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Dollar General (DG) Competitors

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$131.23 +0.34 (+0.26%)
Closing price 09/3/2026 03:58 PM Eastern
Extended Trading
$130.72 -0.50 (-0.38%)
As of 07:44 AM Eastern
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DG vs. CASY, COST, DLTR, FIVE, and LULU

Should you buy Dollar General stock or one of its competitors? Dollar General's main competitors and comparable companies include Casey's General Stores (CASY), Costco Wholesale (COST), Dollar Tree (DLTR), Five Below (FIVE), and lululemon athletica (LULU). Companies are selected based on similarities in market, industry, and size.

How does Dollar General compare to Casey's General Stores?

Dollar General (NYSE:DG) and Casey's General Stores (NASDAQ:CASY) are both large-cap consumer staples companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, valuation, analyst recommendations, media sentiment, dividends, risk, institutional ownership and earnings.

Dollar General pays an annual dividend of $2.36 per share and has a dividend yield of 1.8%. Casey's General Stores pays an annual dividend of $2.60 per share and has a dividend yield of 0.3%. Dollar General pays out 30.7% of its earnings in the form of a dividend. Casey's General Stores pays out 13.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Casey's General Stores has raised its dividend for 24 consecutive years.

Dollar General has higher revenue and earnings than Casey's General Stores. Dollar General is trading at a lower price-to-earnings ratio than Casey's General Stores, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Dollar General$42.72B0.68$1.51B$7.6917.07
Casey's General Stores$17.56B1.60$714.45M$19.1639.58

Casey's General Stores has a net margin of 4.07% compared to Dollar General's net margin of 3.90%. Dollar General's return on equity of 18.93% beat Casey's General Stores' return on equity.

Company Net Margins Return on Equity Return on Assets
Dollar General3.90% 18.93% 5.21%
Casey's General Stores 4.07%18.73%8.29%

91.8% of Dollar General shares are owned by institutional investors. Comparatively, 85.6% of Casey's General Stores shares are owned by institutional investors. 0.6% of Dollar General shares are owned by company insiders. Comparatively, 0.7% of Casey's General Stores shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Dollar General has a beta of 0.23, meaning that its stock price is 77% less volatile than the broader market. Comparatively, Casey's General Stores has a beta of 0.59, meaning that its stock price is 41% less volatile than the broader market.

In the previous week, Dollar General had 21 more articles in the media than Casey's General Stores. MarketBeat recorded 47 mentions for Dollar General and 26 mentions for Casey's General Stores. Casey's General Stores' average media sentiment score of 1.28 beat Dollar General's score of 0.65 indicating that Casey's General Stores is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Dollar General
18 Very Positive mention(s)
6 Positive mention(s)
16 Neutral mention(s)
2 Negative mention(s)
2 Very Negative mention(s)
Positive
Casey's General Stores
15 Very Positive mention(s)
3 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Dollar General presently has a consensus price target of $134.65, indicating a potential upside of 2.61%. Casey's General Stores has a consensus price target of $933.40, indicating a potential upside of 23.07%. Given Casey's General Stores' stronger consensus rating and higher probable upside, analysts clearly believe Casey's General Stores is more favorable than Dollar General.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Dollar General
1 Sell rating(s)
18 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.31
Casey's General Stores
0 Sell rating(s)
6 Hold rating(s)
14 Buy rating(s)
0 Strong Buy rating(s)
2.70

Summary

Casey's General Stores beats Dollar General on 13 of the 19 factors compared between the two stocks.

How does Dollar General compare to Costco Wholesale?

Costco Wholesale (NASDAQ:COST) and Dollar General (NYSE:DG) are both large-cap consumer staples companies, but which is the better stock? We will compare the two companies based on the strength of their valuation, profitability, earnings, media sentiment, risk, analyst recommendations, institutional ownership and dividends.

68.5% of Costco Wholesale shares are owned by institutional investors. Comparatively, 91.8% of Dollar General shares are owned by institutional investors. 0.1% of Costco Wholesale shares are owned by insiders. Comparatively, 0.6% of Dollar General shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Costco Wholesale currently has a consensus price target of $1,059.53, suggesting a potential upside of 14.49%. Dollar General has a consensus price target of $134.65, suggesting a potential upside of 2.61%. Given Costco Wholesale's stronger consensus rating and higher possible upside, equities analysts clearly believe Costco Wholesale is more favorable than Dollar General.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Costco Wholesale
1 Sell rating(s)
12 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.59
Dollar General
1 Sell rating(s)
18 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.31

Dollar General has a net margin of 3.90% compared to Costco Wholesale's net margin of 3.01%. Costco Wholesale's return on equity of 28.04% beat Dollar General's return on equity.

Company Net Margins Return on Equity Return on Assets
Costco Wholesale3.01% 28.04% 10.63%
Dollar General 3.90%18.93%5.21%

In the previous week, Costco Wholesale had 125 more articles in the media than Dollar General. MarketBeat recorded 172 mentions for Costco Wholesale and 47 mentions for Dollar General. Costco Wholesale's average media sentiment score of 1.28 beat Dollar General's score of 0.65 indicating that Costco Wholesale is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Costco Wholesale
143 Very Positive mention(s)
11 Positive mention(s)
7 Neutral mention(s)
6 Negative mention(s)
3 Very Negative mention(s)
Positive
Dollar General
18 Very Positive mention(s)
6 Positive mention(s)
16 Neutral mention(s)
2 Negative mention(s)
2 Very Negative mention(s)
Positive

Costco Wholesale has a beta of 0.86, indicating that its stock price is 14% less volatile than the broader market. Comparatively, Dollar General has a beta of 0.23, indicating that its stock price is 77% less volatile than the broader market.

Costco Wholesale pays an annual dividend of $5.88 per share and has a dividend yield of 0.6%. Dollar General pays an annual dividend of $2.36 per share and has a dividend yield of 1.8%. Costco Wholesale pays out 29.6% of its earnings in the form of a dividend. Dollar General pays out 30.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Costco Wholesale has increased its dividend for 22 consecutive years.

Costco Wholesale has higher revenue and earnings than Dollar General. Dollar General is trading at a lower price-to-earnings ratio than Costco Wholesale, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Costco Wholesale$275.24B1.49$8.10B$19.8846.55
Dollar General$42.72B0.68$1.51B$7.6917.07

Summary

Costco Wholesale beats Dollar General on 15 of the 19 factors compared between the two stocks.

How does Dollar General compare to Dollar Tree?

Dollar Tree (NASDAQ:DLTR) and Dollar General (NYSE:DG) are both large-cap consumer staples companies, but which is the superior business? We will contrast the two businesses based on the strength of their media sentiment, valuation, profitability, dividends, analyst recommendations, earnings, institutional ownership and risk.

Dollar Tree has a beta of 0.66, indicating that its stock price is 34% less volatile than the broader market. Comparatively, Dollar General has a beta of 0.23, indicating that its stock price is 77% less volatile than the broader market.

97.4% of Dollar Tree shares are owned by institutional investors. Comparatively, 91.8% of Dollar General shares are owned by institutional investors. 7.1% of Dollar Tree shares are owned by insiders. Comparatively, 0.6% of Dollar General shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Dollar General has higher revenue and earnings than Dollar Tree. Dollar Tree is trading at a lower price-to-earnings ratio than Dollar General, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Dollar Tree$19.41B1.27$1.28B$8.1916.00
Dollar General$42.72B0.68$1.51B$7.6917.07

Dollar Tree presently has a consensus price target of $130.36, suggesting a potential downside of 0.52%. Dollar General has a consensus price target of $134.65, suggesting a potential upside of 2.61%. Given Dollar General's stronger consensus rating and higher probable upside, analysts plainly believe Dollar General is more favorable than Dollar Tree.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Dollar Tree
3 Sell rating(s)
13 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.27
Dollar General
1 Sell rating(s)
18 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.31

Dollar Tree has a net margin of 8.03% compared to Dollar General's net margin of 3.90%. Dollar Tree's return on equity of 38.61% beat Dollar General's return on equity.

Company Net Margins Return on Equity Return on Assets
Dollar Tree8.03% 38.61% 9.94%
Dollar General 3.90%18.93%5.21%

In the previous week, Dollar General had 13 more articles in the media than Dollar Tree. MarketBeat recorded 47 mentions for Dollar General and 34 mentions for Dollar Tree. Dollar Tree's average media sentiment score of 1.09 beat Dollar General's score of 0.65 indicating that Dollar Tree is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Dollar Tree
26 Very Positive mention(s)
1 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Dollar General
18 Very Positive mention(s)
6 Positive mention(s)
16 Neutral mention(s)
2 Negative mention(s)
2 Very Negative mention(s)
Positive

Summary

Dollar Tree beats Dollar General on 9 of the 15 factors compared between the two stocks.

How does Dollar General compare to Five Below?

Five Below (NASDAQ:FIVE) and Dollar General (NYSE:DG) are related large-cap companies, but which is the better business? We will compare the two companies based on the strength of their dividends, analyst recommendations, profitability, earnings, risk, media sentiment, institutional ownership and valuation.

91.8% of Dollar General shares are held by institutional investors. 1.0% of Five Below shares are held by company insiders. Comparatively, 0.6% of Dollar General shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Dollar General has higher revenue and earnings than Five Below. Dollar General is trading at a lower price-to-earnings ratio than Five Below, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Five Below$5.08B2.61$358.64M$11.1421.54
Dollar General$42.72B0.68$1.51B$7.6917.07

Five Below currently has a consensus target price of $296.20, indicating a potential upside of 23.44%. Dollar General has a consensus target price of $134.65, indicating a potential upside of 2.61%. Given Five Below's stronger consensus rating and higher possible upside, equities research analysts plainly believe Five Below is more favorable than Dollar General.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Five Below
1 Sell rating(s)
13 Hold rating(s)
17 Buy rating(s)
1 Strong Buy rating(s)
2.56
Dollar General
1 Sell rating(s)
18 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.31

In the previous week, Five Below had 5 more articles in the media than Dollar General. MarketBeat recorded 52 mentions for Five Below and 47 mentions for Dollar General. Five Below's average media sentiment score of 1.06 beat Dollar General's score of 0.65 indicating that Five Below is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Five Below
28 Very Positive mention(s)
8 Positive mention(s)
9 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Dollar General
18 Very Positive mention(s)
6 Positive mention(s)
16 Neutral mention(s)
2 Negative mention(s)
2 Very Negative mention(s)
Positive

Five Below has a net margin of 11.65% compared to Dollar General's net margin of 3.90%. Five Below's return on equity of 22.97% beat Dollar General's return on equity.

Company Net Margins Return on Equity Return on Assets
Five Below11.65% 22.97% 10.03%
Dollar General 3.90%18.93%5.21%

Five Below has a beta of 0.99, suggesting that its stock price is 1% less volatile than the broader market. Comparatively, Dollar General has a beta of 0.23, suggesting that its stock price is 77% less volatile than the broader market.

Summary

Five Below beats Dollar General on 14 of the 17 factors compared between the two stocks.

How does Dollar General compare to lululemon athletica?

lululemon athletica (NASDAQ:LULU) and Dollar General (NYSE:DG) are related large-cap companies, but which is the better stock? We will compare the two businesses based on the strength of their analyst recommendations, valuation, institutional ownership, risk, profitability, dividends, earnings and media sentiment.

lululemon athletica has a beta of 0.87, indicating that its share price is 13% less volatile than the broader market. Comparatively, Dollar General has a beta of 0.23, indicating that its share price is 77% less volatile than the broader market.

lululemon athletica has higher earnings, but lower revenue than Dollar General. lululemon athletica is trading at a lower price-to-earnings ratio than Dollar General, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
lululemon athletica$11.10B1.30$1.58B$12.399.83
Dollar General$42.72B0.68$1.51B$7.6917.07

In the previous week, lululemon athletica had 6 more articles in the media than Dollar General. MarketBeat recorded 53 mentions for lululemon athletica and 47 mentions for Dollar General. lululemon athletica's average media sentiment score of 0.85 beat Dollar General's score of 0.65 indicating that lululemon athletica is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
lululemon athletica
15 Very Positive mention(s)
3 Positive mention(s)
18 Neutral mention(s)
12 Negative mention(s)
2 Very Negative mention(s)
Positive
Dollar General
18 Very Positive mention(s)
6 Positive mention(s)
16 Neutral mention(s)
2 Negative mention(s)
2 Very Negative mention(s)
Positive

lululemon athletica has a net margin of 13.03% compared to Dollar General's net margin of 3.90%. lululemon athletica's return on equity of 31.26% beat Dollar General's return on equity.

Company Net Margins Return on Equity Return on Assets
lululemon athletica13.03% 31.26% 17.98%
Dollar General 3.90%18.93%5.21%

85.2% of lululemon athletica shares are owned by institutional investors. Comparatively, 91.8% of Dollar General shares are owned by institutional investors. 0.5% of lululemon athletica shares are owned by company insiders. Comparatively, 0.6% of Dollar General shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

lululemon athletica presently has a consensus target price of $148.38, indicating a potential upside of 21.86%. Dollar General has a consensus target price of $134.65, indicating a potential upside of 2.61%. Given lululemon athletica's higher probable upside, equities analysts plainly believe lululemon athletica is more favorable than Dollar General.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
lululemon athletica
5 Sell rating(s)
25 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
1.94
Dollar General
1 Sell rating(s)
18 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.31

Summary

lululemon athletica beats Dollar General on 11 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DG vs. The Competition

MetricDollar GeneralConsumer Staples Distribution & Retail IndustryConsumer Staples SectorNYSE Exchange
Market Cap$28.88B$26.70B$15.88B$23.50B
Dividend Yield1.80%3.50%3.20%3.73%
P/E Ratio17.0715.8913.5529.39
Price / Sales0.688.10262,949.1920.98
Price / Cash11.2642.6357.2632.15
Price / Book3.123.894.597.63
Net Income$1.51B$884.06M$836.00M$1.07B
7 Day Performance7.07%-0.16%-0.94%-0.16%
1 Month Performance2.99%-1.88%-0.55%-0.46%
1 Year Performance20.98%-4.98%12.07%13.09%

Dollar General Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DG
Dollar General
3.4793 of 5 stars
$131.23
+0.3%
$134.65
+2.6%
+19.6%$28.88B$42.72B17.07194,000
CASY
Casey's General Stores
4.8517 of 5 stars
$854.21
+2.2%
$944.20
+10.5%
+51.8%$31.61B$17.56B44.5849,848
COST
Costco Wholesale
4.3517 of 5 stars
$971.40
+2.5%
$1,059.53
+9.1%
-2.6%$430.80B$275.24B48.86341,000
DLTR
Dollar Tree
2.4431 of 5 stars
$136.75
+4.0%
$123.41
-9.8%
+28.4%$26.28B$19.75B21.37153,032
FIVE
Five Below
4.6307 of 5 stars
$262.72
+5.0%
$262.80
+0.0%
+58.9%$14.53B$4.76B33.1724,600

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This page (NYSE:DG) was last updated on 9/4/2026 by MarketBeat.com Staff.
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