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Dollar General (DG) Competitors

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$118.87 -0.06 (-0.05%)
Closing price 10/2/2026 03:59 PM Eastern
Extended Trading
$118.70 -0.17 (-0.15%)
As of 10/2/2026 07:42 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

DG vs. CASY, COST, DLTR, FIVE, and OLLI

Should you buy Dollar General stock or one of its competitors? Dollar General's main competitors and comparable companies include Casey's General Stores (CASY), Costco Wholesale (COST), Dollar Tree (DLTR), Five Below (FIVE), and Ollie's Bargain Outlet (OLLI). Companies are selected based on similarities in market, industry, and size.

How does Dollar General compare to Casey's General Stores?

Casey's General Stores (NASDAQ:CASY) and Dollar General (NYSE:DG) are both large-cap consumer staples companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, valuation, analyst recommendations, media sentiment, profitability, institutional ownership, earnings and risk.

Casey's General Stores pays an annual dividend of $2.60 per share and has a dividend yield of 0.4%. Dollar General pays an annual dividend of $2.36 per share and has a dividend yield of 2.0%. Casey's General Stores pays out 12.5% of its earnings in the form of a dividend. Dollar General pays out 30.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Casey's General Stores has increased its dividend for 27 consecutive years.

Casey's General Stores has a beta of 0.59, suggesting that its stock price is 41% less volatile than the broader market. Comparatively, Dollar General has a beta of 0.23, suggesting that its stock price is 77% less volatile than the broader market.

Casey's General Stores has a net margin of 4.14% compared to Dollar General's net margin of 3.90%. Casey's General Stores' return on equity of 19.68% beat Dollar General's return on equity.

Company Net Margins Return on Equity Return on Assets
Casey's General Stores4.14% 19.68% 8.77%
Dollar General 3.90%18.93%5.21%

Casey's General Stores presently has a consensus target price of $840.69, indicating a potential upside of 36.09%. Dollar General has a consensus target price of $136.81, indicating a potential upside of 15.09%. Given Casey's General Stores' stronger consensus rating and higher probable upside, research analysts plainly believe Casey's General Stores is more favorable than Dollar General.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Casey's General Stores
0 Sell rating(s)
6 Hold rating(s)
15 Buy rating(s)
0 Strong Buy rating(s)
2.71
Dollar General
1 Sell rating(s)
17 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.34

In the previous week, Dollar General had 1 more articles in the media than Casey's General Stores. MarketBeat recorded 8 mentions for Dollar General and 7 mentions for Casey's General Stores. Dollar General's average media sentiment score of 0.34 beat Casey's General Stores' score of 0.30 indicating that Dollar General is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Casey's General Stores
1 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Dollar General
4 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Dollar General has higher revenue and earnings than Casey's General Stores. Dollar General is trading at a lower price-to-earnings ratio than Casey's General Stores, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Casey's General Stores$17.56B1.30$714.45M$20.7629.76
Dollar General$42.72B0.61$1.51B$7.6915.46

85.6% of Casey's General Stores shares are owned by institutional investors. Comparatively, 91.8% of Dollar General shares are owned by institutional investors. 0.7% of Casey's General Stores shares are owned by insiders. Comparatively, 0.6% of Dollar General shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Summary

Casey's General Stores beats Dollar General on 13 of the 19 factors compared between the two stocks.

How does Dollar General compare to Costco Wholesale?

Costco Wholesale (NASDAQ:COST) and Dollar General (NYSE:DG) are both large-cap consumer staples companies, but which is the superior stock? We will compare the two businesses based on the strength of their profitability, institutional ownership, earnings, risk, dividends, valuation, analyst recommendations and media sentiment.

Dollar General has a net margin of 3.90% compared to Costco Wholesale's net margin of 3.04%. Costco Wholesale's return on equity of 27.60% beat Dollar General's return on equity.

Company Net Margins Return on Equity Return on Assets
Costco Wholesale3.04% 27.60% 10.63%
Dollar General 3.90%18.93%5.21%

In the previous week, Costco Wholesale had 64 more articles in the media than Dollar General. MarketBeat recorded 72 mentions for Costco Wholesale and 8 mentions for Dollar General. Costco Wholesale's average media sentiment score of 0.66 beat Dollar General's score of 0.34 indicating that Costco Wholesale is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Costco Wholesale
27 Very Positive mention(s)
17 Positive mention(s)
15 Neutral mention(s)
9 Negative mention(s)
1 Very Negative mention(s)
Positive
Dollar General
4 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Costco Wholesale currently has a consensus price target of $1,046.27, suggesting a potential upside of 13.64%. Dollar General has a consensus price target of $136.81, suggesting a potential upside of 15.09%. Given Dollar General's higher probable upside, analysts plainly believe Dollar General is more favorable than Costco Wholesale.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Costco Wholesale
1 Sell rating(s)
10 Hold rating(s)
22 Buy rating(s)
0 Strong Buy rating(s)
2.64
Dollar General
1 Sell rating(s)
17 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.34

Costco Wholesale has higher revenue and earnings than Dollar General. Dollar General is trading at a lower price-to-earnings ratio than Costco Wholesale, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Costco Wholesale$303.15B1.35$9.23B$20.7644.35
Dollar General$42.72B0.61$1.51B$7.6915.46

Costco Wholesale pays an annual dividend of $5.88 per share and has a dividend yield of 0.6%. Dollar General pays an annual dividend of $2.36 per share and has a dividend yield of 2.0%. Costco Wholesale pays out 28.3% of its earnings in the form of a dividend. Dollar General pays out 30.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Costco Wholesale has raised its dividend for 22 consecutive years.

68.5% of Costco Wholesale shares are owned by institutional investors. Comparatively, 91.8% of Dollar General shares are owned by institutional investors. 0.1% of Costco Wholesale shares are owned by company insiders. Comparatively, 0.6% of Dollar General shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Costco Wholesale has a beta of 0.88, suggesting that its share price is 12% less volatile than the broader market. Comparatively, Dollar General has a beta of 0.23, suggesting that its share price is 77% less volatile than the broader market.

Summary

Costco Wholesale beats Dollar General on 14 of the 19 factors compared between the two stocks.

How does Dollar General compare to Dollar Tree?

Dollar General (NYSE:DG) and Dollar Tree (NASDAQ:DLTR) are both large-cap consumer staples companies, but which is the superior stock? We will compare the two businesses based on the strength of their media sentiment, earnings, analyst recommendations, institutional ownership, dividends, risk, valuation and profitability.

91.8% of Dollar General shares are owned by institutional investors. Comparatively, 97.4% of Dollar Tree shares are owned by institutional investors. 0.6% of Dollar General shares are owned by insiders. Comparatively, 7.1% of Dollar Tree shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Dollar General has higher revenue and earnings than Dollar Tree. Dollar Tree is trading at a lower price-to-earnings ratio than Dollar General, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Dollar General$42.72B0.61$1.51B$7.6915.46
Dollar Tree$19.41B1.08$1.28B$8.1913.69

Dollar General presently has a consensus target price of $136.81, indicating a potential upside of 15.09%. Dollar Tree has a consensus target price of $131.83, indicating a potential upside of 17.53%. Given Dollar Tree's stronger consensus rating and higher possible upside, analysts plainly believe Dollar Tree is more favorable than Dollar General.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Dollar General
1 Sell rating(s)
17 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.34
Dollar Tree
2 Sell rating(s)
13 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.35

Dollar Tree has a net margin of 8.03% compared to Dollar General's net margin of 3.90%. Dollar Tree's return on equity of 38.61% beat Dollar General's return on equity.

Company Net Margins Return on Equity Return on Assets
Dollar General3.90% 18.93% 5.21%
Dollar Tree 8.03%38.61%9.94%

Dollar General has a beta of 0.23, suggesting that its stock price is 77% less volatile than the broader market. Comparatively, Dollar Tree has a beta of 0.71, suggesting that its stock price is 29% less volatile than the broader market.

In the previous week, Dollar General had 2 more articles in the media than Dollar Tree. MarketBeat recorded 8 mentions for Dollar General and 6 mentions for Dollar Tree. Dollar General's average media sentiment score of 0.34 beat Dollar Tree's score of 0.10 indicating that Dollar General is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Dollar General
4 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Dollar Tree
1 Very Positive mention(s)
2 Positive mention(s)
0 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Dollar Tree beats Dollar General on 10 of the 15 factors compared between the two stocks.

How does Dollar General compare to Five Below?

Five Below (NASDAQ:FIVE) and Dollar General (NYSE:DG) are related large-cap companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, dividends, earnings, media sentiment, risk, institutional ownership, profitability and analyst recommendations.

Dollar General has higher revenue and earnings than Five Below. Dollar General is trading at a lower price-to-earnings ratio than Five Below, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Five Below$4.76B2.56$358.64M$11.1419.86
Dollar General$42.72B0.61$1.51B$7.6915.46

Five Below currently has a consensus price target of $300.20, indicating a potential upside of 35.72%. Dollar General has a consensus price target of $136.81, indicating a potential upside of 15.09%. Given Five Below's stronger consensus rating and higher possible upside, equities analysts clearly believe Five Below is more favorable than Dollar General.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Five Below
0 Sell rating(s)
13 Hold rating(s)
18 Buy rating(s)
1 Strong Buy rating(s)
2.63
Dollar General
1 Sell rating(s)
17 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.34

Five Below has a beta of 0.94, suggesting that its stock price is 6% less volatile than the broader market. Comparatively, Dollar General has a beta of 0.23, suggesting that its stock price is 77% less volatile than the broader market.

