ServiceNow (NOW) Stock Price, News & Analysis

Company Overview

ServiceNow, Inc. provides cloud-based software that helps organizations manage digital workflows and automate business processes. Founded in 2004 by Fred Luddy, the company began with a focus on IT service management and has expanded its platform to support a range of enterprise operations.

Its products include tools for IT service and operations management, customer service, human resources, security, and application development. ServiceNow also offers artificial intelligence capabilities, including tools designed to help organizations automate tasks and find information across workflows.

ServiceNow serves businesses and public-sector organizations around the world. The company is headquartered in Santa Clara, California, and is led by Chairman and Chief Executive Officer Bill McDermott.

Key Stats

• Today's Range: $100.55 to $103.78
• 50-Day Range: $101.91 to $159.30
• 52-Week Range: $81.24 to $175.00
• Volume: 15.09 million shs
• Average Volume: 19.53 million shs
• Market Capitalization: $105.78 billion
• P/E Ratio: 73.32
• Dividend Yield: N/A
• Price Target: $154.50
• Consensus Rating: Moderate Buy

ServiceNow Stock Analysis - MarketRank™

ServiceNow scored higher than 95% of companies evaluated by MarketBeat, and ranked 65th out of 584 stocks in the technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.4 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

ServiceNow has received a consensus rating of Moderate Buy. The company's average rating score is 2.81, and is based on 1 strong buy rating, 36 buy ratings, 3 hold ratings, and 3 sell ratings.

Upside Potential

ServiceNow has a consensus price target of $154.50, representing about 51.6% upside from its current price of $101.91.

Amount of Analyst Coverage

ServiceNow has been the subject of 27 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 27.36%

Earnings Growth

Earnings for ServiceNow are expected to grow by 27.36% in the coming year, from $2.12 to $2.70 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of ServiceNow is 73.32, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 26.42.

Price to Earnings Ratio vs. Sector

The P/E ratio of ServiceNow is 73.32, which means that it is trading at a more expensive P/E ratio than the Technology sector average P/E ratio of about 43.38.

Price to Earnings Growth Ratio

ServiceNow has a PEG Ratio of 1.99. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

ServiceNow has a P/B Ratio of 8.08. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 5.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

2.70% of the float of ServiceNow has been sold short.

Short Interest Ratio / Days to Cover

ServiceNow has a short interest ratio ("days to cover") of 2.63, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in ServiceNow has recently decreased by 6.17%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

ServiceNow does not currently pay a dividend.

Dividend Growth

ServiceNow does not have a long track record of dividend growth.

News and Social Media

• Score: 4.2 / 5
• News Sentiment: 0.68

News Sentiment

ServiceNow has a news sentiment score of 0.68. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.49 average news sentiment score of Technology companies.

News Coverage This Week

MarketBeat has tracked 64 news articles for ServiceNow this week, compared to 10 articles on an average week.

Search Interest

232 people have searched for NOW on MarketBeat in the last 30 days. This is an increase of 48% compared to the previous 30 days.

MarketBeat Follows

77 people have added ServiceNow to their MarketBeat watchlist in the last 30 days. This is an increase of 208% compared to the previous 30 days.

Company Ownership

• Score: 1.4 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, ServiceNow insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $1,937,904.00 in company stock.

Percentage Held by Insiders

0.34% of the stock of ServiceNow is held by insiders.

Percentage Held by Institutions

87.18% of the stock of ServiceNow is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 10/28/2026
• Today: 11/07/2026
• BMO Capital Technology and Innovation Leaders Conference: 11/12/2026
• RBC Global Technology, Internet, Media and Telecommunications Conference: 11/17/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Technology
• Industry: Software
• Sub-Industry: Systems Software
• Current Symbol: NYSE:NOW
• CIK: 1373715
• Web: www.servicenow.com
• Phone: (408) 501-8550
• Fax: 858-720-0479
• Employees: 29,187
• Year Founded: 2004

Price Target and Rating

• Average Price Target for ServiceNow: $154.50
• High Price Target: $266.00
• Low Price Target: $72.00
• Potential Upside/Downside: +51.6%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.81
• Research Coverage: 43 Analysts

Profitability

• EPS (Trailing Twelve Months): $1.39
• Trailing P/E Ratio: 73.32
• Forward P/E Ratio: 37.74
• P/E Growth: 1.99
• Net Income: $1.75 billion
• Net Margins: 9.36%
• Pretax Margin: 13.10%
• Return on Equity: 15.17%
• Return on Assets: 6.70%

Debt

• Debt-to-Equity Ratio: 0.42
• Current Ratio: 0.72
• Quick Ratio: 0.72

Sales & Book Value

• Annual Sales: $13.28 billion
• Price / Sales: 7.97
• Cash Flow: $3.26 per share
• Price / Cash Flow: 31.25
• Book Value: $12.62 per share
• Price / Book: 8.08

Miscellaneous

• Outstanding Shares: 1,038,000,000
• Free Float: 1,034,471,000
• Market Cap: $105.78 billion
• Optionable: Optionable
• Beta: 1.00