The Most Ethical Companies in America [2025 Survey]

In a time when trust in big business can feel like a rare commodity, our survey shows that Americans still believe there are companies guided by conscience. 

More than 3,000 people across the country weighed in on which brands in their state they feel actually share their values. 

Here are the full rankings.

Moral Markets

The below ranking shows the companies across America that respondents believe most closely align with their personal ethics and values.

Ranking	Company	City	State
11	Jack Daniel’s Distillery	Lynchburg	Tennessee
12	L.L. Bean	Freeport	Maine
13	Love’s Travel Stops & Country Stores	Oklahoma City	Oklahoma
14	Community Coffee Company	Baton Rouge	Louisiana
15	Zapp’s Potato Chips	Gramercy	Louisiana
16	Ozark Natural Foods	Fayetteville	Arkansas
17	Clif Bar Baking Company	Twin Falls	Idaho
18	Peace Coffee	Minneapolis	Minnesota
19	Honolulu Coffee Company	Honolulu	Hawaii
20	Milo’s Tea Company	Bessemer	Alabama
21	Freddy’s Frozen Custard & Steakburgers	Wichita	Kansas
22	South Carolina Federal Credit Union	North Charleston	South Carolina
23	Bourbon Barrel Foods	Louisville	Kentucky
24	King Arthur Baking Company	Norwich	Vermont
25	Wawa	Wawa	Pennsylvania
26	Santa Fe Brewing Company	Santa Fe	New Mexico
27	H-E-B	San Antonio	Texas
28	Mountain State Brewing Co.	Thomas	West Virginia
29	Warby Parker	New York City	New York
30	Timberland	Stratham	New Hampshire
31	MOM’s Organic Market	Rockville	Maryland
32	Organic Valley	La Farge	Wisconsin
33	Dr. Bronner’s	Vista	California
34	Stonyfield Organic	Londonderry	New Hampshire
35	Sweet Magnolia Gelato Co.	Oxford	Mississippi
36	Patagonia Provisions	Sausalito	California
37	Arizona Wilderness Brewing Co.	Gilbert	Arizona
38	Alaska Airlines	Anchorage	Alaska
39	Nationwide	Columbus	Ohio
40	Seventh Son Brewing Co.	Columbus	Ohio
41	Sioux Falls Food Co-op	Sioux Falls	South Dakota
42	New Belgium Brewing	Asheville	North Carolina
43	Sanderson Farms	Laurel	Mississippi
44	Garrett Popcorn Shops	Chicago	Illinois
45	Milwaukee Tool	Brookfield	Wisconsin
46	Zappos	Las Vegas	Nevada
47	Ben Franklin Technology Partners	Harrisburg	Pennsylvania
48	Florida Blue	Jacksonville	Florida
49	Firefly Distillery	North Charleston	South Carolina
50	Maui Brewing Company	Kihei	Hawaii
51	Pendleton Woolen Mills	Pendleton	Oregon
52	Dogfish Head Craft Brewery	Milton	Delaware
53	Regions Bank	Birmingham	Alabama
54	Hardy Coffee Co.	Omaha	Nebraska
55	Jackson Hole Mountain Resort	Teton Village	Wyoming
56	Taza Chocolate	Somerville	Massachusetts
57	Brooks Running	Seattle	Washington
58	Goo Goo Cluster	Nashville	Tennessee
59	Riceland Foods	Stuttgart	Arkansas
60	Edward Jones	St. Louis	Missouri
61	King of Pops	Atlanta	Georgia
62	Founders Brewing Co.	Grand Rapids	Michigan
63	Lexington Brewing & Distilling Co.	Lexington	Kentucky
64	New Pioneer Food Co-op	Iowa City	Iowa
65	New Morning Market	Woodbury	Connecticut
66	Wakefern Food Corp.	Keasbey	New Jersey
67	The People’s Bank	Biloxi	Mississippi
68	First Farmers Bank & Trust	Converse	Indiana
69	Kōkua Hawai‘i Foundation	Haleiwa	Hawaii
70	New Belgium Brewing	Fort Collins	Colorado
71	Cummins Inc.	Columbus	Indiana
72	Black Diamond Equipment	Salt Lake City	Utah
73	Cape May Brewing Company	Cape May	New Jersey
74	Los Poblanos Historic Inn & Organic Farm	Albuquerque	New Mexico
75	Oliver Winery	Bloomington	Indiana
76	Surly Brewing Co.	Minneapolis	Minnesota
77	Big Sky Brewing Co.	Missoula	Montana
78	Pella Corporation	Pella	Iowa
79	Silver Gulch Brewing & Bottling Co.	Fairbanks	Alaska
80	Dakota Supply Group	Fargo	North Dakota
81	Nodak Insurance Company	Fargo	North Dakota
82	Red Land Cotton	Moulton	Alabama
83	Tompkins Financial Corporation	Ithaca	New York
84	Wyoming Community Bank	Riverton	Wyoming
85	Blue Sky Bank	Tulsa	Oklahoma
86	Narragansett Beer	Providence	Rhode Island
87	Fleet Feet	Carrboro	North Carolina
88	Gulfstream Aerospace	Savannah	Georgia
89	ReVision Energy	South Portland	Maine
90	Southwire Company	Carrollton	Georgia
91	Petit Jean Meats	Morrilton	Arkansas
92	Coop Ale Works	Oklahoma City	Oklahoma
93	Abita Brewing Company	Covington	Louisiana
94	Black Tooth Brewing Company	Sheridan	Wyoming
95	Idaho Forest Group	Coeur d’Alene	Idaho
96	Montana Silversmiths	Columbus	Montana
97	Carilion Clinic	Roanoke	Virginia
98	Idaho Central Credit Union	Pocatello	Idaho
99	Appalachian Power	Charleston	West Virginia
100	Gojo Industries	Akron	Ohio
101	Great Basin Brewing Company	Sparks	Nevada
102	Harmons Neighborhood Grocer	Salt Lake City	Utah
103	Ecolab	St. Paul	Minnesota
104	New Ravenna	Exmore	Virginia
105	Runza	Lincoln	Nebraska
106	Bridge Brew Works	Fayetteville	West Virginia
107	Meow Wolf	Santa Fe	New Mexico
108	Osprey Packs	Cortez	Colorado
109	Allagash Brewing Company	Portland	Maine
110	Cape Air	Hyannis	Massachusetts
111	Grain Belt Supply Co.	Salina	Kansas
112	Bozeman Health	Bozeman	Montana
113	W.L. Gore & Associates	Newark	Delaware
114	Dacotah Bank	Sioux Falls	South Dakota
115	Chugach Alaska Corporation	Anchorage	Alaska
116	Cotopaxi	Salt Lake City	Utah
117	Bashas'	Chandler	Arizona
118	Kinze Manufacturing	Williamsburg	Iowa

Methodology: This study surveyed 3,012 U.S. respondents to determine which companies across America they believe most closely align with their personal ethics and values. The survey sample was carefully structured to ensure a balanced representation across age, gender, and geography, reflecting the diversity of the national population. To maintain accuracy and credibility, the research followed a two-step statistical process: first, stratified sampling was used to capture demographic variation; then, post-stratification weighting was applied to align results with national population benchmarks based on internal data sources. Conducted in October 2025, the study provides insight into how Americans perceive corporate integrity, social responsibility, and ethical alignment in the modern marketplace.

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Key Findings

Homegrown heritage is highly valued.

Many of the top-ranked companies–like Hershey (NYSE:HSY), Ocean Spray, and Tillamook – are century-old names that never strayed far from their founding towns. 

That local loyalty seems to inspire moral confidence, suggesting that Americans equate staying “close to home” with staying accountable.

Ethics and food go hand in hand. 

Food and beverage brands dominate the list, from Burt’s Bees and Publix to Zapp’s, Clif Bar, and Community Coffee. 

Respondents appear to associate ethical behavior with nourishment – perhaps because food production so visibly connects people, land, and labor.

Employee ownership is a powerful draw.

Several admired companies, including Publix, Tillamook, and Organic Valley, operate on cooperative or employee-ownership models. 

The consumer, it appears, likes to reward structures where profits go back to workers and local communities, as opposed to distant shareholders.

Sustainability sells, but only if backed by sincerity. 

Green initiatives alone are not enough to draw consumers. Brands like Patagonia Provisions and ReVision Energy ranked high because sustainability isn’t a marketing tagline; it’s baked into their identity. 

Respondents can spot the difference between a PR pledge and a purpose-driven business.

Small companies feature too. 

It’s not all multinationals – several small-scale companies, from Hardy Coffee Co. in Omaha to Bridge Brew Works in West Virginia, made the list. 

Their inclusion reflects a growing appetite for authenticity over scale.

Surprisingly, banking and finance are quietly regaining trust. 

Community banks and credit unions such as South Carolina Federal Credit Union and First Farmers Bank & Trust stood out. 

It suggests that, in smaller financial institutions, people still feel a sense of moral stewardship.

Alcohol brands made a surprisingly ethical showing, too. 

Breweries and distilleries – from New Belgium to Bourbon Barrel Foods – appeared throughout the rankings. 

The key link? Craft and community. Consumers seem to believe that when production is transparent and local, even indulgence can feel principled.

Final Thoughts

Our survey results suggest Americans aren’t demanding corporate perfection – just presence, purpose, and proof. 

Whether it’s a local grocer that pays fair wages or a heritage brand that reinvests in its hometown, people reward companies that make them feel good about spending money with them.