Which has stronger valuation & earnings, TRU or HAT?

H&T Group has higher revenue and earnings than TruFin. TruFin is trading at a lower price-to-earnings ratio than H&T Group, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio TruFin £65.92M 1.40 £2.55M £10.40 9.58 H&T Group £240.86M 1.18 £21.82M £50.54 12.86

Is TRU or HAT more profitable?

TruFin has a net margin of 17.66% compared to H&T Group's net margin of 8.38%. TruFin's return on equity of 24.15% beat H&T Group's return on equity. Company Net Margins Return on Equity Return on Assets TruFin 17.66% 24.15% 14.86% H&T Group 8.38% 12.03% 9.07%

Which has preferable valuation & earnings, TRU or EQLS?

Equals Group has higher revenue and earnings than TruFin. Equals Group is trading at a lower price-to-earnings ratio than TruFin, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio TruFin £65.92M 1.40 £2.55M £10.40 9.58 Equals Group £112.32M 0.00 £8.27M £4.34 N/A

Is TRU or EQLS more profitable?

TruFin has a net margin of 17.66% compared to Equals Group's net margin of 5.62%. TruFin's return on equity of 24.15% beat Equals Group's return on equity. Company Net Margins Return on Equity Return on Assets TruFin 17.66% 24.15% 14.86% Equals Group 5.62% 12.17% 8.11%

Do analysts rate TRU or SUS?

S&U has a consensus price target of GBX 2,110, indicating a potential upside of 7.38%. Given S&U's stronger consensus rating and higher probable upside, analysts plainly believe S&U is more favorable than TruFin. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score TruFin 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 S&U 0 Sell rating(s) 1 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.50

Which has stronger earnings & valuation, TRU or SUS?

S&U has higher revenue and earnings than TruFin. TruFin is trading at a lower price-to-earnings ratio than S&U, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio TruFin £65.92M 1.40 £2.55M £10.40 9.58 S&U £93.22M 2.56 £18.35M £195.20 10.07

Is TRU or SUS more profitable?

S&U has a net margin of 22.07% compared to TruFin's net margin of 17.66%. TruFin's return on equity of 24.15% beat S&U's return on equity. Company Net Margins Return on Equity Return on Assets TruFin 17.66% 24.15% 14.86% S&U 22.07% 9.68% 4.18%

Do analysts rate TRU or VANQ?

Vanquis Banking Group has a consensus price target of GBX 142.50, suggesting a potential upside of 81.76%. Given Vanquis Banking Group's stronger consensus rating and higher possible upside, analysts clearly believe Vanquis Banking Group is more favorable than TruFin. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score TruFin 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Vanquis Banking Group 0 Sell rating(s) 0 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 3.00

TruFin (TRU) Competitors

GBX 99.66 -2.34 (-2.29%)

As of 07:18 AM Eastern

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TRU vs. HAT, EQLS, SUS, ASAI, and VANQ

Should you buy TruFin stock or one of its competitors? TruFin's main competitors and comparable companies include H&T Group (HAT), Equals Group (EQLS), S&U (SUS), ASA International Group (ASAI), and Vanquis Banking Group (VANQ). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "consumer finance" industry.

How does TruFin compare to H&T Group?

TruFin (LON:TRU) and H&T Group (LON:HAT) are both small-cap finance companies, but which is the better investment? We will compare the two businesses based on the strength of their analyst recommendations, earnings, risk, dividends, media sentiment, profitability, institutional ownership and valuation.

H&T Group has higher revenue and earnings than TruFin. TruFin is trading at a lower price-to-earnings ratio than H&T Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
TruFin	£65.92M	1.40	£2.55M	£10.40	9.58
H&T Group	£240.86M	1.18	£21.82M	£50.54	12.86

TruFin has a beta of 0.196, indicating that its stock price is 80% less volatile than the broader market. Comparatively, H&T Group has a beta of 0.69, indicating that its stock price is 31% less volatile than the broader market.

In the previous week, TruFin had 1 more articles in the media than H&T Group. MarketBeat recorded 1 mentions for TruFin and 0 mentions for H&T Group. TruFin's average media sentiment score of 0.00 equaled H&T Group'saverage media sentiment score.

Company	Overall Sentiment
TruFin	Neutral
H&T Group	Neutral

18.7% of TruFin shares are owned by institutional investors. Comparatively, 46.6% of H&T Group shares are owned by institutional investors. 0.5% of TruFin shares are owned by insiders. Comparatively, 10.3% of H&T Group shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

TruFin has a net margin of 17.66% compared to H&T Group's net margin of 8.38%. TruFin's return on equity of 24.15% beat H&T Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
TruFin	17.66%	24.15%	14.86%
H&T Group	8.38%	12.03%	9.07%

Summary

H&T Group beats TruFin on 7 of the 12 factors compared between the two stocks.

How does TruFin compare to Equals Group?

TruFin (LON:TRU) and Equals Group (LON:EQLS) are both small-cap finance companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, risk, earnings, analyst recommendations, valuation, dividends, media sentiment and institutional ownership.

In the previous week, TruFin had 1 more articles in the media than Equals Group. MarketBeat recorded 1 mentions for TruFin and 0 mentions for Equals Group. TruFin's average media sentiment score of 0.00 equaled Equals Group'saverage media sentiment score.

Company	Overall Sentiment
TruFin	Neutral
Equals Group	Neutral

Equals Group has higher revenue and earnings than TruFin. Equals Group is trading at a lower price-to-earnings ratio than TruFin, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
TruFin	£65.92M	1.40	£2.55M	£10.40	9.58
Equals Group	£112.32M	0.00	£8.27M	£4.34	N/A

18.7% of TruFin shares are owned by institutional investors. Comparatively, 51.3% of Equals Group shares are owned by institutional investors. 0.5% of TruFin shares are owned by insiders. Comparatively, 29.9% of Equals Group shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

TruFin has a beta of 0.196, suggesting that its stock price is 80% less volatile than the broader market. Comparatively, Equals Group has a beta of 1.36, suggesting that its stock price is 36% more volatile than the broader market.

TruFin has a net margin of 17.66% compared to Equals Group's net margin of 5.62%. TruFin's return on equity of 24.15% beat Equals Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
TruFin	17.66%	24.15%	14.86%
Equals Group	5.62%	12.17%	8.11%

Summary

Equals Group beats TruFin on 6 of the 11 factors compared between the two stocks.

How does TruFin compare to S&U?

TruFin (LON:TRU) and S&U (LON:SUS) are both small-cap finance companies, but which is the superior investment? We will contrast the two businesses based on the strength of their dividends, risk, analyst recommendations, earnings, profitability, media sentiment, institutional ownership and valuation.

S&U has a consensus price target of GBX 2,110, indicating a potential upside of 7.38%. Given S&U's stronger consensus rating and higher probable upside, analysts plainly believe S&U is more favorable than TruFin.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
TruFin	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
S&U	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50

TruFin has a beta of 0.196, suggesting that its stock price is 80% less volatile than the broader market. Comparatively, S&U has a beta of 0.557, suggesting that its stock price is 44% less volatile than the broader market.

S&U has higher revenue and earnings than TruFin. TruFin is trading at a lower price-to-earnings ratio than S&U, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
TruFin	£65.92M	1.40	£2.55M	£10.40	9.58
S&U	£93.22M	2.56	£18.35M	£195.20	10.07

S&U has a net margin of 22.07% compared to TruFin's net margin of 17.66%. TruFin's return on equity of 24.15% beat S&U's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
TruFin	17.66%	24.15%	14.86%
S&U	22.07%	9.68%	4.18%

18.7% of TruFin shares are owned by institutional investors. Comparatively, 4.3% of S&U shares are owned by institutional investors. 0.5% of TruFin shares are owned by company insiders. Comparatively, 61.4% of S&U shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

In the previous week, TruFin had 1 more articles in the media than S&U. MarketBeat recorded 1 mentions for TruFin and 0 mentions for S&U. TruFin's average media sentiment score of 0.00 equaled S&U'saverage media sentiment score.

Company	Overall Sentiment
TruFin	Neutral
S&U	Neutral

Summary

S&U beats TruFin on 11 of the 15 factors compared between the two stocks.

How does TruFin compare to ASA International Group?

TruFin (LON:TRU) and ASA International Group (LON:ASAI) are both small-cap finance companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, profitability, risk, dividends, earnings, media sentiment and valuation.

18.7% of TruFin shares are owned by institutional investors. Comparatively, 3.8% of ASA International Group shares are owned by institutional investors. 0.5% of TruFin shares are owned by company insiders. Comparatively, 4.8% of ASA International Group shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

ASA International Group has higher revenue and earnings than TruFin. ASA International Group is trading at a lower price-to-earnings ratio than TruFin, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
TruFin	£65.92M	1.40	£2.55M	£10.40	9.58
ASA International Group	£257.00M	0.89	£611.58M	£57.00	4.09

ASA International Group has a net margin of 25.29% compared to TruFin's net margin of 17.66%. ASA International Group's return on equity of 33.54% beat TruFin's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
TruFin	17.66%	24.15%	14.86%
ASA International Group	25.29%	33.54%	3.82%

TruFin has a beta of 0.196, meaning that its stock price is 80% less volatile than the broader market. Comparatively, ASA International Group has a beta of 2.01, meaning that its stock price is 101% more volatile than the broader market.

In the previous week, TruFin had 1 more articles in the media than ASA International Group. MarketBeat recorded 1 mentions for TruFin and 0 mentions for ASA International Group. TruFin's average media sentiment score of 0.00 equaled ASA International Group'saverage media sentiment score.

Company	Overall Sentiment
TruFin	Neutral
ASA International Group	Neutral

Summary

ASA International Group beats TruFin on 7 of the 12 factors compared between the two stocks.

How does TruFin compare to Vanquis Banking Group?

TruFin (LON:TRU) and Vanquis Banking Group (LON:VANQ) are both small-cap finance companies, but which is the better investment? We will contrast the two companies based on the strength of their media sentiment, profitability, valuation, institutional ownership, analyst recommendations, earnings, risk and dividends.

Vanquis Banking Group has a consensus price target of GBX 142.50, suggesting a potential upside of 81.76%. Given Vanquis Banking Group's stronger consensus rating and higher possible upside, analysts clearly believe Vanquis Banking Group is more favorable than TruFin.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
TruFin	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Vanquis Banking Group	0 Sell rating(s)	0 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	3.00

TruFin has a net margin of 17.66% compared to Vanquis Banking Group's net margin of 1.71%. TruFin's return on equity of 24.15% beat Vanquis Banking Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
TruFin	17.66%	24.15%	14.86%
Vanquis Banking Group	1.71%	2.20%	-0.87%

18.7% of TruFin shares are owned by institutional investors. Comparatively, 54.0% of Vanquis Banking Group shares are owned by institutional investors. 0.5% of TruFin shares are owned by insiders. Comparatively, 3.7% of Vanquis Banking Group shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

TruFin has higher earnings, but lower revenue than Vanquis Banking Group. TruFin is trading at a lower price-to-earnings ratio than Vanquis Banking Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
TruFin	£65.92M	1.40	£2.55M	£10.40	9.58
Vanquis Banking Group	£472.70M	0.42	-£31.26M	£2.70	29.04

TruFin has a beta of 0.196, indicating that its share price is 80% less volatile than the broader market. Comparatively, Vanquis Banking Group has a beta of 1.168, indicating that its share price is 17% more volatile than the broader market.

In the previous week, TruFin had 1 more articles in the media than Vanquis Banking Group. MarketBeat recorded 1 mentions for TruFin and 0 mentions for Vanquis Banking Group. TruFin's average media sentiment score of 0.00 equaled Vanquis Banking Group'saverage media sentiment score.

Company	Overall Sentiment
TruFin	Neutral
Vanquis Banking Group	Neutral

Summary

Vanquis Banking Group beats TruFin on 8 of the 15 factors compared between the two stocks.

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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

TRU vs. The Competition

Export

Metric	TruFin	Consumer Finance Industry	Finance Sector	LON Exchange
Market Cap	£92.32M	£7.48B	£14.07B	£2.89B
Dividend Yield	N/A	12.23%	5.88%	6.11%
P/E Ratio	9.58	9.24	29.57	368.75
Price / Sales	1.40	67.94	512.92	83,356.42
Price / Cash	4.53	11.72	39.97	27.89
Price / Book	2.74	2.78	3.70	7.25
Net Income	£2.55M	£434.78M	£1.31B	£5.89B
7 Day Performance	-0.34%	0.35%	0.78%	0.88%
1 Month Performance	-25.74%	0.36%	1.83%	2.80%
1 Year Performance	-13.58%	8.49%	12.22%	69.54%

TruFin Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
TRU TruFin	N/A	GBX 99.66 -2.3%	N/A	+2.1%	£92.32M	£65.92M	9.58	12,200	News Coverage Gap Down
HAT H&T Group	N/A	GBX 650 flat	N/A	+0.0%	£283.24M	£240.86M	12.86	1,625
EQLS Equals Group	N/A	N/A	N/A	N/A	£265.55M	£112.32M	32.12	397
SUS S&U	N/A	GBX 1,945 flat	GBX 2,110 +8.5%	+4.5%	£236.34M	£93.22M	9.96	224	Gap Down
ASAI ASA International Group	N/A	GBX 239 +0.8%	N/A	+70.5%	£233.76M	£257.00M	4.19	13,433	Gap Up

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This page (LON:TRU) was last updated on 8/14/2026 by MarketBeat.com Staff.

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TruFin (TRU) Competitors