Which has preferable valuation and earnings, TRU or LOOK?

Lookers has higher revenue and earnings than TruFin. Lookers is trading at a lower price-to-earnings ratio than TruFin, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio TruFin £65.92M 1.94 £2.55M £10.40 13.08 Lookers £4.48B 0.00 £63.90M £0.16 N/A

Is TRU or LOOK more profitable?

TruFin has a net margin of 17.66% compared to Lookers' net margin of 1.43%. TruFin's return on equity of 24.15% beat Lookers' return on equity. Company Net Margins Return on Equity Return on Assets TruFin 17.66% 24.15% 14.86% Lookers 1.43% 14.90% 3.91%

Which has preferable earnings and valuation, TRU or OCN?

Ocean Wilsons has lower revenue, but higher earnings than TruFin. Ocean Wilsons is trading at a lower price-to-earnings ratio than TruFin, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio TruFin £65.92M 1.94 £2.55M £10.40 13.08 Ocean Wilsons £26.66M 12.52 £76.94M £916.60 1.29

Is TRU or OCN more profitable?

TruFin has a net margin of 17.66% compared to Ocean Wilsons' net margin of -134.00%. Ocean Wilsons' return on equity of 41.24% beat TruFin's return on equity. Company Net Margins Return on Equity Return on Assets TruFin 17.66% 24.15% 14.86% Ocean Wilsons -134.00% 41.24% 6.02%

Do analysts recommend TRU or PAY?

PayPoint has a consensus price target of GBX 1,100, indicating a potential upside of 95.21%. Given PayPoint's stronger consensus rating and higher probable upside, analysts plainly believe PayPoint is more favorable than TruFin. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score TruFin 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 PayPoint 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 3.00

Which has preferable earnings and valuation, TRU or PAY?

PayPoint has higher revenue and earnings than TruFin. TruFin is trading at a lower price-to-earnings ratio than PayPoint, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio TruFin £65.92M 1.94 £2.55M £10.40 13.08 PayPoint £337.01M 1.01 £35.08M £25.35 22.23

Is TRU or PAY more profitable?

TruFin has a net margin of 17.66% compared to PayPoint's net margin of 11.67%. PayPoint's return on equity of 45.78% beat TruFin's return on equity. Company Net Margins Return on Equity Return on Assets TruFin 17.66% 24.15% 14.86% PayPoint 11.67% 45.78% 6.54%

Does the media favor TRU or PAY?

In the previous week, PayPoint had 3 more articles in the media than TruFin. MarketBeat recorded 4 mentions for PayPoint and 1 mentions for TruFin. PayPoint's average media sentiment score of 0.92 beat TruFin's score of 0.41 indicating that PayPoint is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment TruFin 1 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral PayPoint 1 Very Positive mention(s) 2 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Which has preferable earnings & valuation, HUR or TRU?

Hurricane Energy has higher revenue and earnings than TruFin. Hurricane Energy is trading at a lower price-to-earnings ratio than TruFin, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Hurricane Energy £275.50M 0.00 £42.42M £0.04 N/A TruFin £65.92M 1.94 £2.55M £10.40 13.08

Does the media prefer HUR or TRU?

In the previous week, Hurricane Energy and Hurricane Energy both had 1 articles in the media. Hurricane Energy's average media sentiment score of 0.68 beat TruFin's score of 0.41 indicating that Hurricane Energy is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Hurricane Energy 0 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive TruFin 1 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

TruFin (TRU) Competitors

GBX 136 +1.00 (+0.74%)

As of 12:38 PM Eastern

Compare

TRU vs. LOOK, OCN, PAY, TRMR, and HUR

Should you buy TruFin stock or one of its competitors? MarketBeat compares TruFin with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with TruFin include Lookers (LOOK), Ocean Wilsons (OCN), PayPoint (PAY), Tremor International (TRMR), and Hurricane Energy (HUR). These companies are all part of the "business services" industry.

How does TruFin compare to Lookers?

TruFin (LON:TRU) and Lookers (LON:LOOK) are both small-cap business services companies, but which is the superior stock? We will compare the two businesses based on the strength of their media sentiment, risk, earnings, profitability, institutional ownership, dividends, analyst recommendations and valuation.

