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Dollar General (DG) Competitors

Dollar General logo
$103.57 +0.05 (+0.05%)
Closing price 06/5/2026 03:59 PM Eastern
Extended Trading
$102.95 -0.62 (-0.60%)
As of 06/5/2026 07:58 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.
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DG vs. CASY, COST, DLTR, LULU, and OLLI

Should you buy Dollar General stock or one of its competitors? MarketBeat compares Dollar General with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Dollar General include Casey's General Stores (CASY), Costco Wholesale (COST), Dollar Tree (DLTR), lululemon athletica (LULU), and Ollie's Bargain Outlet (OLLI).

How does Dollar General compare to Casey's General Stores?

Dollar General (NYSE:DG) and Casey's General Stores (NASDAQ:CASY) are both large-cap retail/wholesale companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, risk, earnings, analyst recommendations, valuation, dividends, media sentiment and institutional ownership.

91.8% of Dollar General shares are owned by institutional investors. Comparatively, 85.6% of Casey's General Stores shares are owned by institutional investors. 0.6% of Dollar General shares are owned by company insiders. Comparatively, 0.5% of Casey's General Stores shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Casey's General Stores has a net margin of 3.83% compared to Dollar General's net margin of 3.63%. Dollar General's return on equity of 18.65% beat Casey's General Stores' return on equity.

Company Net Margins Return on Equity Return on Assets
Dollar General3.63% 18.65% 4.97%
Casey's General Stores 3.83%17.56%7.70%

Dollar General has higher revenue and earnings than Casey's General Stores. Dollar General is trading at a lower price-to-earnings ratio than Casey's General Stores, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Dollar General$42.72B0.53$1.51B$7.0714.65
Casey's General Stores$15.94B1.77$546.52M$17.4243.74

Dollar General presently has a consensus target price of $131.27, indicating a potential upside of 26.74%. Casey's General Stores has a consensus target price of $761.36, indicating a potential downside of 0.07%. Given Dollar General's higher possible upside, equities analysts clearly believe Dollar General is more favorable than Casey's General Stores.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Dollar General
1 Sell rating(s)
18 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.31
Casey's General Stores
0 Sell rating(s)
6 Hold rating(s)
9 Buy rating(s)
1 Strong Buy rating(s)
2.69

Dollar General has a beta of 0.26, indicating that its share price is 74% less volatile than the broader market. Comparatively, Casey's General Stores has a beta of 0.61, indicating that its share price is 39% less volatile than the broader market.

In the previous week, Dollar General had 89 more articles in the media than Casey's General Stores. MarketBeat recorded 106 mentions for Dollar General and 17 mentions for Casey's General Stores. Casey's General Stores' average media sentiment score of 1.16 beat Dollar General's score of 0.45 indicating that Casey's General Stores is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Dollar General
33 Very Positive mention(s)
14 Positive mention(s)
22 Neutral mention(s)
14 Negative mention(s)
2 Very Negative mention(s)
Neutral
Casey's General Stores
11 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Dollar General pays an annual dividend of $2.36 per share and has a dividend yield of 2.3%. Casey's General Stores pays an annual dividend of $2.28 per share and has a dividend yield of 0.3%. Dollar General pays out 33.4% of its earnings in the form of a dividend. Casey's General Stores pays out 13.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Casey's General Stores has increased its dividend for 24 consecutive years.

Summary

Casey's General Stores beats Dollar General on 11 of the 20 factors compared between the two stocks.

How does Dollar General compare to Costco Wholesale?

Costco Wholesale (NASDAQ:COST) and Dollar General (NYSE:DG) are both large-cap retail/wholesale companies, but which is the better stock? We will contrast the two companies based on the strength of their earnings, institutional ownership, valuation, risk, dividends, profitability, media sentiment and analyst recommendations.

Costco Wholesale pays an annual dividend of $5.88 per share and has a dividend yield of 0.6%. Dollar General pays an annual dividend of $2.36 per share and has a dividend yield of 2.3%. Costco Wholesale pays out 29.6% of its earnings in the form of a dividend. Dollar General pays out 33.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Costco Wholesale has increased its dividend for 22 consecutive years.

Costco Wholesale has higher revenue and earnings than Dollar General. Dollar General is trading at a lower price-to-earnings ratio than Costco Wholesale, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Costco Wholesale$293.59B1.47$8.10B$19.8848.89
Dollar General$42.72B0.53$1.51B$7.0714.65

Costco Wholesale has a beta of 0.88, meaning that its stock price is 12% less volatile than the broader market. Comparatively, Dollar General has a beta of 0.26, meaning that its stock price is 74% less volatile than the broader market.

Costco Wholesale presently has a consensus price target of $1,060.41, suggesting a potential upside of 9.11%. Dollar General has a consensus price target of $131.27, suggesting a potential upside of 26.74%. Given Dollar General's higher possible upside, analysts plainly believe Dollar General is more favorable than Costco Wholesale.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Costco Wholesale
1 Sell rating(s)
11 Hold rating(s)
22 Buy rating(s)
0 Strong Buy rating(s)
2.62
Dollar General
1 Sell rating(s)
18 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.31

Dollar General has a net margin of 3.63% compared to Costco Wholesale's net margin of 3.01%. Costco Wholesale's return on equity of 28.04% beat Dollar General's return on equity.

Company Net Margins Return on Equity Return on Assets
Costco Wholesale3.01% 28.04% 10.63%
Dollar General 3.63%18.65%4.97%

68.5% of Costco Wholesale shares are owned by institutional investors. Comparatively, 91.8% of Dollar General shares are owned by institutional investors. 0.1% of Costco Wholesale shares are owned by company insiders. Comparatively, 0.6% of Dollar General shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

In the previous week, Costco Wholesale had 20 more articles in the media than Dollar General. MarketBeat recorded 126 mentions for Costco Wholesale and 106 mentions for Dollar General. Costco Wholesale's average media sentiment score of 0.87 beat Dollar General's score of 0.45 indicating that Costco Wholesale is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Costco Wholesale
78 Very Positive mention(s)
20 Positive mention(s)
18 Neutral mention(s)
3 Negative mention(s)
5 Very Negative mention(s)
Positive
Dollar General
33 Very Positive mention(s)
14 Positive mention(s)
22 Neutral mention(s)
14 Negative mention(s)
2 Very Negative mention(s)
Neutral

Summary

Costco Wholesale beats Dollar General on 14 of the 19 factors compared between the two stocks.

How does Dollar General compare to Dollar Tree?

Dollar Tree (NASDAQ:DLTR) and Dollar General (NYSE:DG) are both large-cap retail/wholesale companies, but which is the better business? We will compare the two companies based on the strength of their dividends, analyst recommendations, valuation, profitability, earnings, media sentiment, institutional ownership and risk.

In the previous week, Dollar General had 74 more articles in the media than Dollar Tree. MarketBeat recorded 106 mentions for Dollar General and 32 mentions for Dollar Tree. Dollar Tree's average media sentiment score of 0.64 beat Dollar General's score of 0.45 indicating that Dollar Tree is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Dollar Tree
12 Very Positive mention(s)
4 Positive mention(s)
7 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Dollar General
33 Very Positive mention(s)
14 Positive mention(s)
22 Neutral mention(s)
14 Negative mention(s)
2 Very Negative mention(s)
Neutral

Dollar General has higher revenue and earnings than Dollar Tree. Dollar General is trading at a lower price-to-earnings ratio than Dollar Tree, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Dollar Tree$19.41B1.08$1.28B$6.4017.00
Dollar General$42.72B0.53$1.51B$7.0714.65

