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S&P 500   4,026.12
DOW   34,347.03
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Considerations When Rolling Over a 401(k) into a Roth IRA
See how to make money instead of spending it on Black Friday with this offer (Ad)
Sober or bright? Europe faces holidays during energy crunch
Biden eases Venezuela sanctions as opposition talks resume
THE BEST BLACK FRIDAY DEAL YET (Ad)
Whole Foods decision to pull lobster divides enviros, pols
Airbnb has a plan to fix cleaning fees
THE BEST BLACK FRIDAY DEAL YET (Ad)
Saudi viewers angry over apparent ban on World Cup streaming
Cuba's informal market finds new space on growing internet
S&P 500   4,026.12
DOW   34,347.03
QQQ   286.92
Considerations When Rolling Over a 401(k) into a Roth IRA
See how to make money instead of spending it on Black Friday with this offer (Ad)
Sober or bright? Europe faces holidays during energy crunch
Biden eases Venezuela sanctions as opposition talks resume
THE BEST BLACK FRIDAY DEAL YET (Ad)
Whole Foods decision to pull lobster divides enviros, pols
Airbnb has a plan to fix cleaning fees
THE BEST BLACK FRIDAY DEAL YET (Ad)
Saudi viewers angry over apparent ban on World Cup streaming
Cuba's informal market finds new space on growing internet
S&P 500   4,026.12
DOW   34,347.03
QQQ   286.92
Considerations When Rolling Over a 401(k) into a Roth IRA
See how to make money instead of spending it on Black Friday with this offer (Ad)
Sober or bright? Europe faces holidays during energy crunch
Biden eases Venezuela sanctions as opposition talks resume
THE BEST BLACK FRIDAY DEAL YET (Ad)
Whole Foods decision to pull lobster divides enviros, pols
Airbnb has a plan to fix cleaning fees
THE BEST BLACK FRIDAY DEAL YET (Ad)
Saudi viewers angry over apparent ban on World Cup streaming
Cuba's informal market finds new space on growing internet

Dollar General is the Big Fish in Little Ponds Across the U.S.

Dollar General is the Big Fish in Little Ponds Across the U.S.Discount retailer Dollar General (NYSE: DG) stock is up 5% for the year as it rides the recession wave higher. The Company operates over 18,300 small box discount stores across 47 states in the U.S. It sells mostly consumer staple items comprised of consumables, seasonal items, home products and apparel in that order of revenues. Despite the name, it isn’t a $1 item store like Dollar Tree (NASDAQ: DLTR). In fact, most items are well over a dollar but are still discounted compared to major grocery and retailers like Kroger’s (NYSE: KR), Target (NYSE: TGT) and Walmart (NYSE: WMT). Dollar General saw core customers buy more consumer staples over discretionary items as underscored by the rise in sales of household items and drop in apparel. It also saw a trend of higher income households also shopping in the stores. Unlike the big box retailers, it considers itself a small box discount retailer. It’s stores average between 7,400 to 8,500 square feet per location with nearly 75% of its stores located in towns with a population of less than 20,000 residents. While it carries some major brands, it has a thriving private brand which saw increased penetration in the quarter. They are carving out their niche as the big fish in little ponds across the country.

Riding the Recession Wave

On Aug. 25, 2022, Dollar General released its fiscal second-quarter 2022 results for the quarter ending July 2022. The Company reported an earnings-per-share (EPS) profit of $2.98 excluding non-recurring items versus consensus analyst estimates for a profit of $2.94, a $0.04 beat. Revenues rose 9% year-over-year (YoY) to $9.43 billion, beating consensus analyst estimates for $9.40 billion. The Company reported same store sales growth of 4.6% and raised its share buyback program. Year-to-date cash flow from operations was $948 million. Dollar Store CEO Todd Vasos commented, “The quarter was highlighted by same-store sales growth of 4.6%, a slight increase in customer traffic, accelerated growth in market share of highly consumable product sales, and double-digit growth in EPS.”

