Dollar General (DG) Stock Price, News & Analysis

Company Overview

Dollar General Corporation (NYSE: DG) operates a chain of discount retail stores focused on providing everyday goods at affordable prices. Its merchandise includes consumable products such as food, beverages, cleaning supplies, paper products, and personal-care items, along with seasonal goods, home products, basic apparel, and select health and beauty products. Many stores also offer tobacco products, prepaid wireless services, and other convenience-oriented items.

The company primarily serves rural and suburban communities in the United States through a network of small-format stores located across most U.S. states. Dollar General’s operating model emphasizes convenient locations, a limited assortment of frequently purchased products, private-label merchandise, and value pricing. The company also operates select stores under additional banners, including DG Market, Popshelf, and Mi Súper.

Dollar General traces its roots to a family-owned retail business founded by James Luther Turner in 1939. The first Dollar General store opened in Springfield, Kentucky, in 1955. The company is headquartered in Goodlettsville, Tennessee, and has been publicly traded on the New York Stock Exchange since 2009. Todd Vasos serves as chief executive officer.

Key Stats

• Today's Range: $118.85 to $124.30
• 50-Day Range: $115.30 to $133.23
• 52-Week Range: $95.11 to $158.23
• Volume: 2.57 million shs
• Average Volume: 2.32 million shs
• Market Capitalization: $26.42 billion
• P/E Ratio: 15.57
• Dividend Yield: 1.97%
• Price Target: $136.81
• Consensus Rating: Hold

Dollar General Stock Analysis - MarketRank™

Dollar General scored higher than 74% of companies evaluated by MarketBeat, and ranked 55th out of 167 stocks in the consumer staples sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.3 / 5
• Analyst Rating: Hold

Consensus Rating

Dollar General has received a consensus rating of Hold. The company's average rating score is 2.34, and is based on no strong buy ratings, 11 buy ratings, 17 hold ratings, and 1 sell rating.

Upside Potential

Dollar General has a consensus price target of $136.81, representing about 14.3% upside from its current price of $119.74.

Amount of Analyst Coverage

Dollar General has been the subject of 16 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 9.23%

Earnings Growth

Earnings for Dollar General are expected to grow by 9.23% in the coming year, from $7.69 to $8.40 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Dollar General is 15.57, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 44.47.

Price to Earnings Ratio vs. Sector

The P/E ratio of Dollar General is 15.57, which means that it is trading at a more expensive P/E ratio than the Consumer Staples sector average P/E ratio of about 13.83.

Price to Earnings Growth Ratio

Dollar General has a PEG Ratio of 1.67. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Dollar General has a P/B Ratio of 2.84. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

2.75% of the float of Dollar General has been sold short.

Short Interest Ratio / Days to Cover

Dollar General has a short interest ratio ("days to cover") of 2.41, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Dollar General has recently increased by 2.43%, indicating that investor sentiment is decreasing.

Dividend

• Score: 2.5 / 5
• Dividend Strength: Moderate

Dividend Yield

Dollar General pays a meaningful dividend of 1.92%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

Dollar General does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of Dollar General is 30.69%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, Dollar General will have a dividend payout ratio of 28.10% next year. This indicates that Dollar General will be able to sustain or increase its dividend.

News and Social Media

• Score: 2.1 / 5
• News Sentiment: 0.32

News Sentiment

Dollar General has a news sentiment score of 0.32. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.59 average news sentiment score of Consumer Staples companies.

News Coverage This Week

MarketBeat has tracked 15 news articles for Dollar General this week, compared to 11 articles on an average week.

Search Interest

Only 43 people have searched for DG on MarketBeat in the last 30 days. This is a decrease of -7% compared to the previous 30 days.

MarketBeat Follows

Only 3 people have added Dollar General to their MarketBeat watchlist in the last 30 days. This is a decrease of -70% compared to the previous 30 days.

Company Ownership

• Score: 0.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Dollar General insiders have not sold or bought any company stock.

Percentage Held by Insiders

0.61% of the stock of Dollar General is held by insiders.

Percentage Held by Institutions

91.77% of the stock of Dollar General is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Record date for 7/21 Dividend: 7/07/2026
• Ex-Dividend for 7/21 Dividend: 7/07/2026
• Dividend Payable: 7/21/2026
• Last Earnings: 8/27/2026
• Today: 9/30/2026
• Record date for 10/20 Dividend: 10/06/2026
• Ex-Dividend for 10/20 Dividend: 10/06/2026
• Dividend Payable: 10/20/2026
• Next Earnings (Estimated): 12/03/2026
• Fiscal Year End: 1/31/2027

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Staples
• Industry: Consumer Staples Distribution & Retail
• Sub-Industry: Consumer Staples Merchandise Retail
• Current Symbol: NYSE:DG
• CIK: 29534
• Web: www.dollargeneral.com
• Phone: (615) 855-4000
• Fax: 615-386-9936
• Employees: 194,000
• Year Founded: 1939

Price Target and Rating

• Average Price Target for Dollar General: $136.81
• High Price Target: $170.00
• Low Price Target: $90.00
• Potential Upside/Downside: +14.3%
• Consensus Rating: Hold
• Rating Score (0-4): 2.34
• Research Coverage: 29 Analysts

Profitability

• EPS (Trailing Twelve Months): $7.69
• Trailing P/E Ratio: 15.57
• Forward P/E Ratio: 15.57
• P/E Growth: 1.67
• Net Income: $1.51 billion
• Net Margins: 3.90%
• Pretax Margin: 5.12%
• Return on Equity: 18.93%
• Return on Assets: 5.21%

Debt

• Debt-to-Equity Ratio: 0.49
• Current Ratio: 1.21
• Quick Ratio: 0.31

Sales & Book Value

• Annual Sales: $42.72 billion
• Price / Sales: 0.62
• Cash Flow: $11.35 per share
• Price / Cash Flow: 10.55
• Book Value: $42.10 per share
• Price / Book: 2.84

Miscellaneous

• Outstanding Shares: 220,620,000
• Free Float: 219,271,000
• Market Cap: $26.42 billion
• Optionable: Optionable
• Beta: 0.23