YouGov (LON:YOU) Shares Cross Below Two Hundred Day Moving Average - Should You Sell?

Key Points

• Shares of YouGov fell below their 200‑day moving average, trading as low as GBX 170.30 and last at GBX 171.50 versus the 200‑day MA of GBX 237.17.
• Analysts remain broadly positive—five analysts rate the stock "Buy" with a consensus target of GBX 411, though several firms (e.g., Deutsche Bank, JPMorgan) recently cut price targets to around GBX 350.
• Insiders have been net buyers, acquiring 112,986 shares in the past three months and collectively owning 13.43% of the company.

Shares of YouGov plc (LON:YOU - Get Free Report) passed below its 200-day moving average during trading on Friday . The stock has a 200-day moving average of GBX 237.17 and traded as low as GBX 170.30. YouGov shares last traded at GBX 171.50, with a volume of 426,278 shares traded.

Wall Street Analyst Weigh In

A number of analysts have recently commented on YOU shares. Deutsche Bank Aktiengesellschaft cut their price objective on shares of YouGov from GBX 370 to GBX 350 and set a "buy" rating on the stock in a research report on Wednesday, March 25th. Berenberg Bank started coverage on shares of YouGov in a research report on Tuesday, March 24th. They issued a "buy" rating and a GBX 395 price objective on the stock. UBS Group reissued a "buy" rating and issued a GBX 510 price objective on shares of YouGov in a research report on Wednesday, March 25th. Canaccord Genuity Group reissued a "buy" rating and issued a GBX 450 price objective on shares of YouGov in a research report on Thursday, March 26th. Finally, JPMorgan Chase & Co. cut their price objective on shares of YouGov from GBX 380 to GBX 350 and set an "overweight" rating on the stock in a research report on Wednesday, March 25th. Five analysts have rated the stock with a Buy rating, According to data from MarketBeat, the stock presently has an average rating of "Buy" and a consensus target price of GBX 411.

YouGov Stock Performance

The firm has a market capitalization of £201.73 million, a price-to-earnings ratio of 16.49, a P/E/G ratio of 0.71 and a beta of 1.40. The stock's fifty day moving average is GBX 190.73 and its two-hundred day moving average is GBX 237.17. The company has a quick ratio of 0.99, a current ratio of 0.62 and a debt-to-equity ratio of 112.39.

YouGov (LON:YOU - Get Free Report) last issued its earnings results on Tuesday, March 24th. The company reported GBX 11.40 earnings per share for the quarter. YouGov had a net margin of 3.11% and a return on equity of 6.46%. On average, analysts predict that YouGov plc will post 41.8853256 earnings per share for the current year.

Insider Buying and Selling

In other news, insider Stephan Shakespeare bought 65,616 shares of the stock in a transaction that occurred on Tuesday, March 24th. The shares were acquired at an average cost of GBX 155 per share, for a total transaction of £101,704.80. Also, insider Ashley G. Martin acquired 16,586 shares of the firm's stock in a transaction on Wednesday, February 11th. The stock was bought at an average price of GBX 211 per share, for a total transaction of £34,996.46. Over the last three months, insiders have bought 112,986 shares of company stock worth $18,472,430. Insiders own 13.43% of the company's stock.

About YouGov

YouGov is a global research data and analytics group. Our mission is to offer unparalleled insight into what the world really thinks and does. With operations in the Americas, Mainland Europe, UK and Asia Pacific, we have one of the world's largest research networks. Above all, YouGov is powered by reality. That stems from a unique panel of millions of registered members across 64 markets, encapsulating some 18 million shopping trips and millions of interconnected data points. Our unique approach to recruiting and engaging with our panel, combined with our state-of-the-art technology platforms, enables us to deliver real-world, real-time insights that lead to better decision-making and a competitive advantage for our clients.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.