Dollar General (DG) Stock Forecast & Price Target

$124.50 -0.34 (-0.27%)

Closing price 09/28/2026 03:59 PM Eastern

Extended Trading

$124.19 -0.31 (-0.25%)

As of 08:05 AM Eastern

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Dollar General - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Hold

Based on 29 Analyst Ratings

Sell
1

Hold
17

Buy
11

Based on 29 Wall Street analysts who have issued ratings for Dollar General in the last 12 months, the stock has a consensus rating of "Hold." Out of the 29 analysts, 1 has given a sell rating, 17 have given a hold rating, and 11 have given a buy rating for DG.

Consensus Price Target

$136.81
9.89% Upside

According to the 29 analysts' twelve-month price targets for Dollar General, the average price target is $136.81. The highest price target for DG is $170.00, while the lowest price target for DG is $90.00. The average price target represents a forecasted upside of 9.89% from the current price of $124.50.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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DG Analyst Ratings Over Time

Type	Current Forecast 9/29/25 to 9/29/26	1 Month Ago 8/30/25 to 8/30/26	3 Months Ago 7/1/25 to 7/1/26	1 Year Ago 9/29/24 to 9/29/25
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	11 Buy rating(s)	10 Buy rating(s)	10 Buy rating(s)	11 Buy rating(s)
Hold	17 Hold rating(s)	18 Hold rating(s)	18 Hold rating(s)	16 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$136.81	$134.65	$131.27	$115.48
Forecasted Upside	9.89% Upside	9.86% Upside	14.00% Upside	12.30% Upside
Consensus Rating	Hold	Hold	Hold	Hold

DG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

DG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Dollar General Stock vs. The Competition

Type	Dollar General	Consumer Staples Companies	Broader Market
Consensus Rating Score	2.34	2.23	2.53
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	9.89% Upside	159.82% Upside	19.96% Upside
News Sentiment Rating	Neutral News See Recent DG News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
9/24/2026	HSBC 3 of 5 stars	Daniela Bretthauer Not Rated	Upgrade	Hold ➝ Buy	$125.00 ➝ $160.00	+32.76%
9/10/2026	Weiss Ratings 5 of 5 stars		Upgrade	Hold (C) ➝ Hold (C+)
9/8/2026	Barclays 3 of 5 stars	Seth Sigman 2 of 5 stars	Boost Target	Overweight	$148.00 ➝ $151.00	+13.34%
9/4/2026	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Chris Graja Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$165.00 ➝ $170.00	+29.54%
8/31/2026	Guggenheim Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	John Heinbockel Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$140.00	+14.22%
8/28/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Simeon Gutman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Equal Weight	$132.00 ➝ $145.00	+18.57%
8/28/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Peter Keith Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$118.00 ➝ $123.00	-2.43%
8/28/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Paul Lejuez Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$116.00 ➝ $133.00	+5.50%
8/28/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Kate McShane Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$128.00 ➝ $141.00	+11.85%
8/28/2026	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Bobby Griffin Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$150.00	+18.98%
Get the Latest News and Ratings for DG and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Dollar General and its competitors with MarketBeat's FREE daily newsletter.
8/28/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform	$160.00	+26.92%
8/28/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Chris Bottiglieri Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$113.00 ➝ $129.00	+4.63%
8/28/2026	Telsey Advisory Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Joseph Feldman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Market Perform	$125.00 ➝ $140.00	+11.05%
8/28/2026	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Kelly Bania Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Market Perform	$120.00 ➝ $135.00	+7.09%
8/25/2026	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Rupesh Parikh Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$150.00	+19.70%
8/13/2026	Wolfe Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Spencer Hanus Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$143.00	+19.73%
6/4/2026	Daiwa Securities Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Neutral	$136.00 ➝ $111.00	+5.41%
6/4/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Hold	$110.00 ➝ $114.00	+8.26%
6/3/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Corey Tarlowe Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$155.00 ➝ $135.00	+27.85%
6/3/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target		$145.00 ➝ $140.00	+32.59%
6/3/2026	Loop Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Anthony Chukumba Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$110.00 ➝ $115.00	+7.70%
6/2/2026	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Scot Ciccarelli Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$109.00 ➝ $114.00	+6.76%
6/2/2026	Freedom Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Strong-Buy ➝ Hold
5/27/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Lasser Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy
5/22/2026	Gordon Haskett Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Hold	$140.00 ➝ $110.00	+4.35%
5/18/2026	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Sell	$111.00 ➝ $90.00	-13.66%
3/13/2026	KeyCorp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Sector Weight
1/9/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Matthew Boss Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$166.00 ➝ $170.00	+12.09%
12/19/2025	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Edward Kelly Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Equal Weight	$115.00 ➝ $125.00	-8.46%
6/4/2025	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Robert Ohmes Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$115.00 ➝ $135.00	+19.82%
6/3/2025	Cfra Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	A. Sundaram Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold
4/8/2025	Melius Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy	$110.00	+19.42%
11/15/2024	Bernstein Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target		$98.00 ➝ $94.00	+24.04%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 08:11 AM ET.

Should I Buy Dollar General Stock? DG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, September 28, 2026. Please send any questions or comments about these Dollar General pros and cons to contact@marketbeat.com.

