Which has stronger valuation and earnings, RTO or REL?

Relx has higher revenue and earnings than Rentokil Initial. Relx is trading at a lower price-to-earnings ratio than Rentokil Initial, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Rentokil Initial £6.91B 1.61 £389.49M £18.54 23.85 Relx £9.59B 4.78 £1.85B £112.00 23.06

Is RTO or REL more profitable?

Relx has a net margin of 21.53% compared to Rentokil Initial's net margin of 7.04%. Relx's return on equity of 90.85% beat Rentokil Initial's return on equity. Company Net Margins Return on Equity Return on Assets Rentokil Initial 7.04% 6.51% 4.11% Relx 21.53% 90.85% 11.74%

Which has higher valuation and earnings, WPP or RTO?

Rentokil Initial has lower revenue, but higher earnings than WPP. WPP is trading at a lower price-to-earnings ratio than Rentokil Initial, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio WPP £13.55B 0.22 £203.92M -£20.00 N/A Rentokil Initial £6.91B 1.61 £389.49M £18.54 23.85

Is WPP or RTO more profitable?

Rentokil Initial has a net margin of 7.04% compared to WPP's net margin of -1.59%. Rentokil Initial's return on equity of 6.51% beat WPP's return on equity. Company Net Margins Return on Equity Return on Assets WPP -1.59% -7.54% 1.53% Rentokil Initial 7.04% 6.51% 4.11%

Do analysts prefer RTO or HRI?

Rentokil Initial presently has a consensus price target of GBX 461.43, suggesting a potential upside of 4.37%. Given Rentokil Initial's stronger consensus rating and higher possible upside, analysts plainly believe Rentokil Initial is more favorable than Herald. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Rentokil Initial 1 Sell rating(s) 1 Hold rating(s) 5 Buy rating(s) 0 Strong Buy rating(s) 2.57 Herald 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00

Which has better valuation & earnings, RTO or HRI?

Rentokil Initial has higher revenue and earnings than Herald. Herald is trading at a lower price-to-earnings ratio than Rentokil Initial, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Rentokil Initial £6.91B 1.61 £389.49M £18.54 23.85 Herald £101.21M 15.13 £175.20M £199.01 16.08

Rentokil Initial (RTO) Competitors

GBX 442.10 +8.20 (+1.89%)

As of 12:34 PM Eastern

Compare

RTO vs. REL, III, WPP, HRI, and RSG

Should you buy Rentokil Initial stock or one of its competitors? MarketBeat compares Rentokil Initial with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Rentokil Initial include Relx (REL), 3i Group (III), WPP (WPP), Herald (HRI), and Resolute Mining (RSG). These companies are all part of the "business services" industry.

How does Rentokil Initial compare to Relx?

Rentokil Initial (LON:RTO) and Relx (LON:REL) are both large-cap industrials companies, but which is the superior stock? We will compare the two companies based on the strength of their profitability, valuation, dividends, earnings, institutional ownership, analyst recommendations, media sentiment and risk.

59.0% of Rentokil Initial shares are held by institutional investors. Comparatively, 63.9% of Relx shares are held by institutional investors. 2.8% of Rentokil Initial shares are held by insiders. Comparatively, 0.2% of Relx shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Relx has higher revenue and earnings than Rentokil Initial. Relx is trading at a lower price-to-earnings ratio than Rentokil Initial, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rentokil Initial	£6.91B	1.61	£389.49M	£18.54	23.85
Relx	£9.59B	4.78	£1.85B	£112.00	23.06

Relx has a net margin of 21.53% compared to Rentokil Initial's net margin of 7.04%. Relx's return on equity of 90.85% beat Rentokil Initial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Rentokil Initial	7.04%	6.51%	4.11%
Relx	21.53%	90.85%	11.74%

Rentokil Initial currently has a consensus target price of GBX 461.43, indicating a potential upside of 4.37%. Relx has a consensus target price of GBX 4,145.50, indicating a potential upside of 60.49%. Given Relx's stronger consensus rating and higher probable upside, analysts clearly believe Relx is more favorable than Rentokil Initial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rentokil Initial	1 Sell rating(s)	1 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.57
Relx	0 Sell rating(s)	1 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.80

Rentokil Initial pays an annual dividend of GBX 11.83 per share and has a dividend yield of 2.7%. Relx pays an annual dividend of GBX 64.30 per share and has a dividend yield of 2.5%. Rentokil Initial pays out 63.8% of its earnings in the form of a dividend. Relx pays out 57.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Rentokil Initial has a beta of 0.423, indicating that its stock price is 58% less volatile than the broader market. Comparatively, Relx has a beta of 0.257, indicating that its stock price is 74% less volatile than the broader market.

