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WPP (WPP) Competitors

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GBX 391.20 +84.10 (+27.39%)
As of 08:35 AM Eastern

WPP vs. RTO, HRI, FOUR, RSG, and CSN

Should you buy WPP stock or one of its competitors? MarketBeat compares WPP with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with WPP include Rentokil Initial (RTO), Herald (HRI), 4imprint Group (FOUR), Resolute Mining (RSG), and Chesnara (CSN).

How does WPP compare to Rentokil Initial?

Rentokil Initial (LON:RTO) and WPP (LON:WPP) are related mid-cap companies, but which is the better investment? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, dividends, profitability, media sentiment, risk, earnings and valuation.

Rentokil Initial has a net margin of 3.92% compared to WPP's net margin of -1.59%. Rentokil Initial's return on equity of 5.82% beat WPP's return on equity.

Company Net Margins Return on Equity Return on Assets
Rentokil Initial3.92% 5.82% 4.11%
WPP -1.59%-7.54%1.53%

Rentokil Initial pays an annual dividend of GBX 11.83 per share and has a dividend yield of 3.2%. WPP pays an annual dividend of GBX 31.90 per share and has a dividend yield of 8.2%. Rentokil Initial pays out 63.8% of its earnings in the form of a dividend. WPP pays out -159.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. WPP is clearly the better dividend stock, given its higher yield and lower payout ratio.

Rentokil Initial has higher earnings, but lower revenue than WPP. WPP is trading at a lower price-to-earnings ratio than Rentokil Initial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Rentokil Initial£6.91B1.35£389.49M£18.5420.03
WPP£13.55B0.31£203.92M-£20.00N/A

Rentokil Initial has a beta of 0.429, indicating that its stock price is 57% less volatile than the broader market. Comparatively, WPP has a beta of 0.676, indicating that its stock price is 32% less volatile than the broader market.

In the previous week, Rentokil Initial had 13 more articles in the media than WPP. MarketBeat recorded 14 mentions for Rentokil Initial and 1 mentions for WPP. WPP's average media sentiment score of 0.10 beat Rentokil Initial's score of -0.51 indicating that WPP is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Rentokil Initial
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
8 Negative mention(s)
0 Very Negative mention(s)
Negative
WPP
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

58.6% of Rentokil Initial shares are held by institutional investors. Comparatively, 68.3% of WPP shares are held by institutional investors. 2.8% of Rentokil Initial shares are held by insiders. Comparatively, 2.0% of WPP shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Rentokil Initial presently has a consensus price target of GBX 455.75, indicating a potential upside of 22.71%. WPP has a consensus price target of GBX 350, indicating a potential downside of 10.53%. Given Rentokil Initial's stronger consensus rating and higher probable upside, analysts clearly believe Rentokil Initial is more favorable than WPP.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Rentokil Initial
1 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.50
WPP
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33

Summary

Rentokil Initial beats WPP on 12 of the 18 factors compared between the two stocks.

How does WPP compare to Herald?

Herald (LON:HRI) and WPP (LON:WPP) are related companies, but which is the superior stock? We will compare the two businesses based on the strength of their dividends, media sentiment, valuation, institutional ownership, analyst recommendations, profitability, risk and earnings.

WPP has higher revenue and earnings than Herald. WPP is trading at a lower price-to-earnings ratio than Herald, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Herald£101.21M14.46£175.20M£199.0115.36
WPP£13.55B0.31£203.92M-£20.00N/A

Herald has a net margin of 101.77% compared to WPP's net margin of -1.59%. Herald's return on equity of 29.18% beat WPP's return on equity.

Company Net Margins Return on Equity Return on Assets
Herald101.77% 29.18% 9.22%
WPP -1.59%-7.54%1.53%

6.4% of Herald shares are owned by institutional investors. Comparatively, 68.3% of WPP shares are owned by institutional investors. 15.2% of Herald shares are owned by company insiders. Comparatively, 2.0% of WPP shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

WPP has a consensus target price of GBX 350, indicating a potential downside of 10.53%. Given WPP's stronger consensus rating and higher probable upside, analysts plainly believe WPP is more favorable than Herald.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Herald
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
WPP
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33

Herald has a beta of 0.978, meaning that its share price is 2% less volatile than the broader market. Comparatively, WPP has a beta of 0.676, meaning that its share price is 32% less volatile than the broader market.

