Synchrony Financial (NYSE:SYF) Receives Consensus Rating of "Moderate Buy" from Analysts

Key Points

• Synchrony Financial has a consensus analyst rating of Moderate Buy from 21 firms (13 buys, 7 holds, 1 strong buy) with an average 1‑year price target of $87.11.
• The company beat Q4 EPS estimates ($2.18 vs. $2.02) and set FY2026 guidance of 9.10–9.50 EPS, while revenue was slightly below expectations.
• Insiders have been net sellers recently — 379,928 shares sold over the last three months worth about $26.17 million, leaving insiders with roughly 0.33% ownership.

Synchrony Financial (NYSE:SYF - Get Free Report) has been assigned a consensus recommendation of "Moderate Buy" from the twenty-one research firms that are covering the stock, MarketBeat Ratings reports. Seven analysts have rated the stock with a hold recommendation, thirteen have issued a buy recommendation and one has given a strong buy recommendation to the company. The average 1 year price objective among analysts that have issued ratings on the stock in the last year is $87.1053.

Several equities research analysts have recently commented on the stock. Compass Point upgraded shares of Synchrony Financial from a "neutral" rating to a "buy" rating and set a $96.00 target price on the stock in a research note on Wednesday, January 28th. Weiss Ratings reiterated a "buy (b-)" rating on shares of Synchrony Financial in a research report on Wednesday, January 21st. BTIG Research cut their price target on shares of Synchrony Financial from $100.00 to $96.00 and set a "buy" rating for the company in a report on Tuesday, January 27th. Wall Street Zen lowered shares of Synchrony Financial from a "buy" rating to a "hold" rating in a research report on Saturday, January 31st. Finally, Keefe, Bruyette & Woods upped their price objective on shares of Synchrony Financial from $95.00 to $98.00 and gave the stock an "outperform" rating in a research note on Friday, January 2nd.

Insider Activity

In related news, insider Alberto Casellas sold 14,399 shares of the firm's stock in a transaction on Monday, March 2nd. The stock was sold at an average price of $67.71, for a total transaction of $974,956.29. Following the completion of the sale, the insider directly owned 50,331 shares of the company's stock, valued at $3,407,912.01. This trade represents a 22.24% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, insider Brian J. Sr. Wenzel sold 47,112 shares of Synchrony Financial stock in a transaction on Tuesday, March 3rd. The shares were sold at an average price of $67.16, for a total value of $3,164,041.92. Following the completion of the transaction, the insider owned 64,221 shares of the company's stock, valued at approximately $4,313,082.36. The trade was a 42.32% decrease in their position. The SEC filing for this sale provides additional information. Over the last three months, insiders sold 379,928 shares of company stock worth $26,170,764. 0.33% of the stock is currently owned by insiders.

Institutional Investors Weigh In On Synchrony Financial

A number of hedge funds have recently added to or reduced their stakes in the stock. Westside Investment Management Inc. raised its stake in shares of Synchrony Financial by 100.0% in the third quarter. Westside Investment Management Inc. now owns 358 shares of the financial services provider's stock worth $25,000 after acquiring an additional 179 shares during the last quarter. Investors Towarzystwo Funduszy Inwestycyjnych Spolka Akcyjna bought a new stake in shares of Synchrony Financial during the second quarter valued at approximately $26,000. FWL Investment Management LLC acquired a new stake in shares of Synchrony Financial in the third quarter valued at approximately $26,000. Salomon & Ludwin LLC increased its holdings in shares of Synchrony Financial by 54.9% in the third quarter. Salomon & Ludwin LLC now owns 412 shares of the financial services provider's stock valued at $29,000 after purchasing an additional 146 shares in the last quarter. Finally, Fideuram Asset Management Ireland dac bought a new position in Synchrony Financial in the 4th quarter worth approximately $29,000. Institutional investors own 96.48% of the company's stock.

Synchrony Financial Trading Down 3.4%

Shares of SYF opened at $66.64 on Monday. The company has a current ratio of 1.24, a quick ratio of 1.24 and a debt-to-equity ratio of 0.98. The stock has a market cap of $23.16 billion, a PE ratio of 7.17, a PEG ratio of 0.59 and a beta of 1.42. Synchrony Financial has a 1 year low of $40.54 and a 1 year high of $88.77. The stock has a 50 day simple moving average of $76.06 and a 200-day simple moving average of $75.91.

Synchrony Financial (NYSE:SYF - Get Free Report) last announced its quarterly earnings results on Tuesday, January 27th. The financial services provider reported $2.18 EPS for the quarter, beating the consensus estimate of $2.02 by $0.16. Synchrony Financial had a return on equity of 23.07% and a net margin of 15.72%.The business had revenue of $3.79 billion for the quarter, compared to analyst estimates of $3.84 billion. During the same quarter in the previous year, the firm earned $1.91 EPS. Synchrony Financial's quarterly revenue was down .2% on a year-over-year basis. Synchrony Financial has set its FY 2026 guidance at 9.100-9.500 EPS. On average, sell-side analysts predict that Synchrony Financial will post 7.67 EPS for the current fiscal year.

Synchrony Financial Announces Dividend

The firm also recently declared a quarterly dividend, which was paid on Tuesday, February 17th. Investors of record on Friday, February 6th were given a dividend of $0.30 per share. The ex-dividend date was Friday, February 6th. This represents a $1.20 dividend on an annualized basis and a yield of 1.8%. Synchrony Financial's dividend payout ratio is 12.92%.

Synchrony Financial Company Profile

Synchrony Financial NYSE: SYF is a consumer financial services company that specializes in providing point-of-sale financing and private-label, co-branded and branded credit card programs. The company serves as a payments and lending partner to retailers, digital merchants and service providers, offering consumer financing solutions designed to drive customer engagement and sales. Synchrony also operates a direct bank that offers deposit products, including savings accounts and certificates of deposit, which support its funding and customer-facing product suite.

Its core product set includes private-label and co-branded credit cards, general-purpose credit cards, installment loan programs and promotional financing options that are integrated into merchants' checkout experiences.

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