WPP (WPP) Competitors

GBX 260.43 -2.47 (-0.94%)

As of 05/15/2026 12:06 PM Eastern

WPP vs. RSG, HRI, FOUR, CSN, and LOOK

Should you buy WPP stock or one of its competitors? MarketBeat compares WPP with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with WPP include Resolute Mining (RSG), Herald (HRI), 4imprint Group (FOUR), Chesnara (CSN), and Lookers (LOOK). These companies are all part of the "business services" industry.

How does WPP compare to Resolute Mining?

Resolute Mining (LON:RSG) and WPP (LON:WPP) are both business services companies, but which is the superior business? We will compare the two companies based on the strength of their earnings, profitability, media sentiment, analyst recommendations, institutional ownership, risk, valuation and dividends.

Resolute Mining has a beta of 1.36, indicating that its share price is 36% more volatile than the broader market. Comparatively, WPP has a beta of 0.654, indicating that its share price is 35% less volatile than the broader market.

Resolute Mining currently has a consensus price target of GBX 278, indicating a potential upside of 308.82%. WPP has a consensus price target of GBX 322.50, indicating a potential upside of 23.83%. Given Resolute Mining's stronger consensus rating and higher probable upside, equities analysts plainly believe Resolute Mining is more favorable than WPP.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Resolute Mining	0 Sell rating(s)	0 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	3.00
WPP	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

37.4% of Resolute Mining shares are held by institutional investors. Comparatively, 68.3% of WPP shares are held by institutional investors. 0.3% of Resolute Mining shares are held by insiders. Comparatively, 2.0% of WPP shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

WPP has higher revenue and earnings than Resolute Mining. WPP is trading at a lower price-to-earnings ratio than Resolute Mining, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Resolute Mining	£865.60M	1.68	£15.35M	£5.99	11.35
WPP	£13.55B	0.21	£203.92M	-£20.00	N/A

In the previous week, Resolute Mining had 3 more articles in the media than WPP. MarketBeat recorded 4 mentions for Resolute Mining and 1 mentions for WPP. WPP's average media sentiment score of 0.43 beat Resolute Mining's score of 0.14 indicating that WPP is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Resolute Mining	0 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
WPP	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Resolute Mining has a net margin of 12.76% compared to WPP's net margin of -1.59%. Resolute Mining's return on equity of 17.03% beat WPP's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Resolute Mining	12.76%	17.03%	6.41%
WPP	-1.59%	-7.54%	1.53%

Summary

Resolute Mining beats WPP on 11 of the 16 factors compared between the two stocks.

How does WPP compare to Herald?

Herald (LON:HRI) and WPP (LON:WPP) are both business services companies, but which is the better business? We will contrast the two businesses based on the strength of their earnings, media sentiment, risk, valuation, profitability, analyst recommendations, institutional ownership and dividends.

In the previous week, WPP had 1 more articles in the media than Herald. MarketBeat recorded 1 mentions for WPP and 0 mentions for Herald. Herald's average media sentiment score of 1.57 beat WPP's score of 0.43 indicating that Herald is being referred to more favorably in the media.

Company	Overall Sentiment
Herald	Very Positive
WPP	Neutral

Herald has a net margin of 86.00% compared to WPP's net margin of -1.59%. Herald's return on equity of 7.67% beat WPP's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Herald	86.00%	7.67%	9.22%
WPP	-1.59%	-7.54%	1.53%

6.4% of Herald shares are owned by institutional investors. Comparatively, 68.3% of WPP shares are owned by institutional investors. 15.2% of Herald shares are owned by insiders. Comparatively, 2.0% of WPP shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

WPP has higher revenue and earnings than Herald. WPP is trading at a lower price-to-earnings ratio than Herald, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Herald	£101.21M	14.47	£175.20M	£199.01	15.38
WPP	£13.55B	0.21	£203.92M	-£20.00	N/A

Herald has a beta of 0.9700596, indicating that its stock price is 3% less volatile than the broader market. Comparatively, WPP has a beta of 0.654, indicating that its stock price is 35% less volatile than the broader market.

WPP has a consensus target price of GBX 322.50, indicating a potential upside of 23.83%. Given WPP's stronger consensus rating and higher probable upside, analysts clearly believe WPP is more favorable than Herald.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Herald	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
WPP	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Summary

Herald beats WPP on 9 of the 15 factors compared between the two stocks.

