Rentokil Initial (RTO) Competitors

Rentokil Initial logo
GBX 438.10 +11.00 (+2.58%)
As of 06/24/2026 12:39 PM Eastern

RTO vs. REL, III, WPP, HRI, and RSG

Should you buy Rentokil Initial stock or one of its competitors? MarketBeat compares Rentokil Initial with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Rentokil Initial include Relx (REL), 3i Group (III), WPP (WPP), Herald (HRI), and Resolute Mining (RSG). These companies are all part of the "business services" industry.

How does Rentokil Initial compare to Relx?

Relx (LON:REL) and Rentokil Initial (LON:RTO) are both large-cap industrials companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, institutional ownership, profitability, analyst recommendations, risk, valuation, dividends and media sentiment.

Relx has higher revenue and earnings than Rentokil Initial. Relx is trading at a lower price-to-earnings ratio than Rentokil Initial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Relx£9.59B4.30£1.85B£112.0020.91
Rentokil Initial£6.91B1.60£389.49M£18.5423.63

Relx pays an annual dividend of GBX 64.30 per share and has a dividend yield of 2.7%. Rentokil Initial pays an annual dividend of GBX 11.83 per share and has a dividend yield of 2.7%. Relx pays out 57.4% of its earnings in the form of a dividend. Rentokil Initial pays out 63.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Relx is clearly the better dividend stock, given its higher yield and lower payout ratio.

Relx has a net margin of 21.53% compared to Rentokil Initial's net margin of 3.67%. Relx's return on equity of 90.85% beat Rentokil Initial's return on equity.

Company Net Margins Return on Equity Return on Assets
Relx21.53% 90.85% 11.74%
Rentokil Initial 3.67%4.02%4.11%

70.8% of Relx shares are held by institutional investors. Comparatively, 58.8% of Rentokil Initial shares are held by institutional investors. 0.2% of Relx shares are held by insiders. Comparatively, 2.8% of Rentokil Initial shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Relx has a beta of 0.247, indicating that its stock price is 75% less volatile than the broader market. Comparatively, Rentokil Initial has a beta of 0.84, indicating that its stock price is 16% less volatile than the broader market.

Relx presently has a consensus target price of GBX 4,145.50, suggesting a potential upside of 77.01%. Rentokil Initial has a consensus target price of GBX 475.71, suggesting a potential upside of 8.59%. Given Relx's stronger consensus rating and higher probable upside, equities research analysts clearly believe Relx is more favorable than Rentokil Initial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Relx
0 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.80
Rentokil Initial
1 Sell rating(s)
1 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.57

In the previous week, Relx had 3 more articles in the media than Rentokil Initial. MarketBeat recorded 4 mentions for Relx and 1 mentions for Rentokil Initial. Relx's average media sentiment score of 0.67 beat Rentokil Initial's score of 0.00 indicating that Relx is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Relx
1 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Rentokil Initial
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Relx beats Rentokil Initial on 14 of the 18 factors compared between the two stocks.

How does Rentokil Initial compare to 3i Group?

3i Group (LON:III) and Rentokil Initial (LON:RTO) are both large-cap business services companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, dividends, profitability, earnings, media sentiment, valuation and risk.

In the previous week, 3i Group and 3i Group both had 1 articles in the media. 3i Group's average media sentiment score of 0.25 beat Rentokil Initial's score of 0.00 indicating that 3i Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
3i Group
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Rentokil Initial
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

3i Group has higher earnings, but lower revenue than Rentokil Initial. 3i Group is trading at a lower price-to-earnings ratio than Rentokil Initial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
3i Group£5.43B4.25£3.83B£538.604.22
Rentokil Initial£6.91B1.60£389.49M£18.5423.63

62.9% of 3i Group shares are owned by institutional investors. Comparatively, 58.8% of Rentokil Initial shares are owned by institutional investors. 2.1% of 3i Group shares are owned by insiders. Comparatively, 2.8% of Rentokil Initial shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

3i Group currently has a consensus target price of GBX 3,795, suggesting a potential upside of 66.96%. Rentokil Initial has a consensus target price of GBX 475.71, suggesting a potential upside of 8.59%. Given 3i Group's stronger consensus rating and higher possible upside, research analysts plainly believe 3i Group is more favorable than Rentokil Initial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
3i Group
1 Sell rating(s)
0 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.60
Rentokil Initial
1 Sell rating(s)
1 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.57

3i Group has a net margin of 1,236.92% compared to Rentokil Initial's net margin of 3.67%. 3i Group's return on equity of 17.91% beat Rentokil Initial's return on equity.

