Free Trial

WPP (WPP) Competitors

WPP logo
GBX 262.70 -8.60 (-3.17%)
As of 12:51 PM Eastern

WPP vs. RTO, RSG, HRI, FOUR, and CSN

Should you buy WPP stock or one of its competitors? MarketBeat compares WPP with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with WPP include Rentokil Initial (RTO), Resolute Mining (RSG), Herald (HRI), 4imprint Group (FOUR), and Chesnara (CSN). These companies are all part of the "business services" industry.

How does WPP compare to Rentokil Initial?

WPP (LON:WPP) and Rentokil Initial (LON:RTO) are both business services companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, media sentiment, earnings, dividends, profitability, analyst recommendations, valuation and risk.

WPP pays an annual dividend of GBX 31.90 per share and has a dividend yield of 12.1%. Rentokil Initial pays an annual dividend of GBX 11.83 per share and has a dividend yield of 2.7%. WPP pays out -159.5% of its earnings in the form of a dividend. Rentokil Initial pays out 63.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. WPP is clearly the better dividend stock, given its higher yield and lower payout ratio.

WPP presently has a consensus target price of GBX 322.50, indicating a potential upside of 22.76%. Rentokil Initial has a consensus target price of GBX 475.71, indicating a potential upside of 7.53%. Given WPP's higher probable upside, analysts clearly believe WPP is more favorable than Rentokil Initial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
WPP
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Rentokil Initial
1 Sell rating(s)
1 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.57

Rentokil Initial has lower revenue, but higher earnings than WPP. WPP is trading at a lower price-to-earnings ratio than Rentokil Initial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
WPP£13.55B0.21£203.92M-£20.00N/A
Rentokil Initial£6.91B1.61£389.49M£18.5423.86

In the previous week, Rentokil Initial had 1 more articles in the media than WPP. MarketBeat recorded 2 mentions for Rentokil Initial and 1 mentions for WPP. WPP's average media sentiment score of 0.14 beat Rentokil Initial's score of 0.00 indicating that WPP is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
WPP
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Rentokil Initial
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

68.3% of WPP shares are owned by institutional investors. Comparatively, 59.0% of Rentokil Initial shares are owned by institutional investors. 2.0% of WPP shares are owned by company insiders. Comparatively, 2.8% of Rentokil Initial shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Rentokil Initial has a net margin of 7.04% compared to WPP's net margin of -1.59%. Rentokil Initial's return on equity of 6.51% beat WPP's return on equity.

Company Net Margins Return on Equity Return on Assets
WPP-1.59% -7.54% 1.53%
Rentokil Initial 7.04%6.51%4.11%

WPP has a beta of 0.663, suggesting that its stock price is 34% less volatile than the broader market. Comparatively, Rentokil Initial has a beta of 0.423, suggesting that its stock price is 58% less volatile than the broader market.

Summary

Rentokil Initial beats WPP on 11 of the 18 factors compared between the two stocks.

How does WPP compare to Resolute Mining?

WPP (LON:WPP) and Resolute Mining (LON:RSG) are both business services companies, but which is the superior investment? We will compare the two companies based on the strength of their risk, institutional ownership, dividends, analyst recommendations, valuation, media sentiment, profitability and earnings.

WPP has higher revenue and earnings than Resolute Mining. WPP is trading at a lower price-to-earnings ratio than Resolute Mining, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
WPP£13.55B0.21£203.92M-£20.00N/A
Resolute Mining£865.60M1.50£15.35M£5.9910.12

In the previous week, WPP and WPP both had 1 articles in the media. WPP's average media sentiment score of 0.14 beat Resolute Mining's score of -1.00 indicating that WPP is being referred to more favorably in the media.

Company Overall Sentiment
WPP Neutral
Resolute Mining Negative

WPP has a beta of 0.663, suggesting that its share price is 34% less volatile than the broader market. Comparatively, Resolute Mining has a beta of 1.36, suggesting that its share price is 36% more volatile than the broader market.

Resolute Mining has a net margin of 12.76% compared to WPP's net margin of -1.59%. Resolute Mining's return on equity of 17.01% beat WPP's return on equity.