Dollar General
Bull Case

Here are some ways that investors could benefit from investing in Dollar General Co.:

Dollar General Co. recently expanded its same-day delivery capabilities through a new partnership with Instacart, which is set to launch as a pilot at approximately 7,000 stores in six states with plans to expand to 20,000 stores across 48 states this fall. This move allows the company to reach customers who prefer online shopping for everyday essentials, potentially driving incremental sales and enhancing customer convenience without the overhead of building its own delivery infrastructure.
The company is scaling its DG Media Network across digital and in-store channels, targeting ad growth and gross margin improvement. By leveraging its vast store footprint and customer data, Dollar General Co. is positioning itself to capture revenue from advertising, a high-margin business segment that can offset pressure on traditional retail margins and provide a new growth engine.
Dollar General Co. reported strong third-quarter earnings on August 27, 2026, with EPS of $2.48, significantly beating the consensus estimate of $2.01. Revenue also exceeded expectations at $11.29 billion, up 5.2% year-over-year, demonstrating the company's ability to drive top-line growth and profitability even in a challenging consumer environment.
The stock currently trades at $124.50, which is below the consensus price target of $135.46 set by analysts. This valuation gap suggests potential upside for investors, particularly as HSBC recently upgraded the stock to Buy, citing that the turnaround is firmly underway and the shares look too cheap relative to their recovery potential.
Dollar General Co. is benefiting from a trade-down trend where value-conscious consumers, including those with higher incomes, are seeking affordable options due to inflation and high fuel costs. The company's large selection of low-priced products, including roughly 2,000 items priced at or below $1, supports traffic and market-share gains across a broader income range, reinforcing its core value proposition.

Dollar General
Bear Case

Investors should be bearish about investing in Dollar General Co. for these reasons:

Dollar General Co. faces a tariff cost squeeze that complicates its core customer trade-down story. Rising import costs could pressure gross margins, making it more difficult for the company to maintain its low-price positioning while still delivering profitable growth, especially as it competes with other discount retailers.
The company has a consensus rating of "Hold" from Wall Street analysts, with 18 analysts assigning a Hold rating compared to 10 Buy ratings and 1 Sell rating. This mixed sentiment suggests that while there is potential for upside, many investors believe the stock is fairly valued or that risks outweigh the opportunities at current levels.
Dollar General Co. has a relatively high short interest, with 6,030,543 shares shorted as of September 15, 2026. This represents a short percentage of float of approximately 2.75%, indicating that a significant portion of investors are betting against the stock, which could create downward pressure on the price if the short interest increases further.
The company's debt-to-equity ratio is 0.49, which, while not excessive, indicates a moderate level of leverage. In a rising interest rate environment or if earnings growth slows, this debt could become a burden, potentially limiting the company's financial flexibility and increasing its cost of capital.
Dollar General Co. is facing competition from e-commerce and other retail formats, which are taking share from brick-and-mortar stores. The industry's 1.2% gain over the past six months has trailed the S&P 500 by 15.7 percentage points, suggesting that retail stocks, including Dollar General Co., are underperforming the broader market due to secular trends working against traditional retail models.

DG Forecast - Frequently Asked Questions

According to the research reports of 29 Wall Street equities research analysts, the average twelve-month stock price forecast for Dollar General is $136.81, with a high forecast of $170.00 and a low forecast of $90.00.

29 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Dollar General in the last twelve months. There is currently 1 sell rating, 17 hold ratings and 11 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "hold" DG shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in DG, but not buy additional shares or sell existing shares.

According to analysts, Dollar General's stock has a predicted upside of 9.89% based on their 12-month stock forecasts.

Over the previous 90 days, Dollar General's stock had 2 upgrades by analysts.

Dollar General has been rated by research analysts at Argus, Barclays, BMO Capital Markets, BNP Paribas Exane, Citigroup, Guggenheim, HSBC, Morgan Stanley, Oppenheimer, Piper Sandler, Raymond James Financial, Sanford C. Bernstein, Telsey Advisory Group, The Goldman Sachs Group, Weiss Ratings, and Wolfe Research in the past 90 days.

Analysts like Dollar General more than other "consumer staples" companies. The consensus rating score for Dollar General is 2.34 while the average consensus rating score for "consumer staples" companies is 2.23. Learn more on how DG compares to other companies.

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MarketBeat monitors more than a dozen sources for Dollar General analyst ratings, with the most recent rating issued on 9/24/2026.

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Dollar General (DG) Stock Forecast & Price Target

Dollar General - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

DG Analyst Ratings Over Time

DG Analyst Recommendations By Month

DG Price Targets by Month

Dollar General Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Dollar General Stock? DG Pros and Cons Explained

Dollar General
Bull Case

Dollar General
Bear Case

DG Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

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Brokerages With Dollar General Recommendations

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Dollar General (DG) Stock Forecast & Price Target

Dollar General - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

DG Analyst Ratings Over Time

DG Analyst Recommendations By Month

DG Price Targets by Month

Dollar General Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Dollar General Stock? DG Pros and Cons Explained

Dollar General Bull Case

Dollar General Bear Case

DG Forecast - Frequently Asked Questions

What is Dollar General's forecast for 2026?

Should I buy or sell Dollar General stock right now?

Does Dollar General's stock price have much upside?

Has Dollar General been upgraded by Wall Street analysts recently?

What analysts cover Dollar General?

Do Wall Street analysts like Dollar General more than its competitors?

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Dollar General Recommendations

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

Dollar General
Bull Case

Dollar General
Bear Case