Rentokil Initial (RTO) Competitors

GBX 472.50 -3.40 (-0.71%)

As of 04:10 AM Eastern

RTO vs. REL, III, WPP, RSG, and HRI

Should you buy Rentokil Initial stock or one of its competitors? MarketBeat compares Rentokil Initial with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Rentokil Initial include Relx (REL), 3i Group (III), WPP (WPP), Resolute Mining (RSG), and Herald (HRI). These companies are all part of the "business services" industry.

How does Rentokil Initial compare to Relx?

Rentokil Initial (LON:RTO) and Relx (LON:REL) are both large-cap industrials companies, but which is the superior business? We will contrast the two businesses based on the strength of their earnings, risk, valuation, dividends, institutional ownership, profitability, analyst recommendations and media sentiment.

Relx has higher revenue and earnings than Rentokil Initial. Relx is trading at a lower price-to-earnings ratio than Rentokil Initial, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rentokil Initial	£6.91B	1.72	£389.49M	£18.54	25.49
Relx	£9.59B	4.39	£1.85B	£112.00	21.18

Rentokil Initial currently has a consensus price target of GBX 461.43, suggesting a potential downside of 2.34%. Relx has a consensus price target of GBX 4,145.50, suggesting a potential upside of 74.77%. Given Relx's stronger consensus rating and higher probable upside, analysts clearly believe Relx is more favorable than Rentokil Initial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rentokil Initial	1 Sell rating(s)	1 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.57
Relx	0 Sell rating(s)	1 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.80

In the previous week, Relx had 2 more articles in the media than Rentokil Initial. MarketBeat recorded 3 mentions for Relx and 1 mentions for Rentokil Initial. Rentokil Initial's average media sentiment score of 0.67 beat Relx's score of 0.53 indicating that Rentokil Initial is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Rentokil Initial	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Relx	1 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

59.0% of Rentokil Initial shares are held by institutional investors. Comparatively, 63.9% of Relx shares are held by institutional investors. 2.8% of Rentokil Initial shares are held by insiders. Comparatively, 0.2% of Relx shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Relx has a net margin of 21.53% compared to Rentokil Initial's net margin of 7.04%. Relx's return on equity of 90.85% beat Rentokil Initial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Rentokil Initial	7.04%	6.51%	4.11%
Relx	21.53%	90.85%	11.74%

Rentokil Initial has a beta of 0.423, suggesting that its share price is 58% less volatile than the broader market. Comparatively, Relx has a beta of 0.257, suggesting that its share price is 74% less volatile than the broader market.

Rentokil Initial pays an annual dividend of GBX 11.83 per share and has a dividend yield of 2.5%. Relx pays an annual dividend of GBX 64.30 per share and has a dividend yield of 2.7%. Rentokil Initial pays out 63.8% of its earnings in the form of a dividend. Relx pays out 57.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Relx is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

Relx beats Rentokil Initial on 13 of the 18 factors compared between the two stocks.

How does Rentokil Initial compare to 3i Group?

Rentokil Initial (LON:RTO) and 3i Group (LON:III) are both large-cap business services companies, but which is the better business? We will contrast the two businesses based on the strength of their earnings, risk, dividends, institutional ownership, profitability, valuation, analyst recommendations and media sentiment.

3i Group has a net margin of 352.44% compared to Rentokil Initial's net margin of 7.04%. 3i Group's return on equity of 23.76% beat Rentokil Initial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Rentokil Initial	7.04%	6.51%	4.11%
3i Group	352.44%	23.76%	12.09%

59.0% of Rentokil Initial shares are held by institutional investors. Comparatively, 63.6% of 3i Group shares are held by institutional investors. 2.8% of Rentokil Initial shares are held by company insiders. Comparatively, 2.1% of 3i Group shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

3i Group has lower revenue, but higher earnings than Rentokil Initial. 3i Group is trading at a lower price-to-earnings ratio than Rentokil Initial, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rentokil Initial	£6.91B	1.72	£389.49M	£18.54	25.49
3i Group	£6.43B	3.48	£3.83B	£648.80	3.39

