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WPP (WPP) Competitors

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GBX 288.80 +11.00 (+3.96%)
As of 07/16/2026 12:00 PM Eastern

WPP vs. RTO, HRI, FOUR, RSG, and CSN

Should you buy WPP stock or one of its competitors? MarketBeat compares WPP with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with WPP include Rentokil Initial (RTO), Herald (HRI), 4imprint Group (FOUR), Resolute Mining (RSG), and Chesnara (CSN). These companies are all part of the "business services" industry.

How does WPP compare to Rentokil Initial?

WPP (LON:WPP) and Rentokil Initial (LON:RTO) are both business services companies, but which is the superior business? We will contrast the two businesses based on the strength of their valuation, institutional ownership, analyst recommendations, dividends, media sentiment, profitability, risk and earnings.

In the previous week, WPP had 2 more articles in the media than Rentokil Initial. MarketBeat recorded 2 mentions for WPP and 0 mentions for Rentokil Initial. Rentokil Initial's average media sentiment score of 0.30 beat WPP's score of 0.02 indicating that Rentokil Initial is being referred to more favorably in the news media.

Company Overall Sentiment
WPP Neutral
Rentokil Initial Neutral

68.3% of WPP shares are owned by institutional investors. Comparatively, 58.6% of Rentokil Initial shares are owned by institutional investors. 2.0% of WPP shares are owned by insiders. Comparatively, 2.8% of Rentokil Initial shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

WPP pays an annual dividend of GBX 31.90 per share and has a dividend yield of 11.0%. Rentokil Initial pays an annual dividend of GBX 11.83 per share and has a dividend yield of 2.6%. WPP pays out -159.5% of its earnings in the form of a dividend. Rentokil Initial pays out 63.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. WPP is clearly the better dividend stock, given its higher yield and lower payout ratio.

Rentokil Initial has a net margin of 3.67% compared to WPP's net margin of -1.59%. Rentokil Initial's return on equity of 4.02% beat WPP's return on equity.

Company Net Margins Return on Equity Return on Assets
WPP-1.59% -7.54% 1.53%
Rentokil Initial 3.67%4.02%4.11%

WPP has a beta of 0.676, indicating that its share price is 32% less volatile than the broader market. Comparatively, Rentokil Initial has a beta of 0.429, indicating that its share price is 57% less volatile than the broader market.

WPP currently has a consensus price target of GBX 350, indicating a potential upside of 21.19%. Rentokil Initial has a consensus price target of GBX 475.71, indicating a potential upside of 5.86%. Given WPP's higher possible upside, research analysts plainly believe WPP is more favorable than Rentokil Initial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
WPP
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33
Rentokil Initial
1 Sell rating(s)
1 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.57

Rentokil Initial has lower revenue, but higher earnings than WPP. WPP is trading at a lower price-to-earnings ratio than Rentokil Initial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
WPP£13.55B0.23£203.92M-£20.00N/A
Rentokil Initial£6.91B1.64£389.49M£18.5424.24

Summary

Rentokil Initial beats WPP on 11 of the 18 factors compared between the two stocks.

How does WPP compare to Herald?

WPP (LON:WPP) and Herald (LON:HRI) are both business services companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, valuation, institutional ownership, dividends, earnings, profitability, media sentiment and risk.

WPP currently has a consensus target price of GBX 350, suggesting a potential upside of 21.19%. Given WPP's stronger consensus rating and higher possible upside, analysts plainly believe WPP is more favorable than Herald.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
WPP
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33
Herald
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

WPP has a beta of 0.676, meaning that its share price is 32% less volatile than the broader market. Comparatively, Herald has a beta of 0.977886, meaning that its share price is 2% less volatile than the broader market.

Herald has a net margin of 86.00% compared to WPP's net margin of -1.59%. Herald's return on equity of 7.67% beat WPP's return on equity.

Company Net Margins Return on Equity Return on Assets
WPP-1.59% -7.54% 1.53%
Herald 86.00%7.67%9.22%

68.3% of WPP shares are held by institutional investors. Comparatively, 6.4% of Herald shares are held by institutional investors. 2.0% of WPP shares are held by company insiders. Comparatively, 15.2% of Herald shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

In the previous week, WPP had 2 more articles in the media than Herald. MarketBeat recorded 2 mentions for WPP and 0 mentions for Herald. WPP's average media sentiment score of 0.02 beat Herald's score of -1.75 indicating that WPP is being referred to more favorably in the media.

