Sally Beauty (SBH) Stock Price, News & Analysis

Company Overview

Sally Beauty Holdings Inc. (NYSE: SBH) is a leading global specialty retailer and distributor of professional beauty supplies. Headquartered in Denton, Texas, the company operates through two primary channels: Sally Beauty, which serves retail customers with products for hair coloring, styling, skincare, and cosmetics; and Beauty Systems Group (BSG), which supplies professional salon owners, stylists and beauty professionals. Since its founding in 1964, Sally Beauty has grown from a single salon-centric concept into a broad platform offering both brick-and-mortar locations and e-commerce solutions.

The company’s extensive product portfolio spans hair color, styling tools, skincare, cosmetics, nail care and salon essentials. Through the Sally Beauty channel, consumers can access well-known global brands alongside private label offerings, while BSG provides salon-grade products, equipment and educational resources tailored to industry professionals. In addition to traditional retail outlets, Sally Beauty leverages digital commerce platforms to serve a wide array of customer needs, including click-and-collect, subscription services and expert-led tutorials.

Sally Beauty operates a global store network across the United States, Canada, Europe, Mexico and other select markets, supported by distribution centers that ensure efficient inventory management and timely delivery. This geographic diversity enables the company to adapt to regional beauty trends, regulatory requirements and consumer preferences. Strategic partnerships with key suppliers and ongoing investments in supply-chain optimization are central to maintaining product availability and competitive pricing.

Under the leadership of CEO Denise Paulonis and an experienced executive team, Sally Beauty emphasizes brand innovation, operational excellence and digital transformation. The company continues to explore opportunities for expansion through new store openings, market development initiatives and enhancements to its omnichannel capabilities. With a broad footprint in both consumer and professional segments, Sally Beauty remains focused on delivering quality products and services that empower customers and beauty professionals alike.

Key Stats

• Today's Range: $9.75 to $9.95
• 50-Day Range: $7.96 to $10.28
• 52-Week Range: $7.54 to $14.79
• Volume: 1.29 million shs
• Average Volume: 1.85 million shs
• Market Capitalization: $991.79 million
• P/E Ratio: 5.52
• Dividend Yield: N/A
• Price Target: $12.63
• Consensus Rating: Hold

Sally Beauty Stock Analysis - MarketRank™

Sally Beauty scored higher than 75% of companies evaluated by MarketBeat, and ranked 77th out of 213 stocks in the retail/wholesale sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.1 / 5
• Analyst Rating: Hold

Consensus Rating

Sally Beauty has received a consensus rating of Hold. The company's average rating score is 2.20, and is based on 2 buy ratings, 2 hold ratings, and 1 sell rating.

Amount of Analyst Coverage

Sally Beauty has received no research coverage in the past 90 days.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: 8.84%

Earnings Growth

Earnings for Sally Beauty are expected to grow by 8.84% in the coming year, from $1.81 to $1.97 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Sally Beauty is 5.52, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 25.86.

Price to Earnings Ratio vs. Sector

The P/E ratio of Sally Beauty is 5.52, which means that it is trading at a less expensive P/E ratio than the Retail/Wholesale sector average P/E ratio of about 29.04.

Price to Book Value per Share Ratio

Sally Beauty has a P/B Ratio of 1.61. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

15.21% of the float of Sally Beauty has been sold short.

Short Interest Ratio / Days to Cover

Sally Beauty has a short interest ratio ("days to cover") of 8.

Change versus previous month

Short interest in Sally Beauty has recently increased by 0.53%, indicating that investor sentiment is decreasing.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Sally Beauty does not currently pay a dividend.

Dividend Growth

Sally Beauty does not have a long track record of dividend growth.

Sustainability and ESG

• Score: 2.6 / 5
• Environmental Score: -1.75

Percentage of Shares Shorted

15.21% of the float of Sally Beauty has been sold short.

Short Interest Ratio / Days to Cover

Sally Beauty has a short interest ratio ("days to cover") of 8.

