Weibo Corporation operates one of China’s leading open social media platforms, offering users a microblogging service that blends text, images and video for real-time communication. Founded in 2009 as a subsidiary of a major internet portal, the company completed its spin‐off and initial public offering on the NASDAQ in 2014. Since then, Weibo has expanded its feature set to include interactive stories, live streaming and short‐form video, positioning itself as a versatile portal for news, entertainment and social interaction.
The platform caters to a wide range of users, from individual content creators and opinion leaders to brands and marketers seeking to engage with consumers. Weibo’s services include premium advertising solutions, brand engagement tools, fan‐base management and data analytics, which enable clients to target specific audiences and measure campaign impact. In addition, Weibo has launched membership and value‐added services that offer enhanced functionality, such as exclusive content channels and advanced insights into trending topics and user behavior.
Although Weibo’s primary user base resides in Mainland China, the company also serves Chinese‐speaking populations in Hong Kong, Taiwan and overseas markets. It has forged partnerships with global media companies, sports leagues and entertainment producers to deliver licensed content and live‐event coverage. Weibo’s platform architecture supports high‐volume traffic spikes during major public events and cultural festivals, reinforcing its role as a real‐time information hub.
Headquartered in Beijing, Weibo is led by an experienced executive team under the direction of Chairman Wang Gaofei. The company maintains regional offices in key Chinese cities to support advertising clients and content partners. Over its more than a decade‐long history, Weibo has continually evolved its platform capabilities and monetization strategies, striving to deepen user engagement while providing advertisers and content creators with robust tools to connect with millions of active users daily.
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