WPP plc is a global marketing and communications company that provides advertising, media investment, public relations, branding, customer experience, and technology services. Through its agencies and specialist businesses, WPP helps organizations develop brands, create content, reach audiences, and use data and technology to support marketing and customer engagement.
The company’s portfolio includes agencies and platforms such as WPP Media, VML, Ogilvy, Burson, AKQA, GroupM, and WPP Open. Its services cover creative advertising, media planning and buying, public relations, digital marketing, commerce, public affairs, market research, and marketing technology.
WPP traces its origins to Wire and Plastic Products, a manufacturing company founded in the United Kingdom in 1971. After acquiring a controlling interest in 1985, Martin Sorrell developed the company into a worldwide marketing-services group through acquisitions and expansion. WPP serves clients across North America, Europe, Asia-Pacific, Latin America, the Middle East, and Africa. Cindy Rose has served as the company’s chief executive officer since September 2025.
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