Change versus previous month

Short interest in Sally Beauty has recently increased by 0.53%, indicating that investor sentiment is decreasing.

News and Social Media

• Score: 2.4 / 5
• News Sentiment: 1.24

News Sentiment

Sally Beauty has a news sentiment score of 1.24. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.84 average news sentiment score of Retail/Wholesale companies.

News Coverage This Week

MarketBeat has tracked 4 news articles for Sally Beauty this week, compared to 6 articles on an average week.

Search Interest

Only 6 people have searched for SBH on MarketBeat in the last 30 days. This is a decrease of -79% compared to the previous 30 days.

Company Ownership

• Score: 0.0 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Sally Beauty insiders have not sold or bought any company stock.

Percentage Held by Insiders

Only 1.56% of the stock of Sally Beauty is held by insiders.

SBH Stock Analysis - Frequently Asked Questions

How have SBH shares performed this year?

Sally Beauty's stock was trading at $10.45 on January 1st, 2025. Since then, SBH shares have decreased by 5.9% and is now trading at $9.83.

How were Sally Beauty's earnings last quarter?

Sally Beauty Holdings, Inc. (NYSE:SBH) posted its quarterly earnings data on Monday, May, 12th. The specialty retailer reported $0.42 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.39 by $0.03. The business's revenue for the quarter was down 2.8% on a year-over-year basis.
Read the conference call transcript.

Who are Sally Beauty's major shareholders?

Top institutional investors of Sally Beauty include Profit Investment Management LLC (0.23%), Exchange Traded Concepts LLC (0.12%), Diversified Trust Co (0.03%) and NorthCrest Asset Manangement LLC (0.02%). Insiders that own company stock include Denise Paulonis, Scott C Sherman, Mark Gregory Spinks and Kim Mcintosh.
View institutional ownership trends.

How do I buy shares of Sally Beauty?

Shares of SBH stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Sally Beauty own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Sally Beauty investors own include Xtrackers California Municipal Bond ETF (CA), Endologix (ELGX), BlackRock (BLK), Hawkins (HWKN), Chipotle Mexican Grill (CMG), Aegean Marine Petroleum Network (ANW) and Athabasca Oil (ATH).

Company Calendar

• Last Earnings: 5/12/2025
• Today: 7/13/2025
• Next Earnings (Estimated): 8/06/2025
• Fiscal Year End: 9/30/2025

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Retail/Wholesale
• Industry: RETAIL - MISC/DIV
• Sub-Industry: Specialty Stores
• Current Symbol: NYSE:SBH
• CIK: 1368458
• Web: www.sallybeautyholdings.com
• Phone: (800) 777-5706
• Fax: 940-297-4990
• Employees: 27,000
• Year Founded: 1964

Price Target and Rating

• Average Price Target for Sally Beauty: $12.63
• High Price Target: $16.00
• Low Price Target: $10.00
• Potential Upside/Downside: +28.4%
• Consensus Rating: Hold
• Rating Score (0-4): 2.20
• Research Coverage: 5 Analysts

Profitability

• EPS (Trailing Twelve Months): $1.78
• Trailing P/E Ratio: 5.52
• Forward P/E Ratio: 5.43
• P/E Growth: N/A
• Net Income: $153.41 million
• Net Margins: 5.03%
• Pretax Margin: 6.80%
• Return on Equity: 29.48%
• Return on Assets: 6.91%

Debt

• Debt-to-Equity Ratio: 1.29
• Current Ratio: 2.32
• Quick Ratio: 0.44

Sales & Book Value

• Annual Sales: $3.70 billion
• Price / Sales: 0.27
• Cash Flow: $2.85 per share
• Price / Cash Flow: 3.45
• Book Value: $6.12 per share
• Price / Book: 1.61

Miscellaneous

• Outstanding Shares: 100,894,000
• Free Float: 99,320,000
• Market Cap: $991.79 million
• Optionable: Optionable
• Beta: 1.26