Company Net Margins Return on Equity Return on Assets
3i Group1,236.92% 17.91% 12.09%
Rentokil Initial 3.67%4.02%4.11%

3i Group has a beta of 1.18, meaning that its stock price is 18% more volatile than the broader market. Comparatively, Rentokil Initial has a beta of 0.84, meaning that its stock price is 16% less volatile than the broader market.

3i Group pays an annual dividend of GBX 79 per share and has a dividend yield of 3.5%. Rentokil Initial pays an annual dividend of GBX 11.83 per share and has a dividend yield of 2.7%. 3i Group pays out 14.7% of its earnings in the form of a dividend. Rentokil Initial pays out 63.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. 3i Group is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

3i Group beats Rentokil Initial on 13 of the 17 factors compared between the two stocks.

How does Rentokil Initial compare to WPP?

Rentokil Initial (LON:RTO) and WPP (LON:WPP) are both business services companies, but which is the better business? We will compare the two companies based on the strength of their profitability, risk, institutional ownership, media sentiment, earnings, valuation, dividends and analyst recommendations.

Rentokil Initial has a net margin of 3.67% compared to WPP's net margin of -1.59%. Rentokil Initial's return on equity of 4.02% beat WPP's return on equity.

Company Net Margins Return on Equity Return on Assets
Rentokil Initial3.67% 4.02% 4.11%
WPP -1.59%-7.54%1.53%

Rentokil Initial has a beta of 0.84, suggesting that its stock price is 16% less volatile than the broader market. Comparatively, WPP has a beta of 0.663, suggesting that its stock price is 34% less volatile than the broader market.

In the previous week, WPP had 2 more articles in the media than Rentokil Initial. MarketBeat recorded 3 mentions for WPP and 1 mentions for Rentokil Initial. WPP's average media sentiment score of 0.31 beat Rentokil Initial's score of 0.00 indicating that WPP is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Rentokil Initial
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
WPP
0 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Rentokil Initial has higher earnings, but lower revenue than WPP. WPP is trading at a lower price-to-earnings ratio than Rentokil Initial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Rentokil Initial£6.91B1.60£389.49M£18.5423.63
WPP£13.55B0.20£203.92M-£20.00N/A

58.8% of Rentokil Initial shares are owned by institutional investors. Comparatively, 68.3% of WPP shares are owned by institutional investors. 2.8% of Rentokil Initial shares are owned by company insiders. Comparatively, 2.0% of WPP shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Rentokil Initial currently has a consensus price target of GBX 475.71, suggesting a potential upside of 8.59%. WPP has a consensus price target of GBX 350, suggesting a potential upside of 36.99%. Given WPP's higher probable upside, analysts plainly believe WPP is more favorable than Rentokil Initial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Rentokil Initial
1 Sell rating(s)
1 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.57
WPP
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33

Rentokil Initial pays an annual dividend of GBX 11.83 per share and has a dividend yield of 2.7%. WPP pays an annual dividend of GBX 31.90 per share and has a dividend yield of 12.5%. Rentokil Initial pays out 63.8% of its earnings in the form of a dividend. WPP pays out -159.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. WPP is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

Rentokil Initial beats WPP on 11 of the 18 factors compared between the two stocks.

How does Rentokil Initial compare to Herald?

Rentokil Initial (LON:RTO) and Herald (LON:HRI) are both business services companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, profitability, risk, dividends, institutional ownership, earnings, valuation and analyst recommendations.

In the previous week, Rentokil Initial had 1 more articles in the media than Herald. MarketBeat recorded 1 mentions for Rentokil Initial and 0 mentions for Herald. Rentokil Initial's average media sentiment score of 0.00 beat Herald's score of -0.46 indicating that Rentokil Initial is being referred to more favorably in the media.

Company Overall Sentiment
Rentokil Initial Neutral
Herald Neutral

Rentokil Initial has higher revenue and earnings than Herald. Herald is trading at a lower price-to-earnings ratio than Rentokil Initial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Rentokil Initial£6.91B1.60£389.49M£18.5423.63
Herald£101.21M14.21£175.20M£199.0115.10

Rentokil Initial has a beta of 0.84, suggesting that its share price is 16% less volatile than the broader market. Comparatively, Herald has a beta of 0.975936, suggesting that its share price is 2% less volatile than the broader market.

58.8% of Rentokil Initial shares are held by institutional investors. Comparatively, 6.6% of Herald shares are held by institutional investors. 2.8% of Rentokil Initial shares are held by insiders. Comparatively, 15.2% of Herald shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Herald has a net margin of 86.00% compared to Rentokil Initial's net margin of 3.67%. Herald's return on equity of 7.67% beat Rentokil Initial's return on equity.