91.8% of Dollar General shares are owned by institutional investors. 1.0% of Five Below shares are owned by insiders. Comparatively, 0.6% of Dollar General shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Five Below has a net margin of 11.65% compared to Dollar General's net margin of 3.90%. Five Below's return on equity of 22.13% beat Dollar General's return on equity.

Company Net Margins Return on Equity Return on Assets
Five Below11.65% 22.13% 9.86%
Dollar General 3.90%18.93%5.21%

In the previous week, Five Below had 3 more articles in the media than Dollar General. MarketBeat recorded 11 mentions for Five Below and 8 mentions for Dollar General. Five Below's average media sentiment score of 0.44 beat Dollar General's score of 0.34 indicating that Five Below is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Five Below
3 Very Positive mention(s)
3 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Dollar General
4 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Five Below beats Dollar General on 14 of the 17 factors compared between the two stocks.

How does Dollar General compare to Ollie's Bargain Outlet?

Dollar General (NYSE:DG) and Ollie's Bargain Outlet (NASDAQ:OLLI) are related companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, earnings, media sentiment, dividends, analyst recommendations, valuation, risk and profitability.

Dollar General currently has a consensus target price of $136.81, suggesting a potential upside of 15.09%. Ollie's Bargain Outlet has a consensus target price of $102.43, suggesting a potential upside of 16.32%. Given Ollie's Bargain Outlet's stronger consensus rating and higher probable upside, analysts plainly believe Ollie's Bargain Outlet is more favorable than Dollar General.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Dollar General
1 Sell rating(s)
17 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.34
Ollie's Bargain Outlet
0 Sell rating(s)
4 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.76

Ollie's Bargain Outlet has a net margin of 9.79% compared to Dollar General's net margin of 3.90%. Dollar General's return on equity of 18.93% beat Ollie's Bargain Outlet's return on equity.

Company Net Margins Return on Equity Return on Assets
Dollar General3.90% 18.93% 5.21%
Ollie's Bargain Outlet 9.79%14.54%9.23%

In the previous week, Dollar General had 4 more articles in the media than Ollie's Bargain Outlet. MarketBeat recorded 8 mentions for Dollar General and 4 mentions for Ollie's Bargain Outlet. Ollie's Bargain Outlet's average media sentiment score of 0.68 beat Dollar General's score of 0.34 indicating that Ollie's Bargain Outlet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Dollar General
4 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Ollie's Bargain Outlet
0 Very Positive mention(s)
4 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

91.8% of Dollar General shares are owned by institutional investors. 0.6% of Dollar General shares are owned by insiders. Comparatively, 0.8% of Ollie's Bargain Outlet shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Dollar General has higher revenue and earnings than Ollie's Bargain Outlet. Dollar General is trading at a lower price-to-earnings ratio than Ollie's Bargain Outlet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Dollar General$42.72B0.61$1.51B$7.6915.46
Ollie's Bargain Outlet$2.65B1.97$240.60M$4.4819.66

Dollar General has a beta of 0.23, indicating that its stock price is 77% less volatile than the broader market. Comparatively, Ollie's Bargain Outlet has a beta of 0.41, indicating that its stock price is 59% less volatile than the broader market.

Summary

Ollie's Bargain Outlet beats Dollar General on 10 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DG vs. The Competition

MetricDollar GeneralConsumer Staples Distribution & Retail IndustryConsumer Staples SectorNYSE Exchange
Market Cap$26.24B$26.31B$15.29B$22.78B
Dividend Yield1.98%3.33%3.34%3.73%
P/E Ratio15.4615.8013.9327.75
Price / Sales0.618.07263,620.9821.39
Price / Cash10.2342.4457.0038.23
Price / Book2.823.954.144.64
Net Income$1.51B$903.97M$842.01M$1.08B
7 Day Performance-4.90%-1.31%-1.97%-1.06%
1 Month Performance-10.78%-2.55%-5.02%-5.60%
1 Year Performance18.79%-6.09%7.37%5.09%

Dollar General Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DG
Dollar General
4.0177 of 5 stars
$118.87
0.0%
$136.81
+15.1%
+18.8%$26.24B$42.72B15.46194,000
CASY
Casey's General Stores
4.7528 of 5 stars
$613.93
+2.6%
$840.69
+36.9%
+8.9%$22.68B$17.56B29.5649,848
COST
Costco Wholesale
4.7104 of 5 stars
$924.78
+0.2%
$1,046.27
+13.1%
+0.6%$410.21B$303.15B44.56341,000
DLTR
Dollar Tree
3.9288 of 5 stars
$116.07
+1.8%
$131.68
+13.4%
+24.6%$21.82B$19.41B14.20153,032
FIVE
Five Below
4.4349 of 5 stars
$228.06
+2.5%
$300.70
+31.9%
+41.7%$12.57B$5.31B20.4924,600

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This page (NYSE:DG) was last updated on 10/4/2026 by MarketBeat.com Staff.
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