Zacks Research Forecasts Lower Earnings for Harley-Davidson

Key Points

• Zacks Research lowered Harley-Davidson’s Q4 2026 EPS forecast to a loss of $0.90 per share from its previous estimate of $0.77, while maintaining a “Hold” rating.
• Analyst sentiment remains mixed but generally neutral, with the stock carrying a consensus “Hold” rating and an average price target of $26.11.
• Harley-Davidson’s latest quarter beat earnings and revenue expectations, though revenue declined 5.9% year over year; the company also maintains a $0.75 annualized dividend, yielding about 2.9%.

Harley-Davidson, Inc. (NYSE:HOG - Free Report) - Equities researchers at Zacks Research reduced their Q4 2026 EPS estimates for Harley-Davidson in a research report issued on Thursday, August 6th. Zacks Research analyst Team now forecasts that the company will post earnings of ($0.90) per share for the quarter, down from their prior forecast of ($0.77). Zacks Research has a "Hold" rating on the stock. The consensus estimate for Harley-Davidson's current full-year earnings is $0.51 per share. Zacks Research also issued estimates for Harley-Davidson's Q1 2027 earnings at $0.49 EPS, Q2 2027 earnings at $0.96 EPS, Q4 2027 earnings at ($0.78) EPS, FY2027 earnings at $1.22 EPS, Q1 2028 earnings at $0.58 EPS and Q2 2028 earnings at $0.61 EPS.

Other research analysts also recently issued research reports about the company. Citigroup raised their price target on Harley-Davidson from $26.00 to $27.00 and gave the stock a "neutral" rating in a research note on Sunday, July 12th. Robert W. Baird boosted their price objective on Harley-Davidson from $28.00 to $30.00 and gave the company a "neutral" rating in a research note on Friday, July 24th. UBS Group increased their price objective on Harley-Davidson from $19.00 to $26.00 and gave the company a "neutral" rating in a report on Monday, May 11th. Loop Capital upgraded shares of Harley-Davidson from a "hold" rating to a "buy" rating and set a $32.00 target price on the stock in a research report on Monday, July 20th. Finally, Wolfe Research reaffirmed an "outperform" rating on shares of Harley-Davidson in a report on Monday, June 15th. One analyst has rated the stock with a Strong Buy rating, four have given a Buy rating, five have assigned a Hold rating and two have given a Sell rating to the company. According to MarketBeat.com, Harley-Davidson presently has an average rating of "Hold" and a consensus price target of $26.11.

Harley-Davidson Stock Up 0.1%

HOG opened at $26.02 on Monday. Harley-Davidson has a one year low of $17.09 and a one year high of $31.25. The company has a debt-to-equity ratio of 0.36, a quick ratio of 1.70 and a current ratio of 1.90. The stock has a market capitalization of $2.71 billion, a P/E ratio of 15.97, a price-to-earnings-growth ratio of 17.64 and a beta of 1.27. The business's 50-day simple moving average is $25.46 and its 200-day simple moving average is $22.68.

Harley-Davidson (NYSE:HOG - Get Free Report) last released its quarterly earnings data on Thursday, July 23rd. The company reported $0.75 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.65 by $0.10. The company had revenue of $1.23 billion during the quarter, compared to the consensus estimate of $1.17 billion. Harley-Davidson had a net margin of 4.78% and a return on equity of 6.28%. Harley-Davidson's revenue for the quarter was down 5.9% on a year-over-year basis. During the same quarter in the prior year, the firm posted $0.88 earnings per share.

Harley-Davidson Announces Dividend

The business also recently declared a quarterly dividend, which was paid on Thursday, June 25th. Investors of record on Monday, June 8th were issued a dividend of $0.1875 per share. The ex-dividend date of this dividend was Monday, June 8th. This represents a $0.75 dividend on an annualized basis and a dividend yield of 2.9%. Harley-Davidson's dividend payout ratio (DPR) is currently 46.01%.

Insider Activity

In related news, Director Daniel J. Nova acquired 40,000 shares of Harley-Davidson stock in a transaction on Friday, July 31st. The stock was purchased at an average cost of $24.57 per share, with a total value of $982,800.00. Following the purchase, the director directly owned 47,605 shares in the company, valued at approximately $1,169,654.85. The trade was a 525.97% increase in their ownership of the stock. The purchase was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website. Also, CFO Jonathan R. Root sold 1,554 shares of the stock in a transaction that occurred on Monday, August 3rd. The stock was sold at an average price of $24.88, for a total value of $38,663.52. Following the sale, the chief financial officer directly owned 27,846 shares of the company's stock, valued at $692,808.48. The trade was a 5.29% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 4,662 shares of company stock worth $114,266 in the last 90 days. 0.97% of the stock is currently owned by insiders.

Institutional Investors Weigh In On Harley-Davidson

Several large investors have recently modified their holdings of HOG. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. grew its position in Harley-Davidson by 62.1% in the 1st quarter. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. now owns 86,436 shares of the company's stock valued at $2,183,000 after buying an additional 33,097 shares during the last quarter. Empowered Funds LLC raised its position in Harley-Davidson by 18.3% during the 1st quarter. Empowered Funds LLC now owns 17,560 shares of the company's stock worth $443,000 after buying an additional 2,712 shares during the last quarter. Geneos Wealth Management Inc. raised its position in Harley-Davidson by 153.8% during the 1st quarter. Geneos Wealth Management Inc. now owns 2,109 shares of the company's stock worth $53,000 after buying an additional 1,278 shares during the last quarter. Federated Hermes Inc. lifted its stake in shares of Harley-Davidson by 32.8% in the 2nd quarter. Federated Hermes Inc. now owns 16,076 shares of the company's stock worth $379,000 after acquiring an additional 3,967 shares during the period. Finally, California Public Employees Retirement System lifted its stake in shares of Harley-Davidson by 12.0% in the 2nd quarter. California Public Employees Retirement System now owns 204,156 shares of the company's stock worth $4,818,000 after acquiring an additional 21,913 shares during the period. Hedge funds and other institutional investors own 85.10% of the company's stock.

About Harley-Davidson

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.

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