Procter & Gamble Company (The) (NYSE:PG) Given Average Rating of "Moderate Buy" by Analysts

Key Points

• Analysts have given Procter & Gamble a consensus recommendation of "Moderate Buy" from 22 brokerages (12 buys, 10 holds) with an average 12‑month target of about $162.79.
• Procter & Gamble raised its quarterly dividend to $1.0885 (annualized $4.35) for a ~3.1% yield, with an ex‑dividend date of April 24 and payment on May 15, reinforcing its defensive income appeal.
• Several firms have trimmed price targets (e.g., Deutsche Bank, Barclays, JPMorgan) and flagged near‑term margin and organic growth pressures, while the stock trades near $142.48 and the company has a market cap of roughly $331 billion.

Procter & Gamble Company (The) (NYSE:PG - Get Free Report) has been assigned a consensus recommendation of "Moderate Buy" from the twenty-two brokerages that are covering the firm, MarketBeat reports. Ten equities research analysts have rated the stock with a hold rating and twelve have given a buy rating to the company. The average 12 month target price among brokerages that have issued a report on the stock in the last year is $162.7895.

A number of equities research analysts have recently commented on PG shares. Deutsche Bank Aktiengesellschaft reduced their target price on shares of Procter & Gamble from $171.00 to $162.00 and set a "hold" rating for the company in a research report on Monday, March 30th. Jefferies Financial Group dropped their price objective on shares of Procter & Gamble from $179.00 to $175.00 and set a "buy" rating for the company in a research note on Monday. Barclays cut their price objective on shares of Procter & Gamble from $155.00 to $146.00 and set an "equal weight" rating for the company in a report on Tuesday, April 14th. Raymond James Financial lowered their target price on Procter & Gamble from $175.00 to $170.00 and set an "outperform" rating on the stock in a report on Tuesday, April 14th. Finally, UBS Group cut their price target on Procter & Gamble from $170.00 to $166.00 and set a "buy" rating for the company in a report on Tuesday, April 7th.

Key Headlines Impacting Procter & Gamble

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: PG raised its dividend, reinforcing its income profile for investors and supporting the stock’s defensive appeal. 3 Giant Dividend Stocks Raising Payouts With Yields Up to 4%
• Positive Sentiment: Brand/product updates: Dreft announced a packaging refresh and simpler product naming (Dreft Baby, Dreft Toddler, Dreft Family), which could help shelf visibility and purchase ease in the baby-care segment. Dreft Simplifies Laundry Care
• Positive Sentiment: ESG initiative: Charmin/PG committed to plant an additional 1 million trees with the Arbor Day Foundation through 2030, strengthening sustainability credentials that matter to some institutional and ESG-minded investors. Charmin Forest Push Adds ESG Angle To Procter And Gamble Story
• Neutral Sentiment: Leadership update: In the Q4 2025 earnings transcript management announced a planned transition — the current CEO will move to Executive Chairman on Jan 1, 2026, and Shailesh Jejurikar was named incoming President & CEO; this is a planned succession but may add near-term investor scrutiny on strategy execution. Procter & Gamble Q4 2025 Earnings Transcript
• Neutral Sentiment: Jefferies adjusted its price target slightly lower to $175 but kept a Buy rating, signaling continued confidence in PG’s long-term outlook despite near-term headwinds. Jefferies Adjusts Price Target
• Negative Sentiment: Cost and geopolitical pressures ahead of the Q3 report: Jefferies and others flag that margins and organic growth may be pressured this quarter; Jefferies forecasts around 1.6% organic sales growth and roughly $1.56 EPS for the quarter — modest beats would still leave limited upside. Procter & Gamble cost pressures in focus for Q3 report
• Negative Sentiment: Analyst target trims: JPMorgan cut its target to $162 (from $165) and other outlets have highlighted concerns about slowing EPS growth, nudging investor expectations lower ahead of results. JPMorgan Cuts Procter & Gamble Target
• Negative Sentiment: Analyst commentary (Zacks and others) warns that PG’s EPS growth story may face near-term headwinds from cost pressures despite pricing power and supply-chain improvements. Zacks: EPS Growth Story...

