ServiceNow (NYSE:NOW) Price Target Raised to $120.00 at Capital One Financial

Key Points

• Capital One raised its price target on ServiceNow to $120 from $105 and maintained an overweight rating, implying roughly a 31.9% upside from the current share price.
• Analyst sentiment is broadly positive with an average price target of $146.35 (several firms like Citi at $158), though some banks have trimmed targets—creating a mix of upside expectations and near-term caution.
• ServiceNow reported $0.97 EPS and $3.77B revenue (up 22.1% YoY) and management is targeting ~ $30B in subscription revenue by 2030 via AI initiatives, but recent insider selling and execution/valuation concerns temper the outlook.

ServiceNow (NYSE:NOW - Get Free Report) had its price target raised by Capital One Financial from $105.00 to $120.00 in a research report issued on Tuesday,MarketScreener reports. The firm presently has an "overweight" rating on the information technology services provider's stock. Capital One Financial's target price would suggest a potential upside of 31.94% from the company's current price.

NOW has been the subject of several other research reports. Citigroup raised their price objective on shares of ServiceNow from $154.00 to $158.00 and gave the company a "buy" rating in a research report on Thursday, April 30th. JPMorgan Chase & Co. lowered their price objective on shares of ServiceNow from $195.00 to $145.00 and set an "overweight" rating for the company in a research report on Thursday, April 23rd. Wells Fargo & Company lowered their price objective on shares of ServiceNow from $185.00 to $160.00 and set an "overweight" rating for the company in a research report on Thursday, April 23rd. Arete Research set a $200.00 price objective on shares of ServiceNow in a research report on Tuesday, January 6th. Finally, Oppenheimer set a $130.00 price target on shares of ServiceNow and gave the stock an "outperform" rating in a research report on Wednesday, April 15th. Two equities research analysts have rated the stock with a Strong Buy rating, thirty-four have given a Buy rating, six have given a Hold rating and one has issued a Sell rating to the company. According to MarketBeat, the stock has an average rating of "Moderate Buy" and an average price target of $146.35.

ServiceNow Price Performance

Shares of NYSE:NOW traded down $1.02 during midday trading on Tuesday, reaching $90.95. 6,016,323 shares of the company's stock were exchanged, compared to its average volume of 21,062,891. The company's 50 day simple moving average is $103.45 and its two-hundred day simple moving average is $134.58. The firm has a market capitalization of $93.77 billion, a PE ratio of 54.26, a price-to-earnings-growth ratio of 1.61 and a beta of 0.82. ServiceNow has a 12 month low of $81.24 and a 12 month high of $211.48. The company has a debt-to-equity ratio of 0.13, a quick ratio of 0.84 and a current ratio of 0.84.

ServiceNow (NYSE:NOW - Get Free Report) last announced its quarterly earnings results on Wednesday, April 22nd. The information technology services provider reported $0.97 earnings per share (EPS) for the quarter, meeting the consensus estimate of $0.97. ServiceNow had a net margin of 12.59% and a return on equity of 18.16%. The firm had revenue of $3.77 billion during the quarter, compared to the consensus estimate of $3.75 billion. During the same period last year, the firm posted $0.81 EPS. The firm's quarterly revenue was up 22.1% on a year-over-year basis. Equities research analysts expect that ServiceNow will post 2.35 earnings per share for the current fiscal year.

Insider Activity

In related news, Director Paul Edward Chamberlain sold 1,500 shares of the business's stock in a transaction that occurred on Thursday, February 12th. The shares were sold at an average price of $101.17, for a total transaction of $151,755.00. Following the completion of the transaction, the director owned 46,430 shares in the company, valued at approximately $4,697,323.10. The trade was a 3.13% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, insider Jacqueline P. Canney sold 8,927 shares of the business's stock in a transaction that occurred on Friday, April 24th. The shares were sold at an average price of $89.60, for a total transaction of $799,859.20. Following the transaction, the insider owned 29,531 shares of the company's stock, valued at approximately $2,645,977.60. This represents a 23.21% decrease in their position. The SEC filing for this sale provides additional information. Insiders have sold a total of 25,164 shares of company stock worth $2,497,021 in the last ninety days. Company insiders own 0.34% of the company's stock.

