WPP (LON:WPP) Stock Crosses Above 200 Day Moving Average - What's Next?

Key Points

• WPP shares crossed above their 200-day moving average, trading as high as GBX 397.50 and last changing hands at GBX 385.10, well above the GBX 273.35 average.
• Analysts maintain a broadly positive outlook, with two Buy and two Hold ratings, an overall “Moderate Buy” consensus, and an average price target of GBX 412.50.
• WPP reported quarterly earnings of GBX 1.80 per share but continues to show a negative net margin and return on equity; insider activity included one significant sale and one purchase.

WPP plc (LON:WPP - Get Free Report) crossed above its 200-day moving average during trading on Monday . The stock has a 200-day moving average of GBX 273.35 and traded as high as GBX 397.50. WPP shares last traded at GBX 385.10, with a volume of 3,643,058 shares traded.

Wall Street Analysts Forecast Growth

Several analysts have commented on the stock. Deutsche Bank Aktiengesellschaft reaffirmed a "buy" rating and issued a GBX 425 price objective on shares of WPP in a research report on Friday, August 7th. JPMorgan Chase & Co. raised their price target on shares of WPP from GBX 350 to GBX 390 and gave the stock a "neutral" rating in a research note on Friday, August 7th. Berenberg Bank reaffirmed a "buy" rating and issued a GBX 405 price target on shares of WPP in a report on Friday, August 7th. Finally, Citigroup lifted their price target on shares of WPP from GBX 285 to GBX 430 and gave the stock a "neutral" rating in a report on Monday, August 10th. Two analysts have rated the stock with a Buy rating and two have assigned a Hold rating to the company's stock. Based on data from MarketBeat.com, the stock currently has an average rating of "Moderate Buy" and a consensus target price of GBX 412.50.

WPP Price Performance

The company has a current ratio of 0.87, a quick ratio of 0.89 and a debt-to-equity ratio of 276.02. The stock has a market cap of £4.15 billion, a PE ratio of -19.26, a PEG ratio of 13.47 and a beta of 0.70. The business has a 50-day moving average price of GBX 295.02 and a 200 day moving average price of GBX 273.35.

WPP (LON:WPP - Get Free Report) last announced its quarterly earnings data on Friday, August 7th. The company reported GBX 1.80 earnings per share for the quarter. WPP had a negative return on equity of 9.33% and a negative net margin of 1.81%. As a group, research analysts forecast that WPP plc will post 81.6125654 earnings per share for the current fiscal year.

Insider Transactions at WPP

In other news, insider Cindy Rose sold 88,227 shares of the business's stock in a transaction that occurred on Monday, June 15th. The shares were sold at an average price of GBX 282, for a total value of £248,800.14. Also, insider Peter Agnefjäll purchased 75,000 shares of the stock in a transaction dated Thursday, May 21st. The stock was acquired at an average cost of GBX 281 per share, for a total transaction of £210,750. 2.04% of the stock is owned by company insiders.

WPP Company Profile

WPP is the creative transformation company, using the power of creativity to build better futures for our people, planet, clients and communities. We are a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent.

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