Rep. Tim Moore Sells Off Shares of Harley-Davidson, Inc. (NYSE:HOG)

Key Points

• Rep. Tim Moore sold between $50,001 and $100,000 of Harley‑Davidson (HOG) stock on April 7, a transaction disclosed in an April 28 filing.
• Moore has been active in other recent trades, including a $100,001–$250,000 sale of LGI Homes and multiple purchases and sales in Cracker Barrel, NVIDIA, Krispy Kreme and others.
• Harley‑Davidson posted a quarterly EPS miss (‑$2.44 vs. ‑$0.92 expected) with revenue down 9.8% year‑over‑year, but raised its quarterly dividend to $0.1875 and carries a MarketBeat consensus "Hold" with a $21.67 target.

Representative Tim Moore (Republican-North Carolina) recently sold shares of Harley-Davidson, Inc. NYSE: HOG. In a filing disclosed on April 28th, the Representative disclosed that they had sold between $50,001 and $100,000 in Harley-Davidson stock on April 7th.

Representative Tim Moore also recently made the following trade(s):

• Sold $15,001 - $50,000 in shares of Cracker Barrel Old Country Store NASDAQ: CBRL on 4/1/2026.
• Sold $100,001 - $250,000 in shares of LGI Homes NASDAQ: LGIH on 3/26/2026.
• Sold $15,001 - $50,000 in shares of NVIDIA NASDAQ: NVDA on 3/24/2026.
• Purchased $15,001 - $50,000 in shares of Cracker Barrel Old Country Store NASDAQ: CBRL on 3/23/2026.
• Purchased $15,001 - $50,000 in shares of LGI Homes NASDAQ: LGIH on 3/20/2026.
• Purchased $50,001 - $100,000 in shares of LGI Homes NASDAQ: LGIH on 3/19/2026.
• Purchased $15,001 - $50,000 in shares of LGI Homes NASDAQ: LGIH on 3/18/2026.
• Sold $15,001 - $50,000 in shares of Krispy Kreme NASDAQ: DNUT on 3/17/2026.
• Purchased $1,001 - $15,000 in shares of Simply Good Foods NASDAQ: SMPL on 3/13/2026.
• Purchased $15,001 - $50,000 in shares of Harley-Davidson NYSE: HOG on 3/12/2026.

Harley-Davidson Trading Up 1.0%

Shares of HOG stock opened at $23.64 on Thursday. The company has a quick ratio of 1.83, a current ratio of 2.10 and a debt-to-equity ratio of 0.52. The firm has a market cap of $2.58 billion, a P/E ratio of 9.06 and a beta of 1.28. The business has a 50-day moving average price of $20.30 and a two-hundred day moving average price of $21.90. Harley-Davidson, Inc. has a 12-month low of $17.09 and a 12-month high of $31.25.

Harley-Davidson (NYSE:HOG - Get Free Report) last issued its earnings results on Tuesday, February 10th. The company reported ($2.44) EPS for the quarter, missing analysts' consensus estimates of ($0.92) by ($1.52). Harley-Davidson had a return on equity of 10.27% and a net margin of 8.03%.The business had revenue of $496.16 million during the quarter, compared to analysts' expectations of $482.21 million. During the same quarter in the previous year, the business earned ($0.93) EPS. Harley-Davidson's revenue for the quarter was down 9.8% compared to the same quarter last year. Equities analysts anticipate that Harley-Davidson, Inc. will post 0.6 EPS for the current fiscal year.

Harley-Davidson Increases Dividend

The business also recently disclosed a quarterly dividend, which was paid on Tuesday, March 17th. Investors of record on Monday, March 2nd were given a $0.1875 dividend. This represents a $0.75 annualized dividend and a dividend yield of 3.2%. This is a positive change from Harley-Davidson's previous quarterly dividend of $0.18. The ex-dividend date was Monday, March 2nd. Harley-Davidson's dividend payout ratio (DPR) is currently 28.74%.

Hedge Funds Weigh In On Harley-Davidson

Large investors have recently modified their holdings of the stock. EverSource Wealth Advisors LLC increased its position in shares of Harley-Davidson by 139.0% during the third quarter. EverSource Wealth Advisors LLC now owns 944 shares of the company's stock valued at $26,000 after acquiring an additional 549 shares in the last quarter. Pinnacle Holdings LLC purchased a new stake in Harley-Davidson during the 4th quarter valued at $30,000. Fifth Third Bancorp boosted its stake in Harley-Davidson by 48.9% during the 4th quarter. Fifth Third Bancorp now owns 1,764 shares of the company's stock valued at $36,000 after purchasing an additional 579 shares during the last quarter. Geneos Wealth Management Inc. increased its holdings in shares of Harley-Davidson by 153.8% in the 1st quarter. Geneos Wealth Management Inc. now owns 2,109 shares of the company's stock worth $53,000 after purchasing an additional 1,278 shares in the last quarter. Finally, Westfuller Advisors LLC bought a new stake in shares of Harley-Davidson in the 3rd quarter worth $67,000. Hedge funds and other institutional investors own 85.10% of the company's stock.

Analyst Upgrades and Downgrades

Several equities research analysts have weighed in on HOG shares. Zacks Research upgraded Harley-Davidson from a "strong sell" rating to a "hold" rating in a report on Monday. Morgan Stanley reissued an "underweight" rating and set a $12.00 target price on shares of Harley-Davidson in a research note on Tuesday, February 17th. UBS Group decreased their target price on Harley-Davidson from $27.00 to $19.00 and set a "neutral" rating for the company in a report on Wednesday, March 4th. Wells Fargo & Company started coverage on Harley-Davidson in a research note on Wednesday, March 11th. They issued an "underweight" rating and a $15.00 price target for the company. Finally, BMO Capital Markets reiterated an "outperform" rating and issued a $24.00 price target on shares of Harley-Davidson in a report on Wednesday, February 11th. One investment analyst has rated the stock with a Strong Buy rating, two have assigned a Buy rating, five have assigned a Hold rating and three have given a Sell rating to the company's stock. According to MarketBeat.com, the company currently has a consensus rating of "Hold" and a consensus target price of $21.67.

Insider Activity

In other news, Director Rafeh Masood purchased 2,775 shares of the company's stock in a transaction dated Friday, February 27th. The shares were purchased at an average cost of $18.00 per share, for a total transaction of $49,950.00. Following the purchase, the director directly owned 7,480 shares in the company, valued at approximately $134,640. This represents a 58.98% increase in their position. The transaction was disclosed in a legal filing with the SEC, which is accessible through the SEC website. Also, Director James D. Farley, Jr. sold 6,454 shares of the company's stock in a transaction on Wednesday, February 25th. The shares were sold at an average price of $18.71, for a total value of $120,754.34. Following the sale, the director owned 16,205 shares of the company's stock, valued at approximately $303,195.55. This trade represents a 28.48% decrease in their position. The SEC filing for this sale provides additional information. 0.97% of the stock is currently owned by corporate insiders.

About Representative Moore

Timothy K. Moore (Republican Party) is a member of the U.S. House, representing North Carolina's 14th Congressional District. He assumed office on January 3, 2025. His current term ends on January 3, 2027. Moore (Republican Party) ran for election to the U.S. House to represent North Carolina's 14th Congressional District. He won in the general election on November 5, 2024. Moore served as speaker of the House from 2015 to 2025. Timothy Moore earned his B.A. from the University of North Carolina-Chapel Hill in 1992 and his J.D. from the Oklahoma City University School of Law in 1995. His professional experience includes working as an attorney.

About Harley-Davidson

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.

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