Institutional Inflows and Outflows

A number of institutional investors have recently bought and sold shares of NOW. Vanguard Group Inc. grew its holdings in ServiceNow by 404.5% during the fourth quarter. Vanguard Group Inc. now owns 101,963,384 shares of the information technology services provider's stock valued at $15,619,771,000 after purchasing an additional 81,752,460 shares during the period. State Street Corp grew its holdings in ServiceNow by 406.6% during the fourth quarter. State Street Corp now owns 47,896,597 shares of the information technology services provider's stock valued at $7,337,280,000 after purchasing an additional 38,441,898 shares during the period. Price T Rowe Associates Inc. MD grew its holdings in ServiceNow by 371.0% during the fourth quarter. Price T Rowe Associates Inc. MD now owns 32,395,663 shares of the information technology services provider's stock valued at $4,962,692,000 after purchasing an additional 25,517,218 shares during the period. Geode Capital Management LLC grew its holdings in ServiceNow by 404.8% during the fourth quarter. Geode Capital Management LLC now owns 23,512,428 shares of the information technology services provider's stock valued at $3,591,425,000 after purchasing an additional 18,854,775 shares during the period. Finally, Morgan Stanley lifted its stake in ServiceNow by 335.6% in the fourth quarter. Morgan Stanley now owns 22,733,483 shares of the information technology services provider's stock valued at $3,482,543,000 after buying an additional 17,514,679 shares in the last quarter. Institutional investors and hedge funds own 87.18% of the company's stock.

Key ServiceNow News

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Citi and other firms raised or reaffirmed bullish views and price targets (Citi to $158; BTIG $150; Citizens JMP $157; Needham $115), supporting upside expectations ahead of and following the company’s analyst/Investor Day. Is ServiceNow (NOW) the Best AI Stock with Potential to Rise 1000 Percent?
• Positive Sentiment: Company-longer term targets and AI traction: management laid out an ambition to double subscription revenue (targeting ~$30B by 2030 / $32B by 2030 in other coverage) and highlighted Now Assist >$750M ACV — messaging that supports major long-term revenue upside if AI monetization scales. ServiceNow lays out path to $30 billion in annual subscription revenue as AI bets accelerate
• Positive Sentiment: Product and partner momentum: new third‑party products and integrations are being built on ServiceNow (Novaworks HR OS, Ataccama data‑quality signals, DXC multi‑year agreement and embedded Context Engine AI), reinforcing platform stickiness and enterprise AI use cases. Novaworks.ai Launches AI-Native Core HR Operating System for Total Workforce Management, Built on ServiceNow Ataccama Brings Data Quality Signals into ServiceNow to Power AI with Trusted Data ServiceNow embeds AI across all products with Context Engine
• Neutral Sentiment: Investor/Analyst Day focus: BNP and others expect management to emphasize AI product innovation, pricing and monetization — this is an execution event (potential catalyst) but outcomes will dictate direction. ServiceNow's investor day likely to focus on AI product innovation, pricing: BNP
• Negative Sentiment: Wolfe Research trimmed its price target to $125 (from $175), citing conservative guidance and delayed on‑prem deals in the Middle East — a sign that near‑term execution risks and conservatism in guidance can pressure the stock. Wolfe Research Lowers PT on ServiceNow (NOW) stock
• Negative Sentiment: Investor concerns about M&A/pricing discipline: media coverage highlights investor scrutiny over the company’s recent AI-related acquisitions and whether they mask growth gaps — ongoing integration and capital allocation questions may weigh on sentiment. ServiceNow CEO sends blunt message on acquisitions

ServiceNow Company Profile

ServiceNow NYSE: NOW is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company's flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.

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