In the previous week, 3i Group had 6 more articles in the media than Rentokil Initial. MarketBeat recorded 7 mentions for 3i Group and 1 mentions for Rentokil Initial. Rentokil Initial's average media sentiment score of 0.67 beat 3i Group's score of 0.62 indicating that Rentokil Initial is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Rentokil Initial	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
3i Group	1 Very Positive mention(s)	2 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Rentokil Initial currently has a consensus price target of GBX 461.43, suggesting a potential downside of 2.34%. 3i Group has a consensus price target of GBX 3,770, suggesting a potential upside of 71.52%. Given 3i Group's stronger consensus rating and higher probable upside, analysts plainly believe 3i Group is more favorable than Rentokil Initial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rentokil Initial	1 Sell rating(s)	1 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.57
3i Group	1 Sell rating(s)	0 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.60

Rentokil Initial pays an annual dividend of GBX 11.83 per share and has a dividend yield of 2.5%. 3i Group pays an annual dividend of GBX 73 per share and has a dividend yield of 3.3%. Rentokil Initial pays out 63.8% of its earnings in the form of a dividend. 3i Group pays out 11.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. 3i Group is clearly the better dividend stock, given its higher yield and lower payout ratio.

Rentokil Initial has a beta of 0.423, meaning that its stock price is 58% less volatile than the broader market. Comparatively, 3i Group has a beta of 1.145, meaning that its stock price is 15% more volatile than the broader market.

Summary

3i Group beats Rentokil Initial on 13 of the 18 factors compared between the two stocks.

How does Rentokil Initial compare to WPP?

WPP (LON:WPP) and Rentokil Initial (LON:RTO) are both business services companies, but which is the better stock? We will contrast the two companies based on the strength of their analyst recommendations, earnings, institutional ownership, dividends, risk, profitability, media sentiment and valuation.

WPP has a beta of 0.654, meaning that its stock price is 35% less volatile than the broader market. Comparatively, Rentokil Initial has a beta of 0.423, meaning that its stock price is 58% less volatile than the broader market.

Rentokil Initial has a net margin of 7.04% compared to WPP's net margin of -1.59%. Rentokil Initial's return on equity of 6.51% beat WPP's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
WPP	-1.59%	-7.54%	1.53%
Rentokil Initial	7.04%	6.51%	4.11%

WPP currently has a consensus target price of GBX 322.50, indicating a potential upside of 24.13%. Rentokil Initial has a consensus target price of GBX 461.43, indicating a potential downside of 2.34%. Given WPP's higher probable upside, analysts clearly believe WPP is more favorable than Rentokil Initial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
WPP	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Rentokil Initial	1 Sell rating(s)	1 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.57

In the previous week, WPP and WPP both had 1 articles in the media. Rentokil Initial's average media sentiment score of 0.67 beat WPP's score of 0.43 indicating that Rentokil Initial is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
WPP	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Rentokil Initial	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

WPP pays an annual dividend of GBX 31.90 per share and has a dividend yield of 12.3%. Rentokil Initial pays an annual dividend of GBX 11.83 per share and has a dividend yield of 2.5%. WPP pays out -159.5% of its earnings in the form of a dividend. Rentokil Initial pays out 63.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. WPP is clearly the better dividend stock, given its higher yield and lower payout ratio.

Rentokil Initial has lower revenue, but higher earnings than WPP. WPP is trading at a lower price-to-earnings ratio than Rentokil Initial, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
WPP	£13.55B	0.21	£203.92M	-£20.00	N/A
Rentokil Initial	£6.91B	1.72	£389.49M	£18.54	25.49

68.3% of WPP shares are held by institutional investors. Comparatively, 59.0% of Rentokil Initial shares are held by institutional investors. 2.0% of WPP shares are held by insiders. Comparatively, 2.8% of Rentokil Initial shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Summary

Rentokil Initial beats WPP on 11 of the 17 factors compared between the two stocks.

How does Rentokil Initial compare to Resolute Mining?

Resolute Mining (LON:RSG) and Rentokil Initial (LON:RTO) are both business services companies, but which is the better stock? We will contrast the two companies based on the strength of their analyst recommendations, earnings, institutional ownership, dividends, risk, profitability, media sentiment and valuation.

