Herald (HRI) Competitors

Herald (LON:HRI) and 4imprint Group (LON:FOUR) are both small-cap business services companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, institutional ownership, valuation, profitability, analyst recommendations, earnings, media sentiment and risk.

Do analysts rate HRI or FOUR?

4imprint Group has a consensus target price of GBX 7,365, suggesting a potential upside of 96.93%. Given 4imprint Group's stronger consensus rating and higher probable upside, analysts clearly believe 4imprint Group is more favorable than Herald.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Herald	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
4imprint Group	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Does the media refer more to HRI or FOUR?

In the previous week, Herald and Herald both had 1 articles in the media. Herald's average media sentiment score of 0.61 beat 4imprint Group's score of 0.00 indicating that Herald is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Herald	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
4imprint Group	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Do institutionals and insiders hold more shares of HRI or FOUR?

31.8% of Herald shares are held by institutional investors. Comparatively, 83.3% of 4imprint Group shares are held by institutional investors. 5.4% of Herald shares are held by insiders. Comparatively, 2.1% of 4imprint Group shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Which has better valuation and earnings, HRI or FOUR?

Herald has higher earnings, but lower revenue than 4imprint Group. Herald is trading at a lower price-to-earnings ratio than 4imprint Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Herald	£162.63M	7.27	£175.20M	£346.54	6.77
4imprint Group	£1.71B	0.78	£139.98M	£314.05	11.91

Which has more risk & volatility, HRI or FOUR?

Herald has a beta of 0.88, meaning that its share price is 12% less volatile than the S&P 500. Comparatively, 4imprint Group has a beta of 0.98, meaning that its share price is 2% less volatile than the S&P 500.

Is HRI or FOUR more profitable?

Herald has a net margin of 107.72% compared to 4imprint Group's net margin of 8.20%. 4imprint Group's return on equity of 78.95% beat Herald's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Herald	107.72%	14.78%	9.22%
4imprint Group	8.20%	78.95%	35.62%

Summary

4imprint Group beats Herald on 9 of the 15 factors compared between the two stocks.