Company Overall Sentiment
WPP Neutral
Herald Very Negative

WPP has higher revenue and earnings than Herald. WPP is trading at a lower price-to-earnings ratio than Herald, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
WPP£13.55B0.23£203.92M-£20.00N/A
Herald£101.21M13.98£175.20M£199.0114.85

Summary

WPP and Herald tied by winning 8 of the 16 factors compared between the two stocks.

How does WPP compare to 4imprint Group?

4imprint Group (LON:FOUR) and WPP (LON:WPP) are both communication services companies, but which is the better stock? We will compare the two companies based on the strength of their valuation, earnings, institutional ownership, media sentiment, profitability, dividends, risk and analyst recommendations.

4imprint Group pays an annual dividend of GBX 247.03 per share and has a dividend yield of 6.4%. WPP pays an annual dividend of GBX 31.90 per share and has a dividend yield of 11.0%. 4imprint Group pays out 61.3% of its earnings in the form of a dividend. WPP pays out -159.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. WPP is clearly the better dividend stock, given its higher yield and lower payout ratio.

4imprint Group has a net margin of 8.43% compared to WPP's net margin of -1.59%. 4imprint Group's return on equity of 78.01% beat WPP's return on equity.

Company Net Margins Return on Equity Return on Assets
4imprint Group8.43% 78.01% 35.62%
WPP -1.59%-7.54%1.53%

WPP has higher revenue and earnings than 4imprint Group. WPP is trading at a lower price-to-earnings ratio than 4imprint Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
4imprint Group£1.35B0.80£139.98M£403.309.51
WPP£13.55B0.23£203.92M-£20.00N/A

In the previous week, WPP had 1 more articles in the media than 4imprint Group. MarketBeat recorded 2 mentions for WPP and 1 mentions for 4imprint Group. WPP's average media sentiment score of 0.02 beat 4imprint Group's score of 0.00 indicating that WPP is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
4imprint Group
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
WPP
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

55.0% of 4imprint Group shares are owned by institutional investors. Comparatively, 68.3% of WPP shares are owned by institutional investors. 9.1% of 4imprint Group shares are owned by company insiders. Comparatively, 2.0% of WPP shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

4imprint Group has a beta of 0.682, suggesting that its stock price is 32% less volatile than the broader market. Comparatively, WPP has a beta of 0.676, suggesting that its stock price is 32% less volatile than the broader market.

4imprint Group currently has a consensus price target of GBX 4,621.33, suggesting a potential upside of 20.54%. WPP has a consensus price target of GBX 350, suggesting a potential upside of 21.19%. Given WPP's higher probable upside, analysts plainly believe WPP is more favorable than 4imprint Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
4imprint Group
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67
WPP
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33

Summary

4imprint Group beats WPP on 10 of the 18 factors compared between the two stocks.

How does WPP compare to Resolute Mining?

WPP (LON:WPP) and Resolute Mining (LON:RSG) are both business services companies, but which is the superior investment? We will compare the two companies based on the strength of their risk, valuation, earnings, profitability, analyst recommendations, dividends, institutional ownership and media sentiment.

WPP has higher revenue and earnings than Resolute Mining. WPP is trading at a lower price-to-earnings ratio than Resolute Mining, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
WPP£13.55B0.23£203.92M-£20.00N/A
Resolute Mining£865.60M1.22£15.35M£5.998.26

WPP presently has a consensus price target of GBX 350, indicating a potential upside of 21.19%. Resolute Mining has a consensus price target of GBX 283.33, indicating a potential upside of 472.39%. Given Resolute Mining's stronger consensus rating and higher possible upside, analysts plainly believe Resolute Mining is more favorable than WPP.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
WPP
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33
Resolute Mining
0 Sell rating(s)
0 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
3.00

Resolute Mining has a net margin of 12.76% compared to WPP's net margin of -1.59%. Resolute Mining's return on equity of 17.01% beat WPP's return on equity.

Company Net Margins Return on Equity Return on Assets
WPP-1.59% -7.54% 1.53%
Resolute Mining 12.76%17.01%6.41%

WPP has a beta of 0.676, meaning that its stock price is 32% less volatile than the broader market. Comparatively, Resolute Mining has a beta of 1.319, meaning that its stock price is 32% more volatile than the broader market.

