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Rentokil Initial (RTO) Competitors

Rentokil Initial logo
GBX 297.90 -1.10 (-0.37%)
As of 10/7/2026 11:56 AM Eastern

RTO vs. ENRT, WM, WPY, ITRK, and HSV

Should you buy Rentokil Initial stock or one of its competitors? Rentokil Initial's main competitors and comparable companies include Environmental Recycling Technologies (ENRT), Waste Management (WM), Worldpay (WPY), Intertek Group (ITRK), and HomeServe (HSV). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "commercial services & supplies" industry.

How does Rentokil Initial compare to Environmental Recycling Technologies?

Environmental Recycling Technologies (LON:ENRT) and Rentokil Initial (LON:RTO) are both industrials companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, risk, analyst recommendations, media sentiment, earnings, valuation, profitability and institutional ownership.

58.5% of Rentokil Initial shares are held by institutional investors. 2.8% of Rentokil Initial shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

In the previous week, Environmental Recycling Technologies' average media sentiment score of 0.00 beat Rentokil Initial's score of -0.88 indicating that Environmental Recycling Technologies is being referred to more favorably in the media.

Company Overall Sentiment
Environmental Recycling Technologies Neutral
Rentokil Initial Negative

Rentokil Initial has a net margin of 3.92% compared to Environmental Recycling Technologies' net margin of 0.00%. Rentokil Initial's return on equity of 5.82% beat Environmental Recycling Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
Environmental Recycling TechnologiesN/A N/A N/A
Rentokil Initial 3.92%5.82%4.11%

Rentokil Initial has a consensus price target of GBX 455.75, suggesting a potential upside of 52.99%. Given Rentokil Initial's stronger consensus rating and higher probable upside, analysts clearly believe Rentokil Initial is more favorable than Environmental Recycling Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Environmental Recycling Technologies
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
Rentokil Initial
1 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.50

Rentokil Initial has higher revenue and earnings than Environmental Recycling Technologies.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Environmental Recycling TechnologiesN/AN/AN/AN/AN/A
Rentokil Initial£7.13B1.05£389.49M£18.8615.80

Summary

Rentokil Initial beats Environmental Recycling Technologies on 9 of the 10 factors compared between the two stocks.

How does Rentokil Initial compare to Waste Management?

Rentokil Initial (LON:RTO) and Waste Management (LON:WM) are both industrials companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, valuation, media sentiment, earnings, analyst recommendations, risk, institutional ownership and dividends.

In the previous week, Waste Management had 1 more articles in the media than Rentokil Initial. MarketBeat recorded 1 mentions for Waste Management and 0 mentions for Rentokil Initial. Waste Management's average media sentiment score of 0.00 beat Rentokil Initial's score of -0.88 indicating that Waste Management is being referred to more favorably in the news media.

Company Overall Sentiment
Rentokil Initial Negative
Waste Management Neutral

Rentokil Initial has higher revenue and earnings than Waste Management.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Rentokil Initial£7.13B1.05£389.49M£18.8615.80
Waste ManagementN/AN/AN/AN/AN/A

Rentokil Initial presently has a consensus price target of GBX 455.75, suggesting a potential upside of 52.99%. Given Rentokil Initial's stronger consensus rating and higher possible upside, equities research analysts clearly believe Rentokil Initial is more favorable than Waste Management.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Rentokil Initial
1 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.50
Waste Management
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

Rentokil Initial has a net margin of 3.92% compared to Waste Management's net margin of 0.00%. Rentokil Initial's return on equity of 5.82% beat Waste Management's return on equity.

Company Net Margins Return on Equity Return on Assets
Rentokil Initial3.92% 5.82% 4.11%
Waste Management N/A N/A N/A

58.5% of Rentokil Initial shares are held by institutional investors. 2.8% of Rentokil Initial shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Summary

Rentokil Initial beats Waste Management on 9 of the 11 factors compared between the two stocks.