In the previous week, Relx had 5 more articles in the media than Rentokil Initial. MarketBeat recorded 5 mentions for Relx and 0 mentions for Rentokil Initial. Relx's average media sentiment score of 0.84 beat Rentokil Initial's score of 0.00 indicating that Relx is being referred to more favorably in the news media.

Company	Overall Sentiment
Rentokil Initial	Neutral
Relx	Positive

Summary

Relx beats Rentokil Initial on 13 of the 18 factors compared between the two stocks.

How does Rentokil Initial compare to 3i Group?

Rentokil Initial (LON:RTO) and 3i Group (LON:III) are both large-cap business services companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, institutional ownership, analyst recommendations, valuation, profitability, earnings, dividends and risk.

Rentokil Initial presently has a consensus price target of GBX 461.43, indicating a potential upside of 4.37%. 3i Group has a consensus price target of GBX 3,795, indicating a potential upside of 73.29%. Given 3i Group's stronger consensus rating and higher probable upside, analysts clearly believe 3i Group is more favorable than Rentokil Initial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rentokil Initial	1 Sell rating(s)	1 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.57
3i Group	1 Sell rating(s)	0 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.60

Rentokil Initial has a beta of 0.423, indicating that its share price is 58% less volatile than the broader market. Comparatively, 3i Group has a beta of 1.145, indicating that its share price is 15% more volatile than the broader market.

3i Group has a net margin of 1,236.92% compared to Rentokil Initial's net margin of 7.04%. 3i Group's return on equity of 17.91% beat Rentokil Initial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Rentokil Initial	7.04%	6.51%	4.11%
3i Group	1,236.92%	17.91%	12.09%

59.0% of Rentokil Initial shares are owned by institutional investors. Comparatively, 63.6% of 3i Group shares are owned by institutional investors. 2.8% of Rentokil Initial shares are owned by company insiders. Comparatively, 2.1% of 3i Group shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

In the previous week, 3i Group had 6 more articles in the media than Rentokil Initial. MarketBeat recorded 6 mentions for 3i Group and 0 mentions for Rentokil Initial. 3i Group's average media sentiment score of 1.14 beat Rentokil Initial's score of 0.00 indicating that 3i Group is being referred to more favorably in the news media.

Company	Overall Sentiment
Rentokil Initial	Neutral
3i Group	Positive

Rentokil Initial pays an annual dividend of GBX 11.83 per share and has a dividend yield of 2.7%. 3i Group pays an annual dividend of GBX 79 per share and has a dividend yield of 3.6%. Rentokil Initial pays out 63.8% of its earnings in the form of a dividend. 3i Group pays out 14.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. 3i Group is clearly the better dividend stock, given its higher yield and lower payout ratio.

3i Group has lower revenue, but higher earnings than Rentokil Initial. 3i Group is trading at a lower price-to-earnings ratio than Rentokil Initial, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rentokil Initial	£6.91B	1.61	£389.49M	£18.54	23.85
3i Group	£5.43B	4.11	£3.83B	£538.60	4.07

Summary

3i Group beats Rentokil Initial on 14 of the 18 factors compared between the two stocks.

How does Rentokil Initial compare to WPP?

WPP (LON:WPP) and Rentokil Initial (LON:RTO) are both business services companies, but which is the superior stock? We will contrast the two companies based on the strength of their earnings, profitability, analyst recommendations, dividends, media sentiment, risk, valuation and institutional ownership.

WPP has a beta of 0.654, suggesting that its share price is 35% less volatile than the broader market. Comparatively, Rentokil Initial has a beta of 0.423, suggesting that its share price is 58% less volatile than the broader market.

Rentokil Initial has lower revenue, but higher earnings than WPP. WPP is trading at a lower price-to-earnings ratio than Rentokil Initial, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
WPP	£13.55B	0.22	£203.92M	-£20.00	N/A
Rentokil Initial	£6.91B	1.61	£389.49M	£18.54	23.85

Rentokil Initial has a net margin of 7.04% compared to WPP's net margin of -1.59%. Rentokil Initial's return on equity of 6.51% beat WPP's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
WPP	-1.59%	-7.54%	1.53%
Rentokil Initial	7.04%	6.51%	4.11%

68.3% of WPP shares are held by institutional investors. Comparatively, 59.0% of Rentokil Initial shares are held by institutional investors. 2.0% of WPP shares are held by company insiders. Comparatively, 2.8% of Rentokil Initial shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

WPP pays an annual dividend of GBX 31.90 per share and has a dividend yield of 11.8%. Rentokil Initial pays an annual dividend of GBX 11.83 per share and has a dividend yield of 2.7%. WPP pays out -159.5% of its earnings in the form of a dividend. Rentokil Initial pays out 63.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. WPP is clearly the better dividend stock, given its higher yield and lower payout ratio.