Procter & Gamble Stock Performance

NYSE PG opened at $142.48 on Wednesday. The company has a market cap of $331.12 billion, a PE ratio of 21.11, a price-to-earnings-growth ratio of 5.57 and a beta of 0.41. The stock's 50 day simple moving average is $151.21 and its 200-day simple moving average is $148.78. Procter & Gamble has a 1-year low of $137.62 and a 1-year high of $170.99. The company has a debt-to-equity ratio of 0.49, a current ratio of 0.72 and a quick ratio of 0.51.

Procter & Gamble (NYSE:PG - Get Free Report) last issued its quarterly earnings results on Friday, January 23rd. The company reported $1.88 EPS for the quarter, topping the consensus estimate of $1.86 by $0.02. The firm had revenue of $22.21 billion during the quarter, compared to analysts' expectations of $22.36 billion. Procter & Gamble had a return on equity of 32.21% and a net margin of 19.30%.The firm's revenue for the quarter was up 1.5% on a year-over-year basis. During the same period in the previous year, the business earned $1.88 earnings per share. As a group, equities research analysts anticipate that Procter & Gamble will post 6.96 EPS for the current fiscal year.

Procter & Gamble Increases Dividend

The business also recently announced a quarterly dividend, which will be paid on Friday, May 15th. Shareholders of record on Friday, April 24th will be issued a $1.0885 dividend. This represents a $4.35 annualized dividend and a yield of 3.1%. The ex-dividend date is Friday, April 24th. This is an increase from Procter & Gamble's previous quarterly dividend of $1.06. Procter & Gamble's dividend payout ratio (DPR) is currently 62.67%.

Insider Buying and Selling at Procter & Gamble

In related news, insider Moses Victor Javier Aguilar sold 15,169 shares of the firm's stock in a transaction dated Friday, February 13th. The shares were sold at an average price of $162.28, for a total transaction of $2,461,625.32. Following the completion of the sale, the insider directly owned 44,735 shares in the company, valued at approximately $7,259,595.80. This trade represents a 25.32% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, insider Balaji Purushothaman sold 12,827 shares of Procter & Gamble stock in a transaction dated Wednesday, February 11th. The stock was sold at an average price of $160.31, for a total transaction of $2,056,296.37. Following the transaction, the insider directly owned 12,639 shares in the company, valued at $2,026,158.09. This trade represents a 50.37% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Over the last 90 days, insiders have sold 348,618 shares of company stock worth $55,462,643. Corporate insiders own 0.20% of the company's stock.

Institutional Trading of Procter & Gamble

Hedge funds and other institutional investors have recently made changes to their positions in the company. Norges Bank acquired a new stake in Procter & Gamble during the fourth quarter worth $4,664,783,000. Cardano Risk Management B.V. lifted its stake in shares of Procter & Gamble by 1,104.8% in the 4th quarter. Cardano Risk Management B.V. now owns 9,521,440 shares of the company's stock valued at $1,364,518,000 after purchasing an additional 8,731,126 shares during the last quarter. Auto Owners Insurance Co grew its holdings in shares of Procter & Gamble by 14,231.0% during the 4th quarter. Auto Owners Insurance Co now owns 3,549,645 shares of the company's stock worth $508,700,000 after purchasing an additional 3,524,876 shares during the period. Vanguard Group Inc. increased its position in shares of Procter & Gamble by 1.2% during the 4th quarter. Vanguard Group Inc. now owns 237,459,756 shares of the company's stock worth $34,030,358,000 after purchasing an additional 2,829,151 shares during the last quarter. Finally, Assenagon Asset Management S.A. raised its holdings in Procter & Gamble by 100.8% in the 4th quarter. Assenagon Asset Management S.A. now owns 5,460,939 shares of the company's stock valued at $782,607,000 after buying an additional 2,741,924 shares during the period. Institutional investors and hedge funds own 65.77% of the company's stock.

Procter & Gamble Company Profile

Procter & Gamble NYSE: PG is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world's largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G's product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.