How does Rentokil Initial compare to Worldpay?

Rentokil Initial (LON:RTO) and Worldpay (LON:WPY) are both industrials companies, but which is the better business? We will contrast the two businesses based on the strength of their risk, media sentiment, institutional ownership, valuation, dividends, analyst recommendations, earnings and profitability.

Rentokil Initial presently has a consensus price target of GBX 455.75, indicating a potential upside of 52.99%. Given Rentokil Initial's stronger consensus rating and higher possible upside, equities research analysts clearly believe Rentokil Initial is more favorable than Worldpay.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Rentokil Initial
1 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.50
Worldpay
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

In the previous week, Worldpay's average media sentiment score of 0.00 beat Rentokil Initial's score of -0.88 indicating that Worldpay is being referred to more favorably in the news media.

Company Overall Sentiment
Rentokil Initial Negative
Worldpay Neutral

58.5% of Rentokil Initial shares are held by institutional investors. 2.8% of Rentokil Initial shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Rentokil Initial has a net margin of 3.92% compared to Worldpay's net margin of 0.00%. Rentokil Initial's return on equity of 5.82% beat Worldpay's return on equity.

Company Net Margins Return on Equity Return on Assets
Rentokil Initial3.92% 5.82% 4.11%
Worldpay N/A N/A N/A

Rentokil Initial has higher revenue and earnings than Worldpay. Worldpay is trading at a lower price-to-earnings ratio than Rentokil Initial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Rentokil Initial£7.13B1.05£389.49M£18.8615.80
Worldpay£4.04B0.00N/A£48.60N/A

Summary

Rentokil Initial beats Worldpay on 9 of the 12 factors compared between the two stocks.

How does Rentokil Initial compare to Intertek Group?

Rentokil Initial (LON:RTO) and Intertek Group (LON:ITRK) are both mid-cap industrials companies, but which is the better stock? We will compare the two companies based on the strength of their analyst recommendations, media sentiment, dividends, earnings, valuation, profitability, risk and institutional ownership.

Rentokil Initial pays an annual dividend of GBX 12.39 per share and has a dividend yield of 4.2%. Intertek Group pays an annual dividend of GBX 165 per share and has a dividend yield of 2.8%. Rentokil Initial pays out 65.7% of its earnings in the form of a dividend. Intertek Group pays out 80.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Rentokil Initial is clearly the better dividend stock, given its higher yield and lower payout ratio.

In the previous week, Intertek Group had 1 more articles in the media than Rentokil Initial. MarketBeat recorded 1 mentions for Intertek Group and 0 mentions for Rentokil Initial. Intertek Group's average media sentiment score of 0.00 beat Rentokil Initial's score of -0.88 indicating that Intertek Group is being referred to more favorably in the news media.

Company Overall Sentiment
Rentokil Initial Negative
Intertek Group Neutral

58.5% of Rentokil Initial shares are owned by institutional investors. Comparatively, 61.6% of Intertek Group shares are owned by institutional investors. 2.8% of Rentokil Initial shares are owned by insiders. Comparatively, 1.2% of Intertek Group shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Rentokil Initial presently has a consensus price target of GBX 455.75, suggesting a potential upside of 52.99%. Intertek Group has a consensus price target of GBX 5,649.25, suggesting a potential downside of 4.25%. Given Rentokil Initial's higher possible upside, research analysts plainly believe Rentokil Initial is more favorable than Intertek Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Rentokil Initial
1 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.50
Intertek Group
0 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.50

Intertek Group has a net margin of 9.07% compared to Rentokil Initial's net margin of 3.92%. Intertek Group's return on equity of 29.86% beat Rentokil Initial's return on equity.

