Brown Advisory US Smaller Companies (BASC) Competitors

Brown Advisory US Smaller Companies (LON:BASC) and Mercia Asset Management (LON:MERC) are both small-cap financial services companies, but which is the better business? We will contrast the two companies based on the strength of their dividends, community ranking, analyst recommendations, earnings, media sentiment, risk, institutional ownership, valuation and profitability.

Which has stronger earnings & valuation, BASC or MERC?

Brown Advisory US Smaller Companies has higher earnings, but lower revenue than Mercia Asset Management. Mercia Asset Management is trading at a lower price-to-earnings ratio than Brown Advisory US Smaller Companies, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brown Advisory US Smaller Companies	£12.15M	12.50	£9.50M	£0.79	1,620.57
Mercia Asset Management	£28.74M	5.10	-£2.82M	-£0.01	-3,370.00

Does the media refer more to BASC or MERC?

In the previous week, Mercia Asset Management had 1 more articles in the media than Brown Advisory US Smaller Companies. MarketBeat recorded 1 mentions for Mercia Asset Management and 0 mentions for Brown Advisory US Smaller Companies. Brown Advisory US Smaller Companies' average media sentiment score of 1.12 beat Mercia Asset Management's score of 0.99 indicating that Brown Advisory US Smaller Companies is being referred to more favorably in the media.

Company	Overall Sentiment
Brown Advisory US Smaller Companies	Positive
Mercia Asset Management	Positive

Which has more volatility & risk, BASC or MERC?

Brown Advisory US Smaller Companies has a beta of 0.78, suggesting that its share price is 22% less volatile than the S&P 500. Comparatively, Mercia Asset Management has a beta of 1.25, suggesting that its share price is 25% more volatile than the S&P 500.

Does the MarketBeat Community favor BASC or MERC?

Mercia Asset Management received 68 more outperform votes than Brown Advisory US Smaller Companies when rated by MarketBeat users.

Company	Underperform	Outperform
Brown Advisory US Smaller Companies	N/A	N/A
Mercia Asset Management	Outperform Votes 68 68.69%	Underperform Votes 31 31.31%

Do analysts recommend BASC or MERC?

Mercia Asset Management has a consensus price target of GBX 64, indicating a potential upside of 91.42%. Given Mercia Asset Management's higher possible upside, analysts plainly believe Mercia Asset Management is more favorable than Brown Advisory US Smaller Companies.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brown Advisory US Smaller Companies	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	N/A
Mercia Asset Management	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Do insiders and institutionals believe in BASC or MERC?

34.0% of Brown Advisory US Smaller Companies shares are owned by institutional investors. Comparatively, 60.8% of Mercia Asset Management shares are owned by institutional investors. 6.1% of Brown Advisory US Smaller Companies shares are owned by company insiders. Comparatively, 30.3% of Mercia Asset Management shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Is BASC or MERC more profitable?

Brown Advisory US Smaller Companies has a net margin of 78.17% compared to Mercia Asset Management's net margin of -9.81%. Brown Advisory US Smaller Companies' return on equity of 5.60% beat Mercia Asset Management's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Brown Advisory US Smaller Companies	78.17%	5.60%	3.82%
Mercia Asset Management	-9.81%	-1.38%	0.48%

Summary

Brown Advisory US Smaller Companies and Mercia Asset Management tied by winning 8 of the 16 factors compared between the two stocks.