ServiceNow (NYSE:NOW) Price Target Cut to $120.00 by Analysts at BMO Capital Markets

Key Points

• BMO Capital Markets cut its price target on ServiceNow to $120 from $170 while maintaining an "outperform" rating, a move that implies roughly a 31.8% upside from the stock's prior close.
• Several other brokers have also trimmed targets (UBS to $100, RBC to $121, BTIG to $185), producing mixed analyst sentiment; MarketBeat's consensus target remains elevated at $183.93 and the stock's average rating is "Moderate Buy."
• Shares trade around $91, well below the 50-day ($106.70) and 200-day ($142.82) moving averages, despite a recent quarter that beat EPS and revenue estimates with revenue up 20.7% year-over-year.

ServiceNow (NYSE:NOW - Get Free Report) had its price objective cut by BMO Capital Markets from $170.00 to $120.00 in a report released on Monday,MarketScreener reports. The brokerage presently has an "outperform" rating on the information technology services provider's stock. BMO Capital Markets' price objective points to a potential upside of 31.84% from the stock's previous close.

A number of other brokerages have also recently issued reports on NOW. BTIG Research dropped their price objective on ServiceNow from $200.00 to $185.00 and set a "buy" rating on the stock in a report on Tuesday, April 7th. Royal Bank Of Canada decreased their price target on ServiceNow from $150.00 to $121.00 and set an "outperform" rating on the stock in a research report on Monday. Cantor Fitzgerald reissued an "overweight" rating and issued a $200.00 price target on shares of ServiceNow in a report on Thursday, January 29th. UBS Group lowered shares of ServiceNow from a "buy" rating to a "neutral" rating and cut their price objective for the company from $170.00 to $100.00 in a research report on Friday. Finally, Stifel Nicolaus reduced their price objective on shares of ServiceNow from $180.00 to $135.00 and set a "buy" rating for the company in a research note on Thursday, April 2nd. Three analysts have rated the stock with a Strong Buy rating, thirty-three have given a Buy rating, six have issued a Hold rating and one has assigned a Sell rating to the company's stock. Based on data from MarketBeat, the stock presently has an average rating of "Moderate Buy" and a consensus price target of $183.93.

ServiceNow Trading Up 2.2%

Shares of NOW stock opened at $91.02 on Monday. The company's fifty day simple moving average is $106.70 and its two-hundred day simple moving average is $142.82. The company has a debt-to-equity ratio of 0.12, a current ratio of 1.00 and a quick ratio of 1.00. ServiceNow has a 1 year low of $81.24 and a 1 year high of $211.48. The stock has a market capitalization of $94.31 billion, a price-to-earnings ratio of 55.05, a PEG ratio of 1.39 and a beta of 1.01.

ServiceNow (NYSE:NOW - Get Free Report) last posted its quarterly earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 EPS for the quarter, topping analysts' consensus estimates of $0.89 by $0.03. The firm had revenue of $3.57 billion during the quarter, compared to analyst estimates of $3.53 billion. ServiceNow had a return on equity of 18.54% and a net margin of 13.16%.The business's revenue for the quarter was up 20.7% on a year-over-year basis. During the same period last year, the company earned $0.73 earnings per share. As a group, analysts anticipate that ServiceNow will post 8.93 earnings per share for the current year.

Insider Activity

In related news, Director Paul Edward Chamberlain sold 1,500 shares of the firm's stock in a transaction that occurred on Thursday, February 12th. The shares were sold at an average price of $101.17, for a total value of $151,755.00. Following the sale, the director directly owned 46,430 shares of the company's stock, valued at $4,697,323.10. This trade represents a 3.13% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available through the SEC website. Also, insider Kevin Thomas Mcbride sold 1,400 shares of ServiceNow stock in a transaction that occurred on Friday, February 13th. The shares were sold at an average price of $105.71, for a total transaction of $147,994.00. Following the sale, the insider owned 26,314 shares of the company's stock, valued at approximately $2,781,652.94. The trade was a 5.05% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last 90 days, insiders sold 16,237 shares of company stock worth $1,697,162. 0.34% of the stock is currently owned by insiders.

Institutional Trading of ServiceNow

Several institutional investors and hedge funds have recently made changes to their positions in NOW. Brady Martz Wealth Solutions LLC lifted its stake in ServiceNow by 1.3% during the third quarter. Brady Martz Wealth Solutions LLC now owns 842 shares of the information technology services provider's stock worth $775,000 after purchasing an additional 11 shares during the last quarter. Magnus Financial Group LLC increased its position in shares of ServiceNow by 1.9% during the 3rd quarter. Magnus Financial Group LLC now owns 589 shares of the information technology services provider's stock valued at $542,000 after purchasing an additional 11 shares during the last quarter. Avidian Wealth Enterprises LLC raised its holdings in shares of ServiceNow by 2.5% during the 3rd quarter. Avidian Wealth Enterprises LLC now owns 453 shares of the information technology services provider's stock valued at $417,000 after buying an additional 11 shares in the last quarter. Traveka Wealth LLC lifted its position in ServiceNow by 3.8% in the 3rd quarter. Traveka Wealth LLC now owns 330 shares of the information technology services provider's stock worth $304,000 after buying an additional 12 shares during the last quarter. Finally, Regatta Capital Group LLC lifted its position in ServiceNow by 1.9% in the 3rd quarter. Regatta Capital Group LLC now owns 633 shares of the information technology services provider's stock worth $583,000 after buying an additional 12 shares during the last quarter. Hedge funds and other institutional investors own 87.18% of the company's stock.

Key Stories Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Qlik partnership: ServiceNow announced a collaboration with Qlik to surface governed enterprise data and analytics directly inside ServiceNow workflows and AI-driven processes, boosting the company’s positioning as an enterprise AI operations hub and improving the case for deeper platform adoption. ServiceNow Qlik Alliance Aims To Make NOW The Enterprise AI Nerve Center
• Positive Sentiment: SaaS sector rebound: Momentum among high-quality SaaS names—investors “buying the dip” after recent overselling—has lifted peer stocks and likely helped ServiceNow trade up as part of a broader rotation into software names. Cloudflare (NET) Stock Trades Up, Here Is Why
• Neutral Sentiment: RBC price-target cut: Royal Bank of Canada trimmed its ServiceNow price target from $150 to $121 but kept an “outperform” rating, signaling continued conviction in long-term growth while tempering near-term upside expectations. RBC Adjusts Price Target
• Neutral Sentiment: Institutional viewpoints vary: some institutional commentary frames a ~$100 target as a bet that downplays AI-disruption fears, reflecting mixed analyst sentiment that could stabilize trading ranges if validated by execution. ServiceNow's $100 Price Target
• Negative Sentiment: Analyst downgrades and skepticism: UBS cut NOW to Neutral, and several commentary pieces argue the stock remains richly valued versus peers and may face a correction if growth or AI execution disappoints. ServiceNow Cut to Neutral at UBS
• Negative Sentiment: Valuation critiques: Recent opinion pieces warn ServiceNow still trades at a premium and flag downside risk if AI monetization lags; see two recent Seeking Alpha takes arguing caution on valuation and correction risk. ServiceNow: Cheap Enough To Avoid ServiceNow: Still Trading Richly Above Peers
• Negative Sentiment: Recent weak-week context: ServiceNow was listed among large-cap losers last week amid macro worries, AI competition concerns and analyst moves — a backdrop that could keep volatility elevated until clearer execution or macro signals emerge. Top 10 Large-Cap Losers

ServiceNow Company Profile

ServiceNow NYSE: NOW is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company's flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.

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