Ulta Beauty (NASDAQ:ULTA) Director George Mrkonic Jr Sells 452 Shares

Key Points

• Director George Mrkonic Jr. sold 452 Ulta Beauty shares on April 7 at an average of $539.29 for total proceeds of $243,759, reducing his stake to 2,383 shares (a 15.94% drop); the sale was disclosed in an SEC Form 4 filing.
• Recent results and guidance: Ulta posted Q earnings of $8.01 per share (beating the $7.93 estimate) on $3.90 billion in revenue and set FY2026 guidance of $28.05–$28.55 EPS.
• Market and analyst context: ULTA traded near $532.23 (down $10.42), with a $23.28B market cap, P/E of 20.77 and a 1‑year range of $323.36–$714.97; analysts' consensus is a "Moderate Buy" with an average price target of $671.27.

Ulta Beauty Inc. (NASDAQ:ULTA - Get Free Report) Director George Mrkonic, Jr. sold 452 shares of the stock in a transaction that occurred on Tuesday, April 7th. The stock was sold at an average price of $539.29, for a total value of $243,759.08. Following the completion of the sale, the director owned 2,383 shares in the company, valued at approximately $1,285,128.07. The trade was a 15.94% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available at the SEC website.

Ulta Beauty Stock Performance

ULTA traded down $10.42 during trading on Tuesday, hitting $532.23. 525,813 shares of the stock were exchanged, compared to its average volume of 663,567. The firm has a 50 day simple moving average of $621.00 and a 200 day simple moving average of $588.19. The firm has a market cap of $23.28 billion, a price-to-earnings ratio of 20.77, a P/E/G ratio of 1.97 and a beta of 0.95. Ulta Beauty Inc. has a 1 year low of $323.36 and a 1 year high of $714.97.

Ulta Beauty (NASDAQ:ULTA - Get Free Report) last released its quarterly earnings data on Thursday, March 12th. The specialty retailer reported $8.01 EPS for the quarter, topping the consensus estimate of $7.93 by $0.08. The company had revenue of $3.90 billion for the quarter, compared to the consensus estimate of $3.81 billion. Ulta Beauty had a return on equity of 43.56% and a net margin of 9.31%.Ulta Beauty's quarterly revenue was up 11.8% on a year-over-year basis. During the same period last year, the business posted $8.46 EPS. Ulta Beauty has set its FY 2026 guidance at 28.050-28.550 EPS. As a group, equities analysts anticipate that Ulta Beauty Inc. will post 23.96 earnings per share for the current fiscal year.

Institutional Trading of Ulta Beauty

A number of institutional investors have recently made changes to their positions in ULTA. Cary Street Partners Investment Advisory LLC boosted its position in shares of Ulta Beauty by 107.7% in the 2nd quarter. Cary Street Partners Investment Advisory LLC now owns 54 shares of the specialty retailer's stock worth $25,000 after purchasing an additional 28 shares in the last quarter. Harbor Capital Advisors Inc. acquired a new stake in shares of Ulta Beauty in the 3rd quarter worth $25,000. Fideuram Asset Management Ireland dac acquired a new stake in shares of Ulta Beauty in the 4th quarter worth $25,000. Strengthening Families & Communities LLC lifted its position in Ulta Beauty by 4,200.0% during the 4th quarter. Strengthening Families & Communities LLC now owns 43 shares of the specialty retailer's stock worth $26,000 after acquiring an additional 42 shares during the period. Finally, Nalls Sherbakoff Group LLC acquired a new stake in Ulta Beauty during the 4th quarter worth about $30,000. Institutional investors and hedge funds own 90.39% of the company's stock.

Analyst Upgrades and Downgrades

Several research analysts have commented on the company. TD Cowen reduced their price objective on Ulta Beauty from $775.00 to $750.00 and set a "buy" rating on the stock in a report on Friday, March 13th. Jefferies Financial Group initiated coverage on Ulta Beauty in a research report on Wednesday, January 14th. They set a "hold" rating and a $700.00 target price on the stock. Robert W. Baird set a $700.00 target price on Ulta Beauty in a research report on Wednesday, December 17th. Canaccord Genuity Group increased their target price on Ulta Beauty from $674.00 to $799.00 and gave the company a "buy" rating in a research report on Tuesday, March 10th. Finally, Argus increased their target price on Ulta Beauty from $650.00 to $700.00 and gave the company a "buy" rating in a research report on Friday, January 2nd. One investment analyst has rated the stock with a Strong Buy rating, fifteen have assigned a Buy rating, ten have issued a Hold rating and one has issued a Sell rating to the company's stock. According to MarketBeat.com, Ulta Beauty has an average rating of "Moderate Buy" and an average price target of $671.27.

About Ulta Beauty

Ulta Beauty, Inc NASDAQ: ULTA is a U.S.-based specialty retailer and beauty services provider focused on cosmetics, fragrance, skin care, hair care, bath and body, and beauty tools. The company operates a dual-format business that combines brick-and-mortar retail stores with an e-commerce platform, offering a broad assortment of national, prestige and mass-market brands alongside its own private-label products. In many locations Ulta also provides full-service salon treatments, positioning the company as a one-stop destination for product discovery and in-store services.

The retailer's product mix spans color cosmetics, haircare and styling products, skin and body care, fragrance, and accessories, catering to a wide range of consumer preferences and price points.

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