Resolute Mining has a net margin of 12.76% compared to Rentokil Initial's net margin of 7.04%. Resolute Mining's return on equity of 17.03% beat Rentokil Initial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Resolute Mining	12.76%	17.03%	6.41%
Rentokil Initial	7.04%	6.51%	4.11%

In the previous week, Resolute Mining had 4 more articles in the media than Rentokil Initial. MarketBeat recorded 5 mentions for Resolute Mining and 1 mentions for Rentokil Initial. Rentokil Initial's average media sentiment score of 0.67 beat Resolute Mining's score of 0.52 indicating that Rentokil Initial is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Resolute Mining	1 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Rentokil Initial	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Resolute Mining has a beta of 1.36, indicating that its share price is 36% more volatile than the broader market. Comparatively, Rentokil Initial has a beta of 0.423, indicating that its share price is 58% less volatile than the broader market.

Rentokil Initial has higher revenue and earnings than Resolute Mining. Resolute Mining is trading at a lower price-to-earnings ratio than Rentokil Initial, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Resolute Mining	£865.60M	1.73	£15.35M	£5.99	11.69
Rentokil Initial	£6.91B	1.72	£389.49M	£18.54	25.49

Resolute Mining currently has a consensus target price of GBX 278, indicating a potential upside of 297.14%. Rentokil Initial has a consensus target price of GBX 461.43, indicating a potential downside of 2.34%. Given Resolute Mining's stronger consensus rating and higher probable upside, analysts clearly believe Resolute Mining is more favorable than Rentokil Initial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Resolute Mining	0 Sell rating(s)	0 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	3.00
Rentokil Initial	1 Sell rating(s)	1 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.57

37.4% of Resolute Mining shares are owned by institutional investors. Comparatively, 59.0% of Rentokil Initial shares are owned by institutional investors. 0.3% of Resolute Mining shares are owned by insiders. Comparatively, 2.8% of Rentokil Initial shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Summary

Resolute Mining and Rentokil Initial tied by winning 8 of the 16 factors compared between the two stocks.

How does Rentokil Initial compare to Herald?

Rentokil Initial (LON:RTO) and Herald (LON:HRI) are both business services companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, dividends, analyst recommendations, institutional ownership, valuation, risk, earnings and media sentiment.

Herald has a net margin of 86.00% compared to Rentokil Initial's net margin of 7.04%. Herald's return on equity of 7.67% beat Rentokil Initial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Rentokil Initial	7.04%	6.51%	4.11%
Herald	86.00%	7.67%	9.22%

In the previous week, Rentokil Initial had 1 more articles in the media than Herald. MarketBeat recorded 1 mentions for Rentokil Initial and 0 mentions for Herald. Rentokil Initial's average media sentiment score of 0.67 beat Herald's score of 0.55 indicating that Rentokil Initial is being referred to more favorably in the media.

Company	Overall Sentiment
Rentokil Initial	Positive
Herald	Positive

Rentokil Initial has a beta of 0.423, meaning that its share price is 58% less volatile than the broader market. Comparatively, Herald has a beta of 0.9700596, meaning that its share price is 3% less volatile than the broader market.

Rentokil Initial has higher revenue and earnings than Herald. Herald is trading at a lower price-to-earnings ratio than Rentokil Initial, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rentokil Initial	£6.91B	1.72	£389.49M	£18.54	25.49
Herald	£101.21M	14.55	£175.20M	£199.01	15.46

Rentokil Initial presently has a consensus target price of GBX 461.43, indicating a potential downside of 2.34%. Given Rentokil Initial's stronger consensus rating and higher probable upside, equities research analysts plainly believe Rentokil Initial is more favorable than Herald.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rentokil Initial	1 Sell rating(s)	1 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.57
Herald	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

59.0% of Rentokil Initial shares are held by institutional investors. Comparatively, 6.4% of Herald shares are held by institutional investors. 2.8% of Rentokil Initial shares are held by company insiders. Comparatively, 15.2% of Herald shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Summary

Rentokil Initial beats Herald on 9 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding RTO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

