River and Mercantile UK Micro Cap (RMMC) Competitors

River and Mercantile UK Micro Cap (LON:RMMC) and British Smaller Companies VCT (LON:BSV) are both small-cap financial services companies, but which is the better investment? We will compare the two companies based on the strength of their dividends, institutional ownership, valuation, risk, analyst recommendations, media sentiment, earnings and profitability.

Which has stronger valuation & earnings, RMMC or BSV?

British Smaller Companies VCT has lower revenue, but higher earnings than River and Mercantile UK Micro Cap. River and Mercantile UK Micro Cap is trading at a lower price-to-earnings ratio than British Smaller Companies VCT, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
River and Mercantile UK Micro Cap	£9.59M	7.06	N/A	£0.26	759.30
British Smaller Companies VCT	£7.63M	35.94	£8.67M	£0.02	3,484.16

Does the media favor RMMC or BSV?

In the previous week, British Smaller Companies VCT had 2 more articles in the media than River and Mercantile UK Micro Cap. MarketBeat recorded 2 mentions for British Smaller Companies VCT and 0 mentions for River and Mercantile UK Micro Cap. British Smaller Companies VCT's average media sentiment score of 0.84 beat River and Mercantile UK Micro Cap's score of 0.00 indicating that British Smaller Companies VCT is being referred to more favorably in the news media.

Company	Overall Sentiment
River and Mercantile UK Micro Cap	Neutral
British Smaller Companies VCT	Positive

Is RMMC or BSV more profitable?

British Smaller Companies VCT has a net margin of 66.78% compared to River and Mercantile UK Micro Cap's net margin of 0.00%. River and Mercantile UK Micro Cap's return on equity of 13.84% beat British Smaller Companies VCT's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
River and Mercantile UK Micro Cap	N/A	13.84%	N/A
British Smaller Companies VCT	66.78%	3.73%	4.20%

Do institutionals and insiders believe in RMMC or BSV?

17.3% of River and Mercantile UK Micro Cap shares are held by institutional investors. Comparatively, 0.0% of British Smaller Companies VCT shares are held by institutional investors. 0.3% of River and Mercantile UK Micro Cap shares are held by company insiders. Comparatively, 0.1% of British Smaller Companies VCT shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Summary

British Smaller Companies VCT beats River and Mercantile UK Micro Cap on 6 of the 11 factors compared between the two stocks.