Company Net Margins Return on Equity Return on Assets
Rentokil Initial3.92% 5.82% 4.11%
Intertek Group 9.07%29.86%9.49%

Rentokil Initial has higher revenue and earnings than Intertek Group. Rentokil Initial is trading at a lower price-to-earnings ratio than Intertek Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Rentokil Initial£7.13B1.05£389.49M£18.8615.80
Intertek Group£3.53B2.57£307.45M£205.1028.77

Rentokil Initial has a beta of 0.405, indicating that its share price is 60% less volatile than the broader market. Comparatively, Intertek Group has a beta of 0.966, indicating that its share price is 3% less volatile than the broader market.

Summary

Intertek Group beats Rentokil Initial on 10 of the 17 factors compared between the two stocks.

How does Rentokil Initial compare to HomeServe?

Rentokil Initial (LON:RTO) and HomeServe (LON:HSV) are both mid-cap industrials companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, profitability, institutional ownership, risk, media sentiment, dividends, valuation and earnings.

58.5% of Rentokil Initial shares are owned by institutional investors. 2.8% of Rentokil Initial shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Rentokil Initial has higher revenue and earnings than HomeServe. HomeServe is trading at a lower price-to-earnings ratio than Rentokil Initial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Rentokil Initial£7.13B1.05£389.49M£18.8615.80
HomeServe£1.53B0.00N/A£0.40N/A

Rentokil Initial has a net margin of 3.92% compared to HomeServe's net margin of 0.00%. Rentokil Initial's return on equity of 5.82% beat HomeServe's return on equity.

Company Net Margins Return on Equity Return on Assets
Rentokil Initial3.92% 5.82% 4.11%
HomeServe N/A N/A N/A

Rentokil Initial pays an annual dividend of GBX 12.39 per share and has a dividend yield of 4.2%. HomeServe pays an annual dividend of GBX 0.07 per share. Rentokil Initial pays out 65.7% of its earnings in the form of a dividend. HomeServe pays out 17.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

In the previous week, HomeServe's average media sentiment score of 0.00 beat Rentokil Initial's score of -0.88 indicating that HomeServe is being referred to more favorably in the news media.

Company Overall Sentiment
Rentokil Initial Negative
HomeServe Neutral

Rentokil Initial currently has a consensus target price of GBX 455.75, suggesting a potential upside of 52.99%. Given Rentokil Initial's stronger consensus rating and higher probable upside, equities research analysts plainly believe Rentokil Initial is more favorable than HomeServe.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Rentokil Initial
1 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.50
HomeServe
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

Summary

Rentokil Initial beats HomeServe on 11 of the 14 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding RTO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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RTO vs. The Competition

MetricRentokil InitialCommercial Services & Supplies IndustryIndustrials SectorLON Exchange
Market Cap£7.50B£4.17B£10.24B£2.79B
Dividend Yield3.14%5.01%96.63%6.21%
P/E Ratio15.8026.0426.49367.41
Price / Sales1.05750.66269.8789,142.88
Price / Cash4.1921.2924.2027.89
Price / Book1.804.054.786.74
Net Income£389.49M£152.68M£614.99M£5.89B
7 Day Performance0.71%-0.67%-0.68%-0.21%
1 Month Performance-12.82%-4.67%-3.59%-1.09%
1 Year Performance-28.22%-1.18%1.34%22.65%

Rentokil Initial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
RTO
Rentokil Initial
4.0229 of 5 stars
GBX 297.90
-0.4%
GBX 455.75
+53.0%
-27.3%£7.50B£7.13B15.8062,931
ENRT
Environmental Recycling Technologies
N/AN/AN/AN/A£0.00N/AN/A1
WM
Waste Management
N/AN/AN/AN/A£0.00N/AN/A42,300
WPY
Worldpay
N/AN/AN/AN/A£29.39B£4.04B194.44190
ITRK
Intertek Group
0.4024 of 5 stars
GBX 5,873.25
-0.1%
GBX 5,649.25
-3.8%
+19.2%£9.02B£3.53B28.6443,908

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This page (LON:RTO) was last updated on 10/8/2026 by MarketBeat.com Staff.
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