Dollar Tree presently has a consensus price target of $119.48, indicating a potential upside of 9.81%. Dollar General has a consensus price target of $131.27, indicating a potential upside of 26.74%. Given Dollar General's stronger consensus rating and higher possible upside, analysts plainly believe Dollar General is more favorable than Dollar Tree.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Dollar Tree
6 Sell rating(s)
10 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.08
Dollar General
1 Sell rating(s)
18 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.31

97.4% of Dollar Tree shares are owned by institutional investors. Comparatively, 91.8% of Dollar General shares are owned by institutional investors. 7.1% of Dollar Tree shares are owned by company insiders. Comparatively, 0.6% of Dollar General shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Dollar Tree has a net margin of 6.51% compared to Dollar General's net margin of 3.63%. Dollar Tree's return on equity of 35.19% beat Dollar General's return on equity.

Company Net Margins Return on Equity Return on Assets
Dollar Tree6.51% 35.19% 9.28%
Dollar General 3.63%18.65%4.97%

Dollar Tree has a beta of 0.66, suggesting that its share price is 34% less volatile than the broader market. Comparatively, Dollar General has a beta of 0.26, suggesting that its share price is 74% less volatile than the broader market.

Summary

Dollar Tree beats Dollar General on 9 of the 16 factors compared between the two stocks.

How does Dollar General compare to lululemon athletica?

Dollar General (NYSE:DG) and lululemon athletica (NASDAQ:LULU) are related large-cap companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, profitability, valuation, risk, earnings, media sentiment and dividends.

lululemon athletica has lower revenue, but higher earnings than Dollar General. lululemon athletica is trading at a lower price-to-earnings ratio than Dollar General, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Dollar General$42.72B0.53$1.51B$7.0714.65
lululemon athletica$11.10B1.24$1.58B$13.308.59

lululemon athletica has a net margin of 13.03% compared to Dollar General's net margin of 3.63%. lululemon athletica's return on equity of 31.61% beat Dollar General's return on equity.

Company Net Margins Return on Equity Return on Assets
Dollar General3.63% 18.65% 4.97%
lululemon athletica 13.03%31.61%18.30%

In the previous week, lululemon athletica had 11 more articles in the media than Dollar General. MarketBeat recorded 117 mentions for lululemon athletica and 106 mentions for Dollar General. Dollar General's average media sentiment score of 0.45 beat lululemon athletica's score of 0.05 indicating that Dollar General is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Dollar General
33 Very Positive mention(s)
14 Positive mention(s)
22 Neutral mention(s)
14 Negative mention(s)
2 Very Negative mention(s)
Neutral
lululemon athletica
21 Very Positive mention(s)
13 Positive mention(s)
18 Neutral mention(s)
38 Negative mention(s)
6 Very Negative mention(s)
Neutral

Dollar General has a beta of 0.26, indicating that its stock price is 74% less volatile than the broader market. Comparatively, lululemon athletica has a beta of 0.87, indicating that its stock price is 13% less volatile than the broader market.

Dollar General presently has a consensus price target of $131.27, indicating a potential upside of 26.74%. lululemon athletica has a consensus price target of $165.13, indicating a potential upside of 44.56%. Given lululemon athletica's higher possible upside, analysts clearly believe lululemon athletica is more favorable than Dollar General.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Dollar General
1 Sell rating(s)
18 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.31
lululemon athletica
3 Sell rating(s)
28 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
2.00

91.8% of Dollar General shares are held by institutional investors. Comparatively, 85.2% of lululemon athletica shares are held by institutional investors. 0.6% of Dollar General shares are held by company insiders. Comparatively, 0.5% of lululemon athletica shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Summary

lululemon athletica beats Dollar General on 10 of the 17 factors compared between the two stocks.

How does Dollar General compare to Ollie's Bargain Outlet?

Ollie's Bargain Outlet (NASDAQ:OLLI) and Dollar General (NYSE:DG) are related companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, media sentiment, institutional ownership, valuation, dividends, risk, analyst recommendations and earnings.

