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GE   111.25 (-1.54%)
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BABA   88.30 (+4.98%)
AMD   96.20 (+0.09%)
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MU   68.88 (+1.44%)
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Dollar General (DG) Stock Forecast, Price & News

-1.62 (-1.48%)
(As of 04:34 PM ET)
Today's Range
50-Day Range
52-Week Range
4.50 million shs
Average Volume
2.78 million shs
Market Capitalization
$23.73 billion
P/E Ratio
Dividend Yield
Price Target

Dollar General MarketRank™ Forecast

Analyst Rating
2.14 Rating Score
44.5% Upside
$156.22 Price Target
Short Interest
2.10% of Float Sold Short
Dividend Strength
Based on Four Factors
Upright™ Environmental Score
News Sentiment
-0.01mentions of Dollar General in the last 14 days
Based on 39 Articles This Week
Insider Trading
Proj. Earnings Growth
From $7.76 to $8.56 Per Share

Overall MarketRank

MarketRank is calculated as an average of available category scores, with extra weight given to analysis and valuation.

2.98 out of 5 stars

Retail/Wholesale Sector

13th out of 196 stocks

Variety Stores Industry

2nd out of 11 stocks

DG stock logo

About Dollar General (NYSE:DG) Stock

Dollar General Corporation is a leading variety store chain in the United States. The company operates over 17,000 stores across 46 states, offering a wide range of merchandise at affordable prices. Dollar General's mission is to provide convenience and value to its customers by offering a selection of everyday essentials and household products. The company aims to serve as the customer's first choice for daily needs.

Headquartered in Goodlettsville, Tennessee, Dollar General serves a diverse customer base, including rural and suburban communities. The company's stores are strategically located to provide easy access to essential products for customers across different demographic segments. Dollar General offers a broad assortment of national name brands and private-label products in categories such as food, cleaning supplies, health and beauty, household items, apparel, and more.

Key customers of Dollar General include value-conscious consumers who prioritize affordability and convenience. The company caters to individuals and families seeking to stretch their budgets without compromising on the quality of essential items. Dollar General's stores are designed to provide a convenient shopping experience, focusing on accessible locations, well-organized aisles, and friendly customer service.

Dollar General is led by a capable, experienced management team that drives the company's strategic vision and operational excellence. Jeffery Owen has been with Dollar General since 1992 and has held various leadership positions. He brings extensive retail experience and a deep understanding of the business. Emily Taylor leads Dollar General's merchandising strategies and category management. She focuses on delivering a compelling assortment of products to meet customer needs.

Dollar General has demonstrated strong financial performance over the years, showcasing its ability to navigate changing market conditions and deliver value to its stakeholders. Dollar General reported annual sales that have increased yearly, highlighting its position as a significant player in the variety store industry. The company has consistently achieved revenue growth driven by its expanding store network and comparable store sales growth.

Dollar General's valuation aligns with industry peers, indicating a reasonable market perception of its future earnings potential. The company's price-to-earnings-growth suggests that investors have confidence in its ability to generate sustainable growth.

Dollar General has maintained healthy profit margins, with over five percent net margin. These metrics reflect the company's efficient cost management and operational effectiveness.

The company has managed its debt levels with a debt-to-equity ratio, indicating a balanced capital structure. Dollar General's current debt ratio signifies its ability to meet short-term financial obligations, while its quick ratio reflects its solid liquidity position.

Dollar General operates in the variety store industry, which is highly competitive and characterized by a fragmented market. The industry encompasses various players offering similar merchandise and targeting similar customer segments. Key competitors of Dollar General include other discount retailers, dollar stores, and supermarkets.

The variety store industry is influenced by changing consumer preferences, economic conditions, and regulatory policies. Dollar General has a competitive advantage in its extensive store network, strong brand recognition, and ability to offer a wide assortment of products at competitive prices. The company's focus on convenience and value positions it well in the industry.

Dollar General has several growth opportunities to explore in the coming years. The company can capitalize on its existing store base by optimizing store layouts, enhancing the customer experience, and expanding its product offerings. Additionally, Dollar General can explore new markets and demographics, including urban areas and underserved communities.