Company Net Margins Return on Equity Return on Assets
Rentokil Initial3.67% 4.02% 4.11%
Herald 86.00%7.67%9.22%

Rentokil Initial presently has a consensus price target of GBX 475.71, suggesting a potential upside of 8.59%. Given Rentokil Initial's stronger consensus rating and higher probable upside, research analysts clearly believe Rentokil Initial is more favorable than Herald.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Rentokil Initial
1 Sell rating(s)
1 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.57
Herald
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

Summary

Rentokil Initial beats Herald on 9 of the 16 factors compared between the two stocks.

How does Rentokil Initial compare to Resolute Mining?

Resolute Mining (LON:RSG) and Rentokil Initial (LON:RTO) are both business services companies, but which is the superior business? We will compare the two businesses based on the strength of their profitability, valuation, risk, institutional ownership, media sentiment, earnings, analyst recommendations and dividends.

37.7% of Resolute Mining shares are held by institutional investors. Comparatively, 58.8% of Rentokil Initial shares are held by institutional investors. 0.4% of Resolute Mining shares are held by company insiders. Comparatively, 2.8% of Rentokil Initial shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Resolute Mining presently has a consensus target price of GBX 284, suggesting a potential upside of 452.53%. Rentokil Initial has a consensus target price of GBX 475.71, suggesting a potential upside of 8.59%. Given Resolute Mining's stronger consensus rating and higher possible upside, analysts clearly believe Resolute Mining is more favorable than Rentokil Initial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Resolute Mining
0 Sell rating(s)
0 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
3.00
Rentokil Initial
1 Sell rating(s)
1 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.57

Resolute Mining has a net margin of 12.76% compared to Rentokil Initial's net margin of 3.67%. Resolute Mining's return on equity of 17.01% beat Rentokil Initial's return on equity.

Company Net Margins Return on Equity Return on Assets
Resolute Mining12.76% 17.01% 6.41%
Rentokil Initial 3.67%4.02%4.11%

Resolute Mining has a beta of 1.331, suggesting that its stock price is 33% more volatile than the broader market. Comparatively, Rentokil Initial has a beta of 0.84, suggesting that its stock price is 16% less volatile than the broader market.

In the previous week, Rentokil Initial had 1 more articles in the media than Resolute Mining. MarketBeat recorded 1 mentions for Rentokil Initial and 0 mentions for Resolute Mining. Resolute Mining's average media sentiment score of 0.00 equaled Rentokil Initial'saverage media sentiment score.

Company Overall Sentiment
Resolute Mining Neutral
Rentokil Initial Neutral

Rentokil Initial has higher revenue and earnings than Resolute Mining. Resolute Mining is trading at a lower price-to-earnings ratio than Rentokil Initial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Resolute Mining£865.60M1.27£15.35M£5.998.58
Rentokil Initial£6.91B1.60£389.49M£18.5423.63

Summary

Rentokil Initial beats Resolute Mining on 9 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding RTO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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RTO vs. The Competition

MetricRentokil InitialSpecialty Business Services IndustryIndustrials SectorLON Exchange
Market Cap£11.02B£4.98B£9.51B£2.77B
Dividend Yield2.14%4.85%3.55%6.16%
P/E Ratio23.6327.8125.67366.61
Price / Sales1.6093.154,857.4286,103.13
Price / Cash4.1940.5427.8327.87
Price / Book2.657.224.617.85
Net Income£389.49M£144.67M£792.16M£5.89B
7 Day Performance-0.85%-0.18%-0.24%-0.97%
1 Month Performance-5.61%-2.48%0.08%-0.79%
1 Year Performance24.99%0.71%23.53%68.88%

Rentokil Initial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
RTO
Rentokil Initial
2.0068 of 5 stars
GBX 438.10
+2.6%
GBX 475.71
+8.6%
+25.0%£11.02B£6.91B23.6362,931
REL
Relx
3.3665 of 5 stars
GBX 2,378
+1.3%
GBX 4,145.50
+74.3%
-40.1%£41.90B£9.59B21.2335,700
III
3i Group
4.2552 of 5 stars
GBX 2,273
-0.1%
GBX 3,795
+67.0%
-43.6%£23.05B£5.43B4.221,340
WPP
WPP
2.836 of 5 stars
GBX 255.49
-2.9%
GBX 350
+37.0%
-51.1%£2.76B£13.55BN/A115,500
HRI
Herald
N/AGBX 3,004.54
-0.2%
N/A+33.5%£1.44B£101.21M15.106,600

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This page (LON:RTO) was last updated on 6/25/2026 by MarketBeat.com Staff.
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