Salesforce (NYSE:CRM) Price Target Lowered to $229.00 at Northland Securities

Key Points

• Northland Securities cut its price target on Salesforce from $267 to $229 and assigned a "market perform" rating, implying roughly a 15.8% upside from the recent share price.
• Salesforce beat Q4 expectations with EPS of $3.81 (vs. $3.05) and revenue of $11.20B (up 12.1% YoY), and set FY2027 EPS guidance at 13.110–13.190.
• Analyst sentiment is mixed—MarketBeat shows an average rating of "Moderate Buy" and an average price target of $282.06—while strong product momentum from Agentforce coexists with recent price-target cuts and heightened stock volatility.

Salesforce (NYSE:CRM - Get Free Report) had its target price lowered by equities research analysts at Northland Securities from $267.00 to $229.00 in a research report issued to clients and investors on Tuesday,Benzinga reports. The brokerage currently has a "market perform" rating on the CRM provider's stock. Northland Securities' price objective points to a potential upside of 15.81% from the stock's current price.

A number of other research analysts also recently weighed in on the company. Mizuho cut their price target on Salesforce from $280.00 to $265.00 and set an "outperform" rating on the stock in a research note on Thursday, February 26th. Arete Research raised Salesforce to a "strong-buy" rating in a research note on Thursday, December 11th. Guggenheim restated a "neutral" rating on shares of Salesforce in a report on Thursday, December 4th. Wall Street Zen raised Salesforce from a "hold" rating to a "buy" rating in a research note on Friday, November 28th. Finally, TD Cowen cut their price target on shares of Salesforce from $325.00 to $250.00 and set a "buy" rating on the stock in a research report on Thursday, February 26th. One analyst has rated the stock with a Strong Buy rating, twenty-seven have assigned a Buy rating, eleven have issued a Hold rating and one has given a Sell rating to the company's stock. According to MarketBeat, the company currently has an average rating of "Moderate Buy" and an average price target of $282.06.

Salesforce Trading Down 0.5%

Salesforce stock traded down $1.06 during trading hours on Tuesday, reaching $197.73. 7,703,204 shares of the company's stock traded hands, compared to its average volume of 12,410,909. The firm has a market capitalization of $182.51 billion, a price-to-earnings ratio of 25.28, a PEG ratio of 1.47 and a beta of 1.29. The company has a debt-to-equity ratio of 0.18, a quick ratio of 0.76 and a current ratio of 0.76. Salesforce has a fifty-two week low of $174.57 and a fifty-two week high of $296.05. The firm's 50 day moving average is $215.86 and its 200-day moving average is $236.46.

Salesforce (NYSE:CRM - Get Free Report) last issued its quarterly earnings results on Wednesday, February 25th. The CRM provider reported $3.81 EPS for the quarter, topping the consensus estimate of $3.05 by $0.76. Salesforce had a net margin of 17.96% and a return on equity of 15.38%. The company had revenue of $11.20 billion during the quarter, compared to analysts' expectations of $11.18 billion. During the same quarter in the previous year, the company earned $2.78 EPS. Salesforce's revenue was up 12.1% on a year-over-year basis. Salesforce has set its FY 2027 guidance at 13.110-13.190 EPS and its Q1 2027 guidance at 3.110-3.130 EPS. On average, analysts predict that Salesforce will post 7.46 earnings per share for the current year.

Insider Transactions at Salesforce

In other news, Director Neelie Kroes sold 3,893 shares of the company's stock in a transaction dated Wednesday, January 14th. The stock was sold at an average price of $238.70, for a total transaction of $929,259.10. Following the completion of the transaction, the director directly owned 7,299 shares of the company's stock, valued at $1,742,271.30. This represents a 34.78% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, Director David Blair Kirk bought 1,936 shares of the business's stock in a transaction on Wednesday, December 17th. The stock was purchased at an average price of $258.64 per share, for a total transaction of $500,727.04. Following the purchase, the director directly owned 10,677 shares in the company, valued at approximately $2,761,499.28. This represents a 22.15% increase in their position. Additional details regarding this purchase are available in the official SEC disclosure. Insiders own 3.00% of the company's stock.

Institutional Investors Weigh In On Salesforce

Several hedge funds and other institutional investors have recently added to or reduced their stakes in the business. J. Stern & Co. LLP raised its holdings in Salesforce by 24,056.7% during the fourth quarter. J. Stern & Co. LLP now owns 47,385,511 shares of the CRM provider's stock worth $12,552,896,000 after acquiring an additional 47,189,352 shares in the last quarter. Norges Bank acquired a new position in shares of Salesforce during the 4th quarter worth approximately $3,182,951,000. Capital World Investors increased its position in shares of Salesforce by 159.0% during the 3rd quarter. Capital World Investors now owns 17,325,206 shares of the CRM provider's stock worth $4,106,255,000 after purchasing an additional 10,636,161 shares during the last quarter. Cardano Risk Management B.V. raised its stake in shares of Salesforce by 924.7% during the 4th quarter. Cardano Risk Management B.V. now owns 3,883,610 shares of the CRM provider's stock worth $1,028,807,000 after purchasing an additional 3,504,605 shares in the last quarter. Finally, Laurel Wealth Advisors LLC boosted its holdings in shares of Salesforce by 27,361.5% in the 2nd quarter. Laurel Wealth Advisors LLC now owns 3,424,169 shares of the CRM provider's stock valued at $933,737,000 after buying an additional 3,411,700 shares during the last quarter. 80.43% of the stock is currently owned by institutional investors and hedge funds.

Salesforce News Roundup

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce launched Agentforce Contact Center to unify AI, voice and CRM — a product that could deepen enterprise stickiness, drive higher ARPU from contact centers and accelerate AI-driven revenue. Salesforce Launches Agentforce Contact Center to Unify AI, Voice and CRM
• Positive Sentiment: Salesforce expanded Agentforce with a Formula 1 fan companion and broader sector pushes (sports, telecom), showing product-market traction and new vertical revenue opportunities; leadership changes (Robin Washington principal accounting officer) were also disclosed. Salesforce Expands Agentforce With Formula 1 Partnership And Finance Shift
• Positive Sentiment: A Seeking Alpha deep-dive argues CRM is a buying opportunity—claims the market overreacted to AI/SaaS fears and that Salesforce’s diversification, cash flow and AI integrations (Agentic Work Units) position it for durable growth. Salesforce: The SaaSpocalypse Created A Rare Buying Opportunity
• Neutral Sentiment: Forbes lays out a possible path to $260 but notes the YTD decline driven by cautious guidance and a "show-me-the-money" investor mindset — useful context on market expectations versus long-term upside. CRM Stock: Path To $260
• Neutral Sentiment: A Q&A on CRM transitions (industry perspective) offers implementation considerations for customers switching systems — relevant to long-term adoption but unlikely to move the stock near-term. The Impact of a CRM Transition: Q&A with David Rosner
• Negative Sentiment: DA Davidson cut its price target to $200 (from $235) and kept a Neutral rating after Q4 results — an analyst cut that reinforces downside pressure and could weigh on investor sentiment. DA Davidson Lowers PT on Salesforce, Inc. (CRM) Stock
• Negative Sentiment: Coverage notes CRM stock has plunged (reported up to ~25% in some pieces) despite Agentforce revenue momentum (~$800M cited), highlighting a disconnect between product progress and market sentiment that can amplify volatility. Salesforce (CRM) Stock Falls 25% Despite Agentforce AI Revenue Soaring to $800M

About Salesforce

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.

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