In the previous week, TruFin had 1 more articles in the media than Lookers. MarketBeat recorded 1 mentions for TruFin and 0 mentions for Lookers. TruFin's average media sentiment score of 0.41 beat Lookers' score of 0.00 indicating that TruFin is being referred to more favorably in the media.

Company	Overall Sentiment
TruFin	Neutral
Lookers	Neutral

19.1% of TruFin shares are held by institutional investors. Comparatively, 68.3% of Lookers shares are held by institutional investors. 0.5% of TruFin shares are held by company insiders. Comparatively, 3.9% of Lookers shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

TruFin has a beta of 0.202, suggesting that its stock price is 80% less volatile than the broader market. Comparatively, Lookers has a beta of 1.15, suggesting that its stock price is 15% more volatile than the broader market.

Lookers has higher revenue and earnings than TruFin. Lookers is trading at a lower price-to-earnings ratio than TruFin, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
TruFin	£65.92M	1.94	£2.55M	£10.40	13.08
Lookers	£4.48B	0.00	£63.90M	£0.16	N/A

TruFin has a net margin of 17.66% compared to Lookers' net margin of 1.43%. TruFin's return on equity of 24.15% beat Lookers' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
TruFin	17.66%	24.15%	14.86%
Lookers	1.43%	14.90%	3.91%

Summary

TruFin and Lookers tied by winning 6 of the 12 factors compared between the two stocks.

How does TruFin compare to Ocean Wilsons?

TruFin (LON:TRU) and Ocean Wilsons (LON:OCN) are both small-cap business services companies, but which is the better business? We will compare the two companies based on the strength of their dividends, valuation, earnings, analyst recommendations, media sentiment, profitability, institutional ownership and risk.

TruFin has a net margin of 17.66% compared to Ocean Wilsons' net margin of -134.00%. Ocean Wilsons' return on equity of 41.24% beat TruFin's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
TruFin	17.66%	24.15%	14.86%
Ocean Wilsons	-134.00%	41.24%	6.02%

In the previous week, TruFin had 1 more articles in the media than Ocean Wilsons. MarketBeat recorded 1 mentions for TruFin and 0 mentions for Ocean Wilsons. TruFin's average media sentiment score of 0.41 beat Ocean Wilsons' score of 0.00 indicating that TruFin is being referred to more favorably in the media.

Company	Overall Sentiment
TruFin	Neutral
Ocean Wilsons	Neutral

TruFin has a beta of 0.202, meaning that its share price is 80% less volatile than the broader market. Comparatively, Ocean Wilsons has a beta of 0.96, meaning that its share price is 4% less volatile than the broader market.

Ocean Wilsons has lower revenue, but higher earnings than TruFin. Ocean Wilsons is trading at a lower price-to-earnings ratio than TruFin, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
TruFin	£65.92M	1.94	£2.55M	£10.40	13.08
Ocean Wilsons	£26.66M	12.52	£76.94M	£916.60	1.29

19.1% of TruFin shares are held by institutional investors. Comparatively, 12.1% of Ocean Wilsons shares are held by institutional investors. 0.5% of TruFin shares are held by company insiders. Comparatively, 31.2% of Ocean Wilsons shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Summary

TruFin beats Ocean Wilsons on 7 of the 13 factors compared between the two stocks.

How does TruFin compare to PayPoint?

TruFin (LON:TRU) and PayPoint (LON:PAY) are both small-cap business services companies, but which is the better business? We will contrast the two businesses based on the strength of their institutional ownership, risk, earnings, valuation, media sentiment, profitability, analyst recommendations and dividends.

PayPoint has a consensus price target of GBX 1,100, indicating a potential upside of 95.21%. Given PayPoint's stronger consensus rating and higher probable upside, analysts plainly believe PayPoint is more favorable than TruFin.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
TruFin	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
PayPoint	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

TruFin has a beta of 0.202, meaning that its share price is 80% less volatile than the broader market. Comparatively, PayPoint has a beta of 0.381, meaning that its share price is 62% less volatile than the broader market.