In the previous week, WPP had 1 more articles in the media than Rentokil Initial. MarketBeat recorded 1 mentions for WPP and 0 mentions for Rentokil Initial. WPP's average media sentiment score of 0.23 beat Rentokil Initial's score of 0.00 indicating that WPP is being referred to more favorably in the media.

Company	Overall Sentiment
WPP	Neutral
Rentokil Initial	Neutral

WPP currently has a consensus target price of GBX 322.50, indicating a potential upside of 18.87%. Rentokil Initial has a consensus target price of GBX 461.43, indicating a potential upside of 4.37%. Given WPP's higher probable upside, equities analysts clearly believe WPP is more favorable than Rentokil Initial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
WPP	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Rentokil Initial	1 Sell rating(s)	1 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.57

Summary

Rentokil Initial beats WPP on 10 of the 18 factors compared between the two stocks.

How does Rentokil Initial compare to Herald?

Rentokil Initial (LON:RTO) and Herald (LON:HRI) are both business services companies, but which is the better business? We will compare the two businesses based on the strength of their profitability, dividends, institutional ownership, earnings, valuation, risk, media sentiment and analyst recommendations.

Rentokil Initial has higher revenue and earnings than Herald. Herald is trading at a lower price-to-earnings ratio than Rentokil Initial, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rentokil Initial	£6.91B	1.61	£389.49M	£18.54	23.85
Herald	£101.21M	15.13	£175.20M	£199.01	16.08

Rentokil Initial presently has a consensus price target of GBX 461.43, suggesting a potential upside of 4.37%. Given Rentokil Initial's stronger consensus rating and higher possible upside, analysts plainly believe Rentokil Initial is more favorable than Herald.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rentokil Initial	1 Sell rating(s)	1 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.57
Herald	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Herald has a net margin of 86.00% compared to Rentokil Initial's net margin of 7.04%. Herald's return on equity of 7.67% beat Rentokil Initial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Rentokil Initial	7.04%	6.51%	4.11%
Herald	86.00%	7.67%	9.22%

Rentokil Initial has a beta of 0.423, indicating that its share price is 58% less volatile than the broader market. Comparatively, Herald has a beta of 0.975936, indicating that its share price is 2% less volatile than the broader market.

59.0% of Rentokil Initial shares are owned by institutional investors. Comparatively, 6.4% of Herald shares are owned by institutional investors. 2.8% of Rentokil Initial shares are owned by company insiders. Comparatively, 15.2% of Herald shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

In the previous week, Herald had 1 more articles in the media than Rentokil Initial. MarketBeat recorded 1 mentions for Herald and 0 mentions for Rentokil Initial. Rentokil Initial's average media sentiment score of 0.00 beat Herald's score of -0.33 indicating that Rentokil Initial is being referred to more favorably in the media.

Company	Overall Sentiment
Rentokil Initial	Neutral
Herald	Neutral

Summary

Rentokil Initial and Herald tied by winning 8 of the 16 factors compared between the two stocks.

How does Rentokil Initial compare to Resolute Mining?

Resolute Mining (LON:RSG) and Rentokil Initial (LON:RTO) are both business services companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, risk, analyst recommendations, profitability, media sentiment, dividends, earnings and valuation.

37.4% of Resolute Mining shares are owned by institutional investors. Comparatively, 59.0% of Rentokil Initial shares are owned by institutional investors. 0.3% of Resolute Mining shares are owned by insiders. Comparatively, 2.8% of Rentokil Initial shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Rentokil Initial has higher revenue and earnings than Resolute Mining. Resolute Mining is trading at a lower price-to-earnings ratio than Rentokil Initial, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Resolute Mining	£865.60M	1.59	£15.35M	£5.99	10.72
Rentokil Initial	£6.91B	1.61	£389.49M	£18.54	23.85

Resolute Mining has a beta of 1.36, meaning that its share price is 36% more volatile than the broader market. Comparatively, Rentokil Initial has a beta of 0.423, meaning that its share price is 58% less volatile than the broader market.

Resolute Mining has a net margin of 12.76% compared to Rentokil Initial's net margin of 7.04%. Resolute Mining's return on equity of 17.01% beat Rentokil Initial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Resolute Mining	12.76%	17.01%	6.41%
Rentokil Initial	7.04%	6.51%	4.11%

Resolute Mining currently has a consensus price target of GBX 278, indicating a potential upside of 333.02%. Rentokil Initial has a consensus price target of GBX 461.43, indicating a potential upside of 4.37%. Given Resolute Mining's stronger consensus rating and higher possible upside, research analysts clearly believe Resolute Mining is more favorable than Rentokil Initial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Resolute Mining	0 Sell rating(s)	0 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	3.00
Rentokil Initial	1 Sell rating(s)	1 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.57

In the previous week, Resolute Mining's average media sentiment score of 0.00 equaled Rentokil Initial'saverage media sentiment score.

