Do analysts recommend TRU or PAY?

PayPoint has a consensus target price of GBX 1,100, indicating a potential upside of 87.07%. Given PayPoint's stronger consensus rating and higher possible upside, analysts plainly believe PayPoint is more favorable than TruFin. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score TruFin 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 PayPoint 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 3.00

Which has better valuation & earnings, TRU or PAY?

PayPoint has higher revenue and earnings than TruFin. PayPoint is trading at a lower price-to-earnings ratio than TruFin, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio TruFin £65.92M 1.94 £2.55M £10.40 13.08 PayPoint £337.01M 1.05 £35.08M £58.40 10.07

Is TRU or PAY more profitable?

TruFin has a net margin of 17.66% compared to PayPoint's net margin of 11.67%. PayPoint's return on equity of 45.78% beat TruFin's return on equity. Company Net Margins Return on Equity Return on Assets TruFin 17.66% 24.15% 14.86% PayPoint 11.67% 45.78% 6.54%

Does the media favor TRU or PAY?

In the previous week, TruFin and TruFin both had 2 articles in the media. PayPoint's average media sentiment score of 0.77 beat TruFin's score of 0.00 indicating that PayPoint is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment TruFin 0 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral PayPoint 0 Very Positive mention(s) 2 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Which has better valuation & earnings, OCN or TRU?

Ocean Wilsons has higher earnings, but lower revenue than TruFin. Ocean Wilsons is trading at a lower price-to-earnings ratio than TruFin, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Ocean Wilsons £26.66M 12.52 £76.94M £916.60 1.29 TruFin £65.92M 1.94 £2.55M £10.40 13.08

Is OCN or TRU more profitable?

Ocean Wilsons has a net margin of 350.28% compared to TruFin's net margin of 17.66%. TruFin's return on equity of 24.15% beat Ocean Wilsons' return on equity. Company Net Margins Return on Equity Return on Assets Ocean Wilsons 350.28% 11.66% 6.02% TruFin 17.66% 24.15% 14.86%

Which has higher valuation & earnings, HUR or TRU?

Hurricane Energy has higher revenue and earnings than TruFin. Hurricane Energy is trading at a lower price-to-earnings ratio than TruFin, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Hurricane Energy £275.50M 0.00 £42.42M £0.04 N/A TruFin £65.92M 1.94 £2.55M £10.40 13.08

Does the media refer more to HUR or TRU?

In the previous week, Hurricane Energy and Hurricane Energy both had 2 articles in the media. TruFin's average media sentiment score of 0.00 beat Hurricane Energy's score of -0.09 indicating that TruFin is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Hurricane Energy 0 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral TruFin 0 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Which has better earnings and valuation, TRU or ACRL?

TruFin has higher earnings, but lower revenue than Accrol Group. Accrol Group is trading at a lower price-to-earnings ratio than TruFin, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio TruFin £65.92M 1.94 £2.55M £10.40 13.08 Accrol Group £221.16M 0.00 -£4.39M -£0.01 N/A

Is TRU or ACRL more profitable?

TruFin has a net margin of 17.66% compared to Accrol Group's net margin of -1.99%. TruFin's return on equity of 24.15% beat Accrol Group's return on equity. Company Net Margins Return on Equity Return on Assets TruFin 17.66% 24.15% 14.86% Accrol Group -1.99% -5.45% 1.62%

TruFin (TRU) Competitors

GBX 136 +1.00 (+0.74%)

As of 03:19 AM Eastern

Compare

TRU vs. PAY, OCN, TRMR, HUR, and ACRL

Should you buy TruFin stock or one of its competitors? MarketBeat compares TruFin with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with TruFin include PayPoint (PAY), Ocean Wilsons (OCN), Tremor International (TRMR), Hurricane Energy (HUR), and Accrol Group (ACRL). These companies are all part of the "business services" industry.

How does TruFin compare to PayPoint?

TruFin (LON:TRU) and PayPoint (LON:PAY) are both small-cap business services companies, but which is the superior stock? We will compare the two companies based on the strength of their media sentiment, dividends, risk, profitability, institutional ownership, earnings, analyst recommendations and valuation.