Company Net Margins Return on Equity Return on Assets
WPP-1.59% -7.54% 1.53%
Resolute Mining 12.76%17.01%6.41%

68.3% of WPP shares are held by institutional investors. Comparatively, 37.4% of Resolute Mining shares are held by institutional investors. 2.0% of WPP shares are held by insiders. Comparatively, 0.3% of Resolute Mining shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

WPP currently has a consensus price target of GBX 322.50, suggesting a potential upside of 22.76%. Resolute Mining has a consensus price target of GBX 284, suggesting a potential upside of 368.65%. Given Resolute Mining's stronger consensus rating and higher possible upside, analysts plainly believe Resolute Mining is more favorable than WPP.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
WPP
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Resolute Mining
0 Sell rating(s)
0 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
3.00

Summary

Resolute Mining beats WPP on 10 of the 15 factors compared between the two stocks.

How does WPP compare to Herald?

WPP (LON:WPP) and Herald (LON:HRI) are both business services companies, but which is the superior investment? We will compare the two companies based on the strength of their risk, institutional ownership, dividends, analyst recommendations, valuation, media sentiment, profitability and earnings.

Herald has a net margin of 86.00% compared to WPP's net margin of -1.59%. Herald's return on equity of 7.67% beat WPP's return on equity.

Company Net Margins Return on Equity Return on Assets
WPP-1.59% -7.54% 1.53%
Herald 86.00%7.67%9.22%

WPP currently has a consensus price target of GBX 322.50, suggesting a potential upside of 22.76%. Given WPP's stronger consensus rating and higher possible upside, equities research analysts plainly believe WPP is more favorable than Herald.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
WPP
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Herald
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

WPP has a beta of 0.663, suggesting that its share price is 34% less volatile than the broader market. Comparatively, Herald has a beta of 0.975936, suggesting that its share price is 2% less volatile than the broader market.

In the previous week, Herald had 1 more articles in the media than WPP. MarketBeat recorded 2 mentions for Herald and 1 mentions for WPP. WPP's average media sentiment score of 0.14 beat Herald's score of -0.32 indicating that WPP is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
WPP
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Herald
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

WPP has higher revenue and earnings than Herald. WPP is trading at a lower price-to-earnings ratio than Herald, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
WPP£13.55B0.21£203.92M-£20.00N/A
Herald£101.21M14.78£175.20M£199.0115.70

68.3% of WPP shares are held by institutional investors. Comparatively, 6.4% of Herald shares are held by institutional investors. 2.0% of WPP shares are held by insiders. Comparatively, 15.2% of Herald shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Summary

Herald beats WPP on 9 of the 15 factors compared between the two stocks.

How does WPP compare to 4imprint Group?

4imprint Group (LON:FOUR) and WPP (LON:WPP) are both communication services companies, but which is the superior business? We will contrast the two businesses based on the strength of their valuation, profitability, dividends, media sentiment, risk, institutional ownership, earnings and analyst recommendations.

4imprint Group has a net margin of 8.43% compared to WPP's net margin of -1.59%. 4imprint Group's return on equity of 78.01% beat WPP's return on equity.

Company Net Margins Return on Equity Return on Assets
4imprint Group8.43% 78.01% 35.62%
WPP -1.59%-7.54%1.53%

56.0% of 4imprint Group shares are held by institutional investors. Comparatively, 68.3% of WPP shares are held by institutional investors. 9.0% of 4imprint Group shares are held by insiders. Comparatively, 2.0% of WPP shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

4imprint Group pays an annual dividend of GBX 247.03 per share and has a dividend yield of 6.6%. WPP pays an annual dividend of GBX 31.90 per share and has a dividend yield of 12.1%. 4imprint Group pays out 61.3% of its earnings in the form of a dividend. WPP pays out -159.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. WPP is clearly the better dividend stock, given its higher yield and lower payout ratio.

WPP has higher revenue and earnings than 4imprint Group. WPP is trading at a lower price-to-earnings ratio than 4imprint Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
4imprint Group£1.35B0.78£139.98M£403.309.29
WPP£13.55B0.21£203.92M-£20.00N/A

4imprint Group has a beta of 0.734, indicating that its share price is 27% less volatile than the broader market. Comparatively, WPP has a beta of 0.663, indicating that its share price is 34% less volatile than the broader market.

In the previous week, 4imprint Group had 4 more articles in the media than WPP. MarketBeat recorded 5 mentions for 4imprint Group and 1 mentions for WPP. 4imprint Group's average media sentiment score of 0.70 beat WPP's score of 0.14 indicating that 4imprint Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
4imprint Group
3 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
WPP
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

4imprint Group currently has a consensus target price of GBX 4,621.33, suggesting a potential upside of 23.30%. WPP has a consensus target price of GBX 322.50, suggesting a potential upside of 22.76%. Given 4imprint Group's stronger consensus rating and higher possible upside, analysts clearly believe 4imprint Group is more favorable than WPP.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
4imprint Group
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67
WPP
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Summary

4imprint Group beats WPP on 13 of the 18 factors compared between the two stocks.

