarter. Lazard Asset Management LLC now owns 623,965 shares of the industrial products company's stock valued at $130,459,000 after acquiring an additional 20,567 shares during the last quarter. Focus Partners Wealth grew its holdings in shares of Zebra Technologies by 2,635.4% during the 4th quarter. Focus Partners Wealth now owns 543,473 shares of the industrial products company's stock worth $132,575,000 after purchasing an additional 523,605 shares during the period. Arrowstreet Capital Limited Partnership boosted its stake in Zebra Technologies by 111.6% during the first quarter. Arrowstreet Capital Limited Partnership now owns 500,628 shares of the industrial products company's stock worth $104,671,000 after buying an additional 264,015 shares during the period. Finally, Swedbank AB increased its holdings in Zebra Technologies by 958.0% in the 1st quarter. Swedbank AB now owns 417,898 shares of the industrial products company's stock valued at $87,374,000 after purchasing an additional 378,400 shares during the last quarter. Institutional investors and hedge funds own 91.03% of the company's stock.

Zebra Technologies Company Profile

Zebra Technologies Corporation NASDAQ: ZBRA provides enterprise asset intelligence and automation solutions that help organizations identify, track, and manage physical assets, inventory, and business processes. Its offerings are designed to improve visibility, productivity, accuracy, and operational efficiency across workplaces and supply chains.

The company's portfolio includes barcode and RFID printers, labels, supplies, scanners, mobile computers, RFID readers, machine-vision systems, workflow software, and related services.

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