How does WPP compare to 4imprint Group?

WPP (LON:WPP) and 4imprint Group (LON:FOUR) are both communication services companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, valuation, media sentiment, risk, earnings, analyst recommendations, dividends and institutional ownership.

WPP presently has a consensus price target of GBX 322.50, indicating a potential upside of 23.83%. 4imprint Group has a consensus price target of GBX 4,621.33, indicating a potential upside of 31.15%. Given 4imprint Group's stronger consensus rating and higher possible upside, analysts clearly believe 4imprint Group is more favorable than WPP.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
WPP	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
4imprint Group	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67

68.3% of WPP shares are held by institutional investors. Comparatively, 56.0% of 4imprint Group shares are held by institutional investors. 2.0% of WPP shares are held by company insiders. Comparatively, 9.0% of 4imprint Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

WPP has higher revenue and earnings than 4imprint Group. WPP is trading at a lower price-to-earnings ratio than 4imprint Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
WPP	£13.55B	0.21	£203.92M	-£20.00	N/A
4imprint Group	£1.35B	0.73	£139.98M	£403.30	8.74

WPP pays an annual dividend of GBX 31.90 per share and has a dividend yield of 12.2%. 4imprint Group pays an annual dividend of GBX 247.03 per share and has a dividend yield of 7.0%. WPP pays out -159.5% of its earnings in the form of a dividend. 4imprint Group pays out 61.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. WPP is clearly the better dividend stock, given its higher yield and lower payout ratio.

In the previous week, 4imprint Group had 1 more articles in the media than WPP. MarketBeat recorded 2 mentions for 4imprint Group and 1 mentions for WPP. 4imprint Group's average media sentiment score of 0.82 beat WPP's score of 0.43 indicating that 4imprint Group is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
WPP	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
4imprint Group	1 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

WPP has a beta of 0.654, meaning that its share price is 35% less volatile than the broader market. Comparatively, 4imprint Group has a beta of 0.734, meaning that its share price is 27% less volatile than the broader market.

4imprint Group has a net margin of 8.43% compared to WPP's net margin of -1.59%. 4imprint Group's return on equity of 78.01% beat WPP's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
WPP	-1.59%	-7.54%	1.53%
4imprint Group	8.43%	78.01%	35.62%

Summary

4imprint Group beats WPP on 13 of the 18 factors compared between the two stocks.

How does WPP compare to Chesnara?

Chesnara (LON:CSN) and WPP (LON:WPP) are both business services companies, but which is the better business? We will contrast the two businesses based on the strength of their profitability, risk, dividends, earnings, institutional ownership, analyst recommendations, valuation and media sentiment.

Chesnara pays an annual dividend of GBX 21.67 per share and has a dividend yield of 6.7%. WPP pays an annual dividend of GBX 31.90 per share and has a dividend yield of 12.2%. Chesnara pays out -429.0% of its earnings in the form of a dividend. WPP pays out -159.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

In the previous week, WPP had 1 more articles in the media than Chesnara. MarketBeat recorded 1 mentions for WPP and 0 mentions for Chesnara. Chesnara's average media sentiment score of 1.16 beat WPP's score of 0.43 indicating that Chesnara is being referred to more favorably in the media.

Company	Overall Sentiment
Chesnara	Positive
WPP	Neutral

Chesnara has a beta of 0.518, meaning that its share price is 48% less volatile than the broader market. Comparatively, WPP has a beta of 0.654, meaning that its share price is 35% less volatile than the broader market.

49.8% of Chesnara shares are owned by institutional investors. Comparatively, 68.3% of WPP shares are owned by institutional investors. 0.7% of Chesnara shares are owned by insiders. Comparatively, 2.0% of WPP shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Chesnara presently has a consensus target price of GBX 349.50, indicating a potential upside of 8.85%. WPP has a consensus target price of GBX 322.50, indicating a potential upside of 23.83%. Given WPP's higher probable upside, analysts clearly believe WPP is more favorable than Chesnara.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Chesnara	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00
WPP	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Chesnara has a net margin of -1.01% compared to WPP's net margin of -1.59%. Chesnara's return on equity of -2.43% beat WPP's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Chesnara	-1.01%	-2.43%	0.04%
WPP	-1.59%	-7.54%	1.53%

WPP has higher revenue and earnings than Chesnara. Chesnara is trading at a lower price-to-earnings ratio than WPP, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Chesnara	£897.10M	0.83	£4.20M	-£5.05	N/A
WPP	£13.55B	0.21	£203.92M	-£20.00	N/A

Summary

WPP beats Chesnara on 10 of the 18 factors compared between the two stocks.

How does WPP compare to Lookers?

WPP (LON:WPP) and Lookers (LON:LOOK) are both business services companies, but which is the better stock? We will contrast the two companies based on the strength of their earnings, institutional ownership, media sentiment, profitability, analyst recommendations, risk, valuation and dividends.

In the previous week, WPP had 1 more articles in the media than Lookers. MarketBeat recorded 1 mentions for WPP and 0 mentions for Lookers. WPP's average media sentiment score of 0.43 beat Lookers' score of 0.00 indicating that WPP is being referred to more favorably in the media.

Company	Overall Sentiment
WPP	Neutral
Lookers	Neutral

WPP pays an annual dividend of GBX 31.90 per share and has a dividend yield of 12.2%. Lookers pays an annual dividend of GBX 3 per share. WPP pays out -159.5% of its earnings in the form of a dividend. Lookers pays out 1,875.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. WPP is clearly the better dividend stock, given its higher yield and lower payout ratio.

68.3% of WPP shares are held by institutional investors. Comparatively, 68.3% of Lookers shares are held by institutional investors. 2.0% of WPP shares are held by company insiders. Comparatively, 3.9% of Lookers shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

WPP has a beta of 0.654, indicating that its share price is 35% less volatile than the broader market. Comparatively, Lookers has a beta of 1.15, indicating that its share price is 15% more volatile than the broader market.

WPP presently has a consensus price target of GBX 322.50, indicating a potential upside of 23.83%. Given WPP's stronger consensus rating and higher possible upside, equities analysts clearly believe WPP is more favorable than Lookers.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
WPP	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Lookers	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

WPP has higher revenue and earnings than Lookers. WPP is trading at a lower price-to-earnings ratio than Lookers, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
WPP	£13.55B	0.21	£203.92M	-£20.00	N/A
Lookers	£4.48B	0.00	£63.90M	£0.16	N/A

Lookers has a net margin of 1.43% compared to WPP's net margin of -1.59%. Lookers' return on equity of 14.90% beat WPP's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
WPP	-1.59%	-7.54%	1.53%
Lookers	1.43%	14.90%	3.91%

Summary

WPP beats Lookers on 9 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding WPP and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

WPP vs. The Competition

Export

Metric	WPP	Advertising Agencies Industry	Communication Sector	LON Exchange
Market Cap	£2.82B	£297.75M	£3.35B	£2.60B
Dividend Yield	5.73%	6.03%	6.82%	6.15%
P/E Ratio	-13.02	16.79	14.38	365.91
Price / Sales	0.21	29.16	115.64	88,030.08
Price / Cash	5.28	9.76	15.98	27.89
Price / Book	0.71	1.99	4.80	7.74
Net Income	£203.92M	£20.86M	£125.80M	£5.89B
7 Day Performance	-5.30%	1.20%	6.40%	0.21%
1 Month Performance	-2.95%	6.64%	10.45%	1.56%
1 Year Performance	-56.36%	-9.72%	10.44%	77.95%

WPP Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
WPP WPP	3.1332 of 5 stars	GBX 260.43 -0.9%	GBX 322.50 +23.8%	-56.7%	£2.82B	£13.55B	N/A	115,500
RSG Resolute Mining	2.8641 of 5 stars	GBX 70.20 flat	GBX 278 +296.0%	+149.5%	£1.50B	£865.60M	11.72	40,000	News Coverage Analyst Forecast Gap Down
HRI Herald	N/A	GBX 3,015.24 -1.0%	N/A	+40.7%	£1.44B	£101.21M	15.15	6,600
FOUR 4imprint Group	4.5085 of 5 stars	GBX 3,550 -5.0%	GBX 4,621.33 +30.2%	+0.4%	£995.60M	£1.35B	8.80	2,300	News Coverage
CSN Chesnara	2.0917 of 5 stars	GBX 314.01 +0.0%	GBX 349.50 +11.3%	+15.7%	£724.14M	£897.10M	N/A	5,700

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This page (LON:WPP) was last updated on 5/16/2026 by MarketBeat.com Staff.

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WPP (WPP) Competitors