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British American Tobacco (BATS) Stock Forecast & Price Target

British American Tobacco logo
GBX 4,124.67 -5.33 (-0.13%)
As of 09/5/2025 12:32 PM Eastern

British American Tobacco - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Sell
1
Hold
1
Buy
3

Based on 5 Wall Street analysts who have issued ratings for British American Tobacco in the last 12 months, the stock has a consensus rating of "Hold." Out of the 5 analysts, 1 has given a sell rating, 1 has given a hold rating, and 3 have given a buy rating for BATS.

Consensus Price Target

GBX 4,040
According to the 5 analysts' twelve-month price targets for British American Tobacco, the average price target is GBX 4,040. The highest price target for BATS is GBX 5,200, while the lowest price target for BATS is GBX 3,300. The average price target represents a forecasted downside of -2.05% from the current price of GBX 4,124.67.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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BATS Analyst Ratings Over Time

TypeCurrent Forecast
9/7/24 to 9/7/25
1 Month Ago
8/8/24 to 8/8/25
3 Months Ago
6/9/24 to 6/9/25
1 Year Ago
9/8/23 to 9/7/24
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
3 Buy rating(s)
3 Buy rating(s)
0 Buy rating(s)
2 Buy rating(s)
Hold
1 Hold rating(s)
2 Hold rating(s)
1 Hold rating(s)
2 Hold rating(s)
Sell
1 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price TargetGBX 4,040GBX 3,960GBX 2,800GBX 3,237.50
Consensus RatingHoldModerate BuyHoldModerate Buy

BATS Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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BATS Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

British American Tobacco Stock vs. The Competition

TypeBritish American TobaccoConsumer Defensive Companies
Consensus Rating Score
2.40
2.55
Consensus RatingHoldModerate Buy
News Sentiment Rating
Neutral News

See Recent BATS News
Neutral News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
9/2/2025Royal Bank Of Canada
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 DowngradeUnderperformGBX 3,000 ➝ GBX 3,400-16.24%
8/5/2025Jefferies Financial Group
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 Boost TargetBuyGBX 4,800 ➝ GBX 5,200+23.37%
8/4/2025JPMorgan Chase & Co.
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
 Boost TargetNeutralGBX 2,800 ➝ GBX 3,300-19.90%
7/31/2025Deutsche Bank Aktiengesellschaft
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
 Boost TargetBuyGBX 4,200 ➝ GBX 4,400+6.82%
7/30/2025Citigroup
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 Reiterated RatingBuy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Sunday at 06:52 PM ET.


Should I Buy British American Tobacco Stock? BATS Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, September 4, 2025. Please send any questions or comments about these British American Tobacco pros and cons to contact@marketbeat.com.

British American Tobacco
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in British American Tobacco p.l.c.:

  • The stock recently reached a new 12-month high, trading at approximately $57.95, indicating strong market performance and investor confidence.
  • Analysts have issued several positive ratings, with multiple brokerages increasing their price targets, suggesting potential for further growth.
  • The company has a market capitalization of around £91.92 billion, reflecting its significant size and stability in the market.
  • British American Tobacco p.l.c. has a relatively low beta of 0.27, indicating lower volatility compared to the overall market, which may appeal to risk-averse investors.
  • Recent earnings reports showed a positive earnings per share (EPS) of GBX 162.90, which can be a sign of profitability and operational efficiency.

British American Tobacco
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in British American Tobacco p.l.c. for these reasons:

  • The company has a negative net margin of 52.84%, which indicates that it is currently spending more than it earns, raising concerns about profitability.
  • With a debt-to-equity ratio of 74.63, the company is highly leveraged, which can increase financial risk, especially in volatile market conditions.
  • Despite recent stock performance, the price-to-earnings (P/E) ratio is negative, suggesting that the company may not be generating sufficient earnings relative to its stock price.
  • Analysts have mixed ratings, with some holding a neutral stance, indicating uncertainty about the company's future performance.
  • The current economic environment may pose challenges for tobacco companies, including regulatory pressures and changing consumer preferences, which could impact future growth.

BATS Forecast - Frequently Asked Questions

According to the research reports of 5 Wall Street equities research analysts, the average twelve-month stock price forecast for British American Tobacco is GBX 4,040, with a high forecast of GBX 5,200 and a low forecast of GBX 3,300.

5 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for British American Tobacco in the last year. There is currently 1 sell rating, 1 hold rating and 3 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" BATS shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in BATS, but not buy additional shares or sell existing shares.

According to analysts, British American Tobacco's stock has a predicted downside of -2.05% based on their 12-month stock forecasts.

Over the previous 90 days, British American Tobacco's stock had 1 downgrade by analysts.

British American Tobacco has been rated by research analysts at Citigroup, Deutsche Bank Aktiengesellschaft, Jefferies Financial Group, JPMorgan Chase & Co., and Royal Bank Of Canada in the past 90 days.

Analysts like British American Tobacco less than other "consumer defensive" companies. The consensus rating for British American Tobacco is Hold while the average consensus rating for "consumer defensive" companies is Moderate Buy. Learn more on how BATS compares to other companies.


This page (LON:BATS) was last updated on 9/7/2025 by MarketBeat.com Staff
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