Double Digit Guidance

Dollar General issued fiscal full-year 2022 guidance for EPS to grow 11% to 12% or $11.39 to $11.59 versus $11.57 consensus analyst estimates. Full-year revenues are expected to grow 11% to $38 million versus $37.71 billion consensus analyst estimates and up from its original 10% to 10.5% growth forecast. Same store sales are expected to grow between 4% to 4.5%, up from 3% to 3.5% originally. It also expects to buyback $2.75 billion of stock, up from the $1.4 billion to $1.5 billion original estimate. Supply chain restraints and permitting delays is causing the Company to drop total real estate projects to 2,930 from 2,980. This includes 1,010 to 1,060 new store openings and 1,795 remodels, and 125 store locations.

Dollar General is the Big Fish in Little Ponds Across the U.S.

Here’s What the Chart Says

Using the rifle charts on the weekly and daily time frames provides a precision view of the price action in DG stock. The weekly rifle chart uptrend is stalling for a possible reversal as the weekly 5-period moving average (MA) is sloping down at $246.67 towards the 15-period MA at $244.34. The weekly 50-period MA sits at $227.83. Shares collapsed after rejecting the $253.58 Fibonacci (fib) level. The weekly  stochastic triggered a bearish mini inverse pup that’s testing the 80-band overbought level. The weekly market structure low (MSL) buy trigger sits at $230.80. The daily rifle chart is attempting a breakout as its 5-period MA at $244.59 is rising through the 15-period MA at $244.04. The daily stochastic formed a mini pup through the 40-band. The daily 50-period MA resistance sit at $248.25 and daily 200-period MA support sits at $229.37 just below the daily lower Bollinger Bands (BBs) at $229.84. Attractive pullback levels sit at the $239.32 fib, $233.97, $225.42 fib, $222.53, $218.40, and the $216.06 fib level.


Big Fish in Little Ponds

As mentioned earlier, Dollar General is not a $1 store. It has successfully transitioned itself into a small box retailer with a growing grocery business which it calls DG Fresh. It is literally attempting to mimic the big box retailers, but in a smaller format complete with a loyalty program and a robust mobile app. To avoid a David vs. Goliath situation, the Company has strategically located 75% of its stores in towns averaging less than 20,000 residents. It’s carved out a niche in small locations where the big box retailers wouldn’t even consider.

Should you invest $1,000 in Dollar General right now?

Before you consider Dollar General, you'll want to hear this.

MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Dollar General wasn't on the list.

While Dollar General currently has a "Moderate Buy" rating among analysts, top-rated analysts believe these five stocks are better buys.

View The Five Stocks Here

Companies Mentioned in This Article

CompanyMarketRank™Current PricePrice ChangeDividend YieldP/E RatioConsensus RatingConsensus Price Target
Dollar General (DG)
2.0964 of 5 stars
$257.23+0.4%0.86%25.62Moderate Buy$269.85
Dollar Tree (DLTR)
2.1499 of 5 stars
$151.33+0.8%N/A21.08Moderate Buy$172.13
Kroger (KR)
2.4832 of 5 stars
$49.04+2.5%2.12%14.91Hold$51.74
Target (TGT)
2.8698 of 5 stars
$163.380.0%2.64%22.38Moderate Buy$185.07
Walmart (WMT)
2.5294 of 5 stars
$153.07+0.4%1.46%47.24Moderate Buy$160.14
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Jea Yu

About Jea Yu

Contributing Author: Trading Strategies

With over 20 years of active participation and analysis of the US equities, options and futures markets, Mr. Yu brings fresh insights into the workings of the financial markets. He has published four books by esteemed publishers McGraw-Hill, John Wiley & Sons, Marketplace Books and Bloomberg Press. His brainchild, the Underground Trader, was voted Forbes Best of the Web for four consecutive years under the active trader category. He has been a featured speaker all over the country at various expos and seminars who enjoys a standing-room-only reception in the largest convention halls from New York to Las Vegas. He has been quoted and featured in USA Today, Wall Street Journal, Traders Magazine and the Financial Times and various trade publications like Stocks & Commodities, Active Trader and Online Investor. Mr. Yu has a B.A. in Liberal Arts and minor in Business Administration from the University of Maryland.
Contact Jea Yu via email at JeaYu21@gmail.com.