TripAdvisor (NASDAQ:TRIP) Price Target Cut to $9.00 by Analysts at Cantor Fitzgerald

Key Points

• Cantor Fitzgerald cut TripAdvisor’s price target to $9 from $10 and maintained an “underweight” rating, implying 13.63% downside from the stock’s $10.42 price.
• TripAdvisor’s latest results missed expectations: EPS was $0.35 versus $0.38 expected, while revenue fell 7.2% year over year to $385.3 million, well below the $506.3 million estimate.
• Analyst views remain mixed, with a consensus “Reduce” rating and $14.79 target; investors are also watching growth in Experiences and the potential sale of TheFork as possible sources of value.

TripAdvisor (NASDAQ:TRIP - Get Free Report) had its target price reduced by analysts at Cantor Fitzgerald from $10.00 to $9.00 in a research note issued on Friday,Benzinga reports. The firm currently has an "underweight" rating on the travel company's stock. Cantor Fitzgerald's price objective indicates a potential downside of 13.63% from the stock's current price.

A number of other brokerages also recently weighed in on TRIP. Wedbush lifted their price target on TripAdvisor from $19.00 to $20.00 and gave the company an "outperform" rating in a report on Tuesday, June 16th. The Goldman Sachs Group restated a "buy" rating and set a $16.00 price objective on shares of TripAdvisor in a research report on Monday, July 20th. Barclays lowered their target price on TripAdvisor from $10.00 to $9.00 and set an "underweight" rating on the stock in a research note on Monday, May 11th. DA Davidson upped their target price on TripAdvisor from $10.50 to $15.50 and gave the company a "neutral" rating in a report on Monday, June 15th. Finally, Weiss Ratings reissued a "sell (d)" rating on shares of TripAdvisor in a research report on Friday, May 15th. Four research analysts have rated the stock with a Buy rating, seven have given a Hold rating and five have assigned a Sell rating to the stock. According to MarketBeat, the company currently has an average rating of "Reduce" and a consensus target price of $14.79.

TripAdvisor Trading Down 25.5%

TripAdvisor stock opened at $10.42 on Friday. TripAdvisor has a 52 week low of $9.01 and a 52 week high of $20.16. The company has a debt-to-equity ratio of 1.36, a quick ratio of 1.25 and a current ratio of 1.25. The firm has a market capitalization of $1.21 billion, a price-to-earnings ratio of 104.21, a P/E/G ratio of 2.74 and a beta of 0.86. The company has a 50 day moving average price of $13.28 and a 200 day moving average price of $11.72.

TripAdvisor (NASDAQ:TRIP - Get Free Report) last announced its earnings results on Thursday, August 6th. The travel company reported $0.35 earnings per share (EPS) for the quarter, missing the consensus estimate of $0.38 by ($0.03). The firm had revenue of $385.30 million for the quarter, compared to analyst estimates of $506.27 million. TripAdvisor had a net margin of 0.99% and a return on equity of 5.73%. TripAdvisor's revenue for the quarter was down 7.2% compared to the same quarter last year. During the same period last year, the firm earned $0.46 earnings per share. Research analysts forecast that TripAdvisor will post 0.69 EPS for the current year.

Insider Transactions at TripAdvisor

In related news, CEO Almir Ambeskovic sold 8,000 shares of TripAdvisor stock in a transaction on Tuesday, June 2nd. The stock was sold at an average price of $12.30, for a total transaction of $98,400.00. Following the completion of the sale, the chief executive officer owned 34,396 shares of the company's stock, valued at approximately $423,070.80. This trade represents a 18.87% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders own 2.00% of the company's stock.

Institutional Investors Weigh In On TripAdvisor

Several institutional investors have recently made changes to their positions in TRIP. UMB Bank n.a. increased its holdings in TripAdvisor by 295.2% in the fourth quarter. UMB Bank n.a. now owns 2,300 shares of the travel company's stock worth $33,000 after buying an additional 1,718 shares during the last quarter. Kestra Advisory Services LLC bought a new stake in TripAdvisor in the fourth quarter worth approximately $33,000. Rockefeller Capital Management L.P. grew its position in TripAdvisor by 192.5% in the fourth quarter. Rockefeller Capital Management L.P. now owns 2,767 shares of the travel company's stock worth $40,000 after acquiring an additional 1,821 shares in the last quarter. Tower Research Capital LLC TRC increased its stake in shares of TripAdvisor by 308.1% during the 2nd quarter. Tower Research Capital LLC TRC now owns 4,077 shares of the travel company's stock worth $53,000 after purchasing an additional 3,078 shares during the last quarter. Finally, CIBC Private Wealth Group LLC acquired a new position in shares of TripAdvisor during the 3rd quarter worth $58,000. 98.99% of the stock is currently owned by institutional investors and hedge funds.

Key Headlines Impacting TripAdvisor

Here are the key news stories impacting TripAdvisor this week:

• Positive Sentiment: Bank of America Securities analyst Nafeesa Gupta reiterated a Buy rating and maintained a $15 price target. The analyst cited long-term growth in Experiences and potential proceeds from the sale of TheFork as sources of shareholder value, despite acknowledging cyclical weakness. Analyst Maintains Buy on Tripadvisor
• Positive Sentiment: Tripadvisor expects Experiences bookings to grow approximately 5% to 7% in the third quarter. Continued Experiences expansion and progress toward a TheFork sale could provide strategic and financial support, although the sale process remains ongoing. Tripadvisor Expects Q3 Experiences Growth
• Neutral Sentiment: Management’s earnings presentation and call focused on reshaping the portfolio around higher-growth Experiences while evaluating strategic alternatives for TheFork. Investors are likely to weigh the potential transaction proceeds against execution and timing risks. Tripadvisor 2026 Q2 Results Presentation
• Negative Sentiment: Second-quarter adjusted earnings were $0.35 per share, below analyst estimates of roughly $0.38 to $0.42 and down from $0.46 a year earlier. Revenue of $385.3 million also missed expectations near $506 million and declined 7.2% year over year, reinforcing concerns about weak operating momentum. Tripadvisor Q2 Earnings and Revenues Lag Estimates
• Negative Sentiment: Coverage characterized Tripadvisor’s growth as lagging larger travel-industry rivals, increasing pressure on management to accelerate the business or sell assets. The combination of slowing revenue, modest profitability, and competitive concerns is the primary reason investor sentiment has weakened. Tripadvisor Growth Lags Rivals

About TripAdvisor

TripAdvisor NASDAQ: TRIP is a leading online travel company that operates a digital platform for travel information, reviews and booking services. The company's flagship website and mobile apps allow users to access and contribute travel-related content—ranging from hotel and restaurant reviews to ratings for tours, attractions and vacation rentals—helping consumers plan and book trips around the world.

The core of TripAdvisor's offering is its community-driven review system, which aggregates user-generated feedback alongside editorial content and professional photography.

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