TruFin (TRU) Competitors

TruFin (LON:TRU) and ASA International Group (LON:ASAI) are both small-cap financial services companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, institutional ownership, analyst recommendations, valuation, media sentiment, profitability, earnings, risk and community ranking.

Does the media favor TRU or ASAI?

In the previous week, ASA International Group had 1 more articles in the media than TruFin. MarketBeat recorded 1 mentions for ASA International Group and 0 mentions for TruFin. TruFin's average media sentiment score of 0.00 beat ASA International Group's score of -0.04 indicating that TruFin is being referred to more favorably in the media.

Company	Overall Sentiment
TruFin	Neutral
ASA International Group	Neutral

Which has more volatility and risk, TRU or ASAI?

TruFin has a beta of 1.18, indicating that its share price is 18% more volatile than the S&P 500. Comparatively, ASA International Group has a beta of 1.67, indicating that its share price is 67% more volatile than the S&P 500.

Do insiders and institutionals have more ownership in TRU or ASAI?

61.8% of TruFin shares are held by institutional investors. Comparatively, 18.6% of ASA International Group shares are held by institutional investors. 20.9% of TruFin shares are held by insiders. Comparatively, 21.0% of ASA International Group shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Do analysts prefer TRU or ASAI?

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
TruFin	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	N/A
ASA International Group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	N/A

Which has higher earnings and valuation, TRU or ASAI?

ASA International Group has higher revenue and earnings than TruFin. TruFin is trading at a lower price-to-earnings ratio than ASA International Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
TruFin	£18.13M	4.02	-£5.51M	-£0.09	-764.44
ASA International Group	£141.90M	0.33	£8.65M	£0.07	674.29

Does the MarketBeat Community favor TRU or ASAI?

TruFin received 25 more outperform votes than ASA International Group when rated by MarketBeat users. Likewise, 70.91% of users gave TruFin an outperform vote while only 66.67% of users gave ASA International Group an outperform vote.

Company	Underperform	Outperform
TruFin	Outperform Votes 39 70.91%	Underperform Votes 16 29.09%
ASA International Group	Outperform Votes 14 66.67%	Underperform Votes 7 33.33%

Is TRU or ASAI more profitable?

ASA International Group has a net margin of 6.10% compared to TruFin's net margin of -35.70%. ASA International Group's return on equity of 10.00% beat TruFin's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
TruFin	-35.70%	-16.34%	-2.49%
ASA International Group	6.10%	10.00%	1.70%

Summary

ASA International Group beats TruFin on 10 of the 15 factors compared between the two stocks.