In the previous week, WPP had 1 more articles in the media than Herald. MarketBeat recorded 1 mentions for WPP and 0 mentions for Herald. WPP's average media sentiment score of 0.10 beat Herald's score of -0.91 indicating that WPP is being referred to more favorably in the news media.

Company Overall Sentiment
Herald Negative
WPP Neutral

Summary

Herald and WPP tied by winning 8 of the 16 factors compared between the two stocks.

How does WPP compare to 4imprint Group?

4imprint Group (LON:FOUR) and WPP (LON:WPP) are both communication services companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, analyst recommendations, valuation, profitability, risk, media sentiment, dividends and earnings.

In the previous week, 4imprint Group and 4imprint Group both had 1 articles in the media. WPP's average media sentiment score of 0.10 beat 4imprint Group's score of 0.00 indicating that WPP is being referred to more favorably in the news media.

Company Overall Sentiment
4imprint Group Neutral
WPP Neutral

4imprint Group pays an annual dividend of GBX 247.03 per share and has a dividend yield of 5.0%. WPP pays an annual dividend of GBX 31.90 per share and has a dividend yield of 8.2%. 4imprint Group pays out 61.3% of its earnings in the form of a dividend. WPP pays out -159.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. WPP is clearly the better dividend stock, given its higher yield and lower payout ratio.

4imprint Group presently has a consensus target price of GBX 4,621.33, indicating a potential downside of 7.16%. WPP has a consensus target price of GBX 350, indicating a potential downside of 10.53%. Given 4imprint Group's stronger consensus rating and higher possible upside, equities research analysts clearly believe 4imprint Group is more favorable than WPP.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
4imprint Group
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67
WPP
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33

4imprint Group has a net margin of 8.43% compared to WPP's net margin of -1.59%. 4imprint Group's return on equity of 78.01% beat WPP's return on equity.

Company Net Margins Return on Equity Return on Assets
4imprint Group8.43% 78.01% 35.62%
WPP -1.59%-7.54%1.53%

55.0% of 4imprint Group shares are held by institutional investors. Comparatively, 68.3% of WPP shares are held by institutional investors. 9.1% of 4imprint Group shares are held by company insiders. Comparatively, 2.0% of WPP shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

4imprint Group has a beta of 0.682, indicating that its stock price is 32% less volatile than the broader market. Comparatively, WPP has a beta of 0.676, indicating that its stock price is 32% less volatile than the broader market.

WPP has higher revenue and earnings than 4imprint Group. WPP is trading at a lower price-to-earnings ratio than 4imprint Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
4imprint Group£1.35B1.04£139.98M£403.3012.34
WPP£13.55B0.31£203.92M-£20.00N/A

Summary

4imprint Group beats WPP on 11 of the 17 factors compared between the two stocks.

How does WPP compare to Resolute Mining?

Resolute Mining (LON:RSG) and WPP (LON:WPP) are related companies, but which is the better business? We will compare the two companies based on the strength of their risk, analyst recommendations, institutional ownership, earnings, valuation, dividends, profitability and media sentiment.

Resolute Mining has a net margin of 12.76% compared to WPP's net margin of -1.59%. Resolute Mining's return on equity of 17.01% beat WPP's return on equity.

Company Net Margins Return on Equity Return on Assets
Resolute Mining12.76% 17.01% 6.41%
WPP -1.59%-7.54%1.53%

Resolute Mining has a beta of 1.319, indicating that its share price is 32% more volatile than the broader market. Comparatively, WPP has a beta of 0.676, indicating that its share price is 32% less volatile than the broader market.

Resolute Mining presently has a consensus price target of GBX 283.67, suggesting a potential upside of 423.95%. WPP has a consensus price target of GBX 350, suggesting a potential downside of 10.53%. Given Resolute Mining's stronger consensus rating and higher probable upside, equities analysts clearly believe Resolute Mining is more favorable than WPP.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Resolute Mining
0 Sell rating(s)
0 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
3.00
WPP
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33

37.9% of Resolute Mining shares are held by institutional investors. Comparatively, 68.3% of WPP shares are held by institutional investors. 0.4% of Resolute Mining shares are held by company insiders. Comparatively, 2.0% of WPP shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

WPP has higher revenue and earnings than Resolute Mining. WPP is trading at a lower price-to-earnings ratio than Resolute Mining, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Resolute Mining£865.60M1.34£15.35M£5.999.04
WPP£13.55B0.31£203.92M-£20.00N/A

In the previous week, Resolute Mining had 1 more articles in the media than WPP. MarketBeat recorded 2 mentions for Resolute Mining and 1 mentions for WPP. Resolute Mining's average media sentiment score of 0.87 beat WPP's score of 0.10 indicating that Resolute Mining is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Resolute Mining
0 Very Positive mention(s)
2 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
WPP
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Resolute Mining beats WPP on 12 of the 16 factors compared between the two stocks.

