Wheels Up Experience Inc. (NYSE: UP) is a membership-based private aviation company that provides on-demand and programmatic access to a diversified fleet of aircraft. Founded in 2013 by aviation entrepreneur Kenny Dichter, the company has built a suite of offerings to cater to individuals, businesses, and charter operators seeking flexibility, convenience, and safety in private air travel. Through its proprietary digital platform, Wheels Up connects members with a curated network of owned and partner aircraft ranging from light jets and turboprops to midsize and super-midsize cabins.
Members can choose from a variety of service tiers, including the Wheels Up Core Membership, Wheels Up Business, and All-In, each designed to meet different usage levels and operational requirements. The company’s flagship product, the Wheels Up Call or Charter program, allows members to book flights on an hourly basis with guaranteed availability and fixed hourly rates. For high-volume travelers, Wheels Up offers block-hour programs with discounted rates and guaranteed access to dedicated aircraft, pilots, and crew. Additionally, Wheels Up’s partnership with Delta Private Jets extends coverage through an expanded network and integrates loyalty benefits for SkyMiles members.
Wheels Up operates primarily across North America, with growing presences in Europe and the Caribbean, leveraging strategic acquisitions and partnerships to broaden its service footprint. Over the years, the company has acquired Delta Private Jets, Gama Aviation’s US charter segment, and Mountain Aviation, enhancing its fleet scale and operational scope. This growth strategy is supported by an integrated technology platform that manages flight scheduling, safety compliance, catering, ground transportation, and concierge services, ensuring a seamless end-to-end experience for members.
Headquartered in New York City, Wheels Up is guided by a leadership team with deep expertise in aviation, hospitality, and technology. Founder and Executive Chairman Kenny Dichter remains a driving force behind the company’s vision, while a seasoned management team oversees daily operations, safety, and customer experience. With a focus on innovation and service excellence, Wheels Up continues to shape the private aviation industry by expanding its membership base, enhancing its digital capabilities, and elevating the on-demand flying experience.
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