Ollie's Bargain Outlet has a net margin of 9.13% compared to Dollar General's net margin of 3.63%. Dollar General's return on equity of 18.65% beat Ollie's Bargain Outlet's return on equity.

Company Net Margins Return on Equity Return on Assets
Ollie's Bargain Outlet9.13% 13.43% 8.56%
Dollar General 3.63%18.65%4.97%

Dollar General has higher revenue and earnings than Ollie's Bargain Outlet. Dollar General is trading at a lower price-to-earnings ratio than Ollie's Bargain Outlet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Ollie's Bargain Outlet$2.65B1.75$240.60M$4.0518.94
Dollar General$42.72B0.53$1.51B$7.0714.65

Ollie's Bargain Outlet presently has a consensus target price of $125.13, indicating a potential upside of 63.15%. Dollar General has a consensus target price of $131.27, indicating a potential upside of 26.74%. Given Ollie's Bargain Outlet's stronger consensus rating and higher possible upside, equities analysts plainly believe Ollie's Bargain Outlet is more favorable than Dollar General.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ollie's Bargain Outlet
0 Sell rating(s)
3 Hold rating(s)
14 Buy rating(s)
0 Strong Buy rating(s)
2.82
Dollar General
1 Sell rating(s)
18 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.31

91.8% of Dollar General shares are owned by institutional investors. 0.8% of Ollie's Bargain Outlet shares are owned by insiders. Comparatively, 0.6% of Dollar General shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

In the previous week, Dollar General had 76 more articles in the media than Ollie's Bargain Outlet. MarketBeat recorded 106 mentions for Dollar General and 30 mentions for Ollie's Bargain Outlet. Ollie's Bargain Outlet's average media sentiment score of 0.83 beat Dollar General's score of 0.45 indicating that Ollie's Bargain Outlet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Ollie's Bargain Outlet
9 Very Positive mention(s)
12 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Dollar General
33 Very Positive mention(s)
14 Positive mention(s)
22 Neutral mention(s)
14 Negative mention(s)
2 Very Negative mention(s)
Neutral

Ollie's Bargain Outlet has a beta of 0.46, meaning that its share price is 54% less volatile than the broader market. Comparatively, Dollar General has a beta of 0.26, meaning that its share price is 74% less volatile than the broader market.

Summary

Ollie's Bargain Outlet beats Dollar General on 10 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DG vs. The Competition

Export
MetricDollar GeneralRETAIL IndustryRetail SectorNYSE Exchange
Market Cap$22.84B$100.86B$27.20B$23.37B
Dividend Yield2.28%1.56%178.39%4.08%
P/E Ratio14.6525.2219.0630.27
Price / Sales0.531.573.8922.11
Price / Cash8.9120.8614.6024.41
Price / Book2.588.596.104.63
Net Income$1.51B$2.87B$969.96M$1.07B
7 Day Performance-6.29%-1.46%-2.99%-1.62%
1 Month Performance-11.17%0.72%-2.86%-1.63%
1 Year Performance-8.72%25.35%-2.63%21.48%

Dollar General Competitors List

Export
CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DG
Dollar General
4.6394 of 5 stars		$103.57
+0.1%		$131.27
+26.7%		-9.0%$22.84B$42.72B14.65194,000
CASY
Casey's General Stores
4.2387 of 5 stars		$825.02
flat		$737.36
-10.6%		+71.0%$30.49B$15.94B47.3649,272
COST
Costco Wholesale
4.1386 of 5 stars		$1,028.24
flat		$1,052.60
+2.4%		-3.9%$456.18B$286.27B53.47341,000
DLTR
Dollar Tree
3.2096 of 5 stars		$94.98
flat		$121.57
+28.0%		+12.5%$18.50B$19.41B15.20153,032
LULU
lululemon athletica
4.6394 of 5 stars		$127.18
flat		$201.66
+58.6%		-65.5%$15.35B$11.10B9.5639,000

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This page (NYSE:DG) was last updated on 6/6/2026 by MarketBeat.com Staff.
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