PayPoint has higher revenue and earnings than TruFin. TruFin is trading at a lower price-to-earnings ratio than PayPoint, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
TruFin	£65.92M	1.94	£2.55M	£10.40	13.08
PayPoint	£337.01M	1.01	£35.08M	£25.35	22.23

19.1% of TruFin shares are held by institutional investors. Comparatively, 79.1% of PayPoint shares are held by institutional investors. 0.5% of TruFin shares are held by insiders. Comparatively, 2.5% of PayPoint shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

In the previous week, PayPoint had 3 more articles in the media than TruFin. MarketBeat recorded 4 mentions for PayPoint and 1 mentions for TruFin. PayPoint's average media sentiment score of 0.92 beat TruFin's score of 0.41 indicating that PayPoint is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
TruFin	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
PayPoint	1 Very Positive mention(s)	2 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

TruFin has a net margin of 17.66% compared to PayPoint's net margin of 11.67%. PayPoint's return on equity of 45.78% beat TruFin's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
TruFin	17.66%	24.15%	14.86%
PayPoint	11.67%	45.78%	6.54%

Summary

PayPoint beats TruFin on 13 of the 16 factors compared between the two stocks.

How does TruFin compare to Tremor International?

Tremor International (LON:TRMR) and TruFin (LON:TRU) are both small-cap business services companies, but which is the better business? We will compare the two companies based on the strength of their profitability, institutional ownership, valuation, risk, analyst recommendations, media sentiment, earnings and dividends.

TruFin has lower revenue, but higher earnings than Tremor International. Tremor International is trading at a lower price-to-earnings ratio than TruFin, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Tremor International	£343.77M	0.00	-£19.65M	-£0.11	N/A
TruFin	£65.92M	1.94	£2.55M	£10.40	13.08

In the previous week, TruFin had 1 more articles in the media than Tremor International. MarketBeat recorded 1 mentions for TruFin and 0 mentions for Tremor International. TruFin's average media sentiment score of 0.41 beat Tremor International's score of 0.00 indicating that TruFin is being referred to more favorably in the news media.

Company	Overall Sentiment
Tremor International	Neutral
TruFin	Neutral

Tremor International has a beta of 1.32, suggesting that its stock price is 32% more volatile than the broader market. Comparatively, TruFin has a beta of 0.202, suggesting that its stock price is 80% less volatile than the broader market.

44.8% of Tremor International shares are owned by institutional investors. Comparatively, 19.1% of TruFin shares are owned by institutional investors. 36.6% of Tremor International shares are owned by company insiders. Comparatively, 0.5% of TruFin shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

TruFin has a net margin of 17.66% compared to Tremor International's net margin of -5.72%. TruFin's return on equity of 24.15% beat Tremor International's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Tremor International	-5.72%	-3.63%	-0.63%
TruFin	17.66%	24.15%	14.86%

Summary

TruFin beats Tremor International on 8 of the 12 factors compared between the two stocks.

How does TruFin compare to Hurricane Energy?

Hurricane Energy (LON:HUR) and TruFin (LON:TRU) are both small-cap business services companies, but which is the superior business? We will contrast the two companies based on the strength of their risk, dividends, profitability, media sentiment, valuation, institutional ownership, earnings and analyst recommendations.

TruFin has a net margin of 17.66% compared to Hurricane Energy's net margin of 0.00%. Hurricane Energy's return on equity of 32.05% beat TruFin's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Hurricane Energy	N/A	32.05%	7.09%
TruFin	17.66%	24.15%	14.86%

54.5% of Hurricane Energy shares are held by institutional investors. Comparatively, 19.1% of TruFin shares are held by institutional investors. 9.3% of Hurricane Energy shares are held by company insiders. Comparatively, 0.5% of TruFin shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Hurricane Energy has higher revenue and earnings than TruFin. Hurricane Energy is trading at a lower price-to-earnings ratio than TruFin, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Hurricane Energy	£275.50M	0.00	£42.42M	£0.04	N/A
TruFin	£65.92M	1.94	£2.55M	£10.40	13.08

In the previous week, Hurricane Energy and Hurricane Energy both had 1 articles in the media. Hurricane Energy's average media sentiment score of 0.68 beat TruFin's score of 0.41 indicating that Hurricane Energy is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Hurricane Energy	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
TruFin	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Hurricane Energy has a beta of 0.85, meaning that its share price is 15% less volatile than the broader market. Comparatively, TruFin has a beta of 0.202, meaning that its share price is 80% less volatile than the broader market.

