S&P 500   5,088.80
DOW   39,131.53
QQQ   436.78
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[BREAKING] Pentagon to Spend Billions on "Living Missile" (Ad)
Dropbox’s stock is a falling knife worth catching
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66,000% upside on tiny biotech? (Ad)
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66,000% upside on tiny biotech? (Ad)
Gloom settles over Germany's economy, with businesses downbeat about the coming months
Sprouts, Block rise; Booking Holdings, Insulet fall, Friday, 2/23/2024
S&P 500   5,088.80
DOW   39,131.53
QQQ   436.78
Dell Technologies breaks out ahead of earnings release
[BREAKING] Pentagon to Spend Billions on "Living Missile" (Ad)
Dropbox’s stock is a falling knife worth catching
Novavax’s dispute resolution and upcoming earnings call
66,000% upside on tiny biotech? (Ad)
Stock ideas from the 2024 Microcap Conference
Warner Bros. Discover: Debt down, profits up, yet questions remain
66,000% upside on tiny biotech? (Ad)
Gloom settles over Germany's economy, with businesses downbeat about the coming months
Sprouts, Block rise; Booking Holdings, Insulet fall, Friday, 2/23/2024
S&P 500   5,088.80
DOW   39,131.53
QQQ   436.78
Dell Technologies breaks out ahead of earnings release
[BREAKING] Pentagon to Spend Billions on "Living Missile" (Ad)
Dropbox’s stock is a falling knife worth catching
Novavax’s dispute resolution and upcoming earnings call
66,000% upside on tiny biotech? (Ad)
Stock ideas from the 2024 Microcap Conference
Warner Bros. Discover: Debt down, profits up, yet questions remain
66,000% upside on tiny biotech? (Ad)
Gloom settles over Germany's economy, with businesses downbeat about the coming months
Sprouts, Block rise; Booking Holdings, Insulet fall, Friday, 2/23/2024
S&P 500   5,088.80
DOW   39,131.53
QQQ   436.78
Dell Technologies breaks out ahead of earnings release
[BREAKING] Pentagon to Spend Billions on "Living Missile" (Ad)
Dropbox’s stock is a falling knife worth catching
Novavax’s dispute resolution and upcoming earnings call
66,000% upside on tiny biotech? (Ad)
Stock ideas from the 2024 Microcap Conference
Warner Bros. Discover: Debt down, profits up, yet questions remain
66,000% upside on tiny biotech? (Ad)
Gloom settles over Germany's economy, with businesses downbeat about the coming months
Sprouts, Block rise; Booking Holdings, Insulet fall, Friday, 2/23/2024

WPP (WPP) Competitors

GBX 730
-0.60 (-0.08%)
(As of 02/23/2024 ET)

WPP vs. PSON, AUTO, INF, RMV, AAF, ITV, VOD, FOUR, YOU, and ASCL

Should you be buying WPP stock or one of its competitors? The main competitors of WPP include Pearson (PSON), Auto Trader Group (AUTO), Informa (INF), Rightmove (RMV), Airtel Africa (AAF), ITV (ITV), Vodafone Group Public (VOD), 4imprint Group (FOUR), YouGov (YOU), and Ascential (ASCL). These companies are all part of the "communication services" sector.

WPP vs.

Pearson (LON:PSON) and WPP (LON:WPP) are both mid-cap communication services companies, but which is the superior business? We will compare the two companies based on the strength of their analyst recommendations, community ranking, profitability, institutional ownership, valuation, dividends, risk, media sentiment and earnings.

Pearson has a beta of 0.29, meaning that its stock price is 71% less volatile than the S&P 500. Comparatively, WPP has a beta of 1.14, meaning that its stock price is 14% more volatile than the S&P 500.