The company can also leverage its strong supply chain and distribution capabilities to improve operational efficiency and expand its private-label product lines. Moreover, Dollar General may consider strategic acquisitions or partnerships to enhance its market position and enter new markets.

Dollar General faces certain risks and challenges that could impact its performance. Changes in consumer preferences, economic downturns, and increased competition are potential risks that could affect the company's sales and profitability. Moreover, regulatory changes, particularly in labor and environmental regulations, could impose additional costs and operational complexities.

To mitigate these risks, Dollar General maintains a strong focus on understanding customer needs, adapting its product assortment, and implementing effective marketing strategies. The company also invests in employee training and development for excellent customer service. Furthermore, Dollar General monitors industry and regulatory trends to address potential challenges proactively.

DG Price History

DG Stock News Headlines

MarketBeat Week in Review – 9/11 - 9/15 (DG)
Markets continue to trade in a defined range, and some analysts believe something has to change; that may come next week after the Fed meeting
3 Reasons Dollar General Shares Belong in the Shopping Cart
Shares of Dollar General have fallen to their lowest level since May 2019, making the stock an attractive long-term play on a consumer spending rebound.
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MarketBeat Week in Review – 8/28 - 9/1 (DG)
The markets ended the week with mixed results as stocks enter what is historically the toughest month of the year and next week volume should pick up
3 Takeaways from the August Inflation Report 
The PCE price index was hotter than expected as inflation accelerates and suggests the FOMC will follow through on its threat to raise rates again.
Target's Undervalued Moat: A Story Of Industry Favoritism (DG)
Target's darkest days seem to be over, now that the stock's chart is bottoming right along with the business fundamentals, analysts have turned bullish
Dollar Wars: 2 Dollar Store Empires Getting More Affordable (DG)
During uncertain macroeconomic times, consumers trying to stretch their budgets will migrate towards finding promotions and discounts at retailers. Consumers
5 Best High-Yield Dividend Stocks for Any Economic Climate (DG)
If you're in search of a company that offers high dividends in any economic climate, consider our list of the best high-yield dividend stocks. Learn more.
Laser breakthrough could send stock soaring 2,467%
Laser breakthrough could send stock soaring 2,476% Whenever the military develops a breakthrough technology, timely investors could see groundbreaking returns. General Dynamics returned 8,990%... Boeing soared 4,238%... L3Harris shot up 1,628%...
Better Buy: Foot Locker vs. Dollar General
Dollar General (NYSE:DG) Hits New 52-Week Low at $112.90
JP Morgan Downgrades Dollar General (DG)
Dollar General (DG) Gets a Sell from J.P. Morgan
See More Headlines
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DG Company Calendar

Ex-Dividend for 7/25 Dividend
Dividend Payable
Last Earnings
Ex-Dividend for 10/24 Dividend
Dividend Payable
Next Earnings (Estimated)
Fiscal Year End

Industry, Sector and Symbol

Variety stores
General Merchandise Stores
Year Founded

Price Target and Rating

Average Stock Price Forecast
High Stock Price Forecast
Low Stock Price Forecast
Forecasted Upside/Downside
Consensus Rating
Rating Score (0-4)
Research Coverage
21 Analysts


Net Income
$2.42 billion
Pretax Margin


Sales & Book Value

Annual Sales
$37.84 billion
Cash Flow
$13.34 per share
Book Value
$28.69 per share


Free Float
Market Cap
$24.09 billion

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Key Executives

  • Mr. Jeffery Carl Owen (Age 53)
    CEO & Director
    Comp: $2.4M
  • Mr. Carman R. WenkoffMr. Carman R. Wenkoff (Age 55)
    Exec. VP & Chief Information Officer
    Comp: $1.33M
  • Ms. Rhonda M. TaylorMs. Rhonda M. Taylor (Age 55)
    Exec. VP & Gen. Counsel
    Comp: $1.41M
  • Ms. Emily C. TaylorMs. Emily C. Taylor (Age 47)
    Exec. VP & Chief Merchandising Officer
    Comp: $1.48M
  • Ms. Kelly M. Dilts (Age 54)
    Exec. VP & CFO
  • Ms. Anita C. Elliott (Age 58)
    Sr. VP & Chief Accounting Officer
  • Ms. Julie Elmore
    VP & CTO
  • Mr. Kevin Walker
    VP of Investor Relations
  • Ms. Christine L. Connolly
    Chief Compliance Officer & Corp. Sec.
  • Mr. Chad Fox
    Sr. VP & Chief Marketing Officer

DG Stock - Frequently Asked Questions

Should I buy or sell Dollar General stock right now?

21 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Dollar General in the last year. There are currently 1 sell rating, 15 hold ratings and 5 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "hold" DG shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in DG, but not buy additional shares or sell existing shares.
View DG analyst ratings
or view top-rated stocks.

What is Dollar General's stock price forecast for 2023?

21 Wall Street analysts have issued 12 month target prices for Dollar General's shares. Their DG share price forecasts range from $116.00 to $235.00. On average, they predict the company's share price to reach $158.68 in the next year. This suggests a possible upside of 44.6% from the stock's current price.
View analysts price targets for DG
or view top-rated stocks among Wall Street analysts.

How have DG shares performed in 2023?

Dollar General's stock was trading at $246.25 on January 1st, 2023. Since then, DG shares have decreased by 55.4% and is now trading at $109.76.
View the best growth stocks for 2023 here

Are investors shorting Dollar General?

Dollar General saw a increase in short interest in August. As of August 31st, there was short interest totaling 4,600,000 shares, an increase of 10.8% from the August 15th total of 4,150,000 shares. Based on an average trading volume of 3,240,000 shares, the days-to-cover ratio is presently 1.4 days. Currently, 2.1% of the company's stock are short sold.
View Dollar General's Short Interest

When is Dollar General's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Thursday, December 7th 2023.
View our DG earnings forecast

How were Dollar General's earnings last quarter?

Dollar General Co. (NYSE:DG) released its quarterly earnings results on Thursday, August, 31st. The company reported $2.13 earnings per share for the quarter, missing the consensus estimate of $2.47 by $0.34. The business had revenue of $9.80 billion for the quarter, compared to analyst estimates of $9.93 billion. Dollar General had a net margin of 5.59% and a trailing twelve-month return on equity of 36.34%. The business's quarterly revenue was up 3.9% compared to the same quarter last year. During the same period in the previous year, the company posted $2.98 earnings per share.
Read the conference call transcript

How often does Dollar General pay dividends? What is the dividend yield for Dollar General?

Dollar General declared a quarterly dividend on Wednesday, August 30th. Stockholders of record on Tuesday, October 10th will be paid a dividend of $0.59 per share on Tuesday, October 24th. This represents a $2.36 dividend on an annualized basis and a yield of 2.15%. The ex-dividend date of this dividend is Friday, October 6th.
Read our dividend analysis for DG

Is Dollar General a good dividend stock?

Dollar General (NYSE:DG) pays an annual dividend of $2.36 per share and currently has a dividend yield of 2.04%. The company has been increasing its dividend for 7 consecutive years, indicating the company has a new, but growing committment to grow its dividend. The dividend payout ratio is 24.18%. This payout ratio is at a healthy, sustainable level, below 75%. Based on earnings estimates, DG will have a dividend payout ratio of 27.57% next year. This indicates that the company will be able to sustain or increase its dividend.
Read our dividend analysis for DG.

How will Dollar General's stock buyback program work?

Dollar General declared that its board has initiated a stock repurchase plan on Thursday, December 2nd 2021, which authorizes the company to repurchase $2,000,000,000.00 in outstanding shares, according to EventVestor. This repurchase authorization authorizes the company to repurchase up to 3.9% of its shares through open market purchases. Shares repurchase plans are often a sign that the company's management believes its shares are undervalued.

What guidance has Dollar General issued on next quarter's earnings?

Dollar General updated its FY 2023 earnings guidance on Friday, September, 1st. The company provided earnings per share guidance of $7.10-$8.30 for the period, compared to the consensus estimate of $10.01. The company issued revenue guidance of $38.34 billion-$39.09 billion, compared to the consensus revenue estimate of $39.32 billion.

What is Todd Vasos' approval rating as Dollar General's CEO?