68.3% of WPP shares are owned by institutional investors. Comparatively, 37.9% of Resolute Mining shares are owned by institutional investors. 2.0% of WPP shares are owned by insiders. Comparatively, 0.4% of Resolute Mining shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

In the previous week, WPP had 2 more articles in the media than Resolute Mining. MarketBeat recorded 2 mentions for WPP and 0 mentions for Resolute Mining. WPP's average media sentiment score of 0.02 beat Resolute Mining's score of 0.00 indicating that WPP is being referred to more favorably in the media.

Company Overall Sentiment
WPP Neutral
Resolute Mining Neutral

Summary

Resolute Mining beats WPP on 10 of the 16 factors compared between the two stocks.

How does WPP compare to Chesnara?

WPP (LON:WPP) and Chesnara (LON:CSN) are both business services companies, but which is the superior investment? We will compare the two businesses based on the strength of their dividends, analyst recommendations, earnings, media sentiment, institutional ownership, valuation, profitability and risk.

WPP pays an annual dividend of GBX 31.90 per share and has a dividend yield of 11.0%. Chesnara pays an annual dividend of GBX 21.67 per share and has a dividend yield of 6.6%. WPP pays out -159.5% of its earnings in the form of a dividend. Chesnara pays out -429.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Chesnara has a net margin of -1.01% compared to WPP's net margin of -1.59%. Chesnara's return on equity of -2.93% beat WPP's return on equity.

Company Net Margins Return on Equity Return on Assets
WPP-1.59% -7.54% 1.53%
Chesnara -1.01%-2.93%0.04%

WPP has a beta of 0.676, indicating that its share price is 32% less volatile than the broader market. Comparatively, Chesnara has a beta of 0.523, indicating that its share price is 48% less volatile than the broader market.

In the previous week, WPP had 1 more articles in the media than Chesnara. MarketBeat recorded 2 mentions for WPP and 1 mentions for Chesnara. WPP's average media sentiment score of 0.02 beat Chesnara's score of 0.00 indicating that WPP is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
WPP
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Chesnara
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

WPP presently has a consensus price target of GBX 350, suggesting a potential upside of 21.19%. Chesnara has a consensus price target of GBX 349.50, suggesting a potential upside of 5.91%. Given WPP's higher possible upside, equities research analysts clearly believe WPP is more favorable than Chesnara.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
WPP
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33
Chesnara
0 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
3.00

WPP has higher revenue and earnings than Chesnara. Chesnara is trading at a lower price-to-earnings ratio than WPP, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
WPP£13.55B0.23£203.92M-£20.00N/A
Chesnara£897.10M0.85£4.20M-£5.05N/A

68.3% of WPP shares are owned by institutional investors. Comparatively, 49.5% of Chesnara shares are owned by institutional investors. 2.0% of WPP shares are owned by company insiders. Comparatively, 0.8% of Chesnara shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Summary

WPP beats Chesnara on 11 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding WPP and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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WPP vs. The Competition

MetricWPPAdvertising Agencies IndustryCommunication SectorLON Exchange
Market Cap£3.11B£291.22M£3.68B£2.86B
Dividend Yield5.46%6.00%6.76%6.12%
P/E Ratio-14.4415.2914.94368.59
Price / Sales0.2327.51103.9484,769.40
Price / Cash5.289.3016.0627.89
Price / Book0.782.155.007.56
Net Income£203.92M£18.37M-£9.17M£5.89B
7 Day Performance5.17%0.83%-0.43%0.24%
1 Month Performance1.48%0.24%-1.09%-1.15%
1 Year Performance-30.21%-10.74%-6.05%62.40%

WPP Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
WPP
WPP
2.3214 of 5 stars
GBX 288.80
+4.0%
GBX 350
+21.2%
-30.2%£3.11B£13.55BN/A115,500
RTO
Rentokil Initial
2.48 of 5 stars
GBX 452
+1.6%
GBX 475.71
+5.2%
+31.8%£11.37B£6.91B24.3862,931
HRI
Herald
N/AGBX 2,965
-3.6%
N/A+25.8%£1.42B£101.21M14.906,600
FOUR
4imprint Group
3.4539 of 5 stars
GBX 3,729.49
+1.3%
GBX 4,621.33
+23.9%
+7.5%£1.05B£1.35B9.252,300
RSG
Resolute Mining
1.8743 of 5 stars
GBX 48.10
-8.0%
GBX 283.33
+489.1%
+55.9%£1.03B£865.60M8.0340,000

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This page (LON:WPP) was last updated on 7/17/2026 by MarketBeat.com Staff.
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