WPP has higher revenue and earnings than Pearson. WPP is trading at a lower price-to-earnings ratio than Pearson, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Pearson£3.93B1.67£292M£0.402,383.00
WPP£14.89B0.52£536.80M£0.491,489.80

Pearson pays an annual dividend of GBX 22 per share and has a dividend yield of 2.3%. WPP pays an annual dividend of GBX 39 per share and has a dividend yield of 5.3%. Pearson pays out 5,500.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. WPP pays out 7,959.2% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

In the previous week, WPP had 14 more articles in the media than Pearson. MarketBeat recorded 15 mentions for WPP and 1 mentions for Pearson. Pearson's average media sentiment score of 0.61 beat WPP's score of 0.59 indicating that WPP is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Pearson
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
WPP
6 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive

Pearson currently has a consensus target price of GBX 1,105, indicating a potential upside of 15.93%. WPP has a consensus target price of GBX 1,005.83, indicating a potential upside of 37.79%. Given Pearson's higher possible upside, analysts clearly believe WPP is more favorable than Pearson.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Pearson
0 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.80
WPP
0 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.80

Pearson has a net margin of 7.43% compared to Pearson's net margin of 3.60%. Pearson's return on equity of 14.96% beat WPP's return on equity.

Company Net Margins Return on Equity Return on Assets
Pearson7.43% 6.80% 4.10%
WPP 3.60%14.96%2.62%

WPP received 613 more outperform votes than Pearson when rated by MarketBeat users. Likewise, 78.53% of users gave WPP an outperform vote while only 54.32% of users gave Pearson an outperform vote.

CompanyUnderperformOutperform
PearsonOutperform Votes
704
54.32%
Underperform Votes
592
45.68%
WPPOutperform Votes
1317
78.53%
Underperform Votes
360
21.47%

81.9% of Pearson shares are held by institutional investors. Comparatively, 57.6% of WPP shares are held by institutional investors. 0.3% of Pearson shares are held by insiders. Comparatively, 0.3% of WPP shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Summary

WPP beats Pearson on 12 of the 18 factors compared between the two stocks.


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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding WPP and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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WPP vs. The Competition

MetricWPPAdvertising Agencies IndustryCommunication SectorLON Exchange
Market Cap£7.81B£2.01B£2.61B£1.43B
Dividend Yield5.12%3.56%6.73%12.00%
P/E Ratio1,489.80609.97336.971,834.81
Price / Sales0.5268.42105.99435,060.08
Price / Cash5.2811.6213.9834.21
Price / Book2.155.223.142.48
Net Income£536.80M£141.72M£230.55M£194.59M
7 Day Performance-6.65%-0.28%0.08%-0.19%
1 Month Performance-3.23%1.40%0.98%5.15%
1 Year Performance-29.23%-0.97%-8.81%7.46%

WPP Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
PSON
Pearson
3.2548 of 5 stars
GBX 958.20
-0.7%
GBX 1,105
+15.3%
+5.0%£6.60B£3.93B2,395.5020,169
AUTO
Auto Trader Group
0.2396 of 5 stars
GBX 722.80
-0.5%
GBX 666.67
-7.8%
+22.1%£6.54B£530.90M2,891.201,066Dividend Cut
INF
Informa
1.4134 of 5 stars
GBX 821.40
+0.2%
GBX 815.83
-0.7%
+22.4%£11.25B£2.79B3,285.6011,135News Coverage
RMV
Rightmove
0.6022 of 5 stars
GBX 539.20
-2.0%
GBX 599.13
+11.1%
-0.6%£4.32B£349.42M2,246.67700Analyst Report
AAF
Airtel Africa
3.1323 of 5 stars
GBX 93.75
-2.2%
GBX 150
+60.0%
-22.1%£3.53B£5.22B1,339.294,000Analyst Report
High Trading Volume
ITV
ITV
2.7356 of 5 stars
GBX 57.74
-1.0%
GBX 110
+90.5%
-34.9%£2.34B£3.69B824.867,272News Coverage
VOD
Vodafone Group Public
3.4983 of 5 stars
GBX 67.07
0.0%
GBX 106.50
+58.8%
-33.1%£18.16B£44.71B209.59104,000News Coverage
FOUR
4imprint Group
0.7555 of 5 stars
GBX 5,570
-2.1%
GBX 5,300
-4.8%
+22.9%£1.57B£1.26B2,047.791,274
YOU
YouGov
1.704 of 5 stars
GBX 1,200
-1.6%
GBX 1,350
+12.5%
+26.7%£1.39B£258.30M3,870.971,820
ASCL
Ascential
0 of 5 stars
GBX 301.40
-0.5%
GBX 285
-5.4%
+11.3%£1.34B£571.10M-1,772.943,500

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This page (LON:WPP) was last updated on 2/24/2024 by MarketBeat.com Staff