RTO vs. The Competition

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Metric	Rentokil Initial	Specialty Business Services Industry	Industrials Sector	LON Exchange
Market Cap	£11.89B	£4.87B	£9.27B	£2.77B
Dividend Yield	1.89%	4.78%	3.57%	6.09%
P/E Ratio	25.49	26.71	25.10	366.03
Price / Sales	1.72	87.76	5,231.75	88,361.75
Price / Cash	4.19	40.54	27.92	27.89
Price / Book	2.86	7.31	4.88	7.71
Net Income	£389.49M	£144.67M	£792.39M	£5.89B
7 Day Performance	-2.52%	0.71%	2,645.75%	0.45%
1 Month Performance	-5.65%	2.65%	3.50%	2.14%
1 Year Performance	34.27%	5.16%	37.95%	86.95%

Rentokil Initial Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
RTO Rentokil Initial	2.7375 of 5 stars	GBX 472.50 -0.7%	GBX 461.43 -2.3%	+36.5%	£11.89B	£6.91B	25.49	62,931
REL Relx	3.1377 of 5 stars	GBX 2,696.55 +0.8%	GBX 4,145.50 +53.7%	-40.8%	£48.22B	£9.59B	24.08	35,700	High Trading Volume
III 3i Group	3.9643 of 5 stars	GBX 2,707.50 +3.7%	GBX 3,870 +42.9%	-52.4%	£27.56B	£6.43B	4.17	1,340	News Coverage Earnings Report Gap Down High Trading Volume
WPP WPP	3.0671 of 5 stars	GBX 279.90 +2.5%	GBX 322.50 +15.2%	-56.8%	£3.02B	£13.55B	N/A	115,500
RSG Resolute Mining	2.9785 of 5 stars	GBX 67.40 +7.7%	GBX 278 +312.5%	+153.6%	£1.44B	£865.60M	11.25	40,000	News Coverage Analyst Forecast Gap Up High Trading Volume

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This page (LON:RTO) was last updated on 5/15/2026 by MarketBeat.com Staff.

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Rentokil Initial (RTO) Competitors

RTO vs. REL, III, WPP, RSG, and HRI

How does Rentokil Initial compare to Relx?

Summary

How does Rentokil Initial compare to 3i Group?

Summary

How does Rentokil Initial compare to WPP?

Summary

How does Rentokil Initial compare to Resolute Mining?

Summary

How does Rentokil Initial compare to Herald?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

RTO vs. The Competition

Rentokil Initial Competitors List

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Rentokil Initial (RTO) Competitors

RTO vs. REL, III, WPP, RSG, and HRI

How does Rentokil Initial compare to Relx?

Which has higher valuation & earnings, RTO or REL?

Do analysts recommend RTO or REL?

Does the media refer more to RTO or REL?

Do institutionals and insiders believe in RTO or REL?

Is RTO or REL more profitable?

Which has more volatility & risk, RTO or REL?

Is RTO or REL a better dividend stock?

Summary

How does Rentokil Initial compare to 3i Group?

Is RTO or III more profitable?

Do institutionals & insiders have more ownership in RTO or III?

Which has stronger valuation and earnings, RTO or III?

Does the media prefer RTO or III?

Do analysts recommend RTO or III?

Is RTO or III a better dividend stock?

Which has more risk and volatility, RTO or III?

Summary

How does Rentokil Initial compare to WPP?

Which has more volatility and risk, WPP or RTO?

Is WPP or RTO more profitable?

Do analysts rate WPP or RTO?

Does the media prefer WPP or RTO?

Is WPP or RTO a better dividend stock?

Which has higher earnings and valuation, WPP or RTO?

Do insiders & institutionals have more ownership in WPP or RTO?

Summary

How does Rentokil Initial compare to Resolute Mining?

Is RSG or RTO more profitable?

Does the media refer more to RSG or RTO?

Which has more risk & volatility, RSG or RTO?

Which has higher earnings and valuation, RSG or RTO?

Do analysts rate RSG or RTO?

Do insiders & institutionals believe in RSG or RTO?

Summary

How does Rentokil Initial compare to Herald?

Is RTO or HRI more profitable?

Does the media prefer RTO or HRI?

Which has more risk & volatility, RTO or HRI?

Which has better valuation and earnings, RTO or HRI?

Do analysts prefer RTO or HRI?

Do insiders and institutionals believe in RTO or HRI?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

RTO vs. The Competition

Rentokil Initial Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools