Priority Technology (PRTH) Stock Price, News & Analysis

Company Overview

Priority Technology Holdings, Inc. operates as a payment technology company in the United States. The company operates through three segments: Small and Medium-Sized Businesses (SMB) Payments, Business-To-Business (B2B) Payments, and Enterprise Payments. It offers SMB payments processing solutions for B2C transactions through independent sales organizations, financial institutions, independent software vendors, and other referral partners through its MX product suite, which includes MX Connect and MX Merchant products, such as MX Insights, MX Storefront, MX Retail, MX Invoice, MX B2B and ACH.com, and others, which provides flexible and customizable set of business applications that helps to manage critical business work functions and revenue performance to resellers and merchant clients using core payment processing. The company also offers CPX, a platform that offers accounts payable automation solutions, including virtual card, purchase card, ACH +, dynamic discounting, or check. In addition, it provides curated managed services; payment-adjacent technologies to facilitate the acceptance of electronic payments from customers; and Plastiq payables management software, which helps businesses in improving cash flow with instant access to working capital. Further, the company offers embedded finance and BaaS solutions to enterprise customers to modernize legacy platforms and accelerate software partners' strategies to monetize payments; and managed services solutions that provide audience-specific programs for institutional partners and other third parties; and consulting and development solutions. It serves SMB, and enterprises, as well as distribution partners, including retail and wholesale independent sales organizations, financial institutions, and independent software vendors. The company was founded in 2005 and is headquartered in Alpharetta, Georgia.

Key Stats

• Today's Range: $6.23 to $6.76
• 50-Day Range: $6.14 to $9.08
• 52-Week Range: $3.35 to $12.47
• Volume: 372,850 shs
• Average Volume: 298,349 shs
• Market Capitalization: $535.14 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $13.00
• Consensus Rating: Buy

Priority Technology Stock Analysis - MarketRank™

Priority Technology scored higher than 83% of companies evaluated by MarketBeat, and ranked 60th out of 315 stocks in the business services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.6 / 5
• Analyst Rating: Buy

Consensus Rating

Priority Technology has received a consensus rating of Buy. The company's average rating score is 3.25, and is based on 3 buy ratings, no hold ratings, and no sell ratings.

Amount of Analyst Coverage

Priority Technology has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for Priority Technology are expected to grow in the coming year, from ($0.09) to $0.76 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Priority Technology is -15.98, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Priority Technology is -15.98, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Short Interest

• Score: 4.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

6.03% of the float of Priority Technology has been sold short.

Short Interest Ratio / Days to Cover

Priority Technology has a short interest ratio ("days to cover") of 2.3, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Priority Technology has recently decreased by 13.42%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Priority Technology does not currently pay a dividend.

Dividend Growth

Priority Technology does not have a long track record of dividend growth.

Sustainability and ESG

• Score: 3.3 / 5
• Environmental Score: -0.72

Percentage of Shares Shorted

6.03% of the float of Priority Technology has been sold short.

Short Interest Ratio / Days to Cover

Priority Technology has a short interest ratio ("days to cover") of 2.3, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Priority Technology has recently decreased by 13.42%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 2.5 / 5
• News Sentiment: 0.51

News Sentiment

Priority Technology has a news sentiment score of 0.51. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.66 average news sentiment score of Business Services companies.

News Coverage This Week

MarketBeat has tracked 16 news articles for Priority Technology this week, compared to 3 articles on an average week.

Search Interest

4 people have searched for PRTH on MarketBeat in the last 30 days. This is an increase of 100% compared to the previous 30 days.

MarketBeat Follows

Only 1 people have added Priority Technology to their MarketBeat watchlist in the last 30 days. This is a decrease of -50% compared to the previous 30 days.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Priority Technology insiders have not sold or bought any company stock.

Percentage Held by Insiders

76.30% of the stock of Priority Technology is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

Only 11.52% of the stock of Priority Technology is held by institutions.

PRTH Stock Analysis - Frequently Asked Questions

How have PRTH shares performed this year?

Priority Technology's stock was trading at $11.75 at the beginning of 2025. Since then, PRTH stock has decreased by 42.9% and is now trading at $6.71.
View the best growth stocks for 2025 here.

How were Priority Technology's earnings last quarter?

Priority Technology Holdings, Inc. (NASDAQ:PRTH) released its quarterly earnings results on Tuesday, May, 6th. The company reported $0.22 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.10 by $0.12. The company earned $224.63 million during the quarter, compared to analysts' expectations of $228.81 million. Priority Technology had a negative trailing twelve-month return on equity of 15.86% and a net margin of 1.96%.
Read the conference call transcript.

Who are Priority Technology's major shareholders?

Priority Technology's top institutional shareholders include Investors Asset Management of Georgia Inc. GA ADV (0.12%), Pekin Hardy Strauss Inc. (0.11%), Cetera Investment Advisers (0.10%) and Ritholtz Wealth Management (0.08%). Insiders that own company stock include Thomas Charles Priore, John Vito Priore, Sean Kiewiet, Ranjana Ram, Stephen W Hipp, Tim O'leary and Rajiv Kumar.
View institutional ownership trends.

How do I buy shares of Priority Technology?

Shares of PRTH stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Priority Technology own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Priority Technology investors own include Tesla (TSLA), JPMorgan Chase & Co. (JPM), Advanced Micro Devices (AMD), NVIDIA (NVDA), Home Depot (HD), Meta Platforms (META) and Netflix (NFLX).

Company Calendar

• Last Earnings: 5/06/2025
• Today: 5/09/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Business Services
• Industry: Business services, not elsewhere classified
• Sub-Industry: Business Services
• Current Symbol: NASDAQ:PRTH
• Previous Symbol: NASDAQ:PRTH
• CIK: 1653558
• Web: www.prth.com
• Phone: (404) 952-2107
• Fax: N/A
• Employees: 790
• Year Founded: N/A

Price Target and Rating

• Average Stock Price Target: $13.00
• High Stock Price Target: $16.00
• Low Stock Price Target: $10.00
• Potential Upside/Downside: +93.7%
• Consensus Rating: Buy
• Rating Score (0-4): 3.25
• Research Coverage: 4 Analysts

Profitability

• EPS (Most Recent Fiscal Year): ($0.31)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: $-1,310,000.00
• Net Margins: 1.96%
• Pretax Margin: 3.36%
• Return on Equity: -15.86%
• Return on Assets: 1.52%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.04
• Quick Ratio: 1.04

Sales & Book Value

• Annual Sales: $879.70 million
• Price / Sales: 0.61
• Cash Flow: $0.53 per share
• Price / Cash Flow: 12.78
• Book Value: ($1.90) per share
• Price / Book: -3.53

Miscellaneous

• Outstanding Shares: 79,753,000
• Free Float: 18,296,000
• Market Cap: $535.14 million
• Optionable: Not Optionable
• Beta: 1.50