Summary

Hurricane Energy beats TruFin on 8 of the 11 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding TRU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

TRU vs. The Competition

Export

Metric	TruFin	Credit Services Industry	Financial Sector	LON Exchange
Market Cap	£128.11M	£275.80M	£5.96B	£2.81B
Dividend Yield	N/A	16.77%	5.28%	6.16%
P/E Ratio	13.08	7.09	16.37	366.63
Price / Sales	1.94	90.64	1,119.50	86,437.67
Price / Cash	4.53	14.61	89.40	27.85
Price / Book	3.74	3.15	6.59	7.86
Net Income	£2.55M	£59.40M	£1.13B	£5.89B
7 Day Performance	1.68%	1.86%	1.43%	0.76%
1 Month Performance	-2.16%	0.23%	1.96%	1.58%
1 Year Performance	54.51%	23.19%	20.42%	73.17%

TruFin Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
TRU TruFin	N/A	GBX 136 +0.7%	N/A	+53.7%	£128.11M	£65.92M	13.08	12,200
LOOK Lookers	N/A	N/A	N/A	N/A	£503.22M	£4.48B	811.25	38
OCN Ocean Wilsons	N/A	GBX 1,180 flat	N/A	-20.5%	£333.82M	£26.66M	1.29	74,200
PAY PayPoint	4.0833 of 5 stars	GBX 545 -0.7%	GBX 1,100 +101.8%	-26.3%	£328.32M	£319.85M	21.50	1,260	Earnings Report High Trading Volume
TRMR Tremor International	N/A	N/A	N/A	N/A	£293.13M	£343.77M	N/A	167

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This page (LON:TRU) was last updated on 6/16/2026 by MarketBeat.com Staff.

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TruFin (TRU) Competitors

TRU vs. LOOK, OCN, PAY, TRMR, and HUR

How does TruFin compare to Lookers?

Summary

How does TruFin compare to Ocean Wilsons?

Summary

How does TruFin compare to PayPoint?

Summary

How does TruFin compare to Tremor International?

Summary

How does TruFin compare to Hurricane Energy?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

TRU vs. The Competition

TruFin Competitors List

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Stock Ideas and Recommendations

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Terms & Info

TruFin (TRU) Competitors

TRU vs. LOOK, OCN, PAY, TRMR, and HUR

How does TruFin compare to Lookers?

Does the media refer more to TRU or LOOK?

Do institutionals and insiders hold more shares of TRU or LOOK?

Which has more volatility and risk, TRU or LOOK?

Which has preferable valuation and earnings, TRU or LOOK?

Is TRU or LOOK more profitable?

Summary

How does TruFin compare to Ocean Wilsons?

Is TRU or OCN more profitable?

Does the media refer more to TRU or OCN?

Which has more volatility & risk, TRU or OCN?

Which has preferable earnings and valuation, TRU or OCN?

Do insiders and institutionals have more ownership in TRU or OCN?

Summary

How does TruFin compare to PayPoint?

Do analysts recommend TRU or PAY?

Which has more risk & volatility, TRU or PAY?

Which has preferable earnings and valuation, TRU or PAY?

Do insiders and institutionals have more ownership in TRU or PAY?

Does the media favor TRU or PAY?

Is TRU or PAY more profitable?

Summary

How does TruFin compare to Tremor International?

Which has preferable earnings and valuation, TRMR or TRU?

Does the media refer more to TRMR or TRU?

Which has more volatility & risk, TRMR or TRU?

Do institutionals & insiders have more ownership in TRMR or TRU?

Is TRMR or TRU more profitable?

Summary

How does TruFin compare to Hurricane Energy?

Is HUR or TRU more profitable?

Do institutionals & insiders hold more shares of HUR or TRU?

Which has preferable earnings & valuation, HUR or TRU?

Does the media prefer HUR or TRU?

Which has more volatility & risk, HUR or TRU?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

TRU vs. The Competition

TruFin Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools