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Dollar General (DG) Competitors

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$127.42 -0.30 (-0.24%)
Closing price 08/4/2026 03:59 PM Eastern
Extended Trading
$126.48 -0.94 (-0.74%)
As of 08/4/2026 08:00 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

DG vs. CASY, COST, DLTR, FIVE, and OLLI

Should you buy Dollar General stock or one of its competitors? MarketBeat compares Dollar General with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Dollar General include Casey's General Stores (CASY), Costco Wholesale (COST), Dollar Tree (DLTR), Five Below (FIVE), and Ollie's Bargain Outlet (OLLI).

How does Dollar General compare to Casey's General Stores?

Dollar General (NYSE:DG) and Casey's General Stores (NASDAQ:CASY) are both large-cap consumer staples companies, but which is the superior business? We will compare the two companies based on the strength of their risk, profitability, dividends, media sentiment, institutional ownership, valuation, earnings and analyst recommendations.

Dollar General has higher revenue and earnings than Casey's General Stores. Dollar General is trading at a lower price-to-earnings ratio than Casey's General Stores, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Dollar General$42.72B0.66$1.51B$7.0718.02
Casey's General Stores$17.56B1.79$714.45M$19.1644.40

Dollar General has a beta of 0.23, suggesting that its stock price is 77% less volatile than the broader market. Comparatively, Casey's General Stores has a beta of 0.61, suggesting that its stock price is 39% less volatile than the broader market.

Dollar General pays an annual dividend of $2.36 per share and has a dividend yield of 1.9%. Casey's General Stores pays an annual dividend of $2.60 per share and has a dividend yield of 0.3%. Dollar General pays out 33.4% of its earnings in the form of a dividend. Casey's General Stores pays out 13.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Casey's General Stores has raised its dividend for 24 consecutive years.

Dollar General presently has a consensus price target of $131.27, indicating a potential upside of 3.02%. Casey's General Stores has a consensus price target of $944.20, indicating a potential upside of 11.00%. Given Casey's General Stores' stronger consensus rating and higher possible upside, analysts clearly believe Casey's General Stores is more favorable than Dollar General.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Dollar General
1 Sell rating(s)
18 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.31
Casey's General Stores
0 Sell rating(s)
6 Hold rating(s)
14 Buy rating(s)
0 Strong Buy rating(s)
2.70

91.8% of Dollar General shares are owned by institutional investors. Comparatively, 85.6% of Casey's General Stores shares are owned by institutional investors. 0.6% of Dollar General shares are owned by company insiders. Comparatively, 0.7% of Casey's General Stores shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Casey's General Stores has a net margin of 4.07% compared to Dollar General's net margin of 3.63%. Casey's General Stores' return on equity of 18.73% beat Dollar General's return on equity.

Company Net Margins Return on Equity Return on Assets
Dollar General3.63% 18.65% 4.97%
Casey's General Stores 4.07%18.73%8.29%

In the previous week, Dollar General had 6 more articles in the media than Casey's General Stores. MarketBeat recorded 23 mentions for Dollar General and 17 mentions for Casey's General Stores. Casey's General Stores' average media sentiment score of 1.32 beat Dollar General's score of 1.04 indicating that Casey's General Stores is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Dollar General
18 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Casey's General Stores
15 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Casey's General Stores beats Dollar General on 14 of the 19 factors compared between the two stocks.

How does Dollar General compare to Costco Wholesale?

Costco Wholesale (NASDAQ:COST) and Dollar General (NYSE:DG) are both large-cap consumer staples companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, institutional ownership, dividends, risk, earnings, profitability, media sentiment and valuation.

Costco Wholesale pays an annual dividend of $5.88 per share and has a dividend yield of 0.6%. Dollar General pays an annual dividend of $2.36 per share and has a dividend yield of 1.9%. Costco Wholesale pays out 29.6% of its earnings in the form of a dividend. Dollar General pays out 33.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Costco Wholesale has raised its dividend for 22 consecutive years.

Costco Wholesale has higher revenue and earnings than Dollar General. Dollar General is trading at a lower price-to-earnings ratio than Costco Wholesale, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Costco Wholesale$275.24B1.53$8.10B$19.8847.68
Dollar General$42.72B0.66$1.51B$7.0718.02

Costco Wholesale has a beta of 0.87, indicating that its share price is 13% less volatile than the broader market. Comparatively, Dollar General has a beta of 0.23, indicating that its share price is 77% less volatile than the broader market.

68.5% of Costco Wholesale shares are held by institutional investors. Comparatively, 91.8% of Dollar General shares are held by institutional investors. 0.1% of Costco Wholesale shares are held by insiders. Comparatively, 0.6% of Dollar General shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Costco Wholesale presently has a consensus target price of $1,059.07, indicating a potential upside of 11.73%. Dollar General has a consensus target price of $131.27, indicating a potential upside of 3.02%. Given Costco Wholesale's stronger consensus rating and higher possible upside, research analysts clearly believe Costco Wholesale is more favorable than Dollar General.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Costco Wholesale
1 Sell rating(s)
12 Hold rating(s)
22 Buy rating(s)
0 Strong Buy rating(s)
2.60
Dollar General
1 Sell rating(s)
18 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.31

In the previous week, Costco Wholesale had 42 more articles in the media than Dollar General. MarketBeat recorded 65 mentions for Costco Wholesale and 23 mentions for Dollar General. Costco Wholesale's average media sentiment score of 1.09 beat Dollar General's score of 1.04 indicating that Costco Wholesale is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Costco Wholesale
48 Very Positive mention(s)
9 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive
Dollar General
18 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Dollar General has a net margin of 3.63% compared to Costco Wholesale's net margin of 3.01%. Costco Wholesale's return on equity of 28.04% beat Dollar General's return on equity.

Company Net Margins Return on Equity Return on Assets
Costco Wholesale3.01% 28.04% 10.63%
Dollar General 3.63%18.65%4.97%

Summary

Costco Wholesale beats Dollar General on 15 of the 19 factors compared between the two stocks.

How does Dollar General compare to Dollar Tree?

Dollar Tree (NASDAQ:DLTR) and Dollar General (NYSE:DG) are both large-cap consumer staples companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, dividends, media sentiment, earnings, profitability, analyst recommendations, valuation and risk.

In the previous week, Dollar General had 11 more articles in the media than Dollar Tree. MarketBeat recorded 23 mentions for Dollar General and 12 mentions for Dollar Tree. Dollar Tree's average media sentiment score of 1.15 beat Dollar General's score of 1.04 indicating that Dollar Tree is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Dollar Tree
10 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Dollar General
18 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

97.4% of Dollar Tree shares are owned by institutional investors. Comparatively, 91.8% of Dollar General shares are owned by institutional investors. 7.1% of Dollar Tree shares are owned by insiders. Comparatively, 0.6% of Dollar General shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Dollar Tree currently has a consensus price target of $122.82, suggesting a potential downside of 6.04%. Dollar General has a consensus price target of $131.27, suggesting a potential upside of 3.02%. Given Dollar General's stronger consensus rating and higher possible upside, analysts clearly believe Dollar General is more favorable than Dollar Tree.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Dollar Tree
4 Sell rating(s)
12 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.23
Dollar General
1 Sell rating(s)
18 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.31

Dollar General has higher revenue and earnings than Dollar Tree. Dollar General is trading at a lower price-to-earnings ratio than Dollar Tree, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Dollar Tree$19.41B1.29$1.28B$6.4020.42
Dollar General$42.72B0.66$1.51B$7.0718.02

Dollar Tree has a net margin of 6.51% compared to Dollar General's net margin of 3.63%. Dollar Tree's return on equity of 35.19% beat Dollar General's return on equity.

Company Net Margins Return on Equity Return on Assets
Dollar Tree6.51% 35.19% 9.28%
Dollar General 3.63%18.65%4.97%

Dollar Tree has a beta of 0.64, suggesting that its stock price is 36% less volatile than the broader market. Comparatively, Dollar General has a beta of 0.23, suggesting that its stock price is 77% less volatile than the broader market.

Summary

Dollar Tree beats Dollar General on 9 of the 15 factors compared between the two stocks.

How does Dollar General compare to Five Below?

Dollar General (NYSE:DG) and Five Below (NASDAQ:FIVE) are related large-cap companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, dividends, earnings, valuation, institutional ownership, risk, profitability and analyst recommendations.

Dollar General has higher revenue and earnings than Five Below. Dollar General is trading at a lower price-to-earnings ratio than Five Below, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Dollar General$42.72B0.66$1.51B$7.0718.02
Five Below$4.76B2.58$358.64M$7.9228.07

91.8% of Dollar General shares are owned by institutional investors. 0.6% of Dollar General shares are owned by company insiders. Comparatively, 1.0% of Five Below shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

In the previous week, Dollar General had 9 more articles in the media than Five Below. MarketBeat recorded 23 mentions for Dollar General and 14 mentions for Five Below. Five Below's average media sentiment score of 1.08 beat Dollar General's score of 1.04 indicating that Five Below is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Dollar General
18 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Five Below
10 Very Positive mention(s)
3 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Dollar General has a beta of 0.23, meaning that its stock price is 77% less volatile than the broader market. Comparatively, Five Below has a beta of 0.98, meaning that its stock price is 2% less volatile than the broader market.

Five Below has a net margin of 8.67% compared to Dollar General's net margin of 3.63%. Five Below's return on equity of 21.31% beat Dollar General's return on equity.

Company Net Margins Return on Equity Return on Assets
Dollar General3.63% 18.65% 4.97%
Five Below 8.67%21.31%9.19%

Dollar General currently has a consensus target price of $131.27, indicating a potential upside of 3.02%. Five Below has a consensus target price of $254.05, indicating a potential upside of 14.28%. Given Five Below's stronger consensus rating and higher possible upside, analysts plainly believe Five Below is more favorable than Dollar General.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Dollar General
1 Sell rating(s)
18 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.31
Five Below
1 Sell rating(s)
9 Hold rating(s)
18 Buy rating(s)
1 Strong Buy rating(s)
2.66

Summary

Five Below beats Dollar General on 13 of the 17 factors compared between the two stocks.

How does Dollar General compare to Ollie's Bargain Outlet?

Ollie's Bargain Outlet (NASDAQ:OLLI) and Dollar General (NYSE:DG) are related companies, but which is the superior investment? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, institutional ownership, profitability, media sentiment, risk, valuation and earnings.

In the previous week, Dollar General had 18 more articles in the media than Ollie's Bargain Outlet. MarketBeat recorded 23 mentions for Dollar General and 5 mentions for Ollie's Bargain Outlet. Ollie's Bargain Outlet's average media sentiment score of 1.71 beat Dollar General's score of 1.04 indicating that Ollie's Bargain Outlet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Ollie's Bargain Outlet
5 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Dollar General
18 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Ollie's Bargain Outlet currently has a consensus price target of $111.07, suggesting a potential upside of 44.06%. Dollar General has a consensus price target of $131.27, suggesting a potential upside of 3.02%. Given Ollie's Bargain Outlet's stronger consensus rating and higher probable upside, equities analysts clearly believe Ollie's Bargain Outlet is more favorable than Dollar General.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ollie's Bargain Outlet
0 Sell rating(s)
4 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.76
Dollar General
1 Sell rating(s)
18 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.31

Ollie's Bargain Outlet has a net margin of 9.13% compared to Dollar General's net margin of 3.63%. Dollar General's return on equity of 18.65% beat Ollie's Bargain Outlet's return on equity.

Company Net Margins Return on Equity Return on Assets
Ollie's Bargain Outlet9.13% 13.43% 8.56%
Dollar General 3.63%18.65%4.97%

Ollie's Bargain Outlet has a beta of 0.46, suggesting that its stock price is 54% less volatile than the broader market. Comparatively, Dollar General has a beta of 0.23, suggesting that its stock price is 77% less volatile than the broader market.

Dollar General has higher revenue and earnings than Ollie's Bargain Outlet. Dollar General is trading at a lower price-to-earnings ratio than Ollie's Bargain Outlet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Ollie's Bargain Outlet$2.65B1.76$240.60M$4.0519.04
Dollar General$42.72B0.66$1.51B$7.0718.02

91.8% of Dollar General shares are owned by institutional investors. 0.8% of Ollie's Bargain Outlet shares are owned by company insiders. Comparatively, 0.6% of Dollar General shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Summary

Ollie's Bargain Outlet beats Dollar General on 10 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DG vs. The Competition

MetricDollar GeneralConsumer Staples Distribution & Retail IndustryConsumer Staples SectorNYSE Exchange
Market Cap$28.17B$27.75B$16.20B$23.87B
Dividend Yield1.85%3.47%3.20%3.71%
P/E Ratio18.0217.6914.5332.20
Price / Sales0.668.36262,279.5320.33
Price / Cash10.9943.1357.6731.77
Price / Book3.304.194.686.93
Net Income$1.51B$884.73M$841.31M$1.07B
7 Day Performance-0.94%0.46%0.26%2.83%
1 Month Performance7.81%-0.26%-0.59%1.75%
1 Year Performance14.94%-4.71%14.06%19.74%

Dollar General Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DG
Dollar General
3.7839 of 5 stars
$127.42
-0.2%
$131.27
+3.0%
+14.9%$28.17B$42.72B18.02194,000
CASY
Casey's General Stores
4.7437 of 5 stars
$853.38
-1.0%
$940.00
+10.2%
+62.6%$31.58B$17.56B44.5449,848
COST
Costco Wholesale
4.5138 of 5 stars
$951.58
+1.8%
$1,059.07
+11.3%
-0.8%$422.01B$275.24B47.87341,000
DLTR
Dollar Tree
3.0553 of 5 stars
$125.54
+4.2%
$122.68
-2.3%
+13.0%$24.13B$19.41B19.62153,032
FIVE
Five Below
3.9409 of 5 stars
$207.14
+1.9%
$254.05
+22.6%
+62.8%$11.45B$4.76B26.1524,600

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This page (NYSE:DG) was last updated on 8/5/2026 by MarketBeat.com Staff.
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