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Dollar General (DG) Stock Forecast & Price Target

Dollar General logo
$127.63 -5.58 (-4.19%)
Closing price 03:59 PM Eastern
Extended Trading
$127.70 +0.07 (+0.06%)
As of 07:55 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

Dollar General - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
1
Hold
18
Buy
10

Based on 29 Wall Street analysts who have issued ratings for Dollar General in the last 12 months, the stock has a consensus rating of "Hold." Out of the 29 analysts, 1 has given a sell rating, 18 have given a hold rating, and 10 have given a buy rating for DG.

Consensus Price Target

$135.46
6.14% Upside
According to the 29 analysts' twelve-month price targets for Dollar General, the average price target is $135.46. The highest price target for DG is $170.00, while the lowest price target for DG is $90.00. The average price target represents a forecasted upside of 6.14% from the current price of $127.63.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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DG Analyst Ratings Over Time

TypeCurrent Forecast
9/8/25 to 9/8/26
1 Month Ago
8/9/25 to 8/9/26
3 Months Ago
6/10/25 to 6/10/26
1 Year Ago
9/8/24 to 9/8/25
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
10 Buy rating(s)
10 Buy rating(s)
10 Buy rating(s)
10 Buy rating(s)
Hold
18 Hold rating(s)
18 Hold rating(s)
18 Hold rating(s)
15 Hold rating(s)
Sell
1 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$135.46$131.27$131.27$114.13
Forecasted Upside6.14% Upside3.73% Upside19.26% Upside5.03% Upside
Consensus RatingHoldHoldHoldHold

DG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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DG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Dollar General Stock vs. The Competition

TypeDollar GeneralConsumer Staples CompaniesBroader Market
Consensus Rating Score
2.31
2.22
2.53
Consensus RatingHoldHoldModerate Buy
Predicted Upside6.14% Upside153.34% Upside15.34% Upside
News Sentiment Rating
Positive News

See Recent DG News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
9/4/2026
Argus logo
Argus
3 of 5 stars
Chris Graja
Not Rated
Boost TargetBuy$165.00 ➝ $170.00+29.54%
8/31/2026
Guggenheim logo
Guggenheim
5 of 5 stars
John Heinbockel
John Heinbockel
4 of 5 stars
Reiterated RatingBuy$140.00+14.22%
8/28/2026
Morgan Stanley logo
Morgan Stanley
3 of 5 stars
Simeon Gutman
2 of 5 stars
Boost TargetEqual Weight$132.00 ➝ $145.00+18.57%
8/28/2026Boost TargetNeutral$118.00 ➝ $123.00-2.43%
8/28/2026Boost TargetNeutral$116.00 ➝ $133.00+5.50%
8/28/2026Boost TargetNeutral$128.00 ➝ $141.00+11.85%
8/28/2026Reiterated RatingOutperform$150.00+18.98%
8/28/2026 Reiterated RatingOutperform$160.00+26.92%
8/28/2026Boost TargetNeutral$113.00 ➝ $129.00+4.63%
8/28/2026Boost TargetMarket Perform$125.00 ➝ $140.00+11.05%
8/28/2026Boost TargetMarket Perform$120.00 ➝ $135.00+7.09%
8/25/2026Reiterated RatingOutperform$150.00+19.70%
8/13/2026Reiterated RatingOutperform$143.00+19.73%
7/8/2026 Reiterated RatingHold (C)
6/4/2026 Lower TargetNeutral$136.00 ➝ $111.00+5.41%
6/4/2026 Boost TargetHold$110.00 ➝ $114.00+8.26%
6/3/2026Lower TargetOverweight$151.00 ➝ $148.00+38.60%
6/3/2026Lower TargetBuy$155.00 ➝ $135.00+27.85%
6/3/2026 Lower TargetHold$141.00 ➝ $125.00+18.38%
6/3/2026 Lower Target$145.00 ➝ $140.00+32.59%
6/3/2026Boost TargetHold$110.00 ➝ $115.00+7.70%
6/2/2026Boost TargetHold$109.00 ➝ $114.00+6.76%
6/2/2026 DowngradeStrong-BuyHold
5/27/2026Reiterated RatingBuy
5/22/2026 DowngradeBuyHold$140.00 ➝ $110.00+4.35%
5/18/2026 Lower TargetSell$111.00 ➝ $90.00-13.66%
3/13/2026 Reiterated RatingSector Weight
1/9/2026Boost TargetOverweight$166.00 ➝ $170.00+12.09%
12/19/2025Boost TargetEqual Weight$115.00 ➝ $125.00-8.46%
6/4/2025Boost TargetBuy$115.00 ➝ $135.00+19.82%
6/3/2025UpgradeHold
4/8/2025 UpgradeHoldBuy$110.00+19.42%
11/15/2024 Lower Target$98.00 ➝ $94.00+24.04%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 11:16 PM ET.