How does WPP compare to Chesnara?

WPP (LON:WPP) and Chesnara (LON:CSN) are related companies, but which is the superior investment? We will compare the two companies based on the strength of their analyst recommendations, dividends, valuation, earnings, profitability, risk, institutional ownership and media sentiment.

Chesnara has a net margin of -1.01% compared to WPP's net margin of -1.59%. Chesnara's return on equity of -2.93% beat WPP's return on equity.

Company Net Margins Return on Equity Return on Assets
WPP-1.59% -7.54% 1.53%
Chesnara -1.01%-2.93%0.04%

WPP presently has a consensus target price of GBX 350, suggesting a potential downside of 10.53%. Chesnara has a consensus target price of GBX 382, suggesting a potential upside of 11.21%. Given Chesnara's stronger consensus rating and higher probable upside, analysts plainly believe Chesnara is more favorable than WPP.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
WPP
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33
Chesnara
0 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
3.00

WPP has higher revenue and earnings than Chesnara. Chesnara is trading at a lower price-to-earnings ratio than WPP, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
WPP£13.55B0.31£203.92M-£20.00N/A
Chesnara£897.10M0.88£4.20M-£5.05N/A

WPP has a beta of 0.676, meaning that its stock price is 32% less volatile than the broader market. Comparatively, Chesnara has a beta of 0.523, meaning that its stock price is 48% less volatile than the broader market.

In the previous week, WPP had 1 more articles in the media than Chesnara. MarketBeat recorded 1 mentions for WPP and 0 mentions for Chesnara. WPP's average media sentiment score of 0.10 beat Chesnara's score of 0.00 indicating that WPP is being referred to more favorably in the media.

Company Overall Sentiment
WPP Neutral
Chesnara Neutral

WPP pays an annual dividend of GBX 31.90 per share and has a dividend yield of 8.2%. Chesnara pays an annual dividend of GBX 21.67 per share and has a dividend yield of 6.3%. WPP pays out -159.5% of its earnings in the form of a dividend. Chesnara pays out -429.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

68.3% of WPP shares are held by institutional investors. Comparatively, 49.5% of Chesnara shares are held by institutional investors. 2.0% of WPP shares are held by insiders. Comparatively, 0.8% of Chesnara shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Summary

WPP beats Chesnara on 10 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding WPP and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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WPP vs. The Competition

MetricWPPMedia IndustryCommunication Services SectorLON Exchange
Market Cap£4.22B£3.18B£33.70B£2.87B
Dividend Yield4.93%5.33%5.31%6.13%
P/E Ratio-19.5627.2217.91369.19
Price / Sales0.3127.42310.1983,842.23
Price / Cash5.2820.5119.9927.89
Price / Book1.068.0010.997.14
Net Income£203.92M-£30.65M£1.11B£5.89B
7 Day Performance30.53%1.80%0.76%1.25%
1 Month Performance52.46%-1.62%-0.87%0.97%
1 Year Performance-2.81%19.43%5.01%75.12%

WPP Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
WPP
WPP
0.7463 of 5 stars
GBX 391.20
+27.4%
GBX 350
-10.5%
-23.9%£4.22B£13.55BN/A115,500
RTO
Rentokil Initial
4.1554 of 5 stars
GBX 344.80
-2.0%
GBX 463
+34.3%
+4.1%£8.68B£6.91B18.6062,931
HRI
Herald
N/AGBX 2,950
flat
N/A+24.3%£1.41B£101.21M14.826,600
FOUR
4imprint Group
2.002 of 5 stars
GBX 4,118
-2.0%
GBX 4,621.33
+12.2%
+33.2%£1.15B£1.35B10.212,300
RSG
Resolute Mining
3.1188 of 5 stars
GBX 49
flat
GBX 283.67
+478.9%
+80.0%£1.05B£865.60M8.1840,000

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This page (LON:WPP) was last updated on 8/6/2026 by MarketBeat.com Staff.
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