2,238 employees have rated Dollar General Chief Executive Officer Todd Vasos on Glassdoor.com. Todd Vasos has an approval rating of 48% among the company's employees. This puts Todd Vasos in the bottom 25% of approval ratings compared to other CEOs of publicly-traded companies.

What other stocks do shareholders of Dollar General own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Dollar General investors own include NVIDIA (NVDA), Walmart (WMT), Home Depot (HD), Walt Disney (DIS), Alibaba Group (BABA), Intel (INTC), Visa (V), Salesforce (CRM), Johnson & Johnson (JNJ) and Costco Wholesale (COST).

What is Dollar General's stock symbol?

Dollar General trades on the New York Stock Exchange (NYSE) under the ticker symbol "DG."

Who are Dollar General's major shareholders?

Dollar General's stock is owned by a variety of retail and institutional investors. Top institutional shareholders include BlackRock Inc. (8.48%), Capital International Investors (6.88%), Capital World Investors (4.92%), State Street Corp (4.44%), Geode Capital Management LLC (1.92%) and Longview Partners Guernsey LTD (1.24%). Insiders that own company stock include Anita C Elliott, Antonio Zuazo, Carman R Wenkoff, Emily C Taylor, Jeffery Owen, John W Garratt, Michael M Calbert, Patricia Filikrushel, Rhonda Taylor, Timothy I Mcguire, Todd J Vasos and Warren F Bryant.
View institutional ownership trends

How do I buy shares of Dollar General?

Shares of DG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.
Compare Top Brokerages Here.

What is Dollar General's stock price today?

One share of DG stock can currently be purchased for approximately $109.76.

How much money does Dollar General make?

Dollar General (NYSE:DG) has a market capitalization of $24.09 billion and generates $37.84 billion in revenue each year. The company earns $2.42 billion in net income (profit) each year or $9.76 on an earnings per share basis.

How many employees does Dollar General have?

The company employs 170,000 workers across the globe.

Does Dollar General have any subsidiaries?
The following companies are subsidiares of Dollar General: Ashley River Insurance Company Inc., DC Financial LLC, DG Distribution GA LLC, DG Distribution IN LLC, DG Distribution Midwest LLC, DG Distribution NC LLC, DG Distribution Northeast LLC, DG Distribution PA LLC, DG Distribution Southeast LLC, DG Distribution of Texas LLC, DG Fresh Distribution AL LLC, DG Fresh Distribution FL LLC, DG Fresh Distribution MO LLC, DG Fresh Distribution TX LLC, DG Logistics LLC(13), DG Louisiana LLC(2), DG Media Network LLC, DG Product Services LLC(12), DG Promotions Inc., DG Retail LLC(12), DG Strategic I LLC(10), DG Strategic II LLC, DG Strategic VI LLC, DG Strategic VII LLC(18), DG Transportation Inc., DG eCommerce LLC, DGC Holdings LLC, Dolgen California LLC(12), Dolgen Holdings LLC(3), Dolgen I Inc., Dolgen II Inc., Dolgen III Inc., Dolgen Midwest LLC(12), Dolgen NW LLC, Dolgen New York LLC(12), Dolgen Rhode Island LLC(12), Dolgen V(6), DolgenMX S.A. de C.V. (4), Dolgencorp LLC(1), Dolgencorp of Texas Inc.(11), Dollar General Global Sourcing (Shenzhen) Co. Ltd.(8), Dollar General Global Sourcing Holdings Limited(7), Dollar General Global Sourcing Limited(16), Dollar General I (HK) Limited(5), Dollar General II (HK) Limited(5), Dollar General Literacy Foundation(17), Dollar General Partners(9), JPI LLC, Retail Property Investments LLC, Retail Risk Solutions LLC, Ridge 2021 LLC, South Boston FF&E LLC(15), South Boston Holdings Inc., and Sun-Dollar L.P.(14).
Read More
How can I contact Dollar General?

Dollar General's mailing address is 100 MISSION RIDGE, GOODLETTSVILLE TN, 37072. The official website for the company is www.dollargeneral.com. The company can be reached via phone at (615) 855-4000 or via fax at 615-386-9936.

This page (NYSE:DG) was last updated on 9/22/2023 by MarketBeat.com Staff

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