Should I Buy Dollar General Stock? DG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, September 6, 2026. Please send any questions or comments about these Dollar General pros and cons to contact@marketbeat.com.

Dollar General
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Dollar General Co.:

  • Dollar General Co. recently reported second-quarter sales of approximately $11.29 billion and net income of $550.3 million, with earnings per share of $2.48 significantly exceeding the consensus estimate of $2.01, demonstrating strong operational performance and revenue growth of 5.2% year over year.
  • The company raised its full-year 2026 earnings outlook to $7.80-$8.00 per share, which is above the roughly $7.68 consensus estimate, indicating management confidence in future profitability and providing a clear upward trajectory for shareholder returns.
  • At the current stock price of $133.23, Dollar General Co. offers a dividend yield of 1.77% with a quarterly dividend of $0.59, providing a steady income stream for investors while maintaining a low payout ratio of 30.69% that preserves capital for growth.
  • Dollar General Co. announced an artificial-intelligence partnership with RELEX Solutions to improve forecasting and replenishment, which is expected to reduce out-of-stocks, improve inventory management, and support margin expansion over time.
  • Argus raised its price target on Dollar General Co. from $165 to $170 and maintained a Buy rating, implying substantial upside potential from the current trading level, while J.P. Morgan also maintained its Buy rating, reflecting strong institutional support.

Dollar General
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Dollar General Co. for these reasons:

  • Chief Executive Todd Vasos warned that Dollar General Co.'s core customers remain under financial pressure and are changing their shopping behavior, which could weigh on discretionary purchases, product mix, and margins despite the stronger recent quarter.
  • The consensus rating for Dollar General Co. is currently "Hold" with a consensus target price of $135.35, which is only slightly above the current stock price of $133.23, suggesting limited near-term upside potential according to Wall Street analysts.
  • Several analysts have recently lowered their price targets or ratings, including HSBC reducing its target from $141 to $125 and Gordon Haskett lowering its rating from Buy to Hold with a target drop from $140 to $110, indicating growing caution among some institutional investors.
  • Dollar General Co. has a beta of 0.23, which is very low, suggesting the stock may not provide significant capital appreciation during market rallies, potentially limiting returns for growth-oriented investors compared to higher-beta peers.
  • Recent insider trading activity shows multiple executives selling shares in late 2025, including Bryan D Wheeler, Rhonda Taylor, and Carman R Wenkoff, which may signal reduced confidence among company leadership regarding near-term stock performance.

DG Forecast - Frequently Asked Questions

According to the research reports of 29 Wall Street equities research analysts, the average twelve-month stock price forecast for Dollar General is $135.46, with a high forecast of $170.00 and a low forecast of $90.00.

29 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Dollar General in the last year. There is currently 1 sell rating, 18 hold ratings and 10 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "hold" DG shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in DG, but not buy additional shares or sell existing shares.

According to analysts, Dollar General's stock has a predicted upside of 6.14% based on their 12-month stock forecasts.

Analysts like Dollar General more than other "consumer staples" companies. The consensus rating score for Dollar General is 2.31 while the average consensus rating score for "consumer staples" companies is 2.22. Learn more on how DG compares to other companies.


MarketBeat monitors more than a dozen sources for Dollar General analyst ratings, with the most recent rating issued on 9/8/2026.
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