Medifast, Inc. (NYSE: MED) is a leading health and wellness company specializing in science-based weight‐loss and healthy living solutions. Founded in 1980, the company developed a proprietary program centered on portion‐controlled meal replacements, nutritional supplements and coaching support. Over the years, Medifast has expanded its offerings to include a broader suite of products and services designed to help individuals achieve sustainable health and wellness goals.
The company’s core product portfolio includes a range of meal‐replacement bars, shakes, soups and snacks, along with vitamin and mineral supplements. Medifast’s flagship program, Optavia®, integrates these products into structured daily plans, combining pre-designed “Fuelings” with personalized support from certified health coaches. This approach emphasizes habit formation and lifestyle change, allowing clients to transition from focused weight‐loss phases to longer-term maintenance.
Medifast operates primarily in the United States and Canada, serving customers through a direct-to-consumer model that leverages a network of independent coaches. These coaches provide one-on-one guidance through in-person sessions, phone calls and a comprehensive digital platform. The company’s distribution network enables timely delivery of products nationwide, while its online portal and mobile applications facilitate client engagement, progress tracking and community support.
Under the leadership of President and Chief Executive Officer Daniel Chard, Medifast continues to invest in research, product innovation and technology enhancements. The company’s management team and board of directors bring deep expertise in nutrition science, consumer marketing and digital health. Medifast’s commitment to rigorous quality standards and ongoing program refinement has established it as a trusted partner for individuals seeking effective, long-term health and weight-management solutions.
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