Company	Overall Sentiment
Resolute Mining	Neutral
Rentokil Initial	Neutral

Summary

Rentokil Initial beats Resolute Mining on 8 of the 14 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding RTO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

RTO vs. The Competition

Export

Metric	Rentokil Initial	Specialty Business Services Industry	Industrials Sector	LON Exchange
Market Cap	£11.12B	£5.13B	£9.61B	£2.78B
Dividend Yield	2.11%	4.74%	3.53%	6.12%
P/E Ratio	23.85	29.05	25.35	364.34
Price / Sales	1.61	96.24	5,099.29	87,480.01
Price / Cash	4.19	40.54	28.14	27.85
Price / Book	2.68	7.50	5.07	7.74
Net Income	£389.49M	£144.67M	£794.09M	£5.89B
7 Day Performance	-2.58%	-0.47%	0.00%	0.21%
1 Year Performance	26.38%	4.99%	29.59%	74.70%

Rentokil Initial Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
RTO Rentokil Initial	N/A	GBX 442.10 +1.9%	GBX 461.43 +4.4%	+21.8%	£11.12B	£6.91B	23.85	62,931
REL Relx	3.6263 of 5 stars	GBX 2,446 -1.1%	GBX 4,145.50 +69.5%	-38.9%	£43.43B	£9.59B	21.84	35,700	High Trading Volume
III 3i Group	4.662 of 5 stars	GBX 2,120 -1.6%	GBX 3,795 +79.0%	-47.7%	£21.58B	£5.43B	3.27	1,340
WPP WPP	2.7751 of 5 stars	GBX 266.10 -4.3%	GBX 322.50 +21.2%	-54.9%	£2.87B	£13.55B	N/A	115,500	News Coverage
HRI Herald	N/A	GBX 3,235 -0.8%	N/A	+45.8%	£1.55B	£101.21M	16.26	6,600

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This page (LON:RTO) was last updated on 6/4/2026 by MarketBeat.com Staff.

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Rentokil Initial (RTO) Competitors

RTO vs. REL, III, WPP, HRI, and RSG

How does Rentokil Initial compare to Relx?

Summary

How does Rentokil Initial compare to 3i Group?

Summary

How does Rentokil Initial compare to WPP?

Summary

How does Rentokil Initial compare to Herald?

Summary

How does Rentokil Initial compare to Resolute Mining?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

RTO vs. The Competition

Rentokil Initial Competitors List

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Rentokil Initial (RTO) Competitors

RTO vs. REL, III, WPP, HRI, and RSG

How does Rentokil Initial compare to Relx?

Do institutionals & insiders believe in RTO or REL?

Which has stronger valuation and earnings, RTO or REL?

Is RTO or REL more profitable?

Do analysts recommend RTO or REL?

Is RTO or REL a better dividend stock?

Which has more volatility & risk, RTO or REL?

Does the media favor RTO or REL?

Summary

How does Rentokil Initial compare to 3i Group?

Do analysts prefer RTO or III?

Which has more risk & volatility, RTO or III?

Is RTO or III more profitable?

Do institutionals & insiders hold more shares of RTO or III?

Does the media refer more to RTO or III?

Is RTO or III a better dividend stock?

Which has better valuation & earnings, RTO or III?

Summary

How does Rentokil Initial compare to WPP?

Which has more risk and volatility, WPP or RTO?

Which has higher valuation and earnings, WPP or RTO?

Is WPP or RTO more profitable?

Do institutionals & insiders believe in WPP or RTO?

Is WPP or RTO a better dividend stock?

Does the media favor WPP or RTO?

Do analysts rate WPP or RTO?

Summary

How does Rentokil Initial compare to Herald?

Which has better valuation & earnings, RTO or HRI?

Do analysts prefer RTO or HRI?

Is RTO or HRI more profitable?

Which has more risk & volatility, RTO or HRI?

Do insiders & institutionals hold more shares of RTO or HRI?

Does the media refer more to RTO or HRI?

Summary

How does Rentokil Initial compare to Resolute Mining?

Do institutionals & insiders believe in RSG or RTO?

Which has better earnings & valuation, RSG or RTO?

Which has more volatility and risk, RSG or RTO?

Is RSG or RTO more profitable?

Do analysts prefer RSG or RTO?

Does the media favor RSG or RTO?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

RTO vs. The Competition

Rentokil Initial Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools