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Skechers stocks trips on inventory bloat, but there's an upside

skechers stock price

Key Points

  • Skechers grew its worldwide store count to 5,168 retail locations worldwide, growing annual sales to a record $8 billion.
  • Inventory bloat caused the company to cut its EPS guidance for the full year 2024 despite operating margins improving to 9.8% and gross margins reaching 51.9% in 2023.
  • Positive shipments and bookings in the first part of Q1 2024 make management confident and optimistic about clearing out its excess inventory in 2024.  
  • 5 stocks we like better than Skechers U.S.A.

Skechers U.S.A. Inc. NYSE: SKX  is a global lifestyle and performance footwear and apparel company that has really hit its stride in the last decade. The company’s shares recently hit all-time highs at $65.17 on Jan. 22, 2024, and just reported record annual revenues topping $8 billion in 2023. The company has grown its Skechers-branded franchisee and third-party operated stores to 3,520 and over 1,400 company-owned retail stores for a total of 5,168 Skechers retail stores worldwide.

Its company-owned digital and mobile e-commerce sites operate in over 24 markets. Unfortunately, the good news ends there as the company cut its earnings forecast, surprising investors and causing shares to sell off by 10%. The cause for concern is inventory bloat, again.

Inventory bloat is causing concern again.

The post-pandemic supply chain disruption caused apparel makers to overproduce merchandise to avoid future supply shocks. Unfortunately, this also led to rising inventories as consumers felt the pinch of inflation and cut back their discretionary spending, especially on apparel and footwear. Bloated inventory calls for heavy promotions and discounting to move the merchandise. This leads to margin compression despite revenue growth.

Skechers CFO John Vandemore commented on its Q4 2023 conference call, “There were significant macroeconomic headwinds, including inflation and rising interest rates as well as wholesale challenges, particularly in the United States, largely stemming from inventory congestion.”

This was a problem with the retailers in the consumer discretionary sector throughout 2022 as things improved in 2023. However, it appears to be rearing its ugly head again. Investors are rightfully concerned whether this problem is company-specific or an industry issue that could affect other footwear and athletic apparel makes like Nike Inc. NYSE: NKE, Crocs Inc. NASDAQ: CROX, and Under Armour Inc. NYSE: UAA, which also saw their shares sell off in sympathy. Check out the sector heatmap on MarketBeat.


On Feb. 1, 2024, Skechers reported Q3 2023 EPS of 56 cents, beating consensus analyst estimates by a penny. Fourth-quarter revenues hit a record-growing 4.4% YoY, topping $1.96 billion, but they still fell short of consensus analyst estimates of $2.03 billion. Direct-to-consumer (DTC) sales rose 20.3%, while Wholesale saw an 8% decline as several retailers opted to manage conservative inventory levels. The company bought back $60 million of Class A common stock. Skechers ended the year with $1.39 billion in cash and cash equivalents.

Lowered guidance

Skechers lowered its Q1 2024 EPS guidance to $1.05 to $1.10 versus $1.20 consensus analyst estimates. Revenues are expected between $2.175 billion to $2.225 billion versus $2.19 billion analyst estimates. An EPS drop with rising revenues indicates margin compression from heavy discounting as a result of inventory bloat. For full-year 2024, Skechers expects EPS of $3.65 to $3.85 versus $4.18 consensus analyst estimates. Full-year revenues are expected to be between $8.60 billion and $8.80 billion versus $8.92 billion consensus estimates.

The silver lining

While the company cut guidance, opting to lean on the conservative side, Chief Operating Officer David Weinberg commented, "Our Wholesale business experienced a decrease in sales of 8%, as several retailers continued to manage their inventory levels conservatively. However, we are optimistic that this behavior is changing based upon early reads from January shipments and positive order trends for the first half of the year.”

Skechers lowered its domestic inventory levels by a third compared to the year-ago period. CFO Vandemore stated, “…we believe our current inventory levels are healthy and well positioned to support demand in early 2024.”

The company was able to hit gross margins of 51.9% for the year and continued to make progress towards double-digit operating margins, hitting 9.8%. Its DTC business was able to grow to over 50% of its total sales for the first time, growing to $998.3 million. DTC growth is indicative of consumer demand since it's coming straight from the consumers.

The company is also expanding its roster of elite-level athletes for its Skechers Performance lines, including NBA players Terance Mann and Julius Randall under its Skechers Basketball segment and Harry Kane, Europe's top goal scorer in 2023. Get AI-powered insights on MarketBeat.

Bolstering distribution to boost margins

Wholesale sales fell 10% domestically and 7% internationally. Conservatively managing inventory refers to taking products closer to the season; this refers mostly to domestic sales. There are shades of normalization. The main bottleneck is inventory congestion primarily in the Europe, Middle East and Africa (EMEA) regions, which was partially offset by the Asia-Pacific (APAC) region with double-digit improvements in China.

Skechers were able to cut inventory levels by 16% YoY as it began shipping from its new 600,000-square-foot facility in Mumbai. Its new distribution center in British Columbia will be its primary source of shipments for Canada, which will help to cut shipping costs and delivery times. Its new distribution center in Panama will come online in Q1 2024 to meaningfully increase South American capacity.

Skecher U.S.A. analyst ratings and price targets are at MarketBeat. Skechers peers and competitor stocks can be found with the MarketBeat stock screener.

Skechers stock chart

Daily symmetrical triangle breakdown

The daily candlestick chart on SKX illustrates a symmetrical triangle breakdown pattern. SKX had previously run up to all-time highs at $65.17 before pulling back to the $61.19 bottom, where the ascending trendline commenced. The daily market structure low (MSL) triggered the bounce through $63.10, which was met with a lower high. SKX gapped down on its Q4 2023 earnings report, creating a gap channel between $62.48 and $59.50, completely ignoring the daily 50-period moving average at $61.30. The relative strength index (RSI) took a sharp fall under the 60-band. Pullback support levels are at $54.69, $52.71, $50.78 and $49.55.  

Should you invest $1,000 in Skechers U.S.A. right now?

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Companies Mentioned in This Article

CompanyMarketRank™Current PricePrice ChangeDividend YieldP/E RatioConsensus RatingConsensus Price Target
Skechers U.S.A. (SKX)
4.3409 of 5 stars
$68.29+1.4%N/A17.97Moderate Buy$66.83
4.9169 of 5 stars
$91.75+0.4%1.61%26.99Moderate Buy$116.26
Under Armour (UAA)
4.1732 of 5 stars
Crocs (CROX)
3.0359 of 5 stars
$148.92+4.4%N/A11.53Moderate Buy$151.75
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Jea Yu

About Jea Yu


Contributing Author

Trading Strategies


Jea Yu has been a contributing writer for MarketBeat since 2018.

Areas of Expertise

Equities, options, ETFs and futures; fundamental, qualitative, quantitative and technical analysis and pattern identification; active and swing trading; trading systems and methodology development


Bachelor of Arts, University of Maryland, College Park

Past Experience

U.S. equity markets trader, writer and analyst for over 25 years. Published four books by publishers McGraw-Hill, John Wiley & Sons, Marketplace Books and Bloomberg Press. Speaker at various expos and seminars and has been quoted and featured in USA Today, The Wall Street Journal, Traders Magazine, The Financial Times and various trade publications, including Stocks & Commodities, Active Trader and Online Investor.

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