British American Tobacco (BATS) Stock Forecast & Price Target

GBX 4,179 -59.00 (-1.39%)

As of 10:36 AM Eastern

British American Tobacco - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy

Based on 5 Analyst Ratings

Sell
0

Hold
2

Buy
3

Based on 5 Wall Street analysts who have issued ratings for British American Tobacco in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 5 analysts, 2 have given a hold rating, and 3 have given a buy rating for BATS.

Consensus Price Target

GBX 3,960

According to the 5 analysts' twelve-month price targets for British American Tobacco, the average price target is GBX 3,960. The highest price target for BATS is GBX 5,200, while the lowest price target for BATS is GBX 3,000. The average price target represents a forecasted downside of -5.24% from the current price of GBX 4,179.

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BATS Analyst Ratings Over Time

Type	Current Forecast 8/15/24 to 8/15/25	1 Month Ago 7/16/24 to 7/16/25	3 Months Ago 5/17/24 to 5/17/25	1 Year Ago 8/16/23 to 8/15/24
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	3 Buy rating(s)	1 Buy rating(s)	1 Buy rating(s)	2 Buy rating(s)
Hold	2 Hold rating(s)	1 Hold rating(s)	1 Hold rating(s)	2 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	GBX 3,960	GBX 3,350	GBX 3,125	GBX 3,237.50
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

BATS Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

BATS Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

British American Tobacco Stock vs. The Competition

Type	British American Tobacco	Consumer Defensive Companies
Consensus Rating Score	2.60	2.58
Consensus Rating	Moderate Buy	Moderate Buy
News Sentiment Rating	Positive News See Recent BATS News	Neutral News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Action	Rating	Price Target	Upside/Downside on Report Date
8/5/2025	Jefferies Financial Group 2 of 5 stars	Boost Target	Buy	GBX 4,800 ➝ GBX 5,200	+23.37%
8/4/2025	JPMorgan Chase & Co. 3 of 5 stars	Boost Target	Neutral	GBX 2,800 ➝ GBX 3,300	-19.90%
8/1/2025	Royal Bank Of Canada 3 of 5 stars	Reiterated Rating	Sector perform	GBX 3,000	-27.18%
7/31/2025	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy	GBX 4,200 ➝ GBX 4,400	+6.82%
7/30/2025	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 10:54 AM ET.

Should I Buy British American Tobacco Stock? BATS Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, August 13, 2025. Please send any questions or comments about these British American Tobacco pros and cons to contact@marketbeat.com.

British American Tobacco
Bull Case

Here are some ways that investors could benefit from investing in British American Tobacco p.l.c.:

The stock recently reached a new 52-week high, indicating strong market performance and investor confidence.
Analysts have given a consensus rating of "Moderate Buy," suggesting positive sentiment towards the stock's future performance.
Current stock price is around $57.82, reflecting a significant increase from previous levels, which may attract more investors.
Several major financial institutions have recently upgraded their target prices for the stock, indicating expected growth potential.
The company has a market capitalization of approximately £94.74 billion, showcasing its substantial size and stability in the market.

British American Tobacco
Bear Case

Investors should be bearish about investing in British American Tobacco p.l.c. for these reasons:

The company has reported a negative net margin, which indicates that it is currently spending more than it earns, raising concerns about profitability.
With a high debt-to-equity ratio, the company may face challenges in managing its debt levels, which could impact financial stability.
Some analysts have set target prices that suggest potential downside from the current stock price, indicating caution among certain investors.
The stock has a negative return on equity, which may signal inefficiencies in generating profits from shareholders' investments.
Market volatility could affect the stock's performance, making it a riskier investment in uncertain economic conditions.

BATS Forecast - Frequently Asked Questions

: According to the research reports of 5 Wall Street equities research analysts, the average twelve-month stock price forecast for British American Tobacco is GBX 3,960, with a high forecast of GBX 5,200 and a low forecast of GBX 3,000.
: 5 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for British American Tobacco in the last twelve months. There are currently 2 hold ratings and 3 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" BATS shares.
: According to analysts, British American Tobacco's stock has a predicted downside of -5.24% based on their 12-month stock forecasts.
: British American Tobacco has been rated by research analysts at Citigroup, Deutsche Bank Aktiengesellschaft, Jefferies Financial Group, JPMorgan Chase & Co., and Royal Bank Of Canada in the past 90 days.
: Analysts like British American Tobacco more than other "consumer defensive" companies. The consensus rating score for British American Tobacco is 2.60 while the average consensus rating score for "consumer defensive" companies is 2.57. Learn more on how BATS compares to other companies.

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This page (LON:BATS) was last updated on 8/15/2025 by MarketBeat.com Staff

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British American Tobacco (BATS) Stock Forecast & Price Target