How does WPP compare to Chesnara?

Chesnara (LON:CSN) and WPP (LON:WPP) are both business services companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, profitability, valuation, risk, institutional ownership, earnings, analyst recommendations and media sentiment.

WPP has higher revenue and earnings than Chesnara. Chesnara is trading at a lower price-to-earnings ratio than WPP, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Chesnara£897.10M0.82£4.20M-£5.05N/A
WPP£13.55B0.21£203.92M-£20.00N/A

Chesnara pays an annual dividend of GBX 21.67 per share and has a dividend yield of 6.8%. WPP pays an annual dividend of GBX 31.90 per share and has a dividend yield of 12.1%. Chesnara pays out -429.0% of its earnings in the form of a dividend. WPP pays out -159.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

In the previous week, Chesnara had 1 more articles in the media than WPP. MarketBeat recorded 2 mentions for Chesnara and 1 mentions for WPP. Chesnara's average media sentiment score of 0.70 beat WPP's score of 0.14 indicating that Chesnara is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Chesnara
0 Very Positive mention(s)
2 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
WPP
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

49.8% of Chesnara shares are owned by institutional investors. Comparatively, 68.3% of WPP shares are owned by institutional investors. 0.7% of Chesnara shares are owned by company insiders. Comparatively, 2.0% of WPP shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Chesnara has a beta of 0.529, indicating that its share price is 47% less volatile than the broader market. Comparatively, WPP has a beta of 0.663, indicating that its share price is 34% less volatile than the broader market.

Chesnara has a net margin of -1.01% compared to WPP's net margin of -1.59%. Chesnara's return on equity of -2.43% beat WPP's return on equity.

Company Net Margins Return on Equity Return on Assets
Chesnara-1.01% -2.43% 0.04%
WPP -1.59%-7.54%1.53%

Chesnara presently has a consensus price target of GBX 349.50, suggesting a potential upside of 10.17%. WPP has a consensus price target of GBX 322.50, suggesting a potential upside of 22.76%. Given WPP's higher probable upside, analysts clearly believe WPP is more favorable than Chesnara.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Chesnara
0 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
3.00
WPP
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Summary

Chesnara and WPP tied by winning 9 of the 18 factors compared between the two stocks.

Get WPP News Delivered to You Automatically

Sign up to receive the latest news and ratings for WPP and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding WPP and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

WPP vs. The Competition

MetricWPPAdvertising Agencies IndustryCommunication SectorLON Exchange
Market Cap£2.83B£281.51M£3.42B£2.77B
Dividend Yield5.39%5.90%6.70%6.12%
P/E Ratio-13.1415.8814.33365.54
Price / Sales0.2131.32117.2287,173.10
Price / Cash5.289.3015.8227.85
Price / Book0.712.405.167.68
Net Income£203.92M£18.37M£124.16M£5.89B
7 Day Performance-6.94%-0.48%-1.32%-0.55%
1 Month Performance-3.57%5.76%1.01%3.15%
1 Year Performance-52.89%-12.39%3.33%73.57%

WPP Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
WPP
WPP
3.0429 of 5 stars
GBX 262.70
-3.2%
GBX 322.50
+22.8%
-53.3%£2.83B£13.55BN/A115,500
RTO
Rentokil Initial
2.8211 of 5 stars
GBX 465
+0.2%
GBX 461.43
-0.8%
+26.4%£11.70B£6.91B25.0862,931
RSG
Resolute Mining
2.4324 of 5 stars
GBX 71
+10.2%
GBX 278
+291.5%
+114.7%£1.52B£865.60M11.8540,000
HRI
Herald
N/AGBX 3,150.92
+2.0%
N/A+44.1%£1.51B£101.21M15.836,600
FOUR
4imprint Group
4.4976 of 5 stars
GBX 3,778.29
+0.2%
GBX 4,621.33
+22.3%
+10.1%£1.06B£1.35B9.372,300

Related Companies and Tools


This page (LON:WPP) was last updated on 6/5/2026 by MarketBeat.com Staff.
From Our Partners