Wayfair (NYSE:W) Price Target Cut to $100.00 by Analysts at Guggenheim

Key Points

• Guggenheim cut its price target on Wayfair from $120 to $100 but kept a "buy" rating, leaving an implied upside of about 51%; the Street consensus target is roughly $99.40 and the average rating is "Moderate Buy".
• Wayfair slightly beat Q results (EPS $0.85 vs $0.64 estimate; revenue $3.34B vs $3.30B) with ~6.9% YoY revenue growth, but the company remains unprofitable (negative net margin) and is trading near $66.19 (market cap ≈ $8.65B).
• Notable insider selling occurred—CEO Niraj Shah and director Steven Conine each sold ~113k shares (~$8.8M each) under prearranged 10b5‑1 plans, and insiders sold about 703,785 shares (~$54M) over the past three months, which may worry some investors.

Wayfair (NYSE:W - Get Free Report) had its price objective lowered by equities research analysts at Guggenheim from $120.00 to $100.00 in a research note issued on Friday,Benzinga reports. The brokerage presently has a "buy" rating on the stock. Guggenheim's price objective would suggest a potential upside of 51.08% from the company's previous close.

Several other analysts also recently weighed in on the stock. Robert W. Baird decreased their price target on shares of Wayfair from $98.00 to $85.00 and set a "neutral" rating for the company in a research note on Friday, February 20th. TD Cowen set a $75.00 price target on shares of Wayfair in a research note on Thursday. Piper Sandler reaffirmed an "overweight" rating and set a $125.00 price target on shares of Wayfair in a research note on Friday, February 20th. UBS Group reaffirmed a "buy" rating on shares of Wayfair in a research note on Friday. Finally, Canaccord Genuity Group set a $115.00 price objective on shares of Wayfair in a research note on Friday. One research analyst has rated the stock with a Strong Buy rating, eighteen have issued a Buy rating, ten have issued a Hold rating and two have assigned a Sell rating to the company's stock. Based on data from MarketBeat, the company presently has an average rating of "Moderate Buy" and a consensus target price of $99.40.

Wayfair Stock Performance

NYSE W traded up $2.26 during trading on Friday, hitting $66.19. The stock had a trading volume of 2,261,339 shares, compared to its average volume of 3,708,260. The stock has a market capitalization of $8.65 billion, a price-to-earnings ratio of -27.18, a P/E/G ratio of 6.14 and a beta of 3.30. Wayfair has a one year low of $29.68 and a one year high of $119.98. The stock has a 50 day simple moving average of $75.42 and a 200 day simple moving average of $91.43.

Wayfair (NYSE:W - Get Free Report) last announced its quarterly earnings data on Thursday, February 19th. The company reported $0.85 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.64 by $0.21. The business had revenue of $3.34 billion during the quarter, compared to the consensus estimate of $3.30 billion. Wayfair had a negative net margin of 2.51% and a negative return on equity of 1.52%. The firm's quarterly revenue was up 6.9% compared to the same quarter last year. During the same quarter last year, the firm earned ($0.25) earnings per share. On average, sell-side analysts predict that Wayfair will post 0.4 EPS for the current year.

Insider Buying and Selling

In other news, Director Steven Conine sold 112,861 shares of the company's stock in a transaction on Thursday, April 23rd. The stock was sold at an average price of $77.50, for a total transaction of $8,746,727.50. Following the transaction, the director directly owned 436,212 shares of the company's stock, valued at approximately $33,806,430. This represents a 20.55% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Niraj Shah sold 113,863 shares of the company's stock in a transaction on Thursday, April 23rd. The stock was sold at an average price of $77.49, for a total value of $8,823,243.87. Following the transaction, the chief executive officer directly owned 435,274 shares in the company, valued at approximately $33,729,382.26. The trade was a 20.73% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 703,785 shares of company stock valued at $54,004,173 in the last three months. 18.44% of the stock is currently owned by insiders.

Hedge Funds Weigh In On Wayfair

A number of large investors have recently made changes to their positions in W. Great Lakes Advisors LLC purchased a new stake in Wayfair in the third quarter valued at $3,946,000. Concurrent Investment Advisors LLC purchased a new stake in Wayfair in the third quarter valued at $3,332,000. Capital World Investors boosted its holdings in Wayfair by 4.1% in the third quarter. Capital World Investors now owns 13,374,574 shares of the company's stock valued at $1,194,750,000 after purchasing an additional 521,240 shares during the last quarter. Baader Bank Aktiengesellschaft purchased a new stake in Wayfair in the third quarter valued at $1,107,000. Finally, WINTON GROUP Ltd purchased a new stake in Wayfair in the third quarter valued at $2,635,000. 89.67% of the stock is owned by institutional investors and hedge funds.

Wayfair News Summary

Here are the key news stories impacting Wayfair this week:

• Positive Sentiment: Wells Fargo cut its price target to $100 but kept an "overweight" rating, signaling continued confidence in Wayfair's upside potential relative to peers. Wells Fargo price-target note
• Positive Sentiment: Needham lowered its target to $83 but maintained a "buy" rating, another vote of confidence from an analyst even after target cuts. This supports bullish sentiment despite near-term volatility. Needham price-target note
• Positive Sentiment: Q1 fundamentals: Wayfair reported ~7% revenue growth (~$2.9B), returning to active-customer growth and citing market-share gains and margin improvement. Management highlighted AI and influencer strategies helping performance — these operational positives support upside if execution continues. Q1 press release
• Neutral Sentiment: Bares Capital trimmed its position in Wayfair — notable for holders but not a large conviction shift; long-term institutional interest remains. Bares Capital trim
• Neutral Sentiment: Jefferies lowered its price target to $70 and rated the stock a "hold" — reduces upside in certain models but is less bearish than a downgrade to sell. Jefferies price-target note
• Negative Sentiment: Market reaction and coverage emphasized a profit miss / mixed earnings tone and “choppy” demand in the furniture category, which triggered a selloff after results; demand uncertainty remains the primary near-term risk. Earnings coverage (Seeking Alpha)
• Negative Sentiment: An insider/director sale of roughly $8.75M was reported, which can concern some investors despite not necessarily signaling company performance issues. Director sale report

Wayfair Company Profile

Wayfair Inc NYSE: W is an e-commerce company focused on home furnishings and décor. Through its platform, Wayfair offers a broad assortment of furniture, lighting, home textiles, kitchenware and decorative accessories. The company's portfolio includes flagship sites such as Wayfair.com, as well as specialty retail brands like Joss & Main, AllModern, Birch Lane and Perigold, each catering to distinct design styles and price points.

Founded in 2002 by Niraj Shah and Steve Conine under the name CSN Stores, the business rebranded as Wayfair in 2011 and went public in 2014.

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