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TruFin (TRU) Competitors

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GBX 102.98 +0.48 (+0.47%)
As of 08/21/2026 11:42 AM Eastern

TRU vs. FFX, VANQ, DFCH, PARK, and APP

Should you buy TruFin stock or one of its competitors? TruFin's main competitors and comparable companies include Fairfx Group (FFX), Vanquis Banking Group (VANQ), Distribution Finance Capital (DFCH), Park Group (PARK), and Appreciate Group (APP). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "consumer finance" industry.

How does TruFin compare to Fairfx Group?

Fairfx Group (LON:FFX) and TruFin (LON:TRU) are both small-cap finance companies, but which is the better business? We will compare the two businesses based on the strength of their profitability, earnings, risk, valuation, institutional ownership, media sentiment, dividends and analyst recommendations.

TruFin has higher revenue and earnings than Fairfx Group. Fairfx Group is trading at a lower price-to-earnings ratio than TruFin, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Fairfx Group£26.09M0.00N/A£1.60N/A
TruFin£65.92M1.45£2.55M£10.409.90

In the previous week, Fairfx Group's average media sentiment score of 0.00 equaled TruFin'saverage media sentiment score.

Company Overall Sentiment
Fairfx Group Neutral
TruFin Neutral

18.7% of TruFin shares are owned by institutional investors. 0.5% of TruFin shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

TruFin has a net margin of 17.66% compared to Fairfx Group's net margin of 0.00%. TruFin's return on equity of 24.15% beat Fairfx Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Fairfx GroupN/A N/A N/A
TruFin 17.66%24.15%14.86%

Summary

TruFin beats Fairfx Group on 7 of the 8 factors compared between the two stocks.

How does TruFin compare to Vanquis Banking Group?

Vanquis Banking Group (LON:VANQ) and TruFin (LON:TRU) are both small-cap finance companies, but which is the better stock? We will compare the two businesses based on the strength of their earnings, valuation, profitability, analyst recommendations, institutional ownership, risk, media sentiment and dividends.

54.0% of Vanquis Banking Group shares are held by institutional investors. Comparatively, 18.7% of TruFin shares are held by institutional investors. 3.7% of Vanquis Banking Group shares are held by insiders. Comparatively, 0.5% of TruFin shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

In the previous week, Vanquis Banking Group had 4 more articles in the media than TruFin. MarketBeat recorded 4 mentions for Vanquis Banking Group and 0 mentions for TruFin. Vanquis Banking Group's average media sentiment score of 1.23 beat TruFin's score of 0.00 indicating that Vanquis Banking Group is being referred to more favorably in the media.

Company Overall Sentiment
Vanquis Banking Group Positive
TruFin Neutral

Vanquis Banking Group has a beta of 1.168, suggesting that its stock price is 17% more volatile than the broader market. Comparatively, TruFin has a beta of 0.196, suggesting that its stock price is 80% less volatile than the broader market.

Vanquis Banking Group currently has a consensus price target of GBX 142.50, indicating a potential upside of 84.35%. Given Vanquis Banking Group's stronger consensus rating and higher probable upside, research analysts plainly believe Vanquis Banking Group is more favorable than TruFin.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Vanquis Banking Group
0 Sell rating(s)
0 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
3.00
TruFin
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

TruFin has a net margin of 17.66% compared to Vanquis Banking Group's net margin of 1.71%. TruFin's return on equity of 24.15% beat Vanquis Banking Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Vanquis Banking Group1.71% 2.20% -0.87%
TruFin 17.66%24.15%14.86%

TruFin has lower revenue, but higher earnings than Vanquis Banking Group. TruFin is trading at a lower price-to-earnings ratio than Vanquis Banking Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Vanquis Banking Group£472.70M0.41-£31.26M£2.7028.63
TruFin£65.92M1.45£2.55M£10.409.90

Summary

Vanquis Banking Group beats TruFin on 10 of the 16 factors compared between the two stocks.

How does TruFin compare to Distribution Finance Capital?

Distribution Finance Capital (LON:DFCH) and TruFin (LON:TRU) are both small-cap finance companies, but which is the superior investment? We will compare the two companies based on the strength of their risk, institutional ownership, valuation, earnings, analyst recommendations, media sentiment, dividends and profitability.

Distribution Finance Capital presently has a consensus target price of GBX 90, suggesting a potential upside of 23.88%. Given Distribution Finance Capital's stronger consensus rating and higher probable upside, research analysts plainly believe Distribution Finance Capital is more favorable than TruFin.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Distribution Finance Capital
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00
TruFin
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

Distribution Finance Capital has a net margin of 20.97% compared to TruFin's net margin of 17.66%. TruFin's return on equity of 24.15% beat Distribution Finance Capital's return on equity.

Company Net Margins Return on Equity Return on Assets
Distribution Finance Capital20.97% 12.38% 1.16%
TruFin 17.66%24.15%14.86%

In the previous week, Distribution Finance Capital's average media sentiment score of 0.00 equaled TruFin'saverage media sentiment score.

Company Overall Sentiment
Distribution Finance Capital Neutral
TruFin Neutral

Distribution Finance Capital has higher earnings, but lower revenue than TruFin. Distribution Finance Capital is trading at a lower price-to-earnings ratio than TruFin, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Distribution Finance Capital£55.70M2.15£7.40M£8.408.65
TruFin£65.92M1.45£2.55M£10.409.90

Distribution Finance Capital has a beta of 0.873, meaning that its stock price is 13% less volatile than the broader market. Comparatively, TruFin has a beta of 0.196, meaning that its stock price is 80% less volatile than the broader market.

28.3% of Distribution Finance Capital shares are held by institutional investors. Comparatively, 18.7% of TruFin shares are held by institutional investors. 5.6% of Distribution Finance Capital shares are held by insiders. Comparatively, 0.5% of TruFin shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Summary

Distribution Finance Capital beats TruFin on 9 of the 14 factors compared between the two stocks.

How does TruFin compare to Park Group?

TruFin (LON:TRU) and Park Group (LON:PARK) are both small-cap finance companies, but which is the superior stock? We will contrast the two companies based on the strength of their earnings, risk, analyst recommendations, dividends, valuation, profitability, media sentiment and institutional ownership.

In the previous week, TruFin's average media sentiment score of 0.00 equaled Park Group'saverage media sentiment score.

Company Overall Sentiment
TruFin Neutral
Park Group Neutral

18.7% of TruFin shares are owned by institutional investors. 0.5% of TruFin shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

TruFin has higher earnings, but lower revenue than Park Group. Park Group is trading at a lower price-to-earnings ratio than TruFin, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
TruFin£65.92M1.45£2.55M£10.409.90
Park Group£110.39M0.00N/A£4.80N/A

TruFin has a net margin of 17.66% compared to Park Group's net margin of 0.00%. TruFin's return on equity of 24.15% beat Park Group's return on equity.

Company Net Margins Return on Equity Return on Assets
TruFin17.66% 24.15% 14.86%
Park Group N/A N/A N/A

Summary

TruFin beats Park Group on 6 of the 8 factors compared between the two stocks.

How does TruFin compare to Appreciate Group?

Appreciate Group (LON:APP) and TruFin (LON:TRU) are both small-cap finance companies, but which is the superior stock? We will compare the two companies based on the strength of their valuation, media sentiment, profitability, dividends, analyst recommendations, institutional ownership, earnings and risk.

76.8% of Appreciate Group shares are held by institutional investors. Comparatively, 18.7% of TruFin shares are held by institutional investors. 7.8% of Appreciate Group shares are held by company insiders. Comparatively, 0.5% of TruFin shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Appreciate Group has higher revenue and earnings than TruFin. Appreciate Group is trading at a lower price-to-earnings ratio than TruFin, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Appreciate Group£120.97M0.00£5.78M£0.03N/A
TruFin£65.92M1.45£2.55M£10.409.90

TruFin has a net margin of 17.66% compared to Appreciate Group's net margin of 4.77%. Appreciate Group's return on equity of 42.06% beat TruFin's return on equity.

Company Net Margins Return on Equity Return on Assets
Appreciate Group4.77% 42.06% 2.45%
TruFin 17.66%24.15%14.86%

In the previous week, Appreciate Group's average media sentiment score of 0.00 equaled TruFin'saverage media sentiment score.

Company Overall Sentiment
Appreciate Group Neutral
TruFin Neutral

Appreciate Group has a beta of 0.92, meaning that its stock price is 8% less volatile than the broader market. Comparatively, TruFin has a beta of 0.196, meaning that its stock price is 80% less volatile than the broader market.

Summary

Appreciate Group beats TruFin on 7 of the 10 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding TRU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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TRU vs. The Competition

MetricTruFinConsumer Finance IndustryFinance SectorLON Exchange
Market Cap£55.23M£7.50B£13.63B£2.54B
Dividend YieldN/A12.27%5.89%6.17%
P/E Ratio9.909.1829.61367.57
Price / Sales1.4578.62516.5783,481.74
Price / Cash4.5311.8238.1927.89
Price / Book2.832.752.187.19
Net Income£2.55M£442.63M£1.31B£5.89B
7 Day Performance3.22%-0.51%-0.30%0.30%
1 Month Performance-22.59%2.24%2.37%3.31%
1 Year Performance-7.18%8.79%9.68%22.13%

TruFin Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
TRU
TruFin
N/AGBX 102.98
+0.5%
N/A-7.2%£55.23M£65.92M9.9012,200
FFX
Fairfx Group
N/AN/AN/AN/A£204.20M£26.09M77.8139,000
VANQ
Vanquis Banking Group
4.4789 of 5 stars
GBX 78.52
-0.7%
GBX 142.50
+81.5%
-32.7%£196.57M£472.70M29.081,478
DFCH
Distribution Finance Capital
N/AGBX 71.70
+1.0%
GBX 90
+25.5%
+59.7%£117.94M£55.70M8.54133
PARK
Park Group
N/AN/AN/AN/A£94.57M£110.39M10.57N/A

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This page (LON:TRU) was last updated on 8/23/2026 by MarketBeat.com Staff.
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