Creightons (CRL) Competitors

Creightons (LON:CRL) and TruFin (LON:TRU) are both small-cap consumer defensive companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, community ranking, risk, media sentiment, dividends, institutional ownership, analyst recommendations, profitability and earnings.

Does the MarketBeat Community believe in CRL or TRU?

Creightons received 56 more outperform votes than TruFin when rated by MarketBeat users. However, 70.91% of users gave TruFin an outperform vote while only 63.76% of users gave Creightons an outperform vote.

Company	Underperform	Outperform
Creightons	Outperform Votes 95 63.76%	Underperform Votes 54 36.24%
TruFin	Outperform Votes 39 70.91%	Underperform Votes 16 29.09%

Does the media prefer CRL or TRU?

In the previous week, TruFin had 3 more articles in the media than Creightons. MarketBeat recorded 4 mentions for TruFin and 1 mentions for Creightons. TruFin's average media sentiment score of 1.38 beat Creightons' score of -0.67 indicating that TruFin is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Creightons	0 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Negative
TruFin	2 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Is CRL or TRU more profitable?

TruFin has a net margin of 6.98% compared to Creightons' net margin of -6.63%. TruFin's return on equity of -3.42% beat Creightons' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Creightons	-6.63%	-14.84%	2.35%
TruFin	6.98%	-3.42%	14.86%

Which has stronger earnings and valuation, CRL or TRU?

TruFin has lower revenue, but higher earnings than Creightons. Creightons is trading at a lower price-to-earnings ratio than TruFin, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Creightons	£53.19M	0.43	-£3.53M	-£0.05	-664.00
TruFin	£36.48M	2.32	£2.49M	£0.03	2,666.67

Do institutionals and insiders hold more shares of CRL or TRU?

15.6% of Creightons shares are owned by institutional investors. Comparatively, 61.6% of TruFin shares are owned by institutional investors. 48.1% of Creightons shares are owned by company insiders. Comparatively, 23.1% of TruFin shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Which has more volatility & risk, CRL or TRU?

Creightons has a beta of 0.47, meaning that its stock price is 53% less volatile than the S&P 500. Comparatively, TruFin has a beta of 1.06, meaning that its stock price is 6% more volatile than the S&P 500.

Summary

TruFin beats Creightons on 12 of the 15 factors compared between the two stocks.