PayPoint has higher revenue and earnings than TruFin. PayPoint is trading at a lower price-to-earnings ratio than TruFin, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
TruFin	£65.92M	1.94	£2.55M	£10.40	13.08
PayPoint	£337.01M	1.05	£35.08M	£58.40	10.07

PayPoint has a consensus target price of GBX 1,100, indicating a potential upside of 87.07%. Given PayPoint's stronger consensus rating and higher possible upside, analysts plainly believe PayPoint is more favorable than TruFin.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
TruFin	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
PayPoint	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

19.0% of TruFin shares are owned by institutional investors. Comparatively, 79.1% of PayPoint shares are owned by institutional investors. 0.5% of TruFin shares are owned by insiders. Comparatively, 2.6% of PayPoint shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

TruFin has a beta of 0.196, suggesting that its share price is 80% less volatile than the broader market. Comparatively, PayPoint has a beta of 0.365, suggesting that its share price is 64% less volatile than the broader market.

In the previous week, TruFin and TruFin both had 2 articles in the media. PayPoint's average media sentiment score of 0.77 beat TruFin's score of 0.00 indicating that PayPoint is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
TruFin	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
PayPoint	0 Very Positive mention(s)	2 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

TruFin has a net margin of 17.66% compared to PayPoint's net margin of 11.67%. PayPoint's return on equity of 45.78% beat TruFin's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
TruFin	17.66%	24.15%	14.86%
PayPoint	11.67%	45.78%	6.54%

Summary

PayPoint beats TruFin on 11 of the 15 factors compared between the two stocks.

How does TruFin compare to Ocean Wilsons?

Ocean Wilsons (LON:OCN) and TruFin (LON:TRU) are both small-cap business services companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, institutional ownership, dividends, risk, earnings, profitability, media sentiment and valuation.

In the previous week, TruFin had 2 more articles in the media than Ocean Wilsons. MarketBeat recorded 2 mentions for TruFin and 0 mentions for Ocean Wilsons. Ocean Wilsons' average media sentiment score of 0.00 equaled TruFin'saverage media sentiment score.

Company	Overall Sentiment
Ocean Wilsons	Neutral
TruFin	Neutral

Ocean Wilsons has a net margin of 350.28% compared to TruFin's net margin of 17.66%. TruFin's return on equity of 24.15% beat Ocean Wilsons' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Ocean Wilsons	350.28%	11.66%	6.02%
TruFin	17.66%	24.15%	14.86%

Ocean Wilsons has higher earnings, but lower revenue than TruFin. Ocean Wilsons is trading at a lower price-to-earnings ratio than TruFin, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Ocean Wilsons	£26.66M	12.52	£76.94M	£916.60	1.29
TruFin	£65.92M	1.94	£2.55M	£10.40	13.08

12.1% of Ocean Wilsons shares are owned by institutional investors. Comparatively, 19.0% of TruFin shares are owned by institutional investors. 31.2% of Ocean Wilsons shares are owned by insiders. Comparatively, 0.5% of TruFin shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Ocean Wilsons has a beta of 0.96, indicating that its share price is 4% less volatile than the broader market. Comparatively, TruFin has a beta of 0.196, indicating that its share price is 80% less volatile than the broader market.

Summary

Ocean Wilsons and TruFin tied by winning 6 of the 12 factors compared between the two stocks.

How does TruFin compare to Tremor International?

TruFin (LON:TRU) and Tremor International (LON:TRMR) are both small-cap business services companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, risk, institutional ownership, dividends, analyst recommendations, valuation, earnings and media sentiment.

TruFin has a beta of 0.196, meaning that its share price is 80% less volatile than the broader market. Comparatively, Tremor International has a beta of 1.32, meaning that its share price is 32% more volatile than the broader market.

19.0% of TruFin shares are owned by institutional investors. Comparatively, 44.8% of Tremor International shares are owned by institutional investors. 0.5% of TruFin shares are owned by company insiders. Comparatively, 36.6% of Tremor International shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

In the previous week, TruFin had 2 more articles in the media than Tremor International. MarketBeat recorded 2 mentions for TruFin and 0 mentions for Tremor International. TruFin's average media sentiment score of 0.00 equaled Tremor International'saverage media sentiment score.

Company	Overall Sentiment
TruFin	Neutral
Tremor International	Neutral

TruFin has a net margin of 17.66% compared to Tremor International's net margin of -5.72%. TruFin's return on equity of 24.15% beat Tremor International's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
TruFin	17.66%	24.15%	14.86%
Tremor International	-5.72%	-3.63%	-0.63%

TruFin has higher earnings, but lower revenue than Tremor International. Tremor International is trading at a lower price-to-earnings ratio than TruFin, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
TruFin	£65.92M	1.94	£2.55M	£10.40	13.08
Tremor International	£343.77M	0.00	-£19.65M	-£0.11	N/A

Summary

TruFin beats Tremor International on 7 of the 11 factors compared between the two stocks.

How does TruFin compare to Hurricane Energy?

Hurricane Energy (LON:HUR) and TruFin (LON:TRU) are both small-cap business services companies, but which is the better stock? We will compare the two businesses based on the strength of their analyst recommendations, valuation, institutional ownership, risk, profitability, dividends, earnings and media sentiment.

Hurricane Energy has higher revenue and earnings than TruFin. Hurricane Energy is trading at a lower price-to-earnings ratio than TruFin, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Hurricane Energy	£275.50M	0.00	£42.42M	£0.04	N/A
TruFin	£65.92M	1.94	£2.55M	£10.40	13.08

In the previous week, Hurricane Energy and Hurricane Energy both had 2 articles in the media. TruFin's average media sentiment score of 0.00 beat Hurricane Energy's score of -0.09 indicating that TruFin is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Hurricane Energy	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
TruFin	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

TruFin has a net margin of 17.66% compared to Hurricane Energy's net margin of 0.00%. Hurricane Energy's return on equity of 32.05% beat TruFin's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Hurricane Energy	N/A	32.05%	7.09%
TruFin	17.66%	24.15%	14.86%

Hurricane Energy has a beta of 0.85, suggesting that its share price is 15% less volatile than the broader market. Comparatively, TruFin has a beta of 0.196, suggesting that its share price is 80% less volatile than the broader market.

54.5% of Hurricane Energy shares are owned by institutional investors. Comparatively, 19.0% of TruFin shares are owned by institutional investors. 9.3% of Hurricane Energy shares are owned by company insiders. Comparatively, 0.5% of TruFin shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Summary

Hurricane Energy beats TruFin on 7 of the 11 factors compared between the two stocks.

How does TruFin compare to Accrol Group?

TruFin (LON:TRU) and Accrol Group (LON:ACRL) are both small-cap business services companies, but which is the superior business? We will compare the two businesses based on the strength of their analyst recommendations, dividends, media sentiment, risk, institutional ownership, profitability, valuation and earnings.

TruFin has higher earnings, but lower revenue than Accrol Group. Accrol Group is trading at a lower price-to-earnings ratio than TruFin, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
TruFin	£65.92M	1.94	£2.55M	£10.40	13.08
Accrol Group	£221.16M	0.00	-£4.39M	-£0.01	N/A

19.0% of TruFin shares are held by institutional investors. Comparatively, 83.9% of Accrol Group shares are held by institutional investors. 0.5% of TruFin shares are held by insiders. Comparatively, 7.9% of Accrol Group shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

In the previous week, TruFin had 2 more articles in the media than Accrol Group. MarketBeat recorded 2 mentions for TruFin and 0 mentions for Accrol Group. TruFin's average media sentiment score of 0.00 equaled Accrol Group'saverage media sentiment score.

Company	Overall Sentiment
TruFin	Neutral
Accrol Group	Neutral

TruFin has a beta of 0.196, suggesting that its stock price is 80% less volatile than the broader market. Comparatively, Accrol Group has a beta of 1, suggesting that its stock price has a similar volatility profile to the broader market.

TruFin has a net margin of 17.66% compared to Accrol Group's net margin of -1.99%. TruFin's return on equity of 24.15% beat Accrol Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
TruFin	17.66%	24.15%	14.86%
Accrol Group	-1.99%	-5.45%	1.62%

Summary

TruFin beats Accrol Group on 7 of the 11 factors compared between the two stocks.

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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

TRU vs. The Competition

Export

Metric	TruFin	Credit Services Industry	Financial Sector	LON Exchange
Market Cap	£128.11M	£339.55M	£6.20B	£2.85B
Dividend Yield	N/A	16.67%	5.23%	6.16%
P/E Ratio	13.08	7.40	29.75	368.18
Price / Sales	1.94	86.30	1,187.15	84,612.72
Price / Cash	4.53	14.66	88.64	27.87
Price / Book	3.74	3.30	6.47	7.49
Net Income	£2.55M	£59.40M	£1.13B	£5.89B
7 Day Performance	2.26%	-0.18%	-0.12%	-0.19%
1 Month Performance	N/A	7.20%	0.31%	-1.00%
1 Year Performance	51.45%	19.40%	15.08%	61.67%

TruFin Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
TRU TruFin	N/A	GBX 136 +0.7%	N/A	+54.0%	£128.11M	£65.92M	13.08	12,200
PAY PayPoint	4.4132 of 5 stars	GBX 593.20 +0.4%	GBX 1,100 +85.4%	-28.9%	£357.36M	£337.01M	10.16	1,260	High Trading Volume
OCN Ocean Wilsons	N/A	GBX 1,180 flat	N/A	-20.8%	£333.82M	£26.66M	1.29	74,200
TRMR Tremor International	N/A	N/A	N/A	N/A	£293.13M	£343.77M	N/A	167
HUR Hurricane Energy	N/A	N/A	N/A	N/A	£155.02M	£275.50M	194.75	5,660	High Trading Volume

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This page (LON:TRU) was last updated on 7/14/2026 by MarketBeat.com Staff.

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TruFin (TRU) Competitors

TRU vs. PAY, OCN, TRMR, HUR, and ACRL

How does TruFin compare to PayPoint?

Summary

How does TruFin compare to Ocean Wilsons?

Summary

How does TruFin compare to Tremor International?

Summary

How does TruFin compare to Hurricane Energy?

Summary

How does TruFin compare to Accrol Group?

Summary

Media Sentiment Over Time

TRU vs. The Competition

TruFin Competitors List

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TruFin (TRU) Competitors

TRU vs. PAY, OCN, TRMR, HUR, and ACRL

How does TruFin compare to PayPoint?

Which has better valuation & earnings, TRU or PAY?

Do analysts recommend TRU or PAY?

Do insiders & institutionals believe in TRU or PAY?

Which has more risk & volatility, TRU or PAY?

Does the media favor TRU or PAY?

Is TRU or PAY more profitable?

Summary

How does TruFin compare to Ocean Wilsons?

Does the media refer more to OCN or TRU?

Is OCN or TRU more profitable?

Which has better valuation & earnings, OCN or TRU?

Do insiders & institutionals have more ownership in OCN or TRU?

Which has more volatility and risk, OCN or TRU?

Summary

How does TruFin compare to Tremor International?

Which has more risk & volatility, TRU or TRMR?

Do insiders & institutionals have more ownership in TRU or TRMR?

Does the media prefer TRU or TRMR?

Is TRU or TRMR more profitable?

Which has preferable earnings and valuation, TRU or TRMR?

Summary

How does TruFin compare to Hurricane Energy?

Which has higher valuation & earnings, HUR or TRU?

Does the media refer more to HUR or TRU?

Is HUR or TRU more profitable?

Which has more volatility & risk, HUR or TRU?

Do insiders and institutionals hold more shares of HUR or TRU?

Summary

How does TruFin compare to Accrol Group?

Which has better earnings and valuation, TRU or ACRL?

Do institutionals and insiders have more ownership in TRU or ACRL?

Does the media prefer TRU or ACRL?

Which has more volatility and risk, TRU or ACRL?

Is TRU or ACRL more profitable?

Summary

Media Sentiment